{"id":13892,"date":"2021-08-05T11:54:48","date_gmt":"2021-08-05T08:54:48","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=13892"},"modified":"2025-03-17T16:43:00","modified_gmt":"2025-03-17T14:43:00","slug":"sales-funnel-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/","title":{"rendered":"Sales Funnel Guide for Beginners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve got a website, thousands of visitors, but don\u2019t have any orders? You aren\u2019t alone with that. Researchers say <\/span><a href=\"https:\/\/www.marketo.com\/ebooks\/website-and-seo-for-lead-generation\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">96%<\/span><\/a><span style=\"font-weight: 400;\"> of your first-time visitors are not ready for a purchase, and that\u2019s fine. There\u2019s a solution though.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sales funnel can help you to convert website visitors into real clients. It is a strategy that guides your leads from getting interested in your services or goods to the final checkout. Read our <\/span><span style=\"font-weight: 400;\">sales funnel guide<\/span><span style=\"font-weight: 400;\"> below and learn <\/span><span style=\"font-weight: 400;\">how to<\/span> <span style=\"font-weight: 400;\">make a funnel<\/span><span style=\"font-weight: 400;\"> that will boost your sales!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc269717133\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc269717133\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#What_is_a_Sales_Funnel\" >What is a Sales Funnel?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#Digital_Marketing_Funnel_%E2%80%94_Whats_the_Value\" >Digital Marketing Funnel \u2014 What\u2019s the Value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#4_Basic_Sales_Funnel_Stages\" >4 Basic Sales Funnel Stages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#How_to_Create_an_Effective_Sales_Funnel\" >How to Create an Effective Sales Funnel?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#Sales_Funnel_Template_and_Examples\" >Sales Funnel Template and Examples\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#Summary\" >Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Sales_Funnel\"><\/span><span style=\"font-weight: 400;\">What is a Sales Funnel?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A sales funnel is the path your prospects go through from learning about your company to confirming orders. This concept is called a funnel because with each stage the number of users decreases and only hot leads reach the purchase stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many online and offline companies use this approach to build their <\/span><span style=\"font-weight: 400;\">full funnel marketing<\/span><span style=\"font-weight: 400;\"> strategy. You can look at the classic <\/span><span style=\"font-weight: 400;\">sales funnel infographic<\/span><span style=\"font-weight: 400;\"> below:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13900\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-3-800x437.png\" alt=\"classic sales funnel infographic\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-3-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-3-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-3-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-3-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-3.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Marketing_Funnel_%E2%80%94_Whats_the_Value\"><\/span><span style=\"font-weight: 400;\">Digital Marketing Funnel \u2014 What\u2019s the Value?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter how great your offer is, very few users are ready to make orders at first sight. In most cases, any business builds a whole chain of interactions with a client. At each stage, a certain number of potential customers are lost. Thus, only those who are willing to pay for your product or service proceed to the final stage of the <\/span><span style=\"font-weight: 400;\">lead funnel<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building the proper d<\/span><span style=\"font-weight: 400;\">igital marketing funnel<\/span><span style=\"font-weight: 400;\"> helps you to get more pospects and take as many users as possible to the purchase stage \u2014 the one where you make money.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13910\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/giphy-WOMAN.gif\" alt=\"sales funnel\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Basic_Sales_Funnel_Stages\"><\/span><span style=\"font-weight: 400;\">4 Basic Sales Funnel Stages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The path from the moment when users learn about your product to the moment of purchase is usually divided into several consecutive <\/span><span style=\"font-weight: 400;\">sales funnel stages<\/span><span style=\"font-weight: 400;\">: Awareness, Interest, Decision, Action. Together, this is commonly referred to as the AIDA model. It is used literally everywhere: in <\/span><span style=\"font-weight: 400;\">b2b sales funnel<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/weblium.com\/how-to-create-realestate-website\">real estate<\/a> sales funnel<\/span><span style=\"font-weight: 400;\">, etc. The classic AIDA model may be called the basis for modern marketing. Many digital specialists use <\/span><span style=\"font-weight: 400;\">marketing funnel automation<\/span><span style=\"font-weight: 400;\"> services based on the AIDA model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Let&#8217;s take a look at these stages and analyze which tools are effective at each stage.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Awareness\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On this very first and the widest part of the <\/span><span style=\"font-weight: 400;\">purchase funnel<\/span><span style=\"font-weight: 400;\"> you need to make sure that as many people as possible learn about your offer and become interested in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, many users get to know a product or service through a blog or Youtube channel. <\/span><a href=\"https:\/\/optinmonster.com\/blogging-statistics\/#:~:text=General%20Blogging%20Statistics,generated%20by%20readers%20each%20month.