{"id":16990,"date":"2022-03-21T16:29:41","date_gmt":"2022-03-21T14:29:41","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=16990"},"modified":"2024-12-19T23:34:12","modified_gmt":"2024-12-19T21:34:12","slug":"how-to-rebrand-a-business","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/","title":{"rendered":"How to Rebrand Your Business Successfully: Reasons and Ways"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Rebranding involves updating the visual and textual elements of the business that represent your company to the target audience. This helps create a positive image that increases consumer interest and, as a result, sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start rebranding your business, you need to determine the reason why you decided to make the change. Then analyze the market by learning who your target audience is and what their needs are. After that, analyze your competitors \u2014 what they do and what they offer, and how this reflects on the perception of their brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you understand the market in which you operate, you can begin to create your new brand strategy or long-term branding plan. Depending on the purpose of your upgrades, the process could be as simple as coming up with a <\/span><a href=\"https:\/\/weblium.com\/blog\/15-personal-logo-ideas-and-examples\/\"><span style=\"font-weight: 400;\">new logo<\/span><\/a><span style=\"font-weight: 400;\"> or an entirely new brand image with a new message and a revised mission statement.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/140908.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/140908.png&#038;#8221<\/a>; alt=&#8221;how to rebrand a company&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eacaa4d7ada\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eacaa4d7ada\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#Reasons_to_rebrand_your_company\" >Reasons to rebrand your company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#Ways_to_rebrand_your_business_for_success\" >Ways to rebrand your business for success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_to_rebrand_your_company\"><\/span><span style=\"font-weight: 400;\">Reasons to rebrand your company<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The ultimate goal of any rebranding is to change the attitude towards the company. There are 5 main reasons for brand renewal:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Your brand values \u200b\u200bare unclear<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Without a clear <\/span><a href=\"https:\/\/weblium.com\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/\"><span style=\"font-weight: 400;\">brand positioning<\/span><\/a><span style=\"font-weight: 400;\">, it is impossible to stand out from the competition. If you lack differentiation, you may need to rebrand. For example, Volvo markets its cars as \u201csafe\u201d and Toyota is known for its reliability. Thus, a typical Volvo ad message is \u201cWe design every Volvo this way.\u201d Another example is when your brand has acquired the wrong image.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/values.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/values.png&#038;#8221<\/a>; alt=&#8221;rebranding your business burberry&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Another example of unclear values is when your brand has acquired the wrong image.<\/span><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">Your brand got outdated<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Times change and so do brands. Sometimes the company ideas that used to work become outdated or just out of place. Legacy brand elements can include everything from an <\/span><a href=\"https:\/\/weblium.com\/blog\/15-personal-logo-ideas-and-examples\/\"><span style=\"font-weight: 400;\">old logo<\/span><\/a><span style=\"font-weight: 400;\"> that now looks unprofessional to slogans and messages that don&#8217;t resonate with the target audience.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/1.png&#038;#8221<\/a>; alt=&#8221;slogans for coca cola&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">The old branding does not represent the business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a gap between how the company wants to be perceived and how it is actually viewed by customers. This can happen as the business evolves, such as when a product or service changes, or when the company&#8217;s mission is updated. Rebranding your company will help you find a new place in your niche and gain potential customers you wanted to attract before.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/airbnb.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/airbnb.png&#038;#8221<\/a>; alt=&#8221;airbnb company rebranding&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">The market has evolved<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Markets are constantly changing and what has led to success may not be enough to sustain success. Branding needs to change with the market to stay relevant. For example, when Starbucks became popular in the 1990s, McDonald&#8217;s responded not only with a new line of coffee and cafe-type products but did so under the new McCafe sub-brand.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/market.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/market.png&#038;#8221<\/a>; alt=&#8221;why would a business want to rebrand&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">The market is changing when a company is bought by another.<\/span><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">You want to enter a new market<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As your business grows, so does your audience. While some companies may stick with old brand values \u200b\u200bwhen entering new markets, it&#8217;s more likely that the core message will need to be adjusted to address a different set of customer needs and pain points. You can do this by changing the <\/span><a href=\"https:\/\/weblium.com\/blog\/choose-brand-colors\/\"><span style=\"font-weight: 400;\">corporate colors<\/span><\/a><span style=\"font-weight: 400;\">, the rhetorics, or even the price range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you question \u201cWhat will help to rebrand my company?\u201d remember that this path is not easy and requires a big investment of time and resources. It&#8217;s best to understand the real reason behind a rebrand to find out the most effective ways. Take the time to consider the reasons above and share your thoughts with all the stakeholders on your team to gain their support and agree on everything before half the work is done.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_rebrand_your_business_for_success\"><\/span><span style=\"font-weight: 400;\">Ways to rebrand your business for success<br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\"><br \/>Identify your USP<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simply put, a unique selling proposition is any feature of your company, whether in a product, service, or something else.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/USP.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/USP.png&#038;#8221<\/a>; alt=&#8221;usp&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The USP should include three components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uniqueness: no competitors have an identical offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specific: \u201cBest Food\u201d is not a USP, but \u201cVegetarian Only Food\u201d or \u201cSoy Based Gluten-Free Food\u201d is.