{"id":15091,"date":"2021-09-10T23:47:00","date_gmt":"2021-09-10T20:47:00","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=15091"},"modified":"2025-01-24T18:05:12","modified_gmt":"2025-01-24T16:05:12","slug":"choose-brand-colors","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/choose-brand-colors\/","title":{"rendered":"How to Choose Brand Colors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Colors can be powerful tools for those who attempt to start a brand. Colors are endowed with meaning, in a sense that they are symbols that send to the prospective clientele a message about the essence of your business. The article that follows is intended to explain in as much detail as possible why colors matter, especially when and if you decide to embark on an exciting and ambitious quest of starting an enterprise and making it a success.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4600c9895a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4600c9895a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/choose-brand-colors\/#The_Importance_of_Color_Palette_for_Brands\" >The Importance of Color Palette for Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/choose-brand-colors\/#How_to_Choose_a_Color_Scheme_for_Your_Brand\" >How to Choose a Color Scheme for Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/choose-brand-colors\/#Tips_for_Choosing_Brand_Colors\" >Tips for Choosing Brand Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/choose-brand-colors\/#Examples_of_Color_Palettes_on_the_Sites_of_Famous_Brands\" >Examples of Color Palettes on the Sites of Famous Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/choose-brand-colors\/#Concluding_Thoughts\" >Concluding Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Color_Palette_for_Brands\"><\/span><b>The Importance of Color Palette for Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To put it simply, the theory of color has gained its name for a reason. Evidently, it has a lot of science to it. Be neither agitated nor humiliated by this fact. The major principles of color theory are fairly easy to understand, after all. Normally, brand owners us<em>e <\/em><\/span><em>from one to four<\/em> <em>colors<\/em><span style=\"font-weight: 400;\"> to express the identity of their venture and consult what the professional designers and experts in visual arts call the <\/span>color wheel<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing colors for your brand is pivotal because of what it entails. Company color schemes will help to shape and, hence, influence all points of contact between the entrepreneur\u2019s representatives and potential customers. By touchpoints, colors of the logo, website, email newsletters, fonts, and design of pages for a brand on social networking platforms are meant. Office design, staff uniforms, storefronts, advertisements, and the design of physical stores are the aspects through which a brand\u2019s color palette transcends the limits of its own in the offline domain.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_a_Color_Scheme_for_Your_Brand\"><\/span><b>How to Choose a Color Scheme for Your Brand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing brand colors implicates:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining and rethinking types of color.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determining brand identity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing your colors based on the decisions and findings you have made during the previous stages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making decisions as to where the colors you have picked should appear.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The typology of colors includes hues, shades, tints, and saturations of tones. Color hue is the term to denote how primary colors blend together. The primary colors are red, yellow, and blue. The said colors can form any other color of the spectrum perceivable by a human eye building on how you mix them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15093\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/1-800x355.png\" alt=\"primary colors\" width=\"800\" height=\"355\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/1-800x355.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/1-320x142.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/1-768x341.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/1-418x186.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/1.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Color shades apply to characterize the amount of black added to a certain color. Color tints designate the opposite process, describing the amount of white added to a color. Adding white produces a more luminous and translucent tint. Saturation brings the shades and tints together. It is possible to think about saturation as the intensity of a given color.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15094\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/2-2-800x493.png\" alt=\"color shades and tints\" width=\"800\" height=\"493\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/2-2-800x493.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/2-2-320x197.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/2-2-768x473.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/2-2-418x257.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/2-2.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Brand identity can be considered an entity that possesses a set of features alluding to personality traits. Brands can, therefore, be described as virile or effeminate, frolicsome or earnest, palatial or cost-effective, state-of-the-art (innovative) or traditional, vernal or experienced, flamboyant or subtle. Considering each of these pairs of features will help you to make informed decisions about your brand\u2019s identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having invested a substantial amount of effort pondering the types of color, disambiguating your brand\u2019s characteristics, and taking the competitors\u2019 brand colors into account will let you know how to proceed further as you will be establishing your company\u2019s color scheme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the selected colors wisely by properly understanding how and where to put them. Once you have found which colors to integrate while asserting your brand\u2019s identity, the next choice you will have to make concerns how to put the selected palette into operation. The scope of application of chosen brand colors typically coalesces the following components:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Logo<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Web page and electronic correspondence<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social network services<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Promotional campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Points of purchase<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Office supplies<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Employees\u2019 outfits and regalia<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Incidents.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It may be beneficial to test a chosen color scheme on your venture\u2019s social media accounts. Another way to approach the problem of whether the color palette that you have picked is effective is by designing and printing out business cards.