{"id":12396,"date":"2020-03-13T18:24:55","date_gmt":"2020-03-13T16:24:55","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=12396"},"modified":"2025-04-30T15:49:13","modified_gmt":"2025-04-30T12:49:13","slug":"11-tips-on-local-seo-for-small-businesses","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/","title":{"rendered":"11 Tips on Local SEO for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">All templates on Weblium are optimized for SEO before users even start working with them. Nevertheless, if you want people to easily find your <\/span><span style=\"font-weight: 400;\">brick and mortar <\/span><span style=\"font-weight: 400;\">stores, clinics, <a href=\"https:\/\/weblium.com\/create-hair-salon-website\">beauty salons<\/a>, cafes, and other business locations, you need to do some extra work. Take care of the <\/span><span style=\"font-weight: 400;\">local SEO for small businesses<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e031224afbd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e031224afbd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#What_Is_Local_SEO\" >What Is Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#Why_Is_Local_SEO_For_Small_Business_Important\" >Why Is Local SEO For Small Business Important?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#Local_SEO_For_Small_Business\" >Local SEO For Small Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#1_Add_contacts\" >#1. Add contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#2_Optimize_meta_titles_and_descriptions\" >#2. Optimize meta titles and descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#3_Integrate_with_Google_My_Business\" >#3. Integrate with Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#4_Keep_local_directories_local_listings_and_references_in_order\" >#4. Keep local directories, local listings, and references in order<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#5_Get_local_reviews\" >#5. Get local reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#6_Use_micro_formatting\" >#6. Use micro formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#7_Create_locally-targeted_content\" >#7. Create locally-targeted content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#8_Work_on_a_PR_strategy\" >#8. Work on a PR strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#9_Use_your_Twitter_account\" >#9. Use your Twitter account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#10_Mobile-friendly_design\" >#10. Mobile-friendly design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/#11_Analysis_of_competitors\" >#11. Analysis of competitors<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO\"><\/span><strong>What Is Local SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Local SEO for small businesses<\/span><span style=\"font-weight: 400;\"> is a powerful tool used to <a href=\"https:\/\/weblium.com\/blog\/best-website-builder-for-seo\/\">promote business<\/a> for regionally targeted queries. Users drive type queries in search lines in Google or other search engines and see businesses located nearby.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Local_SEO_For_Small_Business_Important\"><\/span><strong>Why Is Local SEO For Small Business Important?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Strong <\/span><span style=\"font-weight: 400;\">SEO strategy <\/span><span style=\"font-weight: 400;\">requires to keep local SEO in order. The majority of businesses are locally targeted \u2013 starting with doctors and lawyers and ending with restaurants and repair specialists. It means that if your business is not optimized for local requests, you can miss 80% of potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the one hand, it is more convenient for people to find a hairdresser\/dentist\/lawyer\/add your option in their area, not far from home or work, than to spend time on the road. On the other hand, Google ranks companies that are nearby higher on maps and shows them in organic search.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Local_SEO_For_Small_Business\"><\/span><span style=\"font-weight: 400;\"><strong>Local SEO For Small Business<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So we know why it is important to put local <\/span><span style=\"font-weight: 400;\">search engine optimization<\/span><span style=\"font-weight: 400;\"> in order, but what\u2019s the best time to do it. Here are some tips that will be helpful.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Add_contacts\"><\/span><strong>#1. Add contacts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A website appears high in local search results if it features a physical address of a company (store, clinic, etc.). Search robots will index this information and display your website on a proper request. The next step is adding a phone number with a regional code.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Optimize_meta_titles_and_descriptions\"><\/span><strong>#2. Optimize meta titles and descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Always optimize meta titles by using local keywords (city, region, etc.). To create a perfect meta title, place the most important and relevant search query at the beginning. Then add a necessary local keyword and the company name. But don\u2019t overdo it, the meta tag shouldn\u2019t look like it is spammed with requests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta descriptions<\/span><span style=\"font-weight: 400;\"> don\u2019t have a tangible effect on the ranking. However, they can become an additional motivation for clicking on the link to your site. Try to write a short catchy description of all the benefits of an online store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Integrate_with_Google_My_Business\"><\/span><strong>#3. Integrate with Google My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Together with the verification checkmark, you get 25% of the ranking factors. A company\u2019s presence and activity in Google My Business is an additional signal for higher ranking in Google. It also has credibility among users.