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Necessity: the offer must satisfy some needs of your audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">USP helps to determine the brand positioning \u2014 what consumers think of a brand. Brief description of how your business fits into the market and minds of consumers, what niche you occupy. To develop your own brand positioning, think about your company&#8217;s value proposition and how you want to present it to consumers. Make sure you pick one major benefit that you will promote after rebranding your business. It will be much easier to convey it to the consciousness and subcortex of your customers.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/2-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/2-2.png&#038;#8221<\/a>; alt=&#8221;apple brand positioning&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"entry-title\" style=\"text-align: center;\"><em>Apple\u2019s brand positioning<\/em><\/p>\n<h3><span style=\"font-weight: 400;\">Know your niche<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Conduct competitor research. There is no need to hire expensive specialists to carry this out. You can find the main competitors by searching for local key queries on Google and browsing company websites from the first page of search results. You can also look through online company directories, such as 2GIS or Google Maps, to find competitors by category. Once you&#8217;ve made a list, look at their websites, social media, and whatever else you can find to see what they offer and how they <\/span><a href=\"https:\/\/weblium.com\/blog\/personal-website-examples\/\"><span style=\"font-weight: 400;\">position themselves<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to rebrand a company in terms of competition analysis? This sample list of questions should help.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/3.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/3.png&#038;#8221<\/a>; alt=&#8221;how to rebrand your business&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Learn how to rebrand a business by answering these. Then, you can understand how your business differs and where you can improve your positioning in your niche. Your main task here is to understand your strengths and weaknesses compared to competitors and highlight these differences in the light you need.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build trust reputation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve gathered information about your current brand perception, it&#8217;s time to compare and align that with your mission statement. Then, update your mission statement to align with the new direction and purpose of your business. This way, you will better understand why customers should trust you and how to convince them of your superiority over competitors.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/4.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/4.png&#038;#8221<\/a>; alt=&#8221;good reputation franklin&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The reason you should update your mission statement before doing any design work is simple \u2014 you&#8217;ll have a better chance of a successful personal rebranding. This is also a perfect moment for PR. If customers love emails from you, pay attention and warn them about the changes \u2014 such care will melt their hearts. Make them trust the new version of you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to talk about why you decided to change \u2014 few people like change, but if you talk about it openly and loudly, then people will appreciate it. Tell them what you did for them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Change your aesthetic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Work with your team on all elements of your brand. Try to stay on schedule, but only publish <\/span><a href=\"https:\/\/weblium.com\/blog\/visual-branding-what-is-it-and-how-to-build-it\/\"><span style=\"font-weight: 400;\">new brand elements<\/span><\/a><span style=\"font-weight: 400;\"> when they are ready. You won&#8217;t get another chance to make a first impression.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/aestatics.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/aestatics.png&#038;#8221<\/a>; alt=&#8221;rebranding a business aesthetic&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">As brand elements are finalized, make sure they are stored in a central location for access by all team members who may need them. When creating graphic files, make sure they are in formats that can be used by all relevant employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Breathe new life into your social media account or <\/span><a href=\"https:\/\/weblium.com\/create-personal-website\"><span style=\"font-weight: 400;\">personal website<\/span><\/a><span style=\"font-weight: 400;\">! Rebranding is a great opportunity to attract a new target audience. You can conduct the trend analysis to find out what people enjoy about other brands in your niche and implement those visual tricks in your approach.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rebranding is not a one-time job, but a continuous and consistent process of presenting, maintaining, and strengthening a new brand. For a rebrand to be successful, every part of your business needs to take part in the process and contribute to its promotion both inside and outside the company, whether you have 3 or 300 employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think \u201cCan I do a rebranding of my company?\u201d the answer is yes. You can start by determining the reasons for this and then follow our instructions. Finally, you will need to implement the new aesthetics by launching a renewed site. And the <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\"> website builder will help you with that!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding involves updating the visual and textual&#8230;<\/p>\n","protected":false},"author":20,"featured_media":17048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78,123,122],"tags":[],"class_list":["post-16990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-how-to","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Rebrand Your Business Successfully: Reasons and Ways - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Rebrand your business in a few easy steps. Weblium explains why rebranding your company can help you raise sales and promote services more effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Rebrand Your Business Successfully: Reasons and Ways - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"Rebrand your business in a few easy steps. Weblium explains why rebranding your company can help you raise sales and promote services more effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblium Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblium\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T14:29:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:34:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1213\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucy Kuharenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Weblium\" \/>\n<meta name=\"twitter:site\" content=\"@Weblium\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Kuharenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/\"},\"author\":{\"name\":\"Lucy Kuharenko\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/73127dd73609f37768e1c34bbab8c1fa\"},\"headline\":\"How to Rebrand Your Business Successfully: Reasons and Ways\",\"datePublished\":\"2022-03-21T14:29:41+00:00\",\"dateModified\":\"2024-12-19T21:34:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/\"},\"wordCount\":1812,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/How-to-Rebrand.png\",\"articleSection\":[\"Guides\",\"How To\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/\",\"name\":\"How to Rebrand Your Business Successfully: Reasons and Ways - Weblium Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/How-to-Rebrand.png\",\"datePublished\":\"2022-03-21T14:29:41+00:00\",\"dateModified\":\"2024-12-19T21:34:12+00:00\",\"description\":\"Rebrand your business in a few easy steps. Weblium explains why rebranding your company can help you raise sales and promote services more effectively.