{"id":14127,"date":"2020-10-27T12:30:18","date_gmt":"2020-10-27T10:30:18","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=14127"},"modified":"2023-08-14T09:47:28","modified_gmt":"2023-08-14T06:47:28","slug":"d2c-meaning-pros-cons-brands-companies-marketing-fundamentals","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/d2c-meaning-pros-cons-brands-companies-marketing-fundamentals\/","title":{"rendered":"D2C: Meaning, Pros &#038; Cons, Brands &#038; Companies, Marketing Fundamentals"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Until recently, the vast majority of brands sold their products through intermediaries: dealers, resellers, third-party stores, and so on. As a result, a huge chain of interactions was built. This complicated the work of such businesses, deprived them of some of their profits, and made their products more expensive for the end customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But today another business model, D2C, is gradually becoming more and more popular. In 2020, D2C e-commerce sales may reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1109833\/usa-d2c-ecommerce-sales\/#:~:text=In%202019%2C%20direct%2Dto%2D,Club%2C%20and%20mattress%20company%20Casper.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">$17.75 billion<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a closer look at what this business model is, what are its pros and cons, and what D2C brands are there on the market right now.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea77a717045\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea77a717045\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/d2c-meaning-pros-cons-brands-companies-marketing-fundamentals\/#D2C_Meaning\" >D2C Meaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/d2c-meaning-pros-cons-brands-companies-marketing-fundamentals\/#Peculiarities_of_D2C_Model_Pros_and_Cons\" >Peculiarities of D2C Model: Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/d2c-meaning-pros-cons-brands-companies-marketing-fundamentals\/#Top_17_Examples_of_D2C_Brands_Companies\" >Top 17 Examples of D2C Brands &amp; Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/d2c-meaning-pros-cons-brands-companies-marketing-fundamentals\/#D2C_Marketing_Fundamentals\" >D2C Marketing Fundamentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/d2c-meaning-pros-cons-brands-companies-marketing-fundamentals\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"D2C_Meaning\"><\/span><span style=\"font-weight: 400;\">D2C Meaning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D2C means <\/span><b><i>direct-to-customer sales<\/i><\/b><span style=\"font-weight: 400;\">, that is, attracting customers through mobile applications, social networks, websites, and other channels directly to the manufacturer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike traditional sales through retail chains, D2C companies develop their own distribution channels.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">D2C vs B2C<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main difference between D2C companies and traditional businesses is that they take on all tasks from production to customer acquisition and sales. Here are the main differences between the D2C and B2C models:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the D2C model, products are sold<\/span><b> directly to the end users<\/b><span style=\"font-weight: 400;\"> via different online channels. In the B2C model, sales are made through dealers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With the D2C approach, each customer <\/span><b>can contact the brand<\/b><span style=\"font-weight: 400;\"> and ask any questions regarding the product, delivery, etc. In a B2C model, the manufacturer does not interact with its consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D2C companies<\/span><b> ship customer orders themselves<\/b><span style=\"font-weight: 400;\">. In the B2C approach, all logistics issues are taken over by dealers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D2C companies <\/span><b>provide personalized experience<\/b><span style=\"font-weight: 400;\"> and care for their customers. B2C companies are much less emotionally involved.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Peculiarities_of_D2C_Model_Pros_and_Cons\"><\/span><span style=\"font-weight: 400;\">Peculiarities of D2C Model: Pros and Cons<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main feature of D2C is full control of the entire cycle, from production to distribution, which means there are no gray areas. There\u2019s no need to collect data from different departments\/businesses as it\u2019s one business and one CRM.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">D2C Benefits\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Full control<\/b><span style=\"font-weight: 400;\">. D2C brands gain more control over their product, customer service, reputation, and so on.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>More customer data<\/b><span style=\"font-weight: 400;\">. It is much easier for D2C companies to compile a detailed consumer portrait as they interact with their customers every day. It also allows them to come up with personalized offers and other marketing features.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Higher customer loyalty<\/b><span style=\"font-weight: 400;\">. The brand is on the same page with its customers, it communicates with them, receives feedback, and quickly responds to it.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">D2C Drawbacks<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>The supply chain can be difficult to manage.<\/b><span style=\"font-weight: 400;\"> If you have only 3 products and 100 buyers per month, there are no problems. But if you are a large independent brand with hundreds of buyers a day, supply chain issues can be really tough to coordinate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Every mistake you make is very noticeable<\/b><span style=\"font-weight: 400;\">. Since B2C brands are actively interacting with customers on social media, all mistakes (for example, delivery delays) are noticed.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>You need to be an expert in different fields<\/b><span style=\"font-weight: 400;\">. In the traditional business model, you are only concerned with creating a quality product. In the direct to consumer model, you also have to understand shipping logistics and other processes.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Top_17_Examples_of_D2C_Brands_Companies\"><\/span><span style=\"font-weight: 400;\">Top 17 Examples of D2C Brands &amp; Companies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D2C companies today are mostly small independent brands. But more and more large companies in various industries start switching to the D2C model. Let&#8217;s learn more about them below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14148\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-19-679x600.png\" alt=\"D2C 17 Examples \" width=\"679\" height=\"600\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-19-679x600.png 679w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-19-272x240.png 272w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-19-768x678.