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A unique selling proposition (USP) is the shortest way to the heart and bank card of your client. <\/span>USP simultaneously distinguishes you from all competitors and points to a unique way of meeting the needs of the client.<\/b><\/p>\n When you put your USP together, you immediately answer the question: “why will buyers choose you and not your competitors?”<\/span><\/p>\n In this article, we will tell you how to find and design your unique selling proposition. You will find out whether it is always needed, and get acquainted with the USP of well-known companies.<\/span><\/p>\n Contents<\/p>\n