{"id":18549,"date":"2023-05-17T23:52:45","date_gmt":"2023-05-17T20:52:45","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=18549"},"modified":"2023-05-17T23:55:54","modified_gmt":"2023-05-17T20:55:54","slug":"how-to-create-a-product-page","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/","title":{"rendered":"How To Create A Product Page?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The product page is the page on a store&#8217;s website, which contains the description of the good, the images of it, or shipment options. By using this page, the customer can complete the purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best product pages provide all the crucial facts immediately. The design of it is minimalistic, while the information is brief. The best option is to organize the content of the page in a way that customers will not have to scroll through everything to learn more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To complete the product page, follow simple rules and look at your store like a client. In this article, we will give you step-by-step instructions on how to make the page with your goods become one of the product page best practices.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d968325bf66\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d968325bf66\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#What_Is_Included_In_The_Product_Page\" >What Is Included In The Product Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_gallery_with_images_and_videos\" >The gallery with images and videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_name_of_the_product\" >The name of the product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_price\" >The price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_description_of_the_product\" >The description of the product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Detailed_characteristics_of_your_goods\" >Detailed characteristics of your goods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Ribbons_or_labels\" >Ribbons or labels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Downloadable_content\" >Downloadable content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_article_SKU\" >The article (SKU)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Availability_Status\" >Availability Status<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_%E2%80%9CBuy%E2%80%9D_button\" >The \u201cBuy\u201d button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Related_Goods\" >Related Goods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_size_table\" >The size table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Varying_products\" >Varying products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Breadcrumbs\" >Breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_constant_elements_of_the_product_page\" >The constant elements of the product page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#The_SEO_optimization_of_the_product_page_tags_URL_keywords\" >The SEO optimization of the product page: tags, URL, keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/${domain}\/blog\/how-to-create-a-product-page\/#Store_With_Weblium\" >Store With Weblium<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Included_In_The_Product_Page\"><\/span><span style=\"font-weight: 400;\">What Is Included In The Product Page?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To make everything about creating product pages straightforward, we will show you the work with Store, using our website builder, <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\">, as an example. Some features can be absent on other platforms, but the main rules of the work with the content of product pages will be helpful to you. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.1.png&#038;#8221<\/a>; alt=&#8221;prosuct cart&#8221; title_text=&#8221;product cart&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The main components of the best e-commerce product pages are the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The gallery of a product. <\/b><span style=\"font-weight: 400;\">It is the central part of the product page since most clients decide to buy something after seeing the visuals of the product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The name of the product.<\/b><span style=\"font-weight: 400;\"> It has to point to the type, the critical perk, the name (model), and the brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Price.<\/b><span style=\"font-weight: 400;\"> This is the second most valuable part after the gallery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The description. <\/b><span style=\"font-weight: 400;\">The description proves that the product is helpful and shows why the product is what the client needs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detailed characteristics.<\/b><span style=\"font-weight: 400;\"> They provide users with information about the technical nuances of the goods.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ribbon tags.<\/b><span style=\"font-weight: 400;\"> Little but remarkable elements point at special offers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Downloadable content. <\/b><span style=\"font-weight: 400;\">Different detailed nuances about the product. 3D model, instructions, or advanced technical characteristics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SKU number.<\/b><span style=\"font-weight: 400;\"> The individual mark for your good.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Availability status.<\/b><span style=\"font-weight: 400;\"> It represents the location of the product and the availability of it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The \u201cBuy\u201d button.<\/b><span style=\"font-weight: 400;\"> Customers can add the product to a cart or immediately buy it with this button.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Variations of goods.<\/b><span style=\"font-weight: 400;\"> Different options for your goods, including color, size, and other things.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Breadcrumbs.<\/b><span style=\"font-weight: 400;\"> The path to the product is represented via different categories and subcategories.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Related goods.<\/b><span style=\"font-weight: 400;\"> This section shows the goods that will complement the one on a product page, which will increase the average check.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"The_gallery_with_images_and_videos\"><\/span><span style=\"font-weight: 400;\">The gallery with images and videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is important to use qualitative photos of your ecommerce products. Attach pictures with different stages of product detailing. Add images that were shot using different angles. You can also take photos from the vendor\u2019s catalog or shoot them yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will be a great advantage if different filters do not overpower your photos. Also, you should not use something other than 3D models of products to represent them. Clients do want to see the genuine look of the goods you sell.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/product-cart.