{"id":12862,"date":"2020-05-22T17:54:38","date_gmt":"2020-05-22T14:54:38","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=12862"},"modified":"2021-01-12T14:21:56","modified_gmt":"2021-01-12T12:21:56","slug":"google-core-updates-panacea-for-your-website-in-2020","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/","title":{"rendered":"Google Core Updates &#038; Panacea for Your Website in 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are rather new to website creation, remember that Google is your new best friend now. And you really have to be aware of all Google core updates since they all directly affect your website ranking. So, you\u2019d better learn the panacea for Google core updates 2020 to meet them head-on and recover superfast!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc694a73054\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc694a73054\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/#What_is_Google_Update_Core\" >What is Google Update Core?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/#Google_Core_Updates_and_Your_Website_Optimization\" >Google Core Updates and Your Website Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/#Essential_Guidelines_to_Survive_through_Google_Core_Updates\" >Essential Guidelines to Survive through Google Core Updates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/#Google_Core_Updates_Content\" >Google Core Updates &amp; Content\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/#Content_Optimization_Checklist\" >Content Optimization Checklist\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/google-core-updates-panacea-for-your-website-in-2020\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Update_Core\"><\/span><span style=\"font-weight: 400;\">What is Google Update Core?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, yes. That\u2019s evidently the first question that pops up in your mind. To understand what is Google core update, you need to realize that Google has its own search algorithm and systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because there are so many websites and webpages on the internet, search engines have quite a lot of work. That\u2019s why they need to constantly update and optimize their search algorithms. For instance, last year, Google launched over 3000 updates, which is quite impressive indeed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evidently, you don\u2019t need to bother about all those changes. In fact, most of them go unnoticed. However, there are also resonating Google core updates that have a huge impact on search results. Since they influence your website position in SERP (which is a search engine results page).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is Google core update? It\u2019s the significant changes in search engine algorithms and systems that substantially influence search results. They usually happen several times a year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google broad core algorithm updates are aimed at improving users&#8217; search experience. Specifically, by providing the content they are looking for. Which, in turn, has to be useful, relevant, and trustworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why Google core updates 2020 are so very important. And you really need to keep track of them. So that you can properly optimize your website and start ranking even higher.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Core_Updates_and_Your_Website_Optimization\"><\/span><span style=\"font-weight: 400;\">Google Core Updates and Your Website Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12870\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-800x437.jpg\" alt=\"website optimization\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-800x437.jpg 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-1600x874.jpg 1600w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-320x175.jpg 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-768x419.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-1536x839.jpg 1536w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-2048x1118.jpg 2048w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-1344x734.jpg 1344w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-cqLgvPhkhgn-418x228.jpg 418w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since Google core update 2020 really matters, you need to know about them in advance. So that you aren\u2019t caught unawares and have no idea how to recover your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why Google usually announces its core updates before they actually happen. The best way to keep track is to follow its official <\/span><a href=\"https:\/\/twitter.com\/searchliaison\/status\/1176555933364887552\" rel=\"nofollow\"><span style=\"font-weight: 400;\">@searchliaison<\/span><\/a><span style=\"font-weight: 400;\"> account on Twitter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is very important, in fact. Because once you know about the upcoming changes, you can start planning your website optimization to successfully recover from these core updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you need to realize as a website owner, search engines are after fresh, relevant, and helpful content. So that you have a painless user experience when you need to quickly find something on the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, Google core updates help new websites to show up in SERP, while the old ones are expected to step aside if they fail to be up-to-date.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you really need to optimize the content on your website so that it meets all the requirements stated in <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ru\/\/searchqualityevaluatorguidelines.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google Search Quality Evaluator Guidelines<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s another new best friend of yours who can clearly explain to you everything related to websites and help you succeed after Google core updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No worries if you don\u2019t have time for such a long read right now. You\u2019ll learn all the key issues in this article anyway. Let\u2019s start!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Essential_Guidelines_to_Survive_through_Google_Core_Updates\"><\/span><span style=\"font-weight: 400;\">Essential Guidelines to Survive through Google Core Updates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The key factors that affect your website ranking basically include the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Purpose of the Page<\/b><span style=\"font-weight: 400;\">. Make sure you clearly state the topics of all pages on your website and fill in the relevant keywords. To make it easier for search engines to find your webpage when users look for specific keywords.