{"id":10512,"date":"2019-09-30T20:04:47","date_gmt":"2019-09-30T17:04:47","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=10512"},"modified":"2025-04-30T15:49:17","modified_gmt":"2025-04-30T12:49:17","slug":"marketing-basics-101-important-lessons-for-small-business","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/","title":{"rendered":"Marketing Basics 101: 4 Important Lessons for Small Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing is a way of doing business and navigating the corporative world. The underlying idea is to attract potential clients to the company\u2019s <\/span><span style=\"font-weight: 400;\">products or services<\/span><span style=\"font-weight: 400;\">. Marketing starts with the first product\u2019s concept. The next step is determining the price and selecting a distribution channel. The final step is a promotion to boost sales and overall product and company awareness.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of company size, <\/span><span style=\"font-weight: 400;\">marketing activities<\/span><span style=\"font-weight: 400;\"> should never stop. Adapting approaches, and adjusting strategies are essential to continue driving the business forward and maximizing profit and sales.<\/span><\/p>\n<p><strong><a class=\"button\" href=\"https:\/\/weblium.com\/create-small-business-website\" target=\"_blank\" rel=\"noopener noreferrer\">Create a small business website for free \ud83d\ude42<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d30b2f6158f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d30b2f6158f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Marketing_101_%E2%80%93_What_Is_It\" >Marketing 101 \u2013 What Is It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#The_Basic_Lessons_of_Successful_Marketing\" >The Basic Lessons of Successful Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Lesson_1_Research_the_Market\" >Lesson 1: Research the Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Lesson_2_Learn_the_Value_of_Your_Product\" >Lesson 2: Learn the Value of Your Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Lesson_3_Design_a_Website\" >Lesson 3: Design a Website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Lesson_4_Develop_a_Marketing_Strategy\" >Lesson 4: Develop a Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Best_Resources_About_Marketing\" >Best Resources About Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Online_Resources_Blogs\" >Online Resources &amp; Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Books\" >Books<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Marketing_101_%E2%80%93_What_Is_It\"><\/span><strong>Marketing 101 \u2013 What Is It?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing 101<\/span><span style=\"font-weight: 400;\"> is the foundation course of a person\u2019s understanding of marketing. You will often find \u201c101\u201d as a suffix that marks lessons for beginners in a particular field. It means the explanation begins from scratch, assuming that the reader has no prior knowledge of the subject.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"The_Basic_Lessons_of_Successful_Marketing\"><\/span><strong>The Basic Lessons of Successful Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you ready for foundational lessons on the <\/span><span style=\"font-weight: 400;\">basics of marketing<\/span><span style=\"font-weight: 400;\">? Check out the sections below and boost your marketing knowledge!<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Lesson_1_Research_the_Market\"><\/span><strong>Lesson 1: Research the Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The adventure starts with researching the market. It is something that can and should be done even before establishing a company. The idea is to get extensive knowledge about the industry and identify competitive advantages to achieve the desired market share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market research can be split into two segments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>customers<\/b><span style=\"font-weight: 400;\"> \u2013 the initial step of <\/span><span style=\"font-weight: 400;\">marketing 101 for dummies<\/span><span style=\"font-weight: 400;\"> is to look at things from a customer\u2019s perspective. Who is your target audience? Which customers would be interested in the services you are offering? Is your product suitable for young people, or focused on older adults? Identify the target audience to optimize your <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\"> later.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10513 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1-1000x444.png\" alt=\"audience research - weblium blog\" width=\"885\" height=\"393\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1-1000x444.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1-200x89.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1-400x178.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1-768x341.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1-418x186.