{"id":16480,"date":"2022-01-28T14:22:41","date_gmt":"2022-01-28T12:22:41","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=16480"},"modified":"2025-03-17T16:55:18","modified_gmt":"2025-03-17T14:55:18","slug":"landing-page-vs-website","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/landing-page-vs-website\/","title":{"rendered":"Landing Page vs Website: What&#8217;s the Difference"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have been tormented by the question \u2018What should I choose: landing page vs website?&#8217; \u2014 this article is for you! Below we will analyze the types of web resources, their differences, and main advantages, and also determine which option is right for you.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4e67f77a1d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4e67f77a1d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#What_is_a_website\" >What is a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#What_is_a_landing_page\" >What is a landing page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#Whats_the_difference_between_landing_page_vs_website\" >What\u2019s the difference between landing page vs website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#Which_is_better_%E2%80%94_a_landing_page_or_a_website\" >Which is better \u2014 a landing page or a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#Landing_page_vs_website_when_to_use_a_website\" >Landing page vs website: when to use a website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#Landing_page_vs_website_when_to_use_a_landing_page\" >Landing page vs website: when to use a landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#Do_I_need_a_landing_page_if_I_have_a_website\" >Do I need a landing page if I have a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#How_to_make_a_landing_page_for_my_business\" >How to make a landing page for my business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#How_to_make_a_website_for_my_business\" >How to make a website for my business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/landing-page-vs-website\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_website\"><\/span><span style=\"font-weight: 400;\">What is a website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technically, any online stores, landing pages, and other page formats on the Internet are all sites. From a business point of view, multi-page sites can be divided into several categories.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The main types of sites for business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webmasters can identify several dozen <\/span><a href=\"https:\/\/weblium.com\/blog\/types-of-websites-with-guides-and-examples\/\"><span style=\"font-weight: 400;\">types of sites<\/span><\/a><span style=\"font-weight: 400;\">, but we will limit ourselves to only the main ones.<\/span><\/p>\n<h4><strong>Corporate or business website<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This one is a more \u2018bold\u2019 site format, which may contain information about the team, technologies, distinctive features of the company, customers, and partners. A corporate website can have many tasks: from a brand-representing function to receiving orders. However, in most cases, a corporate website is created to present the corporate image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we compare the purposes landing page vs website, raising awareness about the brand is the feature they have in common.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15254\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10-800x355.png\" alt=\"Business website vs landing page\" width=\"800\" height=\"355\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10-800x355.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10-320x142.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10-768x341.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10-418x185.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10-1080x479.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2021\/10\/10.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Example of <a href=\"https:\/\/weblium.com\/create-hair-salon-website\">salon website<\/a> for a local based business<\/em><\/p>\n<h4><strong>Online store<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The task of the online store is to show the assortment and receive an order from the client. However, an online store is only suitable for a customer who is ready to buy and knows what they want.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16493\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example-800x381.png\" alt=\"online store vs landing p\u00e0ge\" width=\"800\" height=\"381\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example-800x381.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example-320x152.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example-768x366.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example-418x199.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example-1080x515.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/online-shop-example.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Online store example of the beauty-tech brand<\/em><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Therefore, only hot customers who are ready to buy at the spot and now without specifying the details of the transaction are worth leading to an online store. These clients make up no more than 2-3% of all site visitors. The remaining <\/span><a href=\"https:\/\/www.aztekweb.com\/blog\/post\/why-is-marketing-automation-important-97-of-visitors-don-t-convert\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">97% <\/span><\/a><span style=\"font-weight: 400;\">of people leave the site with nothing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_landing_page\"><\/span><span style=\"font-weight: 400;\">What is a landing page?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In most cases, a landing page is a site that consists of one page with no transitions to other sections or pages. When leads open the landing page, they have only 2 options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leave the landing;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">submit their application.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16488\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-800x497.png\" alt=\"difference between website and landing page\" width=\"800\" height=\"497\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-800x497.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-320x199.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-768x477.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-418x260.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-400x250.png?crop=1 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example-1080x671.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-example.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Landing page example<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the conversion of a landing page can be cosmic. We have explained the <\/span><a href=\"https:\/\/weblium.com\/blog\/what-is-the-purpose-of-a-website-does-your-website-have-a-purpose\/\"><span style=\"font-weight: 400;\">purposes of different websites<\/span><\/a><span style=\"font-weight: 400;\"> above. A landing page vs website: how do they compare in these terms? The task of a landing page is to perform a specific target action that may differ from one business to another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be understood that the landing page creates decides which target action is key for them or their company. If we talk about wholesales, filling out a brief will be the main purpose of the landing page. As for the retail sector, full online payment for a product or service can serve as the central purpose.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16494\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-800x451.png\" alt=\"target actions on a landing page\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/target-actions-on-a-landing-page.