{"id":10372,"date":"2019-09-18T12:32:24","date_gmt":"2019-09-18T09:32:24","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=10372"},"modified":"2025-04-30T15:49:17","modified_gmt":"2025-04-30T12:49:17","slug":"logo-colors-meaning-what-they-say-about-your-brand","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/","title":{"rendered":"Logo Colors Meaning: What They Say About Your Brand?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>You probably already know that colors have meanings.<\/strong> It all started long ago when knights and kings had their coats of arms on their flags and shields. People then used colors the same way that businesses use it with their logos today: to be recognized and to share a specific message. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, the color choice must not be taken lightly when making your logo or a website for your company. <\/span><span style=\"font-weight: 400;\">Whether you hire a designer or use a <\/span><a href=\"https:\/\/logo.com\/\"><span style=\"font-weight: 400;\">logo generator<\/span><\/a><span style=\"font-weight: 400;\">, you need to take the time to understand the basic notions about colors and their significance. This will help you <\/span><span style=\"font-weight: 400;\">create a logo that will convey the exact message you are looking for.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4012703fa0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4012703fa0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#Basic_Notions_About_Colors\" >Basic Notions About Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#The_Different_Meaning_of_Colors\" >The Different Meaning of Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#The_Meaning_of_Red_Logo\" >The Meaning of Red Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#The_Meaning_of_Orange_Logo\" >The Meaning of Orange Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#Yellow_Color_of_Positivity\" >Yellow: Color of Positivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#Green_logo_color_Color_of_Nature\" >Green logo color: Color of Nature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#Blue_Color_of_Confidence\" >Blue: Color of Confidence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#Purple_Color_of_Royalty\" >Purple: Color of Royalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/logo-colors-meaning-what-they-say-about-your-brand\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Basic_Notions_About_Colors\"><\/span><strong>Basic Notions About Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><strong>Colors can be separated into two different categories: warm colors and cool colors. <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Red, orange, and yellow are considered <strong>warm colors<\/strong> while green, blue, and purple is cool nuances. <\/span><span style=\"font-weight: 400;\"><strong>Warm colors are in general dynamic<\/strong>, full of energy, overwhelming and even aggressive if used in exaggeration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the opposite, <strong>cool colors have the benefit of calming people and give a fresh vibe to logos<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are also very present in nature and might not be as noticed as warm nuances. What is the field of activities of your business? Are you working in entertainment or something related to sports? Are you working on something related to sciences or knowledge instead? Your domain can surely give you a hint on if you should look for a warm palette or a cold color palette of colors when choosing your nuances for your logo.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-weight: 400;\"><strong>There are also primary and secondary colors.<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Primary colors<\/strong>, red, yellow, and blue, are colors that cannot be created by mixing other colors together. Primary colors are the most used nuances for logos. In fact,<\/span> <a href=\"https:\/\/norakramerdesigns.com\/psychology-color-95-top-brands-use-one-two-colors-logo-designs\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">according to Nora Kramer<\/span><\/a><span style=\"font-weight: 400;\">, <strong>33%<\/strong> of top big brands logos are blue and <strong>29%<\/strong> of them are red. Therefore, are you looking to have a more common logo or do you prefer to stand out of the crowd and use secondary colors when making your logo? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Secondary colors<\/strong> are nuances made when two primary colors are mixed together. As you can guess, green, orange, and purple are secondary colors. They are not used a lot in logos but can surely give a more sophisticated touch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to use two colors or more when making a logo, why not choose<\/span> <a href=\"https:\/\/www.freelogodesign.org\/blog\/2019\/04\/05\/how-to-use-complementary-colours\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">complementary colors<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Logos using complementary colors<\/strong> can be very dynamic, intense, and attractive. If you are looking to catch people\u2019s attention, you should consider using these matches. But first, what are exactly complimentary colors? Take your color wheel and select a primary color (as seen above red, yellow or blue). Then check what the opposite color on the color wheel is. You should then see that green is the complementary color for red, purple for yellow, and orange for blue. Please note, however, to use complementary colors in a balanced way. Choose the main color to use predominantly and a second one for the accents. Lacoste and Fanta are good examples of logos using complementary colors. It is also often used for <a href=\"https:\/\/weblium.com\/sports-team-website-builder\">sports teams<\/a>.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_Different_Meaning_of_Colors\"><\/span><strong>The Different Meaning of Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What message would you want your logo to convey? Who is your targeted audience? Keep in mind what your values as a business and who are your customers are when choosing the colors of your logo. The colors you choose must match your business if you want to have a recognizable brand.\u00a0<\/span><\/p>\n<h3 class=\"post-title\" style=\"text-align: center;\"><strong>What does your logo color say about your brand?