{"id":16133,"date":"2022-01-20T15:10:51","date_gmt":"2022-01-20T13:10:51","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=16133"},"modified":"2024-07-17T21:47:28","modified_gmt":"2024-07-17T18:47:28","slug":"ecommerce-2021","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/ecommerce-2021\/","title":{"rendered":"Ecommerce 2021 Roundup, and What Awaits Us Next"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">It is the second year since the beginning of the pandemic, and we are ready to share the new statistics. Let&#8217;s talk about eCommerce, popular product categories, user behavior and what businesses need to do in 2022 to make more profit in online sales.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dd1f95e2e9f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dd1f95e2e9f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#Ecommerce_is_the_trend_of_today\" >Ecommerce is the trend of today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#Why_online_shopping_is_in_demand\" >Why online shopping is in demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#How_much_money_does_one_customer_make\" >How much money does one customer make?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#How_the_pandemic_affected_consumer_spending_in_retail\" >How the pandemic affected consumer spending in retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#How_the_behavior_of_buyers_changed_during_the_pandemic\" >How the behavior of buyers changed during the pandemic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#New_products_to_buy\" >New products to buy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#Convenience_of_the_site_for_the_buyer\" >Convenience of the site for the buyer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#Offline_and_online_%E2%80%94_now_together\" >Offline and online \u2014 now together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/ecommerce-2021\/#Business_tips_for_2022\" >Business tips for 2022<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ecommerce_is_the_trend_of_today\"><\/span><span style=\"font-weight: 400;\">Ecommerce is the trend of today<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over the past 7 years, the number of people buying online has increased by 61%. In 2014, it was 1.32 billion people, and in 2021 \u2014 2.14 billion people.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/2-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/2-1.png&#038;#8221<\/a>; alt=&#8221;number of people buying online&#8221; title_text=&#8221;number-of-people-buying-online&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">According to statistics, there are<\/span><a href=\"https:\/\/www.worldometers.info\/world-population\/world-population-projections\/\"target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> 7.87 billion people<\/span><\/a><span style=\"font-weight: 400;\"> in the world, which means 27.2% of the world&#8217;s population shop online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_online_shopping_is_in_demand\"><\/span><span style=\"font-weight: 400;\">Why online shopping is in demand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.gwi.com\/\"target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Globalwebindex<\/span><\/a><span style=\"font-weight: 400;\"> conducted a survey of tens of thousands of respondents and identified a number of reasons why consumers choose to shop in online stores.<\/span><\/p>\n<h2>\n<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/5-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/5-1.png&#038;#8221<\/a>; alt=&#8221;reasons why consumers choose to shop in online stores&#8221; title_text=&#8221;reasons-why-consumers-choose-to-shop-in-online-stores&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The most common answers were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Free delivery&#8221; in 53% of cases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Availability of discounts&#8221; 41%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Feedback from other customers&#8221; 35%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consumers are finding online shopping more attractive because of the new opportunities it provides. For example, when coming to an offline store, you will not be able to get real customer feedback on the product, and in an online store they are publicly available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are the owner of an online store or just want to create one, pay attention to these reasons. Add them to the list of available opportunities for your customers and you will see your business grow.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_money_does_one_customer_make\"><\/span><span style=\"font-weight: 400;\">How much money does one customer make?<\/span><span style=\"font-weight: 400;\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Very interesting statistics that show how much income <\/span><a href=\"https:\/\/optinmonster.com\/online-shopping-statistics\/\"target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">one customer from a particular country brings to an average business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/4-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/4-1.png&#038;#8221<\/a>; alt=&#8221;how much income one customer from a particular country brings to an average business&#8221; title_text=&#8221;how-much-income-one-customer-from-a-particular-country-brings-to-an-average-business&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The highest income comes from the US client \u2014 $ 1,804, while the Russian client brings only $396. This is a ranking of the top 10 countries, followed by dozens of others.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_the_pandemic_affected_consumer_spending_in_retail\"><\/span><span style=\"font-weight: 400;\">How the pandemic affected consumer spending in retail<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In February 2021, statistics were collected in the United States, which showed <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1105623\/coronavirus-expected-changes-to-consumer-spending-by-product-category-us\/\"target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">in which categories of goods there was an increase in sales, and which decreased<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/1-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/1-1.png&#038;#8221<\/a>; alt=&#8221;which categories of goods there was an increase in sales&#8221; title_text=&#8221;which-categories-of-goods-there-was-an-increase-in-sales&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The first places are occupied by essential goods:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">food (17%);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">household goods (4%);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">goods for animals (2%).