{"id":18007,"date":"2025-01-07T13:56:51","date_gmt":"2025-01-07T11:56:51","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=18007"},"modified":"2026-02-16T22:34:05","modified_gmt":"2026-02-16T20:34:05","slug":"main-digital-transformation-challenges","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/","title":{"rendered":"Main Digital Transformation Challenges"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">When deployed well, digital transformation (DT) powers up <\/span><a href=\"https:\/\/weblium.com\/blog\/customer-success-center-of-income-source-of-costs\/\"><span style=\"font-weight: 400;\">customer success<\/span><\/a><span style=\"font-weight: 400;\"> and boosts revenue. However, anyone trying to embrace emerging technologies would tell you that it\u2019s a hell of a challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.bcg.com\/publications\/2020\/increasing-odds-of-success-in-digital-transformation\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">BCG research<\/span><\/a><span style=\"font-weight: 400;\">, 70% of all DT initiatives fail. No reason to panic, though. Whether you\u2019re only getting on track or have already been driving your <\/span><a href=\"https:\/\/weblium.com\/blog\/online-business-ideas\/\"><span style=\"font-weight: 400;\">online business<\/span><\/a><span style=\"font-weight: 400;\"> for a while, this article will help you get prepared for the biggest barriers to digital transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face them now together and learn how to smash each of them successfully.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d86dfda4cf2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d86dfda4cf2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#7_Key_Digital_Transformation_Challenges_and_How_to_Tackle_Them\" >7 Key Digital Transformation Challenges and How to Tackle Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#1_Growing_need_for_faster_changes\" >1. Growing need for faster changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#2_Feeble_digital_transformation_strategy\" >2. Feeble digital transformation strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#3_Limited_funding\" >3. Limited funding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#4_Shift_from_single_channel_to_multichannel_and_then_to_omnichannel_services\" >4. Shift from single channel to multichannel and then to omnichannel services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#5_Tech_skills_gap\" >5. Tech skills gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#6_Cybersecurity_threats\" >6. Cybersecurity threats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#7_Digital_rebranding\" >7. Digital rebranding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/main-digital-transformation-challenges\/#Removing_Obstacles_to_Digital_Transformation\" >Removing Obstacles to Digital Transformation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Key_Digital_Transformation_Challenges_and_How_to_Tackle_Them\"><\/span><b>7 Key Digital Transformation Challenges and How to Tackle Them<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some roadblocks on your way to DT may be trickier than others, but once you get ready for them, you can discard your worries and apprehensions. Shall we then start identifying these obstacles and arming you with some tips?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Growing_need_for_faster_changes\"><\/span>1. Growing need for faster changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b style=\"background-color: transparent; color: inherit; text-align: inherit;\"><span style=\"font-weight: 400;\">With an ever-increasing pace of change in technology, there\u2019s a necessity to get digitally transformed faster. It tops the list of the greatest challenges in digital transformation.<\/span><\/b><\/p>\n<p><a href=\"https:\/\/www.bcg.com\/publications\/2020\/the-evolving-state-of-digital-transformation\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">80% of organizations<\/span><\/a><span style=\"font-weight: 400;\"> plan to accelerate their transformations on the web. However, <\/span><a href=\"https:\/\/newsroom.ibm.com\/2021-01-04-IBM-Study-Majority-of-Surveyed-Companies-are-Not-Prepared-for-IT-Needs-of-the-Future-Say-U-S-and-U-K-Tech-Leaders\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">24% of corporate IT leaders<\/span><\/a><span style=\"font-weight: 400;\"> admit they\u2019re not yet ready for the growing IT needs and are only starting their transformational journeys. Nearly all of them (95%) find it essential to speed up their transition to the cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, DT has brought up such buzzy terms as cloud and edge computing, Internet of Things (IoT), artificial intelligence (AI), and more. That\u2019s when you should go beyond the traditional and follow some <\/span><a href=\"https:\/\/weblium.com\/blog\/5-key-disruptive-technology-trends-shaping-customer-behavior\/\"><span style=\"font-weight: 400;\">disruptive technology trends<\/span><\/a><span style=\"font-weight: 400;\">. For example, change your digital landscape with an <\/span><a href=\"https:\/\/weblium.com\/templates\/\"><span style=\"font-weight: 400;\">AI-powered website<\/span><\/a><span style=\"font-weight: 400;\"> and leave your competitors behind.