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-19-418x369.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-19.png 1344w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Bombas D2C Shop<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bombas is undoubtedly one of the leaders in the D2C revolution. This brand literally lives and breathes its values. Bombas doesn&#8217;t just sell socks, it also has a strong social mission to help the homeless.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14128\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-6-800x407.png\" alt=\" D2C Bombas Shop\" width=\"800\" height=\"407\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-6-800x407.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-6-320x163.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-6-768x391.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-6-418x213.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-6.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bombas is undoubtedly one of the leaders in the D2C revolution. This brand literally lives and breathes its values. Bombas doesn&#8217;t just sell socks, it also has a strong social mission to help the homeless.<\/span><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A compelling purpose embedded within the brand identity.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Socially responsible business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on customer service.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Me Undies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This brand tests different approaches as it has two types of purchases: in an online store and via a subscription service. It was the D2C model that gave the brand such flexibility.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14129\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-10-800x437.png\" alt=\"D2C Me Undies\" width=\"800\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-10-800x437.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-10-320x175.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-10-768x419.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-10-418x228.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-10.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are Our Fabrics and Our Factories pages with helpful and compelling information.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A diversified approach expands marketing opportunities for this brand and allows it to create small, limited collections.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Dollar Shave Club<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Opposing modern sophisticated razors, Dollar Shave Club advertised the following idea: &#8220;Do you really need a razor with a vibrating handle, flashlight, scraper, and a dozen blades?&#8221; And customers tired of oddly designed razors happily signed up for a regular, classic razor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14130\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-8-800x430.png\" alt=\"D2C Dollar Shave Club\" width=\"800\" height=\"430\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-8-800x430.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-8-320x172.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-8-768x413.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-8-418x225.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-8.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized approach to each client.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the site, you can take a quiz to select the best shaving products (and people love quizzes!) or order a starter set.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to individually manage the delivery date of new shaving products.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Ritual<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s another subscription service in the wellness niche, producing all the vitamins on its own.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14131\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-7-800x390.png\" alt=\"D2C Ritual\" width=\"800\" height=\"390\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-7-800x390.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-7-320x156.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-7-768x375.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-7-418x204.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-7.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A convincing site with clinical research results.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to manage the delivery date and cancel your order for free.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activities presence on all social networks, from Instagram to Pinterest.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Glossier<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a chemical-free cosmetics brand that uses only high-quality ingredients. There are hundreds of companies with the same concept but Glossier differs from them in its business model and direct contact with its customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14132\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-16-800x490.png\" alt=\"D2C Glossier\" width=\"800\" height=\"490\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-16-800x490.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-16-320x196.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-16-768x470.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-16-418x256.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-16.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales are carried out only through the site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2 million Instagram followers make up an active community.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great PR and collaborations with famous bloggers.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Chubbies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This brand manufactures and sells men&#8217;s shorts of all types, from swim shorts and trunks to casual shorts. What makes this brand unique is its tone of voice and marketing campaign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14133\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-2-800x365.png\" alt=\"D2C Chubbies\" width=\"800\" height=\"365\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-2-800x365.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-2-320x146.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-2-768x350.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-2-418x191.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-2.