{"id":16286,"date":"2022-01-21T13:28:01","date_gmt":"2022-01-21T11:28:01","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=16286"},"modified":"2024-12-10T16:38:08","modified_gmt":"2024-12-10T14:38:08","slug":"local-lead-generation","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/local-lead-generation\/","title":{"rendered":"Local Lead Generation: The Complete Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you are involved in B2B or any type of online marketing activity, you have probably heard about <\/span><span style=\"font-weight: 400;\">local lead generation<\/span><span style=\"font-weight: 400;\">. Lead generation is a type of lead management, which consists in finding potential customers with specific contact information.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0170a3acc5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0170a3acc5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/local-lead-generation\/#What_does_%E2%80%98lead_mean_in_the_first_place\" >What does \u2018lead\u2019 mean in the first place?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/local-lead-generation\/#What_is_local_lead_generation\" >What is local lead generation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/local-lead-generation\/#The_best_sources_for_local_lead_generation\" >The best sources for local lead generation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/local-lead-generation\/#The_best_tools_for_local_lead_generation\" >The best tools for local lead generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/local-lead-generation\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_does_%E2%80%98lead_mean_in_the_first_place\"><\/span><span style=\"font-weight: 400;\">What does \u2018lead\u2019 mean in the first place?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In simple terms, the term &#8216;lead&#8217; means a client of a company who has shown an interest in the services that the company provides. Such interest can manifest itself in the form of filling out a questionnaire, an application for participation in an event, or a request for a callback. So, a site visitor or a subscriber to your page becomes a lead, a lead becomes a buyer, and a buyer becomes a regular customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lead may consist only of a phone number and a name, or it may consist of a whole set of data: mail address, place of residence, first and last name, links to pages on social networks. After you have received tangible results of the <\/span><span style=\"font-weight: 400;\">local lead generation, <\/span><span style=\"font-weight: 400;\">you have to evaluate the leads and divide them into <\/span><a href=\"https:\/\/www.uschamber.com\/co\/grow\/sales\/types-of-sales-leads\"target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">groups<\/span><\/a><span style=\"font-weight: 400;\">. The most priority \u2013 hot \u2013 leads are dealt with in the first place.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/sales-marketing-leads.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/sales-marketing-leads.png&#038;#8221<\/a>; alt=&#8221;marketing &#038; sales qualified leads&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">What are marketing qualified leads?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MQLs are leads that showed interest in a product or company and came through marketing channels. This means they have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">subscribed to the email newsletter;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">read several blog articles;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clicked on contextual advertising;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">filled out a questionnaire with contact details to participate in the loyalty program.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is the marketing department that qualifies such <\/span><span style=\"font-weight: 400;\">leads for local businesses<\/span><span style=\"font-weight: 400;\"> and deals with them further since these potential customers do not have quality scores. If the lead is not interested enough, the marketers \u2018warm it up\u2019 through content and free offers. After finally being rated as a potential buyer, the lead goes to the sales group and becomes sales qualified.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are sales qualified leads?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SQLs are potential customers who are very interested in buying. Thus, they:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leave requests for purchases through the site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fill out a form with contact information;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">activate a free trial period of the product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leads become sales qualified after evaluating whether they have a need for the product, whether they want to contact the company, and how ready they are to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_local_lead_generation\"><\/span><span style=\"font-weight: 400;\">What is local lead generation?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the modern world of computer technology, constant advertising of various goods and services, there is a risk of getting lost, not being heard, and being left out of the huge machine of doing business and market relations. To prevent this from happening, you need to constantly attract future potential customers, maintain the interest of existing ones, and always keep abreast of the changing market situation, especially if you hold an <\/span><a href=\"https:\/\/${domain}\/blog\/11-tips-on-local-seo-for-small-businesses\/\"><span style=\"font-weight: 400;\">indie brand<\/span><\/a><span style=\"font-weight: 400;\">. This process is called <\/span><span style=\"font-weight: 400;\"><strong>local lead generation<\/strong>.