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Keep_local_directories_local_listings_and_references_in_order\"><\/span><strong>#4. Keep local directories, local listings, and references in order<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If a credible source refers to your business, it always has a positive effect on its ranking position. The information about the company should be placed where it can be easily found. The <\/span><span style=\"font-weight: 400;\">listings your business <\/span><span style=\"font-weight: 400;\">should be featured include Facebook, Apple Maps, Bing, Yelp, Foursquare, HubSpot, Yellow Pages and other resources with high domain authority. Make sure that the correct physical <\/span><span style=\"font-weight: 400;\">address and phone number<\/span><span style=\"font-weight: 400;\"> are displayed in each.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Get_local_reviews\"><\/span><strong>#5. Get local reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over 90% of users think of reviews of local companies as of personal recommendations. Feedback is essential for high ranking positions. Search engines estimate the popularity of your business by the number and content of user reviews. Every <\/span><span style=\"font-weight: 400;\">business owner<\/span><span style=\"font-weight: 400;\"> should provide all the opportunities so that a user can easily leave a comment. Suggest clients sharing feedback, for example, by sending a trigger letter.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Use_micro_formatting\"><\/span><strong>#6. Use micro formatting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Micro formatting is a special code added to the site so that a search engine can extract the information important to users and display it in the answer blocks, carousels, and rich snippets. This code is used by many online stores to dominate local search results. Micro formatting enhances local SEO promotion because it allows you to add new elements to the snippet, visually highlighting it in the regional search results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Create_locally-targeted_content\"><\/span><strong>#7. Create locally-targeted content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many ways to build a local content marketing strategy. Fill the news section with up-to-date information about local events. Launch landing pages for different news in your industry and related activities. Create a Q&amp;A section and add answers there to popular local search queries. Know your target audience and stay aware of what these people are interested in.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Work_on_a_PR_strategy\"><\/span><strong>#8. Work on a PR strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Increased recognition and higher local ranking can be the result of posting press releases, articles, and <\/span><span style=\"font-weight: 400;\">blog posts<\/span><span style=\"font-weight: 400;\"> in popular local media. Launching a local PR campaign is an effective way to attract the attention of an audience from a certain region.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Use_your_Twitter_account\"><\/span><strong>#9. Use your Twitter account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tweets with high response rates are indexed and displayed in <\/span><span style=\"font-weight: 400;\">Google search<\/span><span style=\"font-weight: 400;\">. Create a Twitter account for your business and try to get many followers. It will make your services more popular, as well as earn the loyalty of search systems and users.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Mobile-friendly_design\"><\/span><strong>#10. Mobile-friendly design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot has been said about mobile optimization. Nevertheless, potential clients often use gadgets on-the-go to look for local businesses. Both humans and crawlers will appreciate it.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Analysis_of_competitors\"><\/span><strong>#11. Analysis of competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do not forget to constantly analyze your competitors. Otherwise, they might steal your clients. Stay aware of what is going on in the niche, and optimizing <\/span><span style=\"font-weight: 400;\">local <a href=\"https:\/\/weblium.com\/blog\/best-website-builder-for-seo\/\">SEO for small business <\/a><\/span><span style=\"font-weight: 400;\">will become an easier task.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Start a website on <\/span><\/i><a href=\"https:\/\/weblium.com\/\"><i><span style=\"font-weight: 400;\">Weblium<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to make your <\/span><\/i><i><span style=\"font-weight: 400;\">local SEO efforts <\/span><\/i><i><span style=\"font-weight: 400;\">more successful from the very beginning. All templates come in mobile friendly-design and are easily consumed by Google crawlers. Pay more attention to studying your audience instead of setting up the basic SEO settings.<\/span><\/i><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 567px; top: 72px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>All templates on Weblium are optimized for SEO before users even start working with them. Nevertheless, if you want people to easily find your brick and mortar stores, clinics, beauty salons, cafes, and other business locations, you need to do some extra work. Take care of the local SEO for small businesses. What Is Local &hellip;<\/p>\n","protected":false},"author":35,"featured_media":12400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Tips on Local SEO for Small Businesses - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Local SEO for small business is a powerful tool used to promote business for regionally targeted queries. 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