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Feeble_digital_transformation_strategy\"><\/span>2. Feeble digital transformation strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unfortunately, a good DT strategy is an exception, not a rule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far, only <\/span><a href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2018\/04\/22\/the-state-of-digital-business-transformation-2018\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">38% of enterprises<\/span><\/a><span style=\"font-weight: 400;\"> have adopted at least some strategic plans for transforming their businesses digitally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should develop an all-embracing strategy that will give your company some clarity and guidance. Work out a plan to approach different aspects that influence DT directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just to name a few:<\/span><\/p>\n<h4><b>Search engine optimization (SEO)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You might need to <\/span><a href=\"https:\/\/weblium.com\/blog\/must-have-seo-settings-for-a-website-on-weblium\/\"><span style=\"font-weight: 400;\">redesign SEO<\/span><\/a><span style=\"font-weight: 400;\"> to make sure you aren\u2019t lagging behind. Give due importance to <\/span><a href=\"https:\/\/weblium.com\/blog\/11-tips-on-local-seo-for-small-businesses\/\"><span style=\"font-weight: 400;\">local SEO<\/span><\/a><span style=\"font-weight: 400;\"> as well.<\/span><\/p>\n<h4><b>Online lead generation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Why not create a <\/span><a href=\"https:\/\/weblium.com\/lead-generation-website-builder\"><span style=\"font-weight: 400;\">lead generation website<\/span><\/a><span style=\"font-weight: 400;\"> specifically dedicated to capturing online leads?<\/span><\/p>\n<h4><b>Social media marketing (SMM)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Social networks transform businesses from the inside out and drive online marketing. Peer into some <\/span><a href=\"https:\/\/weblium.com\/blog\/social-media-marketing-business-trends-challenges\/\"><span style=\"font-weight: 400;\">social media marketing predictions<\/span><\/a><span style=\"font-weight: 400;\"> for 2024 to decide what SMM tactics you should start implementing already right now.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Limited_funding\"><\/span>3. Limited funding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t it be great to have an infinite pool of money?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can dream on, but eventually, you face a reality: DT may be immensely expensive. For example, in 2018, the average digital transformation budget of mid-sized and large US companies ranged <\/span><a href=\"https:\/\/www.zdnet.com\/article\/organizations-are-spending-more-on-digital-transformation-but-wheres-the-impact\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">from $11 million to $13.6 million<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, depending on the <\/span><a href=\"https:\/\/weblium.com\/blog\/13-types-of-entrepreneurship\/\"><span style=\"font-weight: 400;\">type of entrepreneurship<\/span><\/a><span style=\"font-weight: 400;\"> you engage in, your spending on digital initiatives will vary. If you run a <\/span><a href=\"https:\/\/weblium.com\/blog\/small-business-for-dummies-9-essential-steps\/\"><span style=\"font-weight: 400;\">small business<\/span><\/a><span style=\"font-weight: 400;\">, you don\u2019t need bags of money to go digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou can consider cost optimization practices for digital transformation,\u201d suggests Carter Seuthe, Author at <\/span><a href=\"https:\/\/mycreditsummit.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Credit Summit<\/span><\/a><span style=\"font-weight: 400;\">. \u201cLook for technology partners, outsource digital tasks to professionals, or try repricing programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importantly, you may also look for alternative sources of funding: investors, grants, state and regional funding plans to digitize businesses.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carter Seuthe provides examples of such programs worldwide:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canada Digital Adoption Program (Canada)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital Europe Programme (EU)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Horizon 2020 (EU)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CARES Act funding (US)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Synchrony Pillars Project Grants (US)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Digital Economy Initiative for Africa (Africa)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Shift_from_single_channel_to_multichannel_and_then_to_omnichannel_services\"><\/span>4. Shift from single channel to multichannel and then to omnichannel services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before moving any further, let\u2019s recap the differences between the three:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Single channel service<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You have only one sales channel, for example, a restaurant.