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">There should always be a promotion mechanism that logically leads to the formation of a chain of events such as:<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">attracting a visitor to the site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">their performing the desired action, the effectiveness of the operation of the target client;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">collection of their contact details;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">getting feedback;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">retention of attention, fueling interest specifically in your site, your product, forcing them to use your services again and again;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">subjecting to their full interest and offering them further cooperation on mutually beneficial terms;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">making a deal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How to get local leads? <\/span><span style=\"font-weight: 400;\">Naturally, to attract customers who are looking for your goods or services, you need to know the needs of a person and methods of attracting and <\/span><a href=\"https:\/\/${domain}\/blog\/how-to-create-a-high-converting-landing-page-3-important-steps\/\"><span style=\"font-weight: 400;\">keeping their attention<\/span><\/a><span style=\"font-weight: 400;\">. There exist special lead generation tools used for this matter. We are going to describe some of them below.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_best_sources_for_local_lead_generation\"><\/span><span style=\"font-weight: 400;\">The best sources for local lead generation:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If we evaluate lead generation <\/span><span style=\"font-weight: 400;\">channels in terms of accessibility and measurability, then the best of them are digital ones. Among them, there are quite expensive ones and there are those that will cost completely free of charge. Many companies do not imagine other ways to attract an audience, except through the Internet. You can generate leads using special tools like a callback order button and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Local SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Local lead generation in the form of SEO means the user will receive your site in the search results for their request. If your platform is well ranked by search engines, you can attract many local customers and offer them immediate help. Solve their problems and pains by advertising products that are popular in their locale.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/local-seo.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/local-seo.png&#038;#8221<\/a>; alt=&#8221;google local leads&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Google search results on the keyword &#8220;dentist near me&#8221;. When people search for the product or service they need, Google&#8217;s algorithm sorts info based on nearby businesses in the area.<\/span><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Targeted ads work great on social media, and it makes sense to launch them as soon as the site is ready. Targeting is not a cheap <\/span><span style=\"font-weight: 400;\">local lead generation <\/span><span style=\"font-weight: 400;\">channel, but it works very effectively and helps to build an initial customer base. You can quickly find people who were dreaming about your product and didn\u2019t even know about it. As soon as you finish the site development, set the advertising using Facebook and it will hit the target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/local-facebook-ads.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/local-facebook-ads.png&#038;#8221<\/a>; alt=&#8221;leads for local businesses&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Google Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It will be difficult to generate leads without advertising, especially if you are just starting. Therefore, it is a great idea to launch companies in Google AdWords immediately after the launch. With the help of Google Ads, you can manage bids in automatic mode and connect the data optimizer to attract even more leads and analyze the statistics.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/local-google-ads.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/local-google-ads.png&#038;#8221<\/a>; alt=&#8221;local lead generation business&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\n<h2><span class=\"ez-toc-section\" id=\"The_best_tools_for_local_lead_generation\"><\/span>The best tools for local lead generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generating leads is the ability to provide a constant stream of hot customers that can generate profit. You can attract a large number of high-quality leads only with the help of special services:<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\u00a0<\/li>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\u00a0<\/li>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\u00a0<\/li>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\u00a0<\/li>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\u00a0<\/li>\n<li style=\"font-weight: 400; list-style-type: none;\" aria-level=\"1\">\n<h3><strong>Weblium \u2014 landing page creator<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/weblium.com\/lead-generation-website-builder\">Weblium<\/a> is one of the simplest and most reliable lead generation tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can use 300+ pre-made <\/span><a href=\"https:\/\/weblium.com\/templates\/\"><span style=\"font-weight: 400;\">custom designs<\/span><\/a><span style=\"font-weight: 400;\"> or create your own with the smart editor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don&#8217;t have to worry about designing responsive pages for mobile devices as we produce final products that adapt to any screen and OS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/${domain}\/blog\/pop-up-tutorial-how-to-make-more-sales-with-popups\/\"><span style=\"font-weight: 400;\">pop-up builder<\/span><\/a><span style=\"font-weight: 400;\"> will help you create and show an offer from the most beneficial side.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/landing-page-builder.