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/How-to-Rebrand.png\",\"contentUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/How-to-Rebrand.png\",\"width\":1213,\"height\":663,\"caption\":\"how to rebrand a company\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/how-to-rebrand-a-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/category\\\/web-design\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Rebrand Your Business Successfully: Reasons and Ways\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"name\":\"Weblium Blog\",\"description\":\"Weblium Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.en.weblium.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\",\"name\":\"Weblium\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"contentUrl\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"width\":200,\"height\":200,\"caption\":\"Weblium\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weblium\\\/\",\"https:\\\/\\\/x.com\\\/Weblium\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/73127dd73609f37768e1c34bbab8c1fa\",\"name\":\"Lucy Kuharenko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"caption\":\"Lucy Kuharenko\"},\"description\":\"I am the editor of the Weblium blog. I have more than 4 years of experience in marketing. I am interested in web design, SEO, and website development trends.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/miledon88\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/liudmyla-kuharenko-057ab71a9\\\/\"],\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/author\\\/l-kuharenko\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Rebrand Your Business Successfully: Reasons and Ways - Weblium Blog","description":"Rebrand your business in a few easy steps. Weblium explains why rebranding your company can help you raise sales and promote services more effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/","og_locale":"en_US","og_type":"article","og_title":"How to Rebrand Your Business Successfully: Reasons and Ways - Weblium Blog","og_description":"Rebrand your business in a few easy steps. Weblium explains why rebranding your company can help you raise sales and promote services more effectively.","og_url":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/","og_site_name":"Weblium Blog","article_publisher":"https:\/\/www.facebook.com\/weblium\/","article_published_time":"2022-03-21T14:29:41+00:00","article_modified_time":"2024-12-19T21:34:12+00:00","og_image":[{"width":1213,"height":663,"url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png","type":"image\/png"}],"author":"Lucy Kuharenko","twitter_card":"summary_large_image","twitter_creator":"@Weblium","twitter_site":"@Weblium","twitter_misc":{"Written by":"Lucy Kuharenko","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#article","isPartOf":{"@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/"},"author":{"name":"Lucy Kuharenko","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/73127dd73609f37768e1c34bbab8c1fa"},"headline":"How to Rebrand Your Business Successfully: Reasons and Ways","datePublished":"2022-03-21T14:29:41+00:00","dateModified":"2024-12-19T21:34:12+00:00","mainEntityOfPage":{"@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/"},"wordCount":1812,"commentCount":6,"publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"image":{"@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png","articleSection":["Guides","How To","Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/","url":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/","name":"How to Rebrand Your Business Successfully: Reasons and Ways - Weblium Blog","isPartOf":{"@id":"https:\/\/${domain}\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#primaryimage"},"image":{"@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png","datePublished":"2022-03-21T14:29:41+00:00","dateModified":"2024-12-19T21:34:12+00:00","description":"Rebrand your business in a few easy steps. Weblium explains why rebranding your company can help you raise sales and promote services more effectively.","breadcrumb":{"@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#primaryimage","url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png","contentUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png","width":1213,"height":663,"caption":"how to rebrand a company"},{"@type":"BreadcrumbList","@id":"https:\/\/${domain}\/blog\/how-to-rebrand-a-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/${domain}\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Design","item":"https:\/\/${domain}\/blog\/category\/web-design\/"},{"@type":"ListItem","position":3,"name":"How to Rebrand Your Business Successfully: Reasons and Ways"}]},{"@type":"WebSite","@id":"https:\/\/${domain}\/blog\/#website","url":"https:\/\/${domain}\/blog\/","name":"Weblium Blog","description":"Weblium Blog","publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/${domain}\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/${domain}\/blog\/#organization","name":"Weblium","url":"https:\/\/${domain}\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","contentUrl":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","width":200,"height":200,"caption":"Weblium"},"image":{"@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weblium\/","https:\/\/x.com\/Weblium"]},{"@type":"Person","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/73127dd73609f37768e1c34bbab8c1fa","name":"Lucy Kuharenko","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","caption":"Lucy Kuharenko"},"description":"I am the editor of the Weblium blog. I have more than 4 years of experience in marketing. I am interested in web design, SEO, and website development trends.","sameAs":["https:\/\/www.instagram.com\/miledon88\/","https:\/\/www.linkedin.com\/in\/liudmyla-kuharenko-057ab71a9\/"],"url":"https:\/\/${domain}\/blog\/author\/l-kuharenko\/"}]}},"jetpack_featured_media_url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2022\/03\/How-to-Rebrand.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/16990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/comments?post=16990"}],"version-history":[{"count":45,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/16990\/revisions"}],"predecessor-version":[{"id":25021,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/16990\/revisions\/25021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media\/17048"}],"wp:attachment":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media?parent=16990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/categories?post=16990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/tags?post=16990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}