{"id":17398,"date":"2022-10-26T11:54:55","date_gmt":"2022-10-26T08:54:55","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=17398"},"modified":"2022-10-26T12:02:48","modified_gmt":"2022-10-26T09:02:48","slug":"how-to-install-facebook-pixel-on-a-website","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/how-to-install-facebook-pixel-on-a-website\/","title":{"rendered":"How to Install Facebook Pixel on a Website?"},"content":{"rendered":"

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The Facebook Pixel is a built-in social media advertising tool that will track the actions of your website users in order to serve Facebook and Instagram ads to those users or users similar to them. Basically, it\u2019s a link between your site and social networks.<\/span><\/p>\n

Using it, you can, for example,<\/span> push the client to complete the <\/b>purchase. It looks like this:<\/strong><\/p>\n

the customer added a product to cart \u2192 left the site before the purchase was completed \u2192 Facebook Pixel tracked this action \u2192 based on the tracked event, you showed an ad with a call to return to you \u2192 the customer visits the site again and makes a payment. This is exactly what you need.<\/span><\/p>\n

But in fact, Facebook Pixel can do much more. In this article, we’ll cover Pixel’s capabilities, tracking events, setting them up, and connecting Facebook Pixel to your site. The main thing you need to know is that you don’t need to work with code to add Pixel to a Weblium site.<\/span><\/p>\n

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Contents<\/p>\n