{"id":12301,"date":"2020-03-16T17:36:57","date_gmt":"2020-03-16T15:36:57","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=12301"},"modified":"2025-04-30T15:49:13","modified_gmt":"2025-04-30T12:49:13","slug":"small-business-for-dummies-9-essential-steps","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/","title":{"rendered":"Small Business for Dummies: 9 Essential Steps"},"content":{"rendered":"<p><b>Starting and running a successful small business<\/b><span style=\"font-weight: 400;\"> may seem like the most difficult thing in the world for a newcomer. Most of us are terribly afraid of the unknown!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with any other activity, the ability to manage a company, to be a boss of something NEW and GREAT is simply a skill that comes with time and experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, take courage, get inspired, and carefully read this <\/span><b>small business for dummies<\/b><span style=\"font-weight: 400;\"> step-by-step guide!<\/span><\/p>\n<p><strong><b><a class=\"button\" href=\"https:\/\/weblium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Start your own business!\u00a0<\/a><\/b><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d09471676a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d09471676a4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Pick_up_the_right_business_idea\" >Pick up the right business idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Make_some_market_research\" >Make some market research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Create_a_business_plan\" >Create a business plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Register_your_business\" >Register your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Find_a_suitable_source_of_financing\" >Find a suitable source of financing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Create_a_unique_selling_proposition\" >Create a unique selling proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Create_a_website\" >Create a website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Think_about_how_to_create_a_brand_from_your_business\" >Think about how to create a brand from your business!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/small-business-for-dummies-9-essential-steps\/#Start_promoting_your_company_online\" >Start promoting your company online<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pick_up_the_right_business_idea\"><\/span><strong>Pick up the right business idea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Starting and running a successful small business<\/b><span style=\"font-weight: 400;\"> without having an idea in nearly impossible!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brainstorming can give you a unique business idea. Or you can just find the idea that suits you on the Web.<\/span><\/p>\n<p>When choosing a business idea, consider whether you have money to start such a business, whether you are going to take a small business loan or find an investor:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> if you have no money, choose a business idea without investments or with a minimum starting capital;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> if you have some savings, you can consider different options.<\/span><\/li>\n<\/ul>\n<p><b>Starting a business, you can move in one of two various directions:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> create and develop completely new markets (Gates, Zuckerberg, Jobs are the best examples. This option is very difficult, there is a great risk to fail);<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> or enter an already developed market and take your place in it (this is the most affordable option for the vast majority of entrepreneurs).<\/span><\/li>\n<\/ul>\n<p><b>It is also important to decide what success means for you: <\/b><span style=\"font-weight: 400;\">it will determine the accuracy of your plan and the attainment of goals.<\/span><\/p>\n<p>Read also:\u00a0<a href=\"https:\/\/weblium.com\/blog\/75-website-ideas-for-launching-a-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">75 Extraordinary Website Ideas for Launching a Site<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_some_market_research\"><\/span><strong>Make some market research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Market research will help you understand if there is a demand for the service or product that you are going to offer. This is useful when writing a business plan. You will also see how many competitors there are in the niche you want to enter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways you can use to conduct research in your field of activity:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> make polls;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> conduct focus groups;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> make online researches;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> engage in \u201cinvestigative online shopping\u201d;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> talk to people on the phone;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> create mailing lists;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> consult with experienced mentors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To start, just review the seasonality and market niche features using Google AdWords and Google Trends. Pay attention to the size of the niche, be sure to analyze existing competitors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_business_plan\"><\/span><strong>Create a business plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>business plan<\/b><span style=\"font-weight: 400;\"> is a detailed description of the process of implementing a business idea with all the necessary calculations.<\/span><\/p>\n<p><b>Having written a business plan, you can answer the following questions:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Why do I need my own business?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How many potential customers for my product\/service are there? How will I attract them?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How to calculate the effectiveness of my business? What parameters should be considered?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What initial investments do I need to have? How much investment will be required in the first year?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What profit margin can I expect to get?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A business plan is also useful for finding investors or obtaining a bank loan.<\/span><\/p>\n<p><b>Where to get a business plan? There are 3 options here:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> create it yourself from scratch (you need special skills and knowledge);<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> find ready-made examples of business plans and edit them to fit your business idea;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> order a business plan in a specialized company.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Register_your_business\"><\/span><strong>Register your business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At this stage, you need to choose the name of your company, as well as the structure of the enterprise, and then register it. It is a good idea to consult with a lawyer to make sure that you have done all the basic things and taken the right steps.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Find_a_suitable_source_of_financing\"><\/span><strong>Find a suitable source of financing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><b>P2P (peer-to-peer) lending.<\/b><span style=\"font-weight: 400;\"> The platform itself carries out an analysis of the borrower&#8217;s creditworthiness, rates projects and can provide various additional services (for example, attracting a collection agency). The main disadvantage of P2P lending for an entrepreneur is the high cost of borrowed funds.<\/span><\/li>\n<li><b>Angel investors, venture capital funds, etc.