&amp;text=The%20average%20blog%20post%20takes%203.5%20hours%20to%20write\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Studies<\/span><\/a><span style=\"font-weight: 400;\"> show that 77% of all Internet users read blogs. Therefore, a blog in 2021 is a must. Even if you are a small company, be sure to write posts about your business. Moreover, writing a blog post on Weblium takes literally a few minutes. Our functionality is suitable for both short posts and long reads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Start a blog<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">By reading your blog or watching videos, users gradually get to know you, learn about your products and services, and become convinced of your expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, take a look at the Intercom blog. It is filled with useful and detailed articles. They are interesting to read not only for those who have already connected Intercom but also for those who are just getting acquainted with this area.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13897\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-7-800x437.png\" alt=\"Examplr Intercom blog\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-7-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-7-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-7-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-7-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-7.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Interest\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Out of visitors who have learned about your company, products, and services, there remain those who have a certain interest, but are not ready to make a purchase yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to<\/span><span style=\"font-weight: 400;\"> spark their<\/span><span style=\"font-weight: 400;\"> interest at this stage, the following techniques are used:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogging. Tell about the benefits of your product or service on your blog. Share interesting cases and show how you can help users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead magnets. Offer your users something in return for their contact info. For example, a free checklist, an e-book, a set of samples, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos. 83% of <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">surveyed<\/span><\/a><span style=\"font-weight: 400;\"> video marketers say video helps them increase lead generation. Video content is the king of 2021, and this trend will remain for many years to come.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is a great example of a lead magnet. Users leave their contact information and get a free checklist in return:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13901\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-5-800x437.png\" alt=\"example of a lead magnet\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-5-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-5-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-5-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-5-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-5.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Decision<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, you&#8217;ve piqued the interest of a part of your website visitors. And what&#8217;s next, how will you pursue them to make a purchase? At this stage of the <\/span><span style=\"font-weight: 400;\">lead generation funnel<\/span><span style=\"font-weight: 400;\">, webinars, sales pages, and calls work great. Your goal is to tell exactly how you, your product, or service can help users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, on webinars, you provide useful information for those who are already interested, and at the same time, you tell them more about your services and products. An invitation to a webinar should provide its benefits, just like in the example below:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13893\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-9-800x437.png\" alt=\"invitation to a webinar example\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-9-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-9-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-9-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-9-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-9.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Action\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The final stage of the selling process<\/span><span style=\"font-weight: 400;\"> is Action. Those customers who are ready to make an order reach it. You can encourage them to take the targeted action with another educational video or webinar, where you can offer a discount on your products or services for members only.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13895\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-1-800x437.png\" alt=\"educational video or webinar example\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Retention\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, your users have gone through the AIDA <\/span><span style=\"font-weight: 400;\">conversion funnel <\/span><span style=\"font-weight: 400;\">and some of them have been turned into customers. Now you can consider an additional stage of the <\/span><span style=\"font-weight: 400;\">lead funnels<\/span><span style=\"font-weight: 400;\"> \u2014 retention! Your efforts should be focused on keeping customers happy so they will order again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To <a href=\"https:\/\/www.custify.com\/blog\/14-customer-retention-strategies-for-saas-you-can-implement-today\/\">retain customers<\/a>, we advise you to keep in touch with them and continue to share useful and interesting content. These marketing techniques are best suited for users retention:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Special offers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Newsletters;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surveys\/Outreach and follow-ups;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product usage guides, etc.