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Multichannel service<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from a physical place, you create a <\/span><a href=\"https:\/\/weblium.com\/how-to-build-a-website-for-restaurant-or-cafe\"><span style=\"font-weight: 400;\">restaurant website<\/span><\/a><span style=\"font-weight: 400;\">. Plus, you start accepting phone orders. Now, you have three channels, but they operate independently and aren\u2019t linked to each other.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Omnichannel service<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You enable a seamless coordination between physical and <\/span><a href=\"https:\/\/weblium.com\/blog\/types-of-digital-communication-channels\/\"><span style=\"font-weight: 400;\">digital communication channels<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b\u200bAt this rate, a customer has a consistent experience when ordering from your physical location, by a call, on the website, with a QR code, application, or an interactive kiosk. Besides, it shouldn\u2019t be difficult to switch between them, so that an individual has an uninterrupted customer journey across devices for table <\/span><a href=\"https:\/\/weblium.com\/booking-website-builder\"><span style=\"font-weight: 400;\">booking<\/span><\/a><span style=\"font-weight: 400;\">, curbside pickup, dining-in, delivery, takeout, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers want to get an omnichannel service right here and right now, but only <\/span><a href=\"https:\/\/www.retaildive.com\/news\/retailers-omnichannel-struggles\/422963\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">6% of retailers<\/span><\/a><span style=\"font-weight: 400;\"> are omnichannel-ready. 45% of them say they fail to make fast advancements in providing omnichannel experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some companies do succeed in omnichannel marketing. <\/span><span style=\"font-weight: 400;\">Alibaba<\/span><span style=\"font-weight: 400;\">, for example, started leveraging QR codes in retail stores in 2014 already. Alibaba\u2019s Hema app allows in-store shoppers to scan products with a QR code and use it for direct payments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such hotels as Four Seasons, NH Hotel Group, and Atlantis Dubai offer virtual tours with 360\u00b0 video experience. Some have gone even beyond that. Aside from a virtual tour, Park Plaza Hotel in London offers a live view of Big Ben from their website, swimming pool time reservation via a mobile app, and other digital services.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/screen-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/screen-1.png&#038;#8221<\/a>; alt=&#8221;digital transformation challenges&#8221; title_text=&#8221;room view&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">How do you seamlessly mix shopping experiences via different channels?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOmnichannel CRM software can become a lifebuoy for your business,\u201d notes Stephan Baldwin, Founder of <\/span><a href=\"https:\/\/assistedlivingcenter.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Assisted Living<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe decided to give it a try and weren\u2019t disappointed. In contrast to a traditional CRM, it unites our channels under one roof and engages our clients in real-time via a website\u2019s contact page, phone, email, and social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can achieve an omnichannel customer experience by using one of the following tools: Zoho CRM, NetSuite, Pipedrive, Omnisend, Desk360 CRM, Salesmate, and the like,\u201d Stephan says.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Tech_skills_gap\"><\/span>5. Tech skills gap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A digital skills gap is widening, as technologies are advancing at a faster rate than employees can keep up with. <\/span><a href=\"https:\/\/www.globalknowledge.com\/us-en\/content\/salary-report\/it-skills-and-salary-report\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">76% of IT leaders<\/span><\/a><span style=\"font-weight: 400;\">\u00a0report critical skills gaps on their teams, which is a 145% increase since 2016.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For bridging the tech skills gap, Greg Heilers, Co-Founder of <\/span><span style=\"font-weight: 400;\">Jolly SEO<\/span><span style=\"font-weight: 400;\">, suggests the following:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs a business owner or manager, you should encourage your workers to participate in IT training. These can be upskilling workshops, certifications, coaching\/mentorship programs, gamified training, or scenario-based training sessions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to motivate them better, recognize employees\u2019 achievements and reward those who have completed their courses.