{"id":16853,"date":"2022-03-15T13:32:27","date_gmt":"2022-03-15T11:32:27","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=16853"},"modified":"2024-12-20T16:36:09","modified_gmt":"2024-12-20T14:36:09","slug":"types-of-digital-communication-channels","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/","title":{"rendered":"Top 5 Effective Types Of Digital Communication Channels"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Communication channels are all channels through which you convey information about your product and company to customers. Each brand has different options for communicating with its audience. Consistently and systematically, marketing communications form the image of a product or brand by \u201csending\u201d messages to customers and collecting feedback. They form an impression and an emotional response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, different channels are suitable for different audiences. For example, Facebook is <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">considered to be the primary content distribution channel <\/span><\/a><span style=\"font-weight: 400;\">today. But it doesn\u2019t mean that it\u2019s the best communication channel for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The choice of channels depends on the characteristics of your audience and the goals of your communication. Below, we will consider the 5 main communication channels and how to make them really effective.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4a7c5b0818\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4a7c5b0818\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#Website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#Live_Chat\" >Live Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#E-mail_Marketing\" >E-mail Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#Social_Media\" >Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#Messengers_and_Chatbots\" >Messengers and Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#What_Should_Be_the_Tone_of_Voice_of_Your_Brand\" >What Should Be the Tone of Voice of Your Brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/types-of-digital-communication-channels\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Website\"><\/span><span style=\"font-weight: 400;\">Website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A website is often your customers&#8217; first touch with your brand. After visiting your site, there should be a minimum of questions left. Companies that stand out in their category often <\/span><a href=\"https:\/\/weblium.com\/blog\/6-top-benefits-of-blogging-for-your-business\/\"><span style=\"font-weight: 400;\">have a blog<\/span><\/a><span style=\"font-weight: 400;\"> that reflects the emotional brand essence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, customers come to your site from organic traffic (by opening one of your blog articles in the search results) or through paid advertising (it usually <\/span><a href=\"https:\/\/weblium.com\/lead-generation-website-builder\"><span style=\"font-weight: 400;\">leads<\/span><\/a><span style=\"font-weight: 400;\"> to a landing page). Below we take a closer look at each of these channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Blog<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses that have a blog get <\/span><a href=\"https:\/\/www.spiralytics.com\/blog\/must-know-blogging-statistics-for-businesses\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> more leads than those that don\u2019t. <\/span><a href=\"https:\/\/weblium.com\/create-blog-website\"><span style=\"font-weight: 400;\">A good blog<\/span><\/a><span style=\"font-weight: 400;\"> is a blog with useful information. You can share cases, instructions, success stories, and so on. At the time of creating your blog section, define several categories of articles and the general tone of voice for your blog: should it be friendly, instructive, semi-official?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/blog-on-website-ready.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/blog-on-website-ready.png&#038;#8221<\/a>; alt=&#8221;digital communication channel&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Hints<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">49% of users<\/span><\/a><span style=\"font-weight: 400;\"> say they use Google to get more information about some product or brand, so, use brand keywords in your articles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long articles with 3000+ words get x3 more traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articles with images get <\/span><a href=\"http:\/\/www.jeffbullas.com\/2012\/05\/28\/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">94% more views<\/span><\/a><span style=\"font-weight: 400;\"> than articles without images. Most of all, people like images with other people.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Landing page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The average conversion rate for landing pages <\/span><a href=\"https:\/\/blog.taboola.com\/best-landing-page-statistics\/#:~:text=The%20average%20conversion%20rate%20for%20landing%20pages%20is%209.7%25%20(Unbounce)\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">is 9.7%<\/span><\/a><span style=\"font-weight: 400;\">. But you can do even better if you keep a few things in mind.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Remember that a large number of users open your landing page on their mobile phones.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Don&#8217;t use too many form fields. Reducing the number of forms to just 4 can increase the conversion by 120%!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">There should be only one offer on one landing page, so as not to confuse users. If your landing page contains more than 1 offer, it can reduce conversion by 266%.<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/landing-page-ready.