{"id":18095,"date":"2023-04-21T00:17:52","date_gmt":"2023-04-20T21:17:52","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=18095"},"modified":"2024-12-19T23:44:54","modified_gmt":"2024-12-19T21:44:54","slug":"lets-talk-about-research","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/lets-talk-about-research\/","title":{"rendered":"Let’s Talk About Research"},"content":{"rendered":"

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Hello! I’m Dasha, a product marketer at <\/span>Weblium,<\/span><\/a> a website builder. My role is to make our product more user-centric, address all their pain points and needs, and create the best experience for them when interacting with Weblium. I have a tool in my arsenal that I use to start working on every major task, and I’ll tell you a bit about it.<\/span><\/p>\n

Today, I want to talk about one of the most crucial stages in working on any project \u2014 research. The biggest problem with research is that both clients and marketing professionals, designers, and social media marketers often forget about it. So why does no one want to do research? The answer is often quite simple: it significantly increases the time and cost of project execution. And when do you do research when a website or advertising campaign is needed yesterday, and several such projects are running in parallel?<\/span><\/p>\n

It’s quite challenging to convey the value of research to clients, let alone sell it as an integral part of the project. If you’ve been in this field for a while, you’ve probably encountered situations where clients say, “I know everything about my product\/service,” “our product is needed by everyone,” “we have no competitors,” “we already know the market we’re working in,” and so on.<\/span><\/p>\n

If we delve a little into psychoanalysis, it’s inherent in all of us to sometimes project our own thoughts or actions onto others. In other words, if I think\/buy certain products\/see the world in a certain way, then everyone else must be doing the same. And this is a huge mistake for a marketer. Each of us has a different thinking style, context, experience, and even cultural code. No matter how much your client may want to believe that they know their customer, their habits, drivers, barriers \u2014 it’s not always the case. And in general, it’s a big disappointment to realize that their product is not needed by everyone, and their advertising budget has been spent in vain.<\/span><\/p>\n

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