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_an_Effective_Sales_Funnel\"><\/span><span style=\"font-weight: 400;\">How to Create an Effective Sales Funnel?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A sales funnel will only be effective when it is built around a well-thought-out marketing concept. Here are a few key points to consider when designing any sales funnel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">High-Quality USP &amp; Beautiful Website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create a unique selling proposition from which customers can derive the value of your product or brand. You need to show users the strengths of your offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, create a simple website with attractive design and convincing text. You can create a beautiful and effective website on <a href=\"https:\/\/weblium.com\/lead-generation-website-builder\">Weblium<\/a> in just a few hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Start for Free<\/a><\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Getting &#8220;Cold&#8221; Leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is necessary to consider ways of collecting &#8220;cold&#8221; contacts. The easiest way to <\/span><a href=\"https:\/\/${domain}\/blog\/10-best-ways-to-collect-website-leads\/\"><span style=\"font-weight: 400;\">collect leads<\/span><\/a><span style=\"font-weight: 400;\"> is to launch an ad campaign directing users to your website. Collect their emails and phone numbers using contact forms \u2014 there are lots of worthy options of Weblium. Already at this stage, it is worth starting to segment your audience according to their age, gender, location, interests, etc. using <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-facebookpixel\"><span style=\"font-weight: 400;\">Facebook Pixel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Provoking Interest<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Constantly work on your <\/span><a href=\"https:\/\/${domain}\/blog\/\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\">, maintain a Youtube channel \u2013 these are some of the most effective free channels for attracting interested users. Decide what you will offer them as a lead magnet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the pains of your users, you can plan webinars or educational videos. To collect webinar registrations, you can also create a separate simple yet compelling landing page on Weblium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Create Landing Page<\/a><\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Closing the Deal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here you should rely on USP and the quality of your managers&#8217; work. It also makes sense to return customers lost in previous stages. The easiest way to return them to your landing page is to use retargeting. There\u2019s also a database of your clients, their orders, and contact info in the built-in <\/span><a href=\"https:\/\/${domain}\/blog\/long-awaited-weblium-update-in-built-crm-system-for-effective-deals-management\/\"><span style=\"font-weight: 400;\">Weblium CRM<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analytics\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By connecting Google Analytics, Hotjar, and other integrations to your site, you can see where potential customers lose interest in your offer and improve those weak blocks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also conduct A\/B tests to determine which USPs and site blocks may increase your <\/span><a href=\"https:\/\/${domain}\/blog\/key-factors-to-improve-conversion-rates\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sales_Funnel_Template_and_Examples\"><\/span><span style=\"font-weight: 400;\">Sales Funnel Template and Examples\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the very start, you can use our ready-made sales funnel template. Once you get the first results and are able to track conversions, you can modify and customize this template to get the best results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1. Attracting leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The surest way to attract a lot of visitors is to pay for ads on Google, Facebook, Instagram, etc. The ad post can also include information about what users will receive if they go to your site (it\u2019s the lead magnet on the next stage of our sales funnel template).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13903\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-10-800x437.png\" alt=\"lead magnet example\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-10-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-10-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-10-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-10-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-10.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2. Lead Magnet Landing Page\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offer some kind of free bonus for signing up or filling out a form on your website. This will help you build a base of interested customers. The example below is a great lead magnet. Contact forms on Weblium are your new best friends now \ud83d\ude09<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13899\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-4-800x437.png\" alt=\"Contact form \" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-4-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-4-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-4-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-4-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-4.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3. Lead Magnet Landing Page Retargeting\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Set up retargeting for those who still haven&#8217;t collected the free bonus. You can use two types of retargeting strategies: an exit <\/span><a href=\"https:\/\/${domain}\/blog\/pop-up-tutorial-how-to-make-more-sales-with-popups\/\"><span style=\"font-weight: 400;\">pop-up<\/span><\/a><span style=\"font-weight: 400;\"> and retargeting ads on Google, Facebook, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13896\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-6-800x437.png\" alt=\"retargeting ads\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-6-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-6-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-6-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-6-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-6.