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image6-1.png 1920w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Lesson_2_Learn_the_Value_of_Your_Product\"><\/span><strong>Lesson 2: Learn the Value of Your Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is not only about product prices, although that is an integral component of a product\u2019s value. The focus should be on identifying how it can help the customer. Why would a potential client purchase that item? Will it fulfill the needs they have related to it? Does it offer a good value for the price?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those are the questions that every business owner should ask. The answers will assist in delivering a valuable product that customers will be interested in purchasing. Additionally, researching product value will provide worthy information to use in <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> efforts later.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Lesson_3_Design_a_Website\"><\/span><strong>Lesson 3: Design a Website\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10514 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2.jpg\" alt=\"marketing basic 101 - why you need a website- weblium blog\" width=\"800\" height=\"450\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2.jpg 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2-200x113.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2-400x225.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2-768x432.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2-158x88.jpg 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image4-2-418x235.jpg 418w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The internet should be a staple for any business. The digital world is the primary distribution channel for most businesses. The initial step of establishing a company\u2019s online presence is building a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a website involves prototyping it\u2019s a structure (e.g., with the <\/span><a href=\"https:\/\/draftium.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Draftium<\/span><\/a><span style=\"font-weight: 400;\"> prototyping tool), creating a bright design and engaging content, and coding the website (the HTML structure and functionality). <\/span><span style=\"font-weight: 400;\">Business owners<\/span><span style=\"font-weight: 400;\"> have two major approaches when it comes to website development. The first one is hiring a professional web development and design agency. That is a pricey investment for a recently founded business and more suited if you need a platform with a heavy interface, not a company site or a landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t need any extra functionality, you can go with the more <\/span><span style=\"font-weight: 400;\">cost-effective<\/span><span style=\"font-weight: 400;\"> alternative which is a website builder. <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\"> is one of the options, a user-friendly <a href=\"https:\/\/weblium.com\/blog\/best-website-builder-beginners\/\">website builder<\/a> designed for people without advanced tech knowledge. The platform utilizes AI to help you along the way to <\/span><span style=\"font-weight: 400;\">create websites most suited to your business niche<\/span><span style=\"font-weight: 400;\">. This guarantees anyone can design a flawless website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weblium has been featured on <\/span><a href=\"https:\/\/www.producthunt.com\/posts\/weblium-2-0\"><span style=\"font-weight: 400;\">ProductHunt<\/span><\/a><span style=\"font-weight: 400;\"> as Product of the Day. It is versatile and includes over 500 pre-designed templates and blocks within the builder. Regardless of the industry, you will easily find the preferred design. Feel free to utilize the 24\/7 support, and use more than 200K free photos.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/weblium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MORE ABOUT WEBLIUM \ud83d\ude42<\/a><\/strong><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Lesson_4_Develop_a_Marketing_Strategy\"><\/span><strong>Lesson 4: Develop a Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10515 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image1-2.jpg\" alt=\"elements of digital marketing strategy\" width=\"952\" height=\"928\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image1-2.jpg 952w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image1-2-200x195.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image1-2-400x390.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image1-2-768x749.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/image1-2-418x407.jpg 418w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Everything is ready for you to come up with a <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\">. Even a small budget can ensure fantastic results if you play smartly. Check out some of the <\/span><span style=\"font-weight: 400;\">most useful marketing strategies<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Publish new content regularly<\/b><span style=\"font-weight: 400;\"> \u2013 consider including a news section on the website, and add a <\/span><span style=\"font-weight: 400;\">blog post<\/span><span style=\"font-weight: 400;\"> at least once a week. The idea is to offer useful content that will motivate clients to frequent the website, and regular content will also help <\/span><span style=\"font-weight: 400;\">search engine<\/span><span style=\"font-weight: 400;\"> optimization. By