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Greg Heilers shares a list of must-have technical skills for employees:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emailing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video conferencing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Productivity software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/weblium.com\/blog\/how-to-provide-excellent-customer-service\/\"><span style=\"font-weight: 400;\">Online customer service<\/span><\/a><span style=\"font-weight: 400;\"> and CRM system proficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engines and social media management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT security<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll definitely want your workers to get trained in IT security after discovering the next challenge in digital transformation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Cybersecurity_threats\"><\/span>6. Cybersecurity threats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As many as <\/span><span style=\"font-weight: 400;\">82% of businesses<\/span><span style=\"font-weight: 400;\"> experienced at least one data breach during digital transformations. Not to mention that the number of cyberattacks in 2022 <\/span><a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/08\/03\/2491085\/0\/en\/Check-Point-Software-s-Mid-Year-Security-Report-Reveals-42-Global-Increase-in-Cyber-Attacks-with-Ransomware-the-Number-One-Threat.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">increased by 42%<\/span><\/a><span style=\"font-weight: 400;\"> compared to 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many IT security threats out there: malware, password theft, SQL injection, social engineering or DDoS attacks, and this list could go on and on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA business leader must be prepared for cyber dangers in order to avoid reputational damage, financial or data loss, and legal consequences of data privacy breaches. Data breach claims by customers and regulatory fines, penalties, or even jail time for non-compliance with GDPR are the most common ones,\u201d forewarns Mark Pierce, CEO of <\/span><a href=\"https:\/\/wyomingllcattorney.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Cloud Peak Law Group<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn order to protect your website from cyber threats, you should perform habitual site vulnerability scanning, do regular website updates, create data backups, install security plugins, enhance customer authentication and online payment systems, and receive SSL certification,\u201d Mark recommends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the latter, follow <\/span><a href=\"https:\/\/weblium.com\/blog\/google-chrome-mark-websites-without-ssl-not-secure\/\"><span style=\"font-weight: 400;\">this guide<\/span><\/a><span style=\"font-weight: 400;\"> on how to set up an SSL certificate and escape cybersecurity risks. \u00a0We recommend taking the\u00a0<a class=\"c-link\" href=\"https:\/\/ithillel.ua\/\/courses\/cybersecurity-manager?utm_source=weblium\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/ithillel.ua\/\/courses\/cybersecurity-manager?utm_source=weblium\" data-sk=\"tooltip_parent\">Cybersecurity Manager course<\/a>\u00a0for a comprehensive understanding of modern cybersecurity threats, protection strategies, and incident response methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, security seals are among the most influential <\/span><a href=\"https:\/\/weblium.com\/blog\/3-unexpected-trust-factors-website\/\"><span style=\"font-weight: 400;\">trust factors on the website<\/span><\/a><span style=\"font-weight: 400;\">. They are markers for customers that their data is protected.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Digital_rebranding\"><\/span>7. Digital rebranding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019re moving into an extremely high-tech age, <\/span><a href=\"https:\/\/weblium.com\/blog\/15-personal-logo-ideas-and-examples\/\"><span style=\"font-weight: 400;\">logos<\/span><\/a><span style=\"font-weight: 400;\">, slogans, and <\/span><a href=\"https:\/\/weblium.com\/templates\/business-website\/\"><span style=\"font-weight: 400;\">website designs<\/span><\/a><span style=\"font-weight: 400;\"> get outdated. That\u2019s why digital rebrands are becoming commonplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g., in 2021, Facebook rebranded to Meta anticipating the advent of the <\/span><a href=\"https:\/\/www.techtarget.com\/whatis\/feature\/The-metaverse-explained-Everything-you-need-to-know\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Metaverse<\/span><\/a><span style=\"font-weight: 400;\">. Mashreq Bank, one of the largest financial institutions in the UAE, revealed a new brand identity in 2022 as a part of efforts to go digital-first and keep up with the evolution of digital finance.