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/landing-page-builder.png&#038;#8221<\/a>; alt=&#8221;landing page builder&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">There are many lead generation services out there. We have listed some of them further. Why did we choose these? Because they are all integrated into the Weblium website builder and can be used during the process of your site development. However, note that connecting these devices to your site is only available for Pro Weblium subscribers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Zapier<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This tool allows app optimization so that they work together. Its working principles are based on a trigger. Thus, Zapier starts by triggering an event in one app that should stimulate the workflow in the whole chain of apps. After the trigger begins working, you can regulate its work from one service to another.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you may use Zapier to collect the messages from an open form published in the app and translate them to another service for analysis. To do this, choose the app to be defined as action and the site\u2019s form to perform as a trigger.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/zapier.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/zapier.png&#038;#8221<\/a>; alt=&#8221;Zapier for local lead marketing&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you<\/span><a href=\"https:\/\/help.weblium.com\/en-us\/article\/connecting-zapier-to-your-site-14agd9f\/\"><span style=\"font-weight: 400;\"> integrate Zapier<\/span><\/a><span style=\"font-weight: 400;\"> to your <\/span><span style=\"font-weight: 400;\">local lead generation websites <\/span><span style=\"font-weight: 400;\">via the Weblium site builder, you will be able to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track selling indicators and store performance;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage orders;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regulate notifications;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze the feedback received in the contact form.<br \/><\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Hotjar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hotjar is a tool for professional marketers used for user behavior analysis. With its help, you can build funnels and conduct surveys to improve site conversion. Hotjar does a great job in terms of exploring user behavior patterns. After you <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-hotjar\"><span style=\"font-weight: 400;\">integrate it into your site<\/span><\/a><span style=\"font-weight: 400;\">, the number of orders will be increasing at a skyrocketing speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most exciting features of Hotjar is its heat maps. How do they work? They paint the entire page in certain colors, where blue is the cold area and red is the hot spots that are used the most. Heat maps help track the history of scrolling, tapping, and page exploration. This data can be later used to attract the attention of leads or improve the design of the platform.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/hotjar.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/hotjar.png&#038;#8221<\/a>; alt=&#8221;local lead generation software&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">This platform is used for the search for leads in the constantly updated databases of the site, contact verification (checking the validity of e-mail addresses), and trigger mailings (creating email chains for cold and warm mailings). Snov.io is becoming more and more popular due to the full automation of e-mail mailing processes. Thus, you don\u2019t have to manually fill in your contact databases and send one letter after another.<\/span><\/p>\n<h3><strong>Snow.io<\/strong><span style=\"font-weight: 400;\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/snow-io.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/snow-io.png&#038;#8221<\/a>; alt=&#8221;snow io for local lead generation&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider the <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-snovio\"><span style=\"font-weight: 400;\">functionality of Snov.io<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding e-mail addresses using the E-mail Finder tool.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verification of e-mail addresses using E-mail Verifier. To check suspicious addresses, you can download the list and get up-to-date information for work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger mailings with Email Drip Campaigns. The tool automates the entire chain of cold mailings, you build a sales funnel and set triggers that are relevant to your customers, create email templates, set a mailing schedule, and your potential customers receive reminders about your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Tracker is a tool that tracks when customers receive your emails and click on the links in the email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrations with other systems, lead generation tools, teamwork, and content personalization.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Such extensive integration options allow you to build the most convenient way to work for a team of any size.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Google Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a free <\/span><a href=\"https:\/\/help.weblium.com\/en-us\/article\/connecting-google-analytics-2zgsmx\/\"><span style=\"font-weight: 400;\">service from Google<\/span><\/a><span style=\"font-weight: 400;\"> designed for webmasters and optimizers, which allows you to analyze user behavior on the site. The collected information is hosted on a remote server from Google. All that is required to connect to the system is to install a small JavaScript code on the pages of the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The service has both free and paid features. The free version of GA is capable of analyzing 5 million pages per month, which is not enough to get an overall picture of the site and provide an effective <\/span><span style=\"font-weight: 400;\">local lead generation<\/span><span style=\"font-weight: 400;\">. Therefore, sooner or later, most still resort to using the paid Premium version.