the way, marketers ofter use the <a href=\"https:\/\/dashthis.com\/digital-marketing-dashboard\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">digital\u00a0marketing dashboard<\/a>. These tools help marketers to combine data from across multiple channels<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Social media<\/b><b> presence<\/b><span style=\"font-weight: 400;\"> \u2013 social networks are the top tool for digital marketing. Those are an excellent way to stay in touch with clients, and inform them about new products and services. It is vital to maintain pages on multiple social channels and, of course, regularly publish new content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Don\u2019t forget e-mails<\/b><span style=\"font-weight: 400;\"> \u2013 add an option on the website for the visitors to sign up for your <\/span><span style=\"font-weight: 400;\">mailing list<\/span><span style=\"font-weight: 400;\">. E-mails are a classic way of staying in touch with clients.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Giveaways and coupons <\/b><span style=\"font-weight: 400;\">\u2013 people love getting things for free and on discount. Giveaways can be an excellent way to gather e-mails for a <\/span><span style=\"font-weight: 400;\">mailing list<\/span><span style=\"font-weight: 400;\"> and spread brand awareness.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Best_Resources_About_Marketing\"><\/span><strong>Best Resources About Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can find both online and offline resources that can help you to build up your <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\">. Take a look at websites and blogs with useful tools and content. Don\u2019t forget to read a selection of books that goes beyond <\/span><span style=\"font-weight: 400;\">marketing 101 for dummies<\/span><span style=\"font-weight: 400;\">, and provides valuable insights to boost your results!<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Online_Resources_Blogs\"><\/span><strong>Online Resources &amp; Blogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Hubspot<\/b><span style=\"font-weight: 400;\"> \u2013 it is a very useful set of <\/span><span style=\"font-weight: 400;\">business marketing<\/span><span style=\"font-weight: 400;\"> tools. Hubspot focuses on designing sales and marketing software that can boost your SEO and <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> rating, and assist with content management.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>MailChimp <\/b><span style=\"font-weight: 400;\">\u2013 those who want to utilize e-mail marketing should try Mailchimp. The tool allows you to reach thousands of <\/span><span style=\"font-weight: 400;\">potential customers<\/span><span style=\"font-weight: 400;\"> in seconds. Users will receive reports with useful data to optimize their campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hootsuite <\/b><span style=\"font-weight: 400;\">\u2013 the key to a successful <\/span><span style=\"font-weight: 400;\">small business<\/span><span style=\"font-weight: 400;\"> advertising plan lies in utilizing <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">. Managing social network pages can be effortless with this simple management tool with advanced features.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Buffer <\/b><span style=\"font-weight: 400;\">\u2013 it allows you to control posts to various social networks from a single dashboard \u2014 a wise choice for those whose <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> needs a boost.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Weblium <\/b><span style=\"font-weight: 400;\">\u2013 the blog offers numerous tips on how to improve your website design. Have you ever wondered how to create a <\/span><a href=\"https:\/\/weblium.com\/blog\/retro-design-trends-10-best-retro-website-examples\/\"><span style=\"font-weight: 400;\">modern design with a retro twist<\/span><\/a><span style=\"font-weight: 400;\">? The Weblium blog has the answer to that, as well as advice on how to make the most of different niche templates.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Books\"><\/span><strong>Books<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Seth Godin: This Is Marketing: You Can\u2019t Be Seen Until You Learn to See<\/b><span style=\"font-weight: 400;\"> \u2013 the popular author conveys the <\/span><span style=\"font-weight: 400;\">basics of marketing<\/span><span style=\"font-weight: 400;\"> understandably and entertainingly. The book offers more than 20 chapters of useful newbie tips and tricks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Matt Chiera: Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists <\/b><span style=\"font-weight: 400;\">\u2013 the author gathered opinions from business specialists to create a book that is a true <\/span><span style=\"font-weight: 400;\">marketing 101<\/span><span style=\"font-weight: 400;\"> asset for all those who want to be competitive, and remain that in the future.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Morgan Brown and Sean Ellis: Hacking Growth: How Today\u2019s Fastest-Growing Companies Drive Breakout Success<\/b><span style=\"font-weight: 400;\"> \u2013 amazing insights on how to <\/span><span style=\"font-weight: 400;\">reach your target audience<\/span><span style=\"font-weight: 400;\">, impress them, and get that market share portion you deserve.