<\/b><span style=\"font-weight: 400;\"> This form of financing is available at all stages of the development of small and medium-sized businesses. The main task of the parties of the transaction is to find each other. There are a lot of Internet portals of angel investors, business accelerators (their advantage is that they improve the quality of management in start-up companies), various meetings, exhibitions and <a href=\"https:\/\/weblium.com\/blog\/best-conference-websites\/\">conferences<\/a> at which novice businessmen can present their projects to investors.<\/span><\/li>\n<li><b>Factoring.<\/b><span style=\"font-weight: 400;\"> A specific bank financing tool, well suited for trading companies to obtain a small business loan. The main factoring problem is the high cost of funds received.<\/span><\/li>\n<li><b>Bank lending.<\/b><span style=\"font-weight: 400;\"> High competition in the lending market made the cost of such funds quite acceptable, and the lack of business liabilities to the bank decreases many risks for the entrepreneur.<\/span><\/li>\n<li><b>Synergistic funding.<\/b><span style=\"font-weight: 400;\"> Using the synergy effect is a good tool to reduce the investment burden on small businesses. The main problem is the lack of information on existing customer support programs from large businesses.<\/span><\/li>\n<li><b>Crowdfunding.<\/b><span style=\"font-weight: 400;\"> Usually, it is the best way to finance some unique business ideas with an attractive product or service. Keep in mind that the amount of donations starts from $ 1, so it may take some time before the project gets the money.<\/span><\/li>\n<li><b>Crypto investments.<\/b><span style=\"font-weight: 400;\"> In the vast majority of cases, crypto investments are used to finance startups in the field of software development. For projects in production industries, the problem is the transfer of significant amounts of cryptocurrency to fiat money. Also, all industry participants report a high risk of fraud.<\/span><\/li>\n<li><b>Micro-IPOs<\/b><span style=\"font-weight: 400;\"> are carried out by small industrial enterprises, manufacturers of consumer <a href=\"https:\/\/weblium.com\/create-electronics-website\">electronics<\/a>, industrial equipment, etc. This mechanism provides companies with the opportunity for rapid business growth.<\/span><\/li>\n<li><b>Grants.<\/b><span style=\"font-weight: 400;\"> A specific tool that is best suited for startups specializing in the development and implementation of new technologies. Grant funds are provided free of charge and without the need to return them to the grantor.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_unique_selling_proposition\"><\/span><strong>Create a unique selling proposition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>After detailed planning and completion of the initial stages, you should analyze your competitors:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How do they <a href=\"https:\/\/weblium.com\/create-website-sell-products\">sell their products<\/a>\/services?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What image do they have?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What makes these brands unique?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Look at their brand promises and unique features of online marketing campaigns and you will see their USP.<\/span><\/p>\n<p><b>When you are trying to create your USP, try putting yourself in the customer\u2019s shoes:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What do they want?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What do they appreciate?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are the advantages of your product or why your potential customers should choose you but not your competitors?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_website\"><\/span><strong>Create a website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A professionally-made website is a modern necessary tool for:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> attracting and increasing customer flow;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> creating a universal means of interacting with customers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> improving the level of customer service;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> a perfect communication channel for the exchange of information;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> brand popularization;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> creating a positive business reputation and loyalty of potential customers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> creating the right presentation of a company on the Web;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> organization of an online office, that is available 24\/7;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> creating an advertising media platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creating a site yourself or ordering it from a web studio can take too much time or cost a lot of money. But today, you can go the smart way and create a decent website using the advanced website builder, <\/span><a href=\"https:\/\/weblium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Weblium<\/a><span style=\"font-weight: 400;\">.\u00a0 It offers all the necessary tools to create a professional website for absolutely free!<\/span><\/p>\n<p><strong><b><a class=\"button\" href=\"https:\/\/weblium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free website builder \ud83d\ude42<\/a><\/b><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Think_about_how_to_create_a_brand_from_your_business\"><\/span><strong>Think about how to create a brand from your business!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You must understand the &#8220;essence&#8221; of your business. This will help to stand out among competitors, make your message clear, create value and it will become a key element of your marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to understand how to turn your small business into a brand is to learn from successful brands. Make deep research, especially in your industry.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_promoting_your_company_online\"><\/span><strong>Start promoting your company online<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This, along with the website, will strengthen your position on the Web. There are a few things you can do right at the start:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> add the company to the list of Google Places businesses to \u201cappear on the map\u201d;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> optimize your site for search engines;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> start creating and managing pages on social networks;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> use forums, message boards, catalogs;<\/span><\/li>\n<li>use paid advertising: contextual advertising targeted advertising on social networks, teaser and banner advertising, retargeting, etc.<\/li>\n<\/ul>\n<p><strong><b><a class=\"button\" href=\"https:\/\/weblium.com\/create-small-business-website\" target=\"_blank\" rel=\"noopener noreferrer\">Create your small business website<\/a><\/b><\/strong><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 709px; top: 2419.06px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 709px; top: 2419.06px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting and running a successful small business may seem like the most difficult thing in the world for a newcomer. Most of us are terribly afraid of the unknown! As with any other activity, the ability to manage a company, to be a boss of something NEW and GREAT is simply a skill that comes &hellip;<\/p>\n","protected":false},"author":35,"featured_media":12466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,78],"tags":[],"class_list":["post-12301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-guides","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business for Dummies: 9 Steps | Weblium Blog<\/title>\n<meta name=\"description\" content=\"Therefore, take courage, get inspired, and carefully read this article about small 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