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Group and military discounts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on one niche \u2013 men\u2019s shorts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Friendly tone of voice.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Warby Parker<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s <\/span><a href=\"https:\/\/pitchbook.com\/newsletter\/warby-parker-valued-at-175b-with-new-funds\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">a $1.75b D2C company<\/span><\/a><span style=\"font-weight: 400;\"> that produces and sells glasses and frames. And it has a very interesting personalized idea.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14134\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-3-800x352.png\" alt=\"D2C Warby Parker\" width=\"800\" height=\"352\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-3-800x352.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-3-320x141.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-3-768x338.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-3-418x184.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-3.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can try up to 5 frames at home for free or even try them virtually!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take a quiz to find the best frame or glasses for you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Familiarize yourself with all types of frames and glasses before the purchase thanks to great educational content.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Away<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are hundreds of luggage brands around the world, and the independent brand Away brings a personalized touch to \u0441hoosing a suitcase.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14135\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-5-800x366.png\" alt=\"D2C Away\" width=\"800\" height=\"366\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-5-800x366.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-5-320x146.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-5-768x351.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-5-418x191.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-5.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers can try any suitcase for 100 days.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lifetime guarantee for each product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Huge selection of colors for each product, including atypical travel bag colors \u2013 yellow, burgundy, plum, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ability to add an individual inscription to the suitcase to make it really yours.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Reformation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The clothing industry is one of the hardest to start a new business. It would seem that everything has already been invented, and there is no place for a new company. But Reformation found its way.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14136\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-1-800x327.png\" alt=\"D2C Reformation\" width=\"800\" height=\"327\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-1-800x327.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-1-320x131.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-1-768x314.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-1-418x171.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on sustainability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free express shipping worldwide with all duties and taxes included in the final price.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Waitlist option heightens customers\u2019 interest in the brand&#8217;s new products.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Julep<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another cosmetics brand on our list. But unlike Glossier, Julep has a more youthful tone of voice. \u201cBeauty should be fun(ny)\u201d is the slogan of this brand on social networks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14137\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-11-800x416.png\" alt=\"D2C Julep\" width=\"800\" height=\"416\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-11-800x416.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-11-320x166.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-11-768x399.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-11-418x217.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-11.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strong online presence and 126,000+ followers on Instagram.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">15% off on any order if you sign up for a newsletter on the Julep website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The target audience of this brand is millennials and zoomers.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Cards Against Humanity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an absolutely awesome card party game for those who like bad words.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14138\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-800x362.png\" alt=\"D2C Cards Against Humanity\" width=\"800\" height=\"362\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-800x362.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-320x145.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-768x347.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-418x189.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In addition to the option to buy this game from the store, you can download the app for free.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also download a PDF for free to make your own deck.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is a very simple but stylish site with a store on a subdomain.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">BarkBox<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another subscription service, this time for dog lovers. Or, rather, for their dogs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14139\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-15-800x356.png\" alt=\"D2C BarkBox\" width=\"800\" height=\"356\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-15-800x356.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-15-320x142.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-15-768x342.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-15-418x186.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-15.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New themes every month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is possible to give the subscription as a gift to a friend.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excellent communication with users \u2013 if for some reason your dog does not like the gift box, BarkBox promises to resolve this issue.