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lonny Kocina \u2013 The CEO\u2019s Guide to Marketing<\/b><span style=\"font-weight: 400;\"> \u2013 the author designed a six-step approach that <\/span><span style=\"font-weight: 400;\">business owners<\/span><span style=\"font-weight: 400;\"> should know to boost their advertising effort and grow sales.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing 101<\/span><span style=\"font-weight: 400;\"> is the foundation you need to start improving your business. Remember, it is a process, and you shouldn\u2019t expect miracles overnight. Stay focused, and use the skills you learned. The results will come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the key to marketing in the digital space? Well, one of them is creating a website.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/weblium.com\/templates\/business-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business website templates for free<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is a way of doing business and navigating the corporative world. The underlying idea is to attract potential clients to the company\u2019s products or services. Marketing starts with the first product\u2019s concept. The next step is determining the price and selecting a distribution channel. The final step is a promotion to boost sales and &hellip;<\/p>\n","protected":false},"author":35,"featured_media":10516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-10512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Basics 101: 4 Important Lessons for Small Business | Weblium<\/title>\n<meta name=\"description\" content=\"Would you like to learn more about the basics of marketing? Check out these crucial marketing 101 lessons that every small business owner should know!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Basics 101: 4 Important Lessons for Small Business | Weblium\" \/>\n<meta property=\"og:description\" content=\"Would you like to learn more about the basics of marketing? Check out these crucial marketing 101 lessons that every small business owner should know!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblium Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblium\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T17:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T12:49:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1567\" \/>\n\t<meta property=\"og:image:height\" content=\"1175\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iryna Malii\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Weblium\" \/>\n<meta name=\"twitter:site\" content=\"@Weblium\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iryna Malii\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/\"},\"author\":{\"name\":\"Iryna Malii\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/7d4394918bfd9462d59ff58efd1aad65\"},\"headline\":\"Marketing Basics 101: 4 Important Lessons for Small Business\",\"datePublished\":\"2019-09-30T17:04:47+00:00\",\"dateModified\":\"2025-04-30T12:49:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/\"},\"wordCount\":1288,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/photo-1491841550275-ad7854e35ca6.jpeg\",\"articleSection\":[\"For Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/\",\"name\":\"Marketing Basics 101: 4 Important Lessons for Small Business | Weblium\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/photo-1491841550275-ad7854e35ca6.jpeg\",\"datePublished\":\"2019-09-30T17:04:47+00:00\",\"dateModified\":\"2025-04-30T12:49:17+00:00\",\"description\":\"Would you like to learn more about the basics of marketing? Check out these crucial marketing 101 lessons that every small business owner should know!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/photo-1491841550275-ad7854e35ca6.jpeg\",\"contentUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/photo-1491841550275-ad7854e35ca6.jpeg\",\"width\":1567,\"height\":1175,\"caption\":\"marketing 101 - basic lessons\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/marketing-basics-101-important-lessons-for-small-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Startups\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/category\\\/for-startups\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Basics 101: 4 Important Lessons for Small Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"name\":\"Weblium Blog\",\"description\":\"Weblium Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.en.weblium.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\",\"name\":\"Weblium\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"contentUrl\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"width\":200,\"height\":200,\"caption\":\"Weblium\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weblium\\\/\",\"https:\\\/\\\/x.com\\\/Weblium\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/7d4394918bfd9462d59ff58efd1aad65\",\"name\":\"Iryna Malii\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/245943b5d1f2bd4631c815136814a0076d8407a0dfba5e37d28f6789d6ae075a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/245943b5d1f2bd4631c815136814a0076d8407a0dfba5e37d28f6789d6ae075a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/245943b5d1f2bd4631c815136814a0076d8407a0dfba5e37d28f6789d6ae075a?s=96&d=mm&r=g\",\"caption\":\"Iryna Malii\"},\"description\":\"Copywriter at Weblium\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/author\\\/imalii91091e19c8\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Basics 101: 4 Important Lessons for Small Business | Weblium","description":"Would you like to learn more about the basics of marketing? Check out these crucial marketing 101 lessons that every small business owner should know!