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Expertise, Authoritativeness, Trustworthiness<\/b><span style=\"font-weight: 400;\">. These are basically the golden standards specified by Google that any piece of content on your website should follow. Bear in mind, it\u2019s really important that you write what you know about and have authority in.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Main Content Quality and Amount<\/b><span style=\"font-weight: 400;\">. Make sure that content on all of your webpages is relevant to your landing page. Besides, the more high-quality content and webpages you create, the better.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Website Information<\/b><span style=\"font-weight: 400;\">. Include the contact information on your website. Include your own contacts as well as other contributors\u2019 to your website content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Website Reputation<\/b><span style=\"font-weight: 400;\">. This criterion truly matters because search engines rely on experts\u2019 opinions as well as social shares. So, you have to make sure that people like what you do and recommend it to others. That\u2019s basically how to build your website reputation.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Somehow or other, the content on your website truly matters. So, let\u2019s get into details to clarify what kind of content Google wants to be on your website.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Core_Updates_Content\"><\/span><span style=\"font-weight: 400;\">Google Core Updates &amp; Content\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12871\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-800x437.jpg\" alt=\"content is king\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-800x437.jpg 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-1600x874.jpg 1600w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-320x175.jpg 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-768x419.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-1536x839.jpg 1536w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-2048x1118.jpg 2048w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-1344x734.jpg 1344w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/imgonline-com-ua-Compressed-rnUi50pQktV-418x228.jpg 418w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even though this famous quote by Bill Gates is almost as old as Google itself, it surely won\u2019t become irrelevant for many years to come. Because content is what really matters on your website. So, you should take it really serious if you intend to survive the recent core updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, that kind of content Google likes? Evidently, search engines are after very high quality. That\u2019s why your content has to meet the criteria stated in quality guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, it has to be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Original<\/b><span style=\"font-weight: 400;\">. Make sure you create the content yourself rather than plagiarise it from other websites. That\u2019s truly essential for Google.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Comprehensive<\/b><span style=\"font-weight: 400;\">. Don\u2019t create superficial content. Show your expertise instead and go really deep into details. That\u2019s what Google really likes!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Accurate<\/b><span style=\"font-weight: 400;\">. Do profound research before you start creating the content. Make sure you don\u2019t give any false information. Be as precise as possible to find favor in the eyes of Google.\u00a0 <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Clearly communicated<\/b><span style=\"font-weight: 400;\">. It\u2019s really important that your website visitors have a clear vision of what ideas you want to communicate to them. Remember, Google really cares about user experience, so should you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Professionally presented<\/b><span style=\"font-weight: 400;\">. Boost your authority by looking and sounding professional. Never publish rough materials. Because not only your visitors will leave at once and you\u2019ll lose them forever, but also your SERP position can drastically drop.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In fact, these criteria are quite universal since they are applicable to all types of content, be it text, image, video, or anything else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you successfully meet these essential content criteria, your website will not only easily overcome Google core updates, but will also surely rank even higher!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Optimization_Checklist\"><\/span><span style=\"font-weight: 400;\">Content Optimization Checklist\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since core updates are basically aimed at content improvement, pay attention to this checklist while evaluating your content.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it original and accurate?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it relevant to your visitors?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there any valuable information?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it useful and shareable?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it offer some new insights?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How professionally it\u2019s presented?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it free from any stylistic and orthographic mistakes?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it mobile friendly?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do the title and headings precisely describe the contents?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the topic covered comprehensively?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve learned what is Google core update and its lofty goal to improve content on the web, you automatically know how to recover your website if its rankings decrease. The best panacea is to polish your content so that it perfectly meets the Google quality guidelines.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are rather new to website creation, remember that Google is your new best friend now. And you really have to be aware of all Google core updates since they all directly affect your website ranking. So, you\u2019d better learn the panacea for Google core updates 2020 to meet them head-on and recover superfast! &hellip;<\/p>\n","protected":false},"author":14,"featured_media":12869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-12862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazing Panacea to Survive Google Core Updates 2020 - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Find out the essence of Google core updates and why it matters for your website. 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