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/landing-page-ready.png&#038;#8221<\/a>; alt=&#8221;examples of digital communication&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><b>Hints:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple yet compelling <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-write-website-copy-in-2023\/\"><span style=\"font-weight: 400;\">copy<\/span><\/a><span style=\"font-weight: 400;\"> is better than large paragraphs and long sentences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider questions that users may have and display them in the FAQ section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews are one of the important points of contact at the selection stage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blocks with images of people on the landing page have a 66% higher CTR than those of objects.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Live_Chat\"><\/span><span style=\"font-weight: 400;\">Live Chat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the popularity of chatbots, communication with a live person is still in demand. It is important for users to get answers to their questions quickly. In the United States, live chats are on the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/809772\/customer-service-communication-channel-used-by-country\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">2nd place<\/span><\/a><span style=\"font-weight: 400;\"> in terms of user preferences after phone calls.<\/span><a href=\"https:\/\/99firms.com\/blog\/live-chat-statistics\/#gref\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> 63% of users<\/span><\/a><span style=\"font-weight: 400;\"> who have used live chat on your website will more likely return to you. This is something that businesses often overlook, although it takes literally a few seconds to <\/span><span style=\"font-weight: 400;\">add a live chat to your site<\/span><span style=\"font-weight: 400;\">. For example, on Weblium, you can set up integration with <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-livechat\"><span style=\"font-weight: 400;\">LiveChat <\/span><\/a><span style=\"font-weight: 400;\">or <\/span><a href=\"https:\/\/weblium.com\/marketplace\/marketplace-integration-tawkto\"><span style=\"font-weight: 400;\">Tawk.to<\/span><\/a><span style=\"font-weight: 400;\"> in a couple of clicks.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/live-chat-stats.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/live-chat-stats.png&#038;#8221<\/a>; alt=&#8221;types of communication channels&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Hints:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users expect a response within a few minutes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nobody likes typical messages from a robot when looking for an answer to a specific question.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For loyalty, your technical support team should communicate not in formal but in human language.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-mail_Marketing\"><\/span><span style=\"font-weight: 400;\">E-mail Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This channel is considered one of the best ways to return investments from your marketing activities. For every $1 spent, you can <\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">get<\/span><\/a><span style=\"font-weight: 400;\"> $42 of revenue. This channel is suitable for important messages on product updates, promotions, etc. Plus, <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">80% of SMBs<\/span><\/a><span style=\"font-weight: 400;\"> use this channel for retention.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/08\/img-7.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/08\/img-7.png&#038;#8221<\/a>; alt=&#8221;example of email marketing&#8221; title_text=&#8221;example of email marketing Weblium&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Hints:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can track when each letter was opened, on which device, analyze the viewing depth and a number of other parameters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use segmentation, personalized messages, and individual offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We recommend using beautiful templates to make your letters easier to read.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver information briefly with images.<\/span>\u00a0<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png&#038;#8221<\/a>; url=&#8221;<a href=\"https:\/\/app.weblium.com\/signup?utm_source=en_blog&#038;utm_medium=article&#038;utm_campaign=banner_article&#038;#8221\" rel=\"nofollow\">https:\/\/app.weblium.com\/signup?utm_source=en_blog&#038;utm_medium=article&#038;utm_campaign=banner_article&#038;#8221<\/a>; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span><span style=\"font-weight: 400;\">Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram, Facebook, TikTok are platforms where you can communicate with your audience in a more informal way, earn loyalty, and draw attention to your products through entertainment. Social media provides tremendous opportunities to <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-get-free-social-media-traffic-basic-guide-for-entrepreneurs\/\"><span style=\"font-weight: 400;\">promote any brand<\/span><\/a><span style=\"font-weight: 400;\"> if you choose the right communication strategy.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/social-media-page.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/social-media-page.png&#038;#8221<\/a>; alt=&#8221;electronic communication channel&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Hints:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook is a very powerful tool for distributing video content <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">(79% of video marketers<\/span><\/a><span style=\"font-weight: 400;\"> use Facebook as a video marketing channel).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram ranks second in return on investment. The most active audience is at the age of 25-34.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social listening is the \u21161 tactic on social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not be too serious on social networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your main goal on social networks is to amuse users and gain their loyalty \u2013 no one will make a purchase from your first post on Facebook.