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Basics 101: 4 Important Lessons for Small Business | Weblium","og_description":"Would you like to learn more about the basics of marketing? Check out these crucial marketing 101 lessons that every small business owner should know!","og_url":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/","og_site_name":"Weblium Blog","article_publisher":"https:\/\/www.facebook.com\/weblium\/","article_published_time":"2019-09-30T17:04:47+00:00","article_modified_time":"2025-04-30T12:49:17+00:00","og_image":[{"width":1567,"height":1175,"url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg","type":"image\/jpeg"}],"author":"Iryna Malii","twitter_card":"summary_large_image","twitter_creator":"@Weblium","twitter_site":"@Weblium","twitter_misc":{"Written by":"Iryna Malii","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#article","isPartOf":{"@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/"},"author":{"name":"Iryna Malii","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/7d4394918bfd9462d59ff58efd1aad65"},"headline":"Marketing Basics 101: 4 Important Lessons for Small Business","datePublished":"2019-09-30T17:04:47+00:00","dateModified":"2025-04-30T12:49:17+00:00","mainEntityOfPage":{"@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/"},"wordCount":1288,"commentCount":3,"publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"image":{"@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg","articleSection":["For Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/","url":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/","name":"Marketing Basics 101: 4 Important Lessons for Small Business | Weblium","isPartOf":{"@id":"https:\/\/${domain}\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#primaryimage"},"image":{"@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg","datePublished":"2019-09-30T17:04:47+00:00","dateModified":"2025-04-30T12:49:17+00:00","description":"Would you like to learn more about the basics of marketing? Check out these crucial marketing 101 lessons that every small business owner should know!","breadcrumb":{"@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#primaryimage","url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg","contentUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg","width":1567,"height":1175,"caption":"marketing 101 - basic lessons"},{"@type":"BreadcrumbList","@id":"https:\/\/${domain}\/blog\/marketing-basics-101-important-lessons-for-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/${domain}\/blog\/"},{"@type":"ListItem","position":2,"name":"For Startups","item":"https:\/\/${domain}\/blog\/category\/for-startups\/"},{"@type":"ListItem","position":3,"name":"Marketing Basics 101: 4 Important Lessons for Small Business"}]},{"@type":"WebSite","@id":"https:\/\/${domain}\/blog\/#website","url":"https:\/\/${domain}\/blog\/","name":"Weblium Blog","description":"Weblium Blog","publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/${domain}\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/${domain}\/blog\/#organization","name":"Weblium","url":"https:\/\/${domain}\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","contentUrl":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","width":200,"height":200,"caption":"Weblium"},"image":{"@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weblium\/","https:\/\/x.com\/Weblium"]},{"@type":"Person","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/7d4394918bfd9462d59ff58efd1aad65","name":"Iryna Malii","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/245943b5d1f2bd4631c815136814a0076d8407a0dfba5e37d28f6789d6ae075a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/245943b5d1f2bd4631c815136814a0076d8407a0dfba5e37d28f6789d6ae075a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/245943b5d1f2bd4631c815136814a0076d8407a0dfba5e37d28f6789d6ae075a?s=96&d=mm&r=g","caption":"Iryna Malii"},"description":"Copywriter at Weblium","url":"https:\/\/${domain}\/blog\/author\/imalii91091e19c8\/"}]}},"jetpack_featured_media_url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/09\/photo-1491841550275-ad7854e35ca6.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/10512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/comments?post=10512"}],"version-history":[{"count":17,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/10512\/revisions"}],"predecessor-version":[{"id":25033,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/10512\/revisions\/25033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media\/10516"}],"wp:attachment":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media?parent=10512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/categories?post=10512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/tags?post=10512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}