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/Mashreq-Logo.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/Mashreq-Logo.png&#038;#8221<\/a>; alt=&#8221;challenges of digital transformation&#8221; title_text=&#8221;Mashreq-Logo&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/campaignme.com\/mashreq-reveals-new-brand-identity-and-positioning\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.adweek.com\/agencies\/how-agencies-can-appeal-to-clients-that-need-a-brand-refresh\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">75% of US companies<\/span><\/a><span style=\"font-weight: 400;\"> are planning to undergo a rebrand within the next five years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be thinking: what\u2019s a big deal about rebranding? How can it be difficult \u2013 you simply change a slogan or design, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not quite, actually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It requires so many considerations before you change your aesthetic. Here\u2019s what you should do to <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-rebrand-a-business\/\"><span style=\"font-weight: 400;\">rebrand a business successfully<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your motivation and purpose for rebranding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research the market and do competitor analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reconsider your unique selling proposition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a rebranding strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notify your existing customers about the upcoming changes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If not yet ready for a total rebrand, you may start with a minimal website redesign. Scroll through <\/span><a href=\"https:\/\/weblium.com\/blog\/best-web-design-trends\/\"><span style=\"font-weight: 400;\">the modern web design trends<\/span><\/a><span style=\"font-weight: 400;\"> and read how Anthony Martin, Founder and CEO of <\/span><a href=\"http:\/\/choicemutual.com\/\"><span style=\"font-weight: 400;\">Choice Mutual<\/span><\/a><span style=\"font-weight: 400;\">, and his team follow the latest tendencies in UX design:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe started refreshing our website design with a video to immerse visitors the second they land on the homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aiming at ability awareness, we also added an accessibility profile widget to cater to the needs of people with health conditions and disabilities. If a person chooses a Seizure Safe profile, for example, a video stops and the colors get changed to eliminate seizures that may be provoked by a fleshing\/blinking animation or risky color combinations.\u201d<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/screen-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/screen-2.png&#038;#8221<\/a>; alt=&#8221;challenges in digital transformation&#8221; title_text=&#8221;accessibility&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/choicemutual.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Removing_Obstacles_to_Digital_Transformation\"><\/span>Removing Obstacles to Digital Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether we want it or not, digital changes always present challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facing them head-on will allow you to explore inroads toward digitizing your business processes quicker and more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a risk-free path to digital transformation with Weblium. Try a customizable <\/span><a href=\"https:\/\/weblium.com\/business-website-templates\"><span style=\"font-weight: 400;\">business website template<\/span><\/a><span style=\"font-weight: 400;\"> or an <\/span><a href=\"https:\/\/weblium.com\/create-store-website\"><span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\"> builder<\/span><span style=\"font-weight: 400;\"> and let Weblium help you create an ecosystem of unique tools and services to meet your IT needs.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/screen-3.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/02\/screen-3.png&#038;#8221<\/a>; alt=&#8221;transformation challenges&#8221; title_text=&#8221;weblium &#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When deployed well, digital transformation (DT)&#8230;<\/p>\n","protected":false},"author":21,"featured_media":18025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,75,43,89,122],"tags":[],"class_list":["post-18007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niche-expertise","category-opinions","category-promotion","category-research","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Main Digital Transformation Challenges - Weblium Blog<\/title>\n<meta name=\"description\" content=\"This article explores the challenges companies face when navigating the digital transformation process. 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