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_landing_page_vs_website\"><\/span><span style=\"font-weight: 400;\">What\u2019s the difference between landing page vs website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Way to attract traffic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How do we search for sites? Most often a person opens a search engine, enters the request, and selects a site from the list provided. So, the landing page can be promoted only with the help of paid instruments (contextual advertising) \u2014 the first 4 positions on the search page marked as \u2018advertising.\u2019 Alas, in most cases you will have to forget about SEO, and this is a very serious loss in getting traffic to the website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16497\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic-800x373.png\" alt=\"traffic on website &amp; landing page\" width=\"800\" height=\"373\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic-800x373.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic-320x149.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic-768x358.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic-418x195.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic-1080x504.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/website-for-traffic.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">High conversion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another difference we can name when comparing a landing page vs website is the user rate and the feedback you can receive. The landing page contains brief information that answers the main questions for the visitor: type of product or service, benefits, price, what are the benefits of purchasing, and how to buy\/order. There are no factors in the structure of the entire landing page that could distract a person from the target action, due to which the conversion increases.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16495\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website-800x366.png\" alt=\"value on langing page vs website\" width=\"800\" height=\"366\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website-800x366.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website-320x146.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website-768x351.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website-418x191.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website-1080x494.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/value-on-website.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Creating a landing page is cheaper, and the effect is faster<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page is a full-fledged website, but due to its specificity, its <\/span><a href=\"https:\/\/weblium.com\/free-landing-page-builder\"><span style=\"font-weight: 400;\">creation <\/span><\/a><span style=\"font-weight: 400;\">lasts no more than a few hours if you do it with Weblium. Besides, the cost is one and a half to two times lower. In addition, the first visitors may appear in the first 2-3 hours after the launch of contextual advertising. The first visitors to a regular site, promoted by SEO, will appear no earlier than 1-2 months.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Call to action<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Landing design, all construction blocks, and content focus the user&#8217;s attention on the main task of this site: to sell a service or product. The entire page encourages action and ends at a cherished &#8216;Purchase&#8217; button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16485\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-800x451.png\" alt=\"cta example on landing page\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/cta-examples.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If we talk about a landing page vs website, the latter may do without calls to action. Very often, the website will contain a lot of information that you will explore gradually. It should have some stress points and solve the customer pains but the approach is softer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lack of navigation on the page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The landing page does not contain a navigation menu, as all information is placed on one page. The menu on the landing page should be highly practical as it will be used to scroll down to the desired logical block. However, this element can reduce conversion too, so you should be highly careful with such solutions. The clearer and simpler the landing page is \u2014 the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bur for a website this is necessary to quickly and conveniently navigate through the pages and sections of the site. The landing page has no navigation to navigate to other pages. A one-pager is necessary to keep the visitor&#8217;s attention on one page and one specific product, and not spray it on other offers of the company.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_is_better_%E2%80%94_a_landing_page_or_a_website\"><\/span><span style=\"font-weight: 400;\">Which is better \u2014 a landing page or a website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is impossible to say which of the types of websites is better. Each carries a specific purpose-designed for a specific business. If the goal is to sell a product or service as quickly as possible, then developing a landing page is the best option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to tell potential customers about the company, its advantages, and the advantages of each group of goods or unit separately, as well as several services, then, in this case, it is necessary to select a different type of site.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page_vs_website_when_to_use_a_website\"><\/span><span style=\"font-weight: 400;\">Landing page vs website: when to use a website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Creation of the company&#8217;s image<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On the multi-page site, you will find detailed information about the company, products, shipping, and return options. If there is active traffic on the resource, users contact you through the feedback form or buy goods, this automatically raises the image of the resource.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, multi-page pages with well-designed semantics are shown on the first pages in search engines, and this all has a positive effect on the domain rating. A well-designed website will always bring in new traffic, either through ads or a blog.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SEO promotion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A multi-page website allows you to run a blog or a current company news feed where you can talk about new products, production changes, and raise topics that relate to your business. When writing articles, you add search queries to the text and headings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16483\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-800x451.png\" alt=\"website with blog functionality built-in\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/blog-on-website.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Website with blog functionality built-in<\/em><\/p>\n<p><span style=\"font-weight: 400;\">You should also write a title and description to every site page. If you have product pages, a newsfeed, and general pages, you can promote your site with SEO so that users can also find you by queries on the search network.