<\/strong><\/h3>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_Meaning_of_Red_Logo\"><\/span><strong>The Meaning of Red Logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><b>The red<\/b><\/span><span style=\"font-weight: 400;\"><strong> color of the logo<\/strong> is the color of strong feelings such as love, passion, bravery, anger or lust. It is also associated with blood, danger, warmth, and fire. Therefore, use red if you want to catch people\u2019s attention or if you want to give it a dynamic or explosive touch. It is no coincidence that this nuance is used to make stop signs. Logos using red are common. They can evoke emotions or give a sense of urgency. A lot of restaurants or food-related businesses like to use this color in their logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Big brand logos using red:<\/strong> Coca Cola, Netflix, McDonald\u2019s, Target\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_Meaning_of_Orange_Logo\"><\/span><strong>The Meaning of Orange Logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>The orange logo<\/strong> is the color of freshness but also of entertainment and youth. It is also associated with creativity, carelessness, falls, as well as Protestantism in western countries.\u00a0 It is an interesting option if your targeted audience is young and if you are looking for a less aggressive nuance than red. Logos or flags using orange are very uncommon. You should consider using this color if your business is in a creative sector or if you want to give a youthful look to your brand.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Big brand logos using orange:<\/strong> Harley-Davidson, Nickelodeon, Fanta, Mozilla Firefox<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Yellow_Color_of_Positivity\"><\/span><strong>Yellow: Color of Positivity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Yellow<\/strong> is the color of joy, gold, and wealth but also greed and immaturity. It is considered a very optimistic and happy color but it can be aggressive if overused. It is even proven that yellow can stimulate the brain. It is also often used to represent the sun or power but it is the less used primary color for brand logos. Like red, yellow is a color that catches people\u2019s attention easily. You could use this color if your business has a positive impact on your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Big brand logos using yellow:<\/strong> Yellow Pages, Best Buy, IKEA, Chevrolet<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Green_logo_color_Color_of_Nature\"><\/span><strong>Green logo color: Color of Nature<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Green<\/strong> is the color of life, environment, and health, but also of money, banks, and jealousy. It is often used by businesses related to nature or that want to be seen as ecofriendly. This color is also associated to hope, tranquility, and serenity. Green is indeed is very common around us because of the trees and plants, however, there are not a lot of logos not related to nature that is using this nuance. Since it is considered as a positive color, why not consider it for your logo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Big brand logos using green:<\/strong> Starbucks, Android, John Deere, Spotify<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Blue_Color_of_Confidence\"><\/span><strong>Blue: Color of Confidence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Blue<\/strong> is a very common color. It is indeed the color of the sky and the sea but as said above it is also the most used color for big brand logos. It is also the favorite color of many. Brands often use blue because it is a cold color that conveys trust, security, and accessibility, qualities liked by customers. It is also associated with wisdom, knowledge, tranquility but also sadness, masculinity, and conservatism. If you hesitate to use blue for your logo, try to add some other nuances to make it stand out.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Big brand logos using blue:<\/strong> HP, Walmart, Facebook, American Express<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Purple_Color_of_Royalty\"><\/span><strong>Purple: Color of Royalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Purple<\/strong> is a cold secondary color and it was used by royalty for a very long time. In fact, purple was so expensive until the 20th century that only popes, kings, and emperors could afford it. This color is associated with mystery and spirituality but also luxury since it was overpriced. It is also related to solitude and femininity. It is then a color you could use if you are aiming for high-end products or services or if your business is in the beauty field. It has the benefit of calming nerves too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Big brand logos using purple:<\/strong> Yahoo!, Cadbury, Taco Bell, Los Angeles Lakers<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, we hope that you learned enough today to choose the right colors for your logo. Be bold, do not hesitate to test any color combination until you find what really conveys what you want your customers to feel when they see your logo for the first time. You might start by making a list of all qualities and values your business has and then select which audience you want to target. Are your products aimed for younger generations or older ones? Is it something useful or fun? Do not wait any longer,<\/span><a href=\"https:\/\/www.freelogodesign.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">create your logo now<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 589px; top: 1032.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You probably already know that colors have meanings. It all started long ago when knights and kings had their coats of arms on their flags and shields. People then used colors the same way that businesses use it with their logos today: to be recognized and to share a specific message. Consequently, the color choice &hellip;<\/p>\n","protected":false},"author":35,"featured_media":10379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-10372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo Colors Meaning: What They Say About Your Brand | Weblium<\/title>\n<meta name=\"description\" content=\"You probably already know that colors have meanings. What does your logo color say about your brand? 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