<\/span><\/p>\n<h3><b>Useful tips for selecting a base color<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While it has been established that treating your brand like a person can be an effective strategy to pick a color scheme accordingly, it is of paramount importance to decide which of its features is a definitive one. Normally, your brand\u2019s primary color will mirror your brand\u2019s most important quality. Please, bear in mind that the ground color should help to convey a central message of your enterprise and resonate with the target audience that you have decided to address. Choose your accents and neutral colors based on how well they blend with the base color.<\/span><\/p>\n<h3><b>Practical recommendations on coming to a decision about the neutral color<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A neutral color is a background one, an instrument to divert attention from the base and supplementary colors and unify the two, make them coalesce. In that respect, shades of grey, pastel, and <\/span><a href=\"https:\/\/${domain}\/blog\/white-texture-background-websites\/\"><span style=\"font-weight: 400;\">white<\/span><\/a><span style=\"font-weight: 400;\"> are some of the most efficient choices. Black is a successful neutral color but, please, bear in mind that it is very vocal and can, therefore, dominate the base and supplementary colors that you have selected.<\/span><\/p>\n<h3><b>Helpful guidance on how to pick a supplementary color<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Supplementary color, aside from the base color, is the one you will be using most frequently. Selecting accents can be more daunting compared to settling upon a base color.\u00a0 Accent color should not merely be compatible with your brand\u2019s identity. It is also mandatory that your supplementary color be compatible with the base color and align with the color theory principles.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15095\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2-556x600.png\" alt=\"How to Choose Brand Colors\" width=\"556\" height=\"600\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2-556x600.png 556w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2-1111x1200.png 1111w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2-222x240.png 222w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2-768x829.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2-418x451.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/3-2.png 1213w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The principles laid out in this section are mere guidelines. It is nice to know and follow them, because, as the maxim goes, it is crucial and obligatory to know the conventions before disobeying them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Choosing_Brand_Colors\"><\/span><b>Tips for Choosing Brand Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pieces of advice to selecting the best brand colors stand thus:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing on both the connotative and denotative meanings of colors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Considering the competitors\u2019 brand colors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparing several color pallets by creating several varied mood boards.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The psychological explanations of colors are as follows:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15096\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/4-2-630x600.png\" alt=\"psychological explanations of colors\" width=\"630\" height=\"600\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/4-2-630x600.png 630w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/4-2-252x240.png 252w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/4-2-768x732.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/4-2-418x398.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/4-2.png 1213w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Either as an online venture or a brick-and-mortar enterprise, your brand\u2019s name would appear among other parties representing your enterprise or area of expertise of choice. Knowing how to pick brand colors and exploit them fluently can massively help to reinforce your brand\u2019s recognizability and discoverability. Distinctness and findability, in turn, translate into recognition, increased brand awareness, and, as a result, the success of your respective enterprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The notion of comparing several color pallets by creating several varied mood boards is relatively self-evident and self-explanatory. Consider the <em>combination of green, yellow-green, lime green, and olive green<\/em>. The indicate palette would have been a suitable choice for a store selling organic fabrics or environmentally friendly clothes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15097\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/5-2-800x286.png\" alt=\"color pallets example\" width=\"800\" height=\"286\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/5-2-800x286.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/5-2-320x114.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/5-2-768x274.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/5-2-418x149.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/5-2.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><em>A combination of colors consisting of freesia, cyan, tiffany blue, and pale yellow<\/em> is an option suitable for bathing products manufacturing business, a stationery shop, or a <a href=\"https:\/\/weblium.com\/craft-website-builder\">handmade<\/a> confectionary. Either of the pallets is inspired by nature, harmonious, visually, and aesthetically pleasing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15098\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/6-2-800x286.png\" alt=\"brand color pallet example\" width=\"800\" height=\"286\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/6-2-800x286.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/6-2-320x114.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/6-2-768x274.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/6-2-418x149.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/6-2.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Color_Palettes_on_the_Sites_of_Famous_Brands\"><\/span><b>Examples of Color Palettes on the Sites of Famous Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: left;\"><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us.html\" target=\"_blank\" rel=\"nofollow noopener\">McDonald&#8217;s<\/a><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15099\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/7-2-800x522.png\" alt=\"McDonald's brand color\" width=\"800\" height=\"522\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/7-2-800x522.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/7-2-320x209.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/7-2-768x501.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/7-2-418x273.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/7-2.