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Messengers_and_Chatbots\"><\/span><span style=\"font-weight: 400;\">Messengers and Chatbots<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People tend to install fewer applications, while everyone uses 1-2 messengers every day. Therefore, many brands have their own channels in messengers to distribute important information (promotions, discounts, etc.). Chatbots also gain popularity as users can place orders at any convenient time. For <\/span><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/chatbot-statistics\/#gref\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">64% of internet users<\/span><\/a><span style=\"font-weight: 400;\">, 24-hour service is the best feature of chatbots.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/popular-messanger-apps.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/popular-messanger-apps.png&#038;#8221<\/a>; alt=&#8221;digital communication channel&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Hints:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The main messengers today are WhatsApp, Facebook Messenger, and WeChat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While users wait for an answer no more than 2 minutes in a live chat, they are more loyal to messengers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chatbots can significantly reduce the workload on managers and help you stay in touch with your consumers 24\/7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a03 in 5 millennials have used chatbots at least once, and almost 50% of shoppers aged 30-44 prefer using a chatbot as their communication channel.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Should_Be_the_Tone_of_Voice_of_Your_Brand\"><\/span><span style=\"font-weight: 400;\">What Should Be the Tone of Voice of Your Brand?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Communication is like a relationship. A person&#8217;s desire to have something in common with your brand, to form a connection with it depends on your tone. According to recent surveys, <\/span><a href=\"https:\/\/www.semrush.com\/blog\/how-to-define-your-tone-of-voice\/#header3\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">65% of customers<\/span><\/a><span style=\"font-weight: 400;\"> say they\u2019re emotionally connected to brands that show care about them. And 64% of customers pay attention to the brand\u2019s values. As you work out your brand strategy, you also need to decide what your tone of voice will be.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/tone-of-voice-example.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/tone-of-voice-example.png&#038;#8221<\/a>; alt=&#8221;business tone of voice &#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">How to Define Your Tone of Voice\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To define a tone of voice, refer to the core of your brand. Remember or write down your values and mission. Define what you are doing, why you are doing it, and how it helps improve the life of your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a step-by-step guide on how to determine your tone of voice:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine the DNA of your brand (who you are, what you do, what are your strengths, why customers need you, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imagine that your brand is human. Create a detailed portrait of him or her.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine your target audience and create a portrait of a typical client.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think about how these two people could communicate with each other \u2013 this is the tone of your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a guideline on how to communicate in different channels, where the boundaries are. For example, how to answer phone calls, and how to write emails. Everything should be within the same framework, but it may blur a little.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here are examples of famous brands\u2019 guidelines: <\/span><a href=\"https:\/\/styleguide.mailchimp.com\/voice-and-tone\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/docs.microsoft.com\/en-us\/style-guide\/brand-voice-above-all-simple-human\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Microsoft<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/creative.starbucks.com\/voice\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Starbucks<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no universal answer to the question of which channels are the most effective. You should first study your target audience, understand what platforms it uses. Next, make a guideline and identify the most important channels for your brand. Don&#8217;t try to cover all platforms at once \u2013 it&#8217;s better to focus on a few of the most effective channels for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with a plain and user-friendly site, as a website is a must for everyone. You can create a beautiful landing page or multi-pager effortlessly on <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\">. And then you may move on to other communication channels.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;<a href=\"https:\/\/app.weblium.com\/signup?lang=en&#038;#8221\" rel=\"nofollow\">https:\/\/app.weblium.com\/signup?lang=en&#038;#8221<\/a>; button_text=&#8221;Create a website for free&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; button_rel=&#8221;off|off|on|on|on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communication channels are all channels through which&#8230;<\/p>\n","protected":false},"author":20,"featured_media":16868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-16853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Effective Types Of Digital Communication Channels - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Implementing these digital communication channels can set your company up for success in the digital world. 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