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider the main features of GA:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multilingual interface;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Huge user community;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The service is equally effective when working with both one-pagers and large corporate portals or blogs;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The service is used by both small businesses and large corporations. Google Analytics is universal because every business operates under the same rules;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualization of the transition sequence to the goal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By having a clear understanding of what Google Analytics is and knowing the tools of the service, the webmaster can find out what prevented the visitor from reaching the goal on the page. Finally, the visualization of the site visitor path allows you to evaluate the usability of the page and analyze the functionality of the design.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span><span style=\"font-weight: 400;\">Bottom line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The introduction and use of the described lead generation tools are far from the only way to attract customers. Even these methods will not work enough, not at full strength, if you do not conduct a timely analysis of the results obtained, do not make adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You cannot be completely sure that once a tool has worked, it will work flawlessly for a long time and constantly attract new customers. We need mobility, constant innovation, vigilant supervision of the needs, preferences, and desires of customers. To maintain a successful <\/span><span style=\"font-weight: 400;\">local lead generation landing page<\/span><span style=\"font-weight: 400;\">, marketers need to follow the points of the weakening of attention or loss of interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analysis of the movement along with the list of <\/span><a href=\"https:\/\/${domain}\/blog\/how-to-get-more-leads-and-sales-from-your-landing-with-live-chat\/\"><span style=\"font-weight: 400;\">working tools<\/span><\/a><span style=\"font-weight: 400;\"> and conclusions from existing methods \u2014 all of this makes the basis for calculating the investment in advertising flows and attracting customers, as well as calculating the profit from the investments spent. Analyzing step by step, seeing the strengths and weaknesses, you can easily control the market, make forecasts, and change content as needed. Lead generation tools are effective methods that you need to use to stay on top of your positions and own the desires of the client.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are involved in B2B or any type of online&#8230;<\/p>\n","protected":false},"author":20,"featured_media":16292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-16286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local Lead Generation: The Complete Guide - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Local lead generation means attracting real customers that would invest in your services. If you are interested in effective tools that help to bring about more local leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/local-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Lead Generation: The Complete Guide - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"Local lead generation means attracting real customers that would invest in your services. If you are interested in effective tools that help to bring about more local leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/${domain}\/blog\/local-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblium Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblium\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T11:28:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T14:38:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucy Kuharenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Weblium\" \/>\n<meta name=\"twitter:site\" content=\"@Weblium\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Kuharenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/\"},\"author\":{\"name\":\"Lucy Kuharenko\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/73127dd73609f37768e1c34bbab8c1fa\"},\"headline\":\"Local Lead Generation: The Complete Guide\",\"datePublished\":\"2022-01-21T11:28:01+00:00\",\"dateModified\":\"2024-12-10T14:38:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/\"},\"wordCount\":2406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Local-lead-generation.png\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/\",\"name\":\"Local Lead Generation: The Complete Guide - Weblium Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Local-lead-generation.png\",\"datePublished\":\"2022-01-21T11:28:01+00:00\",\"dateModified\":\"2024-12-10T14:38:08+00:00\",\"description\":\"Local lead generation means attracting real customers that would invest in your services. If you are interested in effective tools that help to bring about more local leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Local-lead-generation.png\",\"contentUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Local-lead-generation.png\",\"width\":1216,\"height\":663,\"caption\":\"Local lead generation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/local-lead-generation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Startups\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/category\\\/for-startups\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/category\\\/for-startups\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Local Lead Generation: The Complete Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"name\":\"Weblium Blog\",\"description\":\"Weblium Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.en.weblium.