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Possibility of placing a large amount of information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If we compare a landing page vs website, the latter hosts any amount of information. You should, of course, place the most critical points on the main page to catch the attention of the visitors as soon as they open your page. Then, use the rest of the pages to talk in detail about your services, benefits, and opportunities for the visitor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16498\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-800x451.png\" alt=\"why website is important\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/Why-website-is-important-for-your-business_.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Winning loyalty and trust of customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Multi-page sites inspire more trust among users. This is influenced by the availability of certificates, stories about the company, product reviews, brand pricing policy, contact details of managers, and other confirming information that the company is real.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Multiple monetization options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A multi-page site is promoted using contextual and targeted advertising, SEO, <a href=\"https:\/\/weblium.com\/collaborative-website-builder\">collaborations<\/a> with bloggers or opinion leaders, email newsletters, and instant messengers. Thus, it is more complicated than the landing page and unites several communication resources in one.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16487\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-800x451.png\" alt=\"how to monetize your website vs landing page\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-monetize-your-website.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page_vs_website_when_to_use_a_landing_page\"><\/span><span style=\"font-weight: 400;\">Landing page vs website: when to use a landing page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Selling one product to a whole group of products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another difference between a website and a landing page lies in the fact that on the landing page, you can tell in detail about a popular product or offer users a group of products: blocks or boards for construction, ready-made food delivery, or sports equipment. The latest marketing trends dictated by the audience state that users no longer search for a specific product. They search for the &#8216;<\/span><a href=\"https:\/\/strategyn.com\/jobs-to-be-done\/jobs-to-be-done-theory\/\"><span style=\"font-weight: 400;\">job-to-be-done<\/span><\/a><span style=\"font-weight: 400;\">.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means people want their issue to be resolved by your product even if they did not know it existed in the past. Thus, if you promote your product in several different ways and explain why it is useful in many spheres, you have a chance to attract drastically opposite categories of customers with a single landing page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16496\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy-800x406.png\" alt=\"make your landing page easy\" width=\"800\" height=\"406\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy-800x406.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy-320x163.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy-768x390.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy-418x212.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy-1080x548.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/ways-to-make-your-landing-page-easy.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Fast start<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page setup does not take much time. Besides, you do not have to wait until the site appears in the search network. Go to the advertising account, add an ad and a link to the landing page and launch it: search engine results, social networks, or video hosting will promote your mini-platform quickly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The need for high conversion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When users open a one-pager, they immediately see the application or registration window, and all the text on the page leads to the target action. If people are interested in an offer, they will immediately leave you contact information. On a multi-page site, a person can scroll through all the pages and forget about your offer, which was indicated in an advertisement or post. Simplicity and calls-to-action encourage high conversion. Thus, if you need a site that will bring you first clients within the first week, choose a landing page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16486\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions-800x358.png\" alt=\"improve convercions on landing page vs website\" width=\"800\" height=\"358\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions-800x358.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions-320x143.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions-768x344.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions-418x187.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions-1080x483.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/how-to-improve-convercions.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">A\/B testing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Which one to choose to take your MVP to the test: landing page or website? If you want to test an offer, button calls, or a product, all you need to do is create two versions of the page and run the ad. Since the visitor does not need to go anywhere else, in a few days you will get the result. You will know which offer or block is more interesting to users and disable the second version of the web page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_I_need_a_landing_page_if_I_have_a_website\"><\/span><span style=\"font-weight: 400;\">Do I need a landing page if I have a website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For the purity of the recommendation, we will analyze some business areas separately to explain which option is better in which case:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Wholesale<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a wholesale company, then it\u2019s great if there is both a landing page and a regular business site (or an online store, for example). Since they will solve different problems. The landing page will collect potential customers through their calls to action. Then the online store will monetize those people who are already your customers or want to become them after talking with the manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This scheme is used quite often. The best sequence in this term is the traffic of new people to the landing page with the &#8220;Access Directory&#8221; capture forms. After filling out the form, they get to the online store, and you receive the data for analysis.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Services<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One-page sites are most often used specifically in the spheres of selling services. If a company provides services, then most likely there are no more than 3-6 of them, and they all go within the same area. In this case, there is no point in the site, since there is not much information to fill it, but the landing page can just combine all this within itself. That is, in this case, we can say that the landing is better.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16489\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example-800x368.png\" alt=\"landing page vs website page\" width=\"800\" height=\"368\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example-800x368.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example-320x147.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example-768x353.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example-418x192.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example-1080x497.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-page-example.