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Casper<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might think that the D2C model only works well in entertainment, subscriptions, fashion, and cosmetics. But that&#8217;s not true. How about one of the most popular mattress brands?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14140\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-13-800x339.png\" alt=\"D2C Casper\" width=\"800\" height=\"339\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-13-800x339.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-13-320x135.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-13-768x325.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-13-418x177.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-13.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A 100-night trial.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A virtual appointment with a specialist to find the perfect mattress for you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Award-winning customer service.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">HIMS<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is one of the best D2C cosmetics brands and one of the few brands that develop and sell cosmetics exclusively for men with an emphasis on typically male problems: baldness, skin-irritations, and even erectile dysfunction.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14141\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-14-800x298.png\" alt=\"D2C HIMS\" width=\"800\" height=\"298\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-14-800x298.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-14-320x119.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-14-768x286.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-14-418x156.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-14.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Killer minimalistic branding.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">90-day money-back guarantee<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This brand runs its own free meetings for people with mental health problems.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Nanit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This brand sells devices that monitor a baby&#8217;s sleep and breathing and allow parents to go about their business. You definitely can&#8217;t sell such products in a supermarket, and they would quickly get lost among hundreds of other products on large sites. Therefore Nanit followed the D2C model.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14142\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-12-800x459.png\" alt=\"D2C Nanit\" width=\"800\" height=\"459\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-12-800x459.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-12-320x184.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-12-768x441.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-12-418x240.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-12.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s possible to create your own bundle with a discount.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are phone numbers on the site, you can call them at any time and ask questions about the Nanit gadgets.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A personal sleep coach for your baby is right on your phone.\u00a0<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.blueapron.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Blue Apron<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">While we can always get meals delivered by UberEats, sometimes we want something special, not just a salad or hamburger. Blue Apron is a company that keeps your dinners interesting.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14143\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-4-800x367.png\" alt=\"D2C Blue Apron\" width=\"800\" height=\"367\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-4-800x367.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-4-320x147.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-4-768x353.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-4-418x192.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-4.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blue Apron delivers the ingredients for a delicious dish and the recipe to your home. This makes cooking dinner fun for the whole family.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsibly sourced and quality ingredients.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You choose a plan and can cancel it at any time.\u00a0<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium D2C Site Builder<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Weblium is one of the simplest yet most powerful site builders on the market. We adhere to a human approach and help each of our clients not only to create a website but also to make it more effective.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14144\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-1-800x338.png\" alt=\"D2C Weblium\" width=\"800\" height=\"338\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-1-800x338.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-1-320x135.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-1-768x325.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-1-418x177.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/10\/D2C-9-1.png 1344w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Create a Website <\/a><\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"D2C_Marketing_Fundamentals\"><\/span><span style=\"font-weight: 400;\">D2C Marketing Fundamentals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whereas previously it was enough for a company to produce goods and supply them to resellers, now the <\/span><a href=\"https:\/\/${domain}\/blog\/sales-funnel-guide-for-beginners\/\"><span style=\"font-weight: 400;\">source of sales<\/span><\/a><span style=\"font-weight: 400;\"> is its own website. Therefore, a site is a must for any direct to customer business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes only <\/span><a href=\"https:\/\/www.graffiti9.com\/blog\/website-importance-stats\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">0.05 seconds<\/span><\/a><span style=\"font-weight: 400;\"> for users to form an opinion about your website and whether they will stay or leave. Plus, 47% of website visitors check out a company&#8217;s products\/services page first of all, and 52% of visitors want to see \u201cAbout Us\u201d information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, your site should be beautiful, functional, and have answers to all questions from buyers.<\/span><\/p>\n<p><a href=\"https:\/\/${domain}\/blog\/digital-marketing-hacks-to-boost-your-sales\/\"><span style=\"font-weight: 400;\">Digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> is also very important for companies with a D2C business model. Here are the basic tools that any D2C business should use to be successful:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Online store.