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yellow almost ochre color is the base color that ostensibly and incrementally correlates with\u00a0<\/span><i><span style=\"font-weight: 400;\">McDonald\u2019s<\/span><\/i><span style=\"font-weight: 400;\">. Conviviality, buoyance, and affordability are the personality traits McDonald\u2019s brand has come to associate with. Complimentary red is considered a stimulating color that can boost metabolism and speed up recovery.<\/span><\/p>\n<h3><a href=\"https:\/\/www.uber.com\/ua\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">Uber<\/a><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15100\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/8-1-800x522.png\" alt=\"uber brand colors\" width=\"800\" height=\"522\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/8-1-800x522.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/8-1-320x209.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/8-1-768x501.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/8-1-418x273.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/8-1.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plain, readable white font on the field of black is part of\u00a0<\/span><i><span style=\"font-weight: 400;\">Uber<\/span><\/i><span style=\"font-weight: 400;\">\u2019s signature design. It is expressive, memorable, and laconic. The design of brand identity as if it invites the visitors of the website to contemplate the things that matter in life the most, which is arriving at a destination where those whom you hold most dear await.<\/span><\/p>\n<h3 style=\"text-align: left;\"><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Slack<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15101\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/9-1-800x522.png\" alt=\"slack brand colors\" width=\"800\" height=\"522\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/9-1-800x522.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/9-1-320x209.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/9-1-768x501.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/9-1-418x273.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/9-1.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Magenta, azure, green, and yellow are the colors of\u00a0<\/span><i><span style=\"font-weight: 400;\">Slack<\/span><\/i><span style=\"font-weight: 400;\">\u2019s emblem. Light beige is the background color of the company\u2019s website, against which the text in black and logos of other companies using\u00a0<\/span><i><span style=\"font-weight: 400;\">Slack<\/span><\/i><span style=\"font-weight: 400;\">\u2019s services become even more discernible.<\/span><\/p>\n<h3 style=\"text-align: left;\"><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Airbnb<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15102\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/10-1-800x522.png\" alt=\"airbnb brand color\" width=\"800\" height=\"522\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/10-1-800x522.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/10-1-320x209.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/10-1-768x501.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/10-1-418x273.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/10-1.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Airbnb<\/span><\/i><span style=\"font-weight: 400;\">\u00a0logo in white, originally on a field of carroty or deep peach color, appears on a landscape which typically is a landscape image. The brand design invites the visitors of the website to go on an adventure. Thus, the design gets in line with the brand\u2019s mission, which is helping their customers to find loggings at their point of destination.<\/span><\/p>\n<h3 style=\"text-align: left;\"><a href=\"https:\/\/rab.equipment\/us\/\" target=\"_blank\" rel=\"nofollow noopener\">Rab<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15103\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-2-800x522.png\" alt=\"rab brand colors\" width=\"800\" height=\"522\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-2-800x522.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-2-320x209.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-2-768x501.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-2-418x273.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-2.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Rab<\/span><\/i><span style=\"font-weight: 400;\">\u2019s logo appears on a field of dark grey with a shade of deep blue. The brand is a manufacturer and seller of sports clothes and tourist gear. Light green is a complementary color. White, dark grey-blue, and light green colors taken together mirror the company\u2019s brand identity, which is about encouraging people to travel sustainably, respect nature, and explore the outdoors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Concluding_Thoughts\"><\/span><b>Concluding Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do not neglect the meaning of color as you will be attempting to forge your brand identity. Sue the color wheel and explore the principles of the color wheel. Monochromatic, complementary color palettes, color schemes consisting of the colors that appear on the color wheel opposite each other \u2014 each of these options is deemed visually appealing. The important thing is to think through your brand\u2019s character and mission and apply the theory of color accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/weblium.com\/\">Weblium<\/a><\/strong> allows you to pick any color(s) you like for your website, adjust saturation, hue, and vibrance of your website\u2019s color palette, or completely change it painlessly, with just a few clicks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15092\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1-800x517.png\" alt=\"website color palette\" width=\"800\" height=\"517\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1-800x517.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1-320x207.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1-768x496.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1-1536x992.png 1536w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1-418x270.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/09\/11-1.png 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The website builder offers you <a href=\"https:\/\/weblium.com\/templates\/\">over 300 prefabricated user-definable templates<\/a> to choose from, and each of those has been created by professional designers, the connoisseurs of visual arts familiar with color theory and knowledgeable about the psychology of colors.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colors can be powerful tools for those who attempt to start a brand. Colors are endowed with meaning, in a sense that they are symbols that send to the prospective clientele a message about the essence of your business. The article that follows is intended to explain in as much detail as possible why colors &hellip;<\/p>\n","protected":false},"author":20,"featured_media":15104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123,122],"tags":[],"class_list":["post-15091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose Brand Colors - Weblium Blog<\/title>\n<meta name=\"description\" content=\"All brands want one thing - to establish a strong emotional connection with their customers. 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