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Example of landing page for service company<\/em><\/p>\n<p><span style=\"font-weight: 400;\">The most optimal solution, although not the most financially profitable, would be to make a separate landing page for each of the services. Then your audience will perceive them as a full-fledged site, although these are landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this approach, you can attract different people to separate pages, where they will find all the answers to their questions. However, it is not logical to do this as a part of a full-fledged site because the starting information is always on the main page. Thus, which one is more useful for service promotions: landing page vs website? The answer is a landing page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Retail<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we said above, the main task of such a landing page is to convert a visitor into contact or a deal. It can be adapted to almost any business, but there is one exception that you need to be careful with, and these are retail stores with a large number of products. A one-pager is not the best option to retail unless you sell one product in different models (no more than 10), for example, <a href=\"https:\/\/weblium.com\/create-books-website\">sketchbooks<\/a> or a product that is new to the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In all other cases, making an <\/span><a href=\"https:\/\/weblium.com\/create-store-website\"><span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\"> out of a landing page will not work. A small number of goods will not motivate you to buy so much when a person is initially looking for an assortment. Too many products will make the landing page look cluttered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are not sure about your niche, you can use <a href=\"https:\/\/weblium.com\/free-landing-page-builder\">Weblium landing page builder<\/a> to test the applicability of such a site. Then, decide to order its full-fledged development or not. Finally, landing pages are suitable for all businesses. The main task is to understand before developing is its task and goals and apply them to the right matter.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_a_landing_page_for_my_business\"><\/span><span style=\"font-weight: 400;\">How to make a landing page for my business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Landing page creation is divided into the following stages:<\/span><b><\/b><\/p>\n<p><b>1. Thinking over the structure of the landing page.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creating an approximate plan that will become the basis of the technical task. Here are some tips:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analysis of competitors. Compare yourself to competitors and international leaders in your niche. Write down your competitive advantages, as well as exciting points that you can borrow from competitors.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Answer for yourself the question: \u2018What should the user do after reading the visit to the landing page?\u2019 This will be the target of the landing. This goal must be clearly stated to the performers.<\/span><\/li>\n<\/ul>\n<p><b>2. \u0421ontent writing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You need the text that will \u2018sell\u2019 the product. The main working scheme for writing the text is:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16492\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-800x451.png\" alt=\" \u2018sell\u2019 the product with text\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/offer-a-deal.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>3. Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creating a complete design of the site following its functionality and implementation of the necessary functionality of the site.<\/span><\/p>\n<p><b>4. Advertising setup<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Launching contextual advertising to generate traffic to your landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, it makes sense to save up time and money by using a ready <a href=\"https:\/\/weblium.com\/landing-page-website-templates\">landing page template<\/a> and filling it out with your information! The difference between landing pages and website is drastic. Especially when it comes to their development. Nevertheless, with Weblium, site-building becomes easy no matter what type of platform you choose.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16490\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-800x451.png\" alt=\"what is a landing page website\" width=\"800\" height=\"451\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-800x451.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-320x180.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-768x433.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-158x88.png?crop=1 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-418x236.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form-1080x609.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/02\/landing-with-contact-form.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><br \/>\n<b><strong><a class=\"button\" href=\"https:\/\/app.weblium.com\/start-boilerplate?template=5d0b75d8a5b9b800232ac697\" rel=\"nofollow\">View this landing page template<\/a><\/strong><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_a_website_for_my_business\"><\/span><span style=\"font-weight: 400;\">How to make a website for my business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Weblium website builder allows you to create an effective promo page and a multi-page website. Several marketing tools are available for each site: mail services, analytics services, online chats, and chatbots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weblium allows you to change templates in one click, create a personal design from blocks, add pop-ups, banners, and contact capture forms.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The difference between a website and a landing page is only in the number of pages and possible functionality. A landing page does not need a full-fledged store functionality with a shopping cart and promotional codes. If you run an online store website with dozens of positions, a website is a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The task of the landing page is to increase the <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-create-a-high-converting-landing-page-3-important-steps\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> and organize measures to increase it. In the case of other types of sites (depending on the type), conversion may be a secondary task, and the main task is to increase customer loyalty to the company, create an image, improve recognition, etc. Therefore, before choosing a website vs landing page, prioritize and ask yourself the question \u2018<\/span><i><span style=\"font-weight: 400;\">What should I achieve with the help of my website<\/span><\/i><span style=\"font-weight: 400;\">?\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rate and share this article with your friends. Subscribe to our blog, we are preparing more useful and interesting information!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have been tormented by the question \u2018What should I choose: landing page vs website?&#8217; \u2014 this article is for you! Below we will analyze the types of web resources, their differences, and main advantages, and also determine which option is right for you. What is a website? Technically, any online stores, landing pages, &hellip;<\/p>\n","protected":false},"author":20,"featured_media":16491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-16480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing Page vs Website: What&#039;s the Difference - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Get to know the difference between a landing page vs website to choose which option is more suitable for your business. 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