{"id":13293,"date":"2020-07-13T17:50:21","date_gmt":"2020-07-13T14:50:21","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=13293"},"modified":"2021-01-20T16:07:15","modified_gmt":"2021-01-20T14:07:15","slug":"the-ultimate-guide-to-website-traffic-analytics","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/","title":{"rendered":"The Ultimate Guide to Website Traffic Analytics"},"content":{"rendered":"<p>Why website traffic analytics is so very important?<\/p>\n<p><span style=\"font-weight: 400;\">Website traffic analytics helps you find out why your traffic increases or decreases, reveals the people behind the numbers in your website traffic reports, and shows the results of your marketing efforts and the efficiency of your advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we briefly review tools, reports, and approaches to analyze your website traffic.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8e14e1b712\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8e14e1b712\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#Simple_Tools_for_Website_Traffic_Analytics\" >Simple Tools for Website Traffic Analytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#Tools_for_Enhanced_Website_Traffic_Analytics\" >Tools for Enhanced Website Traffic Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#How_to_Effectively_Analyze_Your_Website_Traffic\" >How to Effectively Analyze Your Website Traffic?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#Add_Dimensions\" >Add Dimensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#Segment_Your_Data\" >Segment Your Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#Basic_Metrics_and_Reports\" >Basic Metrics and Reports<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/#And_for_Dessert_Data_Studio_Templates\" >And for Dessert: Data Studio Templates<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Simple_Tools_for_Website_Traffic_Analytics\"><\/span><span style=\"font-weight: 400;\">Simple Tools for Website Traffic Analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simple website traffic analytics tools work thanks to <\/span><b>tracking tags <\/b><span style=\"font-weight: 400;\">included in the code of each webpage. This code tracks a variety of events, collects data about those events as hits, and sends those hits for storage and processing. But even this approach has serious limitations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Hit size<\/strong>. <\/span><span style=\"font-weight: 400;\">The hit size is the volume of data collected on visitors\u2019 website actions. If the hit size is too small, some data might not be collected, leaving you with a fragmented record of what\u2019s happening on your site.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sampling<\/strong>. <\/span><span style=\"font-weight: 400;\">Free analytics tools often use data sampling while building reports, compromising the quality of decisions made based on those reports.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Time delays<\/strong>. <\/span><span style=\"font-weight: 400;\">Typically, simple website traffic analytics tools collect a bunch of hits and only then send them to a data store. Because of this, it can take anywhere from a few hours to a few days to get updated data. This makes your analytics backward-looking and useful only for working on errors, not for taking immediate action or making future-oriented decisions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In truth, simple website analytics tools are quite limited. Even the internationally known Google Analytics has most of the limitations we\u2019ve mentioned. It\u2019s really useful for beginners, but it can\u2019t be the basis for serious analytics for websites with millions of visitors per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your website traffic analysis becomes sophisticated, you need a bunch of additional features in your website analytics tool that allow you to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">account for CRM data and product refunds;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">consider cost data for all advertising campaigns;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">choose from different built-in attribution models or build custom models;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">generate enhanced marketing reports like LTV, cohort, and ROPO.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Luckily, there are tools for enhanced website traffic analytics.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tools_for_Enhanced_Website_Traffic_Analytics\"><\/span><strong>Tools for Enhanced Website Traffic Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While performing website analysis, you\u2019ll discover that you can\u2019t analyze your website based on data collected from the site alone. To know for sure how high-quality your traffic is, how your advertising channels work, and what profit they generate, you need to add data from your CRM system and advertising accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, you can\u2019t conduct your website analytics with one simple tool. You have no other option than heading towards a business intelligence (BI) setup. BI makes your business more controllable and allows you to make decisions that are data-informed or data-driven depending on your style of management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what features should an enhanced website traffic analytics tool have? We\u2019ll show you an example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OWOX BI was created to avoid the limitations of Google Analytics. After many years of development, it\u2019s become a powerful AI-based personal marketing analyst used by many companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like every enhanced analytics tool, OWOX BI performs four main BI processes: collect, store, merge, process, and report.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13294\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-9-1-800x437.png\" alt=\"website traffic analytics\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-9-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-9-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-9-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-9-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-9-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/www.owox.com\/products\/bi\/pipeline\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">OWOX BI<\/span><\/a><span style=\"font-weight: 400;\"> collects five kinds of data to make truly comprehensive reports: website data, cost data, offline sales data for offline stores, CRM data, and data from call centers. The number of custom reports you can build based on this huge amount of data is endless: LTV, ROPO, historical analysis, forecasting of sales plan performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what basic and enhanced reports you need to analyze your website traffic and what tips and tricks you can use to deepen your understanding of it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Effectively_Analyze_Your_Website_Traffic\"><\/span><span style=\"font-weight: 400;\">How to Effectively Analyze Your Website Traffic?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have no experience in analyzing your website and its traffic, keep in mind these essential steps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_Dimensions\"><\/span><span style=\"font-weight: 400;\">Add Dimensions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use dimensions (attributes of your data) to improve any basic report. Combine your metrics with the right dimensions to reveal insights for improving your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say we have a simple report on sessions and pages per session for traffic from different cities:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13301\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-6-1-800x437.png\" alt=\"website traffic analytics dimensions\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-6-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-6-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-6-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-6-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-6-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what we get by simply adding another dimension:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13300\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-7-1-800x437.png\" alt=\"dimensions for website traffic analytics \" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-7-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-7-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-7-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-7-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-7-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Voil\u00e0 \u2014 by adding the <\/span><i><span style=\"font-weight: 400;\">browser<\/span><\/i><span style=\"font-weight: 400;\"> dimension, we reveal a new fact about our website traffic: the browser influences the pages per session metric quite a lot even for people in the same city.