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\",\"name\":\"Weblium\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"contentUrl\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"width\":200,\"height\":200,\"caption\":\"Weblium\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weblium\\\/\",\"https:\\\/\\\/x.com\\\/Weblium\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/73127dd73609f37768e1c34bbab8c1fa\",\"name\":\"Lucy Kuharenko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"caption\":\"Lucy Kuharenko\"},\"description\":\"I am the editor of the Weblium blog. I have more than 4 years of experience in marketing. I am interested in web design, SEO, and website development trends.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/miledon88\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/liudmyla-kuharenko-057ab71a9\\\/\"],\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/author\\\/l-kuharenko\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Lead Generation: The Complete Guide - Weblium Blog","description":"Local lead generation means attracting real customers that would invest in your services. If you are interested in effective tools that help to bring about more local leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/${domain}\/blog\/local-lead-generation\/","og_locale":"en_US","og_type":"article","og_title":"Local Lead Generation: The Complete Guide - Weblium Blog","og_description":"Local lead generation means attracting real customers that would invest in your services. If you are interested in effective tools that help to bring about more local leads.","og_url":"https:\/\/${domain}\/blog\/local-lead-generation\/","og_site_name":"Weblium Blog","article_publisher":"https:\/\/www.facebook.com\/weblium\/","article_published_time":"2022-01-21T11:28:01+00:00","article_modified_time":"2024-12-10T14:38:08+00:00","og_image":[{"width":1216,"height":663,"url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png","type":"image\/png"}],"author":"Lucy Kuharenko","twitter_card":"summary_large_image","twitter_creator":"@Weblium","twitter_site":"@Weblium","twitter_misc":{"Written by":"Lucy Kuharenko","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#article","isPartOf":{"@id":"https:\/\/${domain}\/blog\/local-lead-generation\/"},"author":{"name":"Lucy Kuharenko","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/73127dd73609f37768e1c34bbab8c1fa"},"headline":"Local Lead Generation: The Complete Guide","datePublished":"2022-01-21T11:28:01+00:00","dateModified":"2024-12-10T14:38:08+00:00","mainEntityOfPage":{"@id":"https:\/\/${domain}\/blog\/local-lead-generation\/"},"wordCount":2406,"commentCount":0,"publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"image":{"@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png","articleSection":["Guides"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/${domain}\/blog\/local-lead-generation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/${domain}\/blog\/local-lead-generation\/","url":"https:\/\/${domain}\/blog\/local-lead-generation\/","name":"Local Lead Generation: The Complete Guide - Weblium Blog","isPartOf":{"@id":"https:\/\/${domain}\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#primaryimage"},"image":{"@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png","datePublished":"2022-01-21T11:28:01+00:00","dateModified":"2024-12-10T14:38:08+00:00","description":"Local lead generation means attracting real customers that would invest in your services. If you are interested in effective tools that help to bring about more local leads.","breadcrumb":{"@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/${domain}\/blog\/local-lead-generation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#primaryimage","url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png","contentUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png","width":1216,"height":663,"caption":"Local lead generation"},{"@type":"BreadcrumbList","@id":"https:\/\/${domain}\/blog\/local-lead-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/${domain}\/blog\/"},{"@type":"ListItem","position":2,"name":"For Startups","item":"https:\/\/${domain}\/blog\/category\/for-startups\/"},{"@type":"ListItem","position":3,"name":"Guides","item":"https:\/\/${domain}\/blog\/category\/for-startups\/guides\/"},{"@type":"ListItem","position":4,"name":"Local Lead Generation: The Complete Guide"}]},{"@type":"WebSite","@id":"https:\/\/${domain}\/blog\/#website","url":"https:\/\/${domain}\/blog\/","name":"Weblium Blog","description":"Weblium Blog","publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/${domain}\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/${domain}\/blog\/#organization","name":"Weblium","url":"https:\/\/${domain}\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","contentUrl":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","width":200,"height":200,"caption":"Weblium"},"image":{"@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weblium\/","https:\/\/x.com\/Weblium"]},{"@type":"Person","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/73127dd73609f37768e1c34bbab8c1fa","name":"Lucy Kuharenko","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","caption":"Lucy Kuharenko"},"description":"I am the editor of the Weblium blog. I have more than 4 years of experience in marketing. I am interested in web design, SEO, and website development trends.","sameAs":["https:\/\/www.instagram.com\/miledon88\/","https:\/\/www.linkedin.com\/in\/liudmyla-kuharenko-057ab71a9\/"],"url":"https:\/\/${domain}\/blog\/author\/l-kuharenko\/"}]}},"jetpack_featured_media_url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/01\/Local-lead-generation.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/16286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/comments?post=16286"}],"version-history":[{"count":15,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/16286\/revisions"}],"predecessor-version":[{"id":24752,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/16286\/revisions\/24752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media\/16292"}],"wp:attachment":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media?parent=16286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/categories?post=16286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/tags?post=16286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}