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4. Lead Magnet Thank You Page\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When your visitors have received a lead magnet, show them a \u201cThank You\u201d page. It won&#8217;t take more than 2 minutes to create such a pop-up on Weblium. You can also leave links to your Youtube channel, blog, and social networks in order to continue to share useful information with users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13898\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-8-800x437.png\" alt=\" Lead Magnet Thank You Page \" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-8-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-8-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-8-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-8-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-8.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4. Long-Form Sales Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also, the \u201cThank You\u201d page should be linked to a Long-Form Sales page. On this page, users can take a closer look at your products or products and make a purchase decision.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13904\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-2-1-800x437.png\" alt=\"Long-Form Sales Page\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-2-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-2-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-2-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-2-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-2-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5. Email Follow-Up or Checkout Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Users interested in your offer are redirected to a booking or checkout page. If they leave the cart, you can use a 3-email follow-up to invite them back to the sales page. By the way, there are also specific <\/span><span style=\"font-weight: 400;\">email marketing funnels<\/span><span style=\"font-weight: 400;\">. You can learn a bit more about them in <\/span><a href=\"https:\/\/${domain}\/blog\/digital-marketing-hacks-to-boost-your-sales\/#Email_Marketing\"><span style=\"font-weight: 400;\">this article<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13894\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-800x437.png\" alt=\"Email Follow-Up or Checkout Page\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-1-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Step 6. Email Follow-Up After Checkout\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When users have finally bought your products or ordered services, you can send them 2 follow-up emails. In this <\/span><span style=\"font-weight: 400;\">email sales funnel<\/span><span style=\"font-weight: 400;\">, you can offer a discount on the next order, ask to rate the service, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13902\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-11-800x437.png\" alt=\"Email Follow-Up After Checkout \" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-11-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-11-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-11-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-11-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/09\/New_style_7-11.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a website is not enough to increase sales. You need to understand how you will attract your audience and convince them to make an order. You need to nurture your leads, guide them through 4 stages of the sales funnel: Awareness, Interest, Decision, and Action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget about Retention! Collect and study <\/span><span style=\"font-weight: 400;\">funnel metrics<\/span><span style=\"font-weight: 400;\"> from Google Analytics. Track weak spots on your site and improve them to achieve higher conversions. All of this you can do on Weblium. Our site builder is perfect for creating landing pages according to all the rules of the sales funnel. Improve your sales funnel, and the results will not be long in coming!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Start Now!<\/a><\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span style=\"font-weight: 400;\">FAQ<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>What are clickfunnels?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A click funnel is a set of pages that guide the user to the end-goal page. Their aim is to give potential customers more information and upsell your goods or services. You can find many <\/span><span style=\"font-weight: 400;\">click funnel templates<\/span><span style=\"font-weight: 400;\"> on the Internet.<\/span><\/p>\n<p><b>What do prospects mean?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prospects are visitors of your website interested in your services or goods. Still, they are not ready to make a purchase right now, so you need to convert them to customers.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got a website, thousands of visitors, but don\u2019t have any orders? You aren\u2019t alone with that. Researchers say 96% of your first-time visitors are not ready for a purchase, and that\u2019s fine. There\u2019s a solution though.\u00a0 A sales funnel can help you to convert website visitors into real clients. It is a strategy that &hellip;<\/p>\n","protected":false},"author":14,"featured_media":15014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Funnel Guide for Beginners to Boost Your Sales<\/title>\n<meta name=\"description\" content=\"Learn the basic sales funnel stages, lead magnet, and build an effective sales funnel based on this sales funnel template and best examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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