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segment_Your_Data\"><\/span><span style=\"font-weight: 400;\">Segment Your Data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segments help analysts compare parts against the whole. Comparing segments to other segments or to the whole data set is a simple way to analyze your traffic that might be useful for beginners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Google Analytics, you can add a segment to any report:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13306\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-1-1-800x437.png\" alt=\"add segment for website traffic analytics\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-1-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-1-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-1-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-1-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-1-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Try out these segments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographic \u2014 age, gender, city, etc.;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Timestamp \u2014 before\/after audiences;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Platform\/device;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User type or buyer persona;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abandonment rate;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion rate;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content viewed;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also use segments for better remarketing, trigger emails, and special offer campaigns.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basic_Metrics_and_Reports\"><\/span><span style=\"font-weight: 400;\">Basic Metrics and Reports<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All traffic analytics is built on tracking the most essential marketing metrics in Google Analytics (or another tool of your choice). We\u2019ll review a couple examples of the main groups of reports and metrics for most websites:<\/span><\/p>\n<ul>\n<li><b>Audience \u2192 Behavior \u2192 New vs Returning<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13299\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-8-1-800x437.png\" alt=\"basic metrics and reports for website analytics\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-8-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-8-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-8-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-8-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-8-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The New vs Returning report in Google Analytics will show you if your website audience is growing. If your number of new visitors is larger than the same metric from the previous period and larger than the number of returning visitors, you\u2019ve definitely grown and your acquisition campaigns are working. On the other hand, if your number of returning visitors is higher than your number of new visitors, then your conversion and retention campaigns are performing well but you shouldn\u2019t forget to grow your audience.<\/span><\/p>\n<ul>\n<li><b>Audience \u2192 Overview<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13305\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-2-3-800x437.png\" alt=\"Audience \u2192 Overview\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-2-3-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-2-3-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-2-3-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-2-3-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-2-3.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This group of metrics shows whether your visitors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">are active and interested (Average Session Duration);\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">are diving deep into your website (Pages \/ Session);\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">find what they\u2019re looking for immediately after they enter the website (Bounce Rate, etc.).\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, you can see how page loading speed and the way your website is rendered on different devices influence your visitors\u2019 behavior in the device and platform dimensions. The device\/browser dimensions provide great insights for making improvements and improving the bounce rate, average session duration, and pages\/session metrics will increase your overall website traffic and the overall quality of your site. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Behavior \u2192 Site Content \u2192 Landing and Exit Pages<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13304\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-3-2-1-800x437.png\" alt=\"behaviour website traffic analytics\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-3-2-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-3-2-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-3-2-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-3-2-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-3-2-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Landing Pages and Exit Pages reports will reveal your most and least popular pages. You can then compare them to find out the main differences. These reports will also provide you with hints about how you can improve the situation. <\/span><\/p>\n<ul>\n<li><strong>Conversions \u2192 Overview of Multi-Channel Funnel\u00a0<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13303\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-4-2-800x437.png\" alt=\"Overview of Multi-Channel Funnel \" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-4-2-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-4-2-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-4-2-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-4-2-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-4-2.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This report will help you find out the sequence of channels that visitors go through to get to a conversion. Thus, it describes the overall importance of each channel. If you see that your typical sequence has more than three channels, you should look for the perfect <\/span><a href=\"https:\/\/www.owox.com\/blog\/articles\/what-is-attribution\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">attribution model<\/span><\/a><span style=\"font-weight: 400;\">, as standard models overvalue one channel and undervalue others.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"And_for_Dessert_Data_Studio_Templates\"><\/span><span style=\"font-weight: 400;\">And for Dessert: Data Studio Templates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you like to have all high-quality reports on one dashboard, try out these <\/span><a href=\"https:\/\/datastudio.google.com\/gallery\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Data Studio Templates<\/span><\/a><span style=\"font-weight: 400;\"> with different reports on your website traffic.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13302\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-5-1-800x437.png\" alt=\"Data Studio templates\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-5-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-5-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-5-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-5-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/07\/Img-5-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why website traffic analytics is so very important? Website traffic analytics helps you find out why your traffic increases or decreases, reveals the people behind the numbers in your website traffic reports, and shows the results of your marketing efforts and the efficiency of your advertising.\u00a0 In this article, we briefly review tools, reports, and &hellip;<\/p>\n","protected":false},"author":14,"featured_media":13296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-13293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niche-expertise","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Website Traffic Analytics - Weblium Blog<\/title>\n<meta name=\"description\" content=\"This guide is for reducing the complexity of traffic analytics by describing the most important steps. Our tips relate to reports, overview tools, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/the-ultimate-guide-to-website-traffic-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Website Traffic Analytics - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"This guide is for reducing the complexity of traffic analytics by describing the most important steps. 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