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/product-cart.png&#038;#8221<\/a>; alt=&#8221;product page design&#8221; title_text=&#8221;product cart&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Also, to implement photos better, you should add some real-life footage. Show how people can use photos in their routine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you should take care of the <\/span><a href=\"https:\/\/weblium.com\/blog\/seo-optimization-of-images\/\"><span style=\"font-weight: 400;\">optimization of images<\/span><\/a><span style=\"font-weight: 400;\">. It is essential to shrink photos without harming the quality. In the store of Weblium, you can simply rely on the builder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in the gallery, you are not limited to only the photos of products. Here, you can also add information about the inside of the good you sell, paying more attention to its filling and construction techniques. Infographics are also helpful and should be placed on one of the latest slides. Clients will decide the importance of reading it themselves if you design the product page properly.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.2.png&#038;#8221<\/a>; alt=&#8221;product pages&#8221; title_text=&#8221;product page&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you have promo videos of your goods, or you recorded their unboxing, or, even more, did a brief review, you can add it to the gallery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add a video on the website with Weblium, you only need to paste the link to the original YouTube video.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_name_of_the_product\"><\/span><span style=\"font-weight: 400;\">The name of the product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the name of the product, you have to specify the type of it. Optionally, you can add some detailed characteristics; after that, you need to give the product&#8217;s full name with the brand mentioned.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your client completed impulsive purchases, such as relatively cheap cosmetics, the product description could be expanded, while the main characteristics and components will be listed in the end. While the description will be pretty big, it will give a full image of the goods you sell.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_price\"><\/span><span style=\"font-weight: 400;\">The price<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This part of the product page has to be visible and placed at the top of the page, right below the product name and next to the gallery. Usually, customers pay attention first to the price, then to the word, and then to the gallery. Even though the gallery catches the most attention, the final decision depends mainly on the price.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your store has discounts, the chance that people will buy goods with beneficial prices is much higher. For deals in Weblium, you can use the unique tool in the settings of products. The main cost will be crossed out, while the new one will be visible.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_description_of_the_product\"><\/span><span style=\"font-weight: 400;\">The description of the product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The description on the product page will answer the most common questions and encourage people to buy products by telling about their main advantages. There are no strict and specific requirements for descriptions. Typically, lower-priced products feel great with 500\u2013800 symbols. It will help you learn everything about the product in only 30 seconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more expensive the product is, the higher volume has the description. In the text, which supports the expensive product, you should answer the most popular questions of your customers. The description should contain about 1500\u20132500 symbols for more costly products. Niche products might have more extensive descriptions because clients need as much information as possible. A great example of such a product is elite perfume.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/3-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/3-2.png&#038;#8221<\/a>; alt=&#8221;product page template&#8221; title_text=&#8221;3&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The main parts of the description of a good:<\/span><\/p>\n<p><b>The purpose of the product. <\/b><span style=\"font-weight: 400;\">Tell about the main goals of using the product and the conditions for it to perform the best.<\/span><\/p>\n<p><b>Advantages of the product. <\/b><span style=\"font-weight: 400;\">The product&#8217;s main features convince clients of the importance of buying it. In this part you need to focus on the product details.\u00a0<\/span><\/p>\n<p><b>Information about the manufacturer. <\/b><span style=\"font-weight: 400;\">Tell about the reputation of the manufacturer, which will make people trust more.<\/span><\/p>\n<p><b>Features of using the product. <\/b><span style=\"font-weight: 400;\">Tell about the unique experience that the customer will appreciate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main thing about the description is to be sincere. People always feel the trick. Moreover, they will never revisit your page if they see false data about the product while learning more about it in the other store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While working with the description, it has become pretty big. In this case, you can give separate landing pages for your products if you have 10-20 elite or niche products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use Weblium to <\/span><a href=\"https:\/\/weblium.com\/create-store-website\"><span style=\"font-weight: 400;\">create your store<\/span><\/a><span style=\"font-weight: 400;\">, you can easily make up a page using existing blocks. In the future, you can quickly create copies of your product pages and fill them with the needed content.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Detailed_characteristics_of_your_goods\"><\/span><span style=\"font-weight: 400;\">Detailed characteristics of your goods<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The unique tab with detailed characteristics will help separate the exact technical details of your product from its marketing description. In the details of goods, you can quickly mention the chosen product&#8217;s weight, volume, composition, and other features. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.3.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.3.png&#038;#8221<\/a>; alt=&#8221;best product pages&#8221; title_text=&#8221;product&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Choose your targeted audience \u2013 whether it is a qualified user, a regular one, or an enthusiast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selecting the audience can fill the characteristics tab with special terms, explanations, and other vocabulary. But keep in mind that if your client sees an unfamiliar word and he has to learn more about it from some external sources, the chances that you will lose him increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have several suppliers, structure the technical data about the product, so it will be similarly simple in all tabs. Moreover, it will help clients compare them.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ribbons_or_labels\"><\/span><span style=\"font-weight: 400;\">Ribbons or labels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want people to pay more attention to one specific good, you can add some unique tags (ribbons). They will be displayed on the product page and other pages in the chosen category or the front page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of ribbons, you will tell customers that the product has a discount, has a free shipment, or is limited.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the settings of the store in Weblium, you can add up to 5 ribbons to one product. After choosing the product, you can add text to the ribbon and select its color, shape, and position. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.4.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.4.png&#038;#8221<\/a>; alt=&#8221