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A small increase of 1% was shown in the categories of fuels, household items and medical supplies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then \u2014 a drop in sales by the following categories of goods: tobacco products (-3%), food delivery (-10%), toys (-15%), beauty (-21%), electronics (-30%) , <a href=\"https:\/\/weblium.com\/create-jewelry-website\">jewelry<\/a> (-35%) and accessories (-35%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brief conclusion: Essentials will always be necessary. These statistics do not indicate that other categories of goods or services are not relevant. It&#8217;s just that the amount of money spent on them is lower than on others.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_the_behavior_of_buyers_changed_during_the_pandemic\"><\/span><span style=\"font-weight: 400;\">How the behavior of buyers changed during the pandemic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If we briefly summarize the statistics and data from various sources, we can identify three main facts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers have started buying health and hygiene products and basic household items online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convenience and speed of the site on which they make purchases have become important to buyers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The future lies in the connection between the offline point of sale and the online store.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"New_products_to_buy\"><\/span><span style=\"font-weight: 400;\">New products to buy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We used to go shopping to buy the goods we needed. We bought things on the Internet that were not available in local stores, or they were cheaper online. With the pandemic, everything changed. Now we buy online for other reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less interaction with people who may be sick<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can order everything you need at once, and not go shopping several times a week<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s cheaper and faster<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Convenience_of_the_site_for_the_buyer\"><\/span><span style=\"font-weight: 400;\">Convenience of the site for the buyer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In offline stores there are amenities provided for the customers: air conditioning, comfortable seating areas and the opportunity to drink a cup of coffee. But most businesses that have gone online forgot to make their website a cozy place for the customer. It is equally important for the client to be comfortable on the site and make purchases.<\/span><\/p>\n<p><b>Here are some tips from Weblium team:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your sites adaptive to different devices. Mobile and tablet versions are created automatically on Weblium.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t add dozens of pop-ups and suggestions to the screen. Just one pop-up and a cookie with consent to collect cookies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give the opportunity to buy in one click without registration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not require to fill in dozens of fields to buy or order a service. For an online store it is enough to know the name, phone number and delivery address.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make site design simple and clear. Ask a stranger to come to your site and find the product they want, and then find out what they think. If it takes them a long time, then it turns out that you lose a lot of potential buyers \u2014 simplify.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Offline_and_online_%E2%80%94_now_together\"><\/span><span style=\"font-weight: 400;\">Offline and online \u2014 now together<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In some countries, offline stores may operate under certain conditions. And the business began to combine two sales channels, where one complements the other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can come to the offline Puma store and try on sneakers there, and buy online, because the website offers a 5% discount. This is convenient for the user: they have already tested the product and bought it from you, but in a more convenient place and with a certain benefit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the following scheme in reverse: the site offers special products that can be purchased only in the offline store, but the promo code for a discount can be obtained only on the site. Make connections between the two sales channels and you will see the growth of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more and more people shop online every year, there has never been a better time to open your own online store. Weblium can help you solve this task \u2014 an intuitive website builder with 24\/7 human support. You can create an online store, landing page, multipage and any other site using ready-made templates and blocks. The average time to create one site is 1.5 hours.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_tips_for_2022\"><\/span><span style=\"font-weight: 400;\">Business tips for 2022<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Statistics have shown that the growth of eCommerce is accelerating worldwide. You should not be afraid, but start working on your site today and win your customers online.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/weblium.com\/create-store-website\"><span style=\"font-weight: 400;\">Create your own online store <\/span><\/a><span style=\"font-weight: 400;\">or website with online services. It\u2019s an absolute must, and Weblium will help.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell something online that has not been sold before, there is a demand for it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The site should be user-friendly. Put a &#8220;comfortable chair&#8221; for your customer and offer &#8220;a cup of coffee&#8221; \u2014 they will definitely buy from you and bring friends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you have an offline shop \u2014 combine it with the site, and let them complement each other.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every year, online sales are going to increase their percentage compared to offline \u2014 the best time to start is now.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Weblium team wishes you a successful start to 2022! May you always strive for the best, and we will help you with that!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is the second year since the beginning of the&#8230;<\/p>\n","protected":false},"author":20,"featured_media":16137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-16133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce 2021 Roundup, and What Awaits Us Next - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Collected statistics for 2021: trending products, why customers buy online and what&#039;s in store for e-commerce. 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