<\/b><span style=\"font-weight: 400;\"> In 2019, 1.92 billion people <\/span><a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/#:~:text=In%202019%2C%20an%20estimated%201.92,3.5%20trillion%20U.S.%20dollars%20worldwide.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">purchased<\/span><\/a><span style=\"font-weight: 400;\"> goods and services online and this figure will grow every year. Your online store should be simple and straightforward so that your users can order whatever they like in two clicks without having to talk to a consultant or go to an offline store.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>CRM.<\/b><span style=\"font-weight: 400;\"> CRM software<\/span><a href=\"https:\/\/financesonline.com\/crm-statistics-analysis-of-trends-data-and-market-share\/#:~:text=CRM%20software%20can%20boost%20sales,to%2041%25%20per%20sales%20representative.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\"> can boost<\/span><\/a><span style=\"font-weight: 400;\"> sales by 29%. You should collect all your customer data into one database to better understand them. In addition, with the help of <\/span><a href=\"https:\/\/${domain}\/blog\/long-awaited-weblium-update-in-built-crm-system-for-effective-deals-management\/\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\">, it is easier to manage all orders.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Analytics.<\/b><span style=\"font-weight: 400;\"> T<\/span><span style=\"font-weight: 400;\">o understand exactly how your users interact with your site, where visitors come from, and whether they find what they were looking for on your site, it is worth using Google Analytics<\/span><span style=\"font-weight: 400;\">. 29.3 million websites <\/span><a href=\"https:\/\/marketingland.com\/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892#:~:text=BuiltWith%2C%20a%20website%20that%20tracks,websites%20tracked%20in%20its%20database.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">use<\/span><\/a><span style=\"font-weight: 400;\"> Google Analytics. Do you?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Retargeting.<\/b><span style=\"font-weight: 400;\"> Retargeting can <\/span><a href=\"https:\/\/kenshoo.com\/blog\/retargeting-stats\/#:~:text=Retargeting%20stats%20from%20around%20the,they%20researched%20on%20other%20sites.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">raise<\/span><\/a><span style=\"font-weight: 400;\"> ad engagement rates up to 400%. <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-facebookpixel\"><span style=\"font-weight: 400;\">Facebook Pixel<\/span><\/a><span style=\"font-weight: 400;\"> connected to your website will show your products on social media to those who have already viewed them but haven&#8217;t made a purchase for some reason.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email mailings.<\/b><span style=\"font-weight: 400;\"> Email marketing is considered one of the best ways to return investments from your product advertising. For every $1 spent on <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-mailchimp\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, you can <\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">get<\/span><\/a><span style=\"font-weight: 400;\"> $42 of revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Popups<\/b><span style=\"font-weight: 400;\">. The average conversion rate for popups <\/span><a href=\"https:\/\/sumo.com\/stories\/pop-up-statistics#:~:text=The%20Stats%20Behind%20Pop%2Dups%20(And%20What%20You%20Can%20Expect)&amp;text=The%20top%2010%25%20highest%2Dperforming,averaged%20a%209.28%25%20conversion%20rate.&amp;text=Only%203%20out%20of%20100,pop%2Dups%20is%203.09%25.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">is 3.09%<\/span><\/a><span style=\"font-weight: 400;\">. You can <\/span><a href=\"https:\/\/${domain}\/blog\/pop-up-tutorial-how-to-make-more-sales-with-popups\/\"><span style=\"font-weight: 400;\">customize popups<\/span><\/a><span style=\"font-weight: 400;\"> for different events and thus retain users, inform them of important news, increase loyalty, and so on.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Live chats.<\/b><span style=\"font-weight: 400;\"> 79% of consumers <\/span><a href=\"https:\/\/99firms.com\/blog\/live-chat-statistics\/#gref\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">prefer<\/span><\/a><span style=\"font-weight: 400;\"> live chats because this way, they get instant responses. And 63% of those who have used <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-livechat\"><span style=\"font-weight: 400;\">live chat on your website<\/span><\/a><span style=\"font-weight: 400;\"> will more likely return to you. Live chats give businesses a more human face, and this is one characteristic of the D2C business model.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of the above tools are available on <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\">. In just a few hours, you can create a beautiful website, connect effective tools, and start selling your products and services directly to buyers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Create Website Now!<\/a><\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D2C business offers not only products directly from the manufacturer. Such brands always give customers more \u2013 care, guarantees, and a more human approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula for success in D2C is personalization. You need to find an approach to each client in order to satisfy his\/her needs and attract attention. If a company wants to succeed in direct to consumer sales, it needs to implement automation, analyze consumers\u2019 behavior, and increase their loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, of course, all this will only work if you are active on social networks and have a beautiful, functional, and understandable website. Then direct sales will be truly impressive.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Create Your Website <\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until recently, the vast majority of brands sold their products through intermediaries: dealers, resellers, third-party stores, and so on. As a result, a huge chain of interactions was built. This complicated the work of such businesses, deprived them of some of their profits, and made their products more expensive for the end customers.\u00a0 But today &hellip;<\/p>\n","protected":false},"author":14,"featured_media":14145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-14127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D2C: Meaning, Examples and Peculiarities<\/title>\n<meta name=\"description\" content=\"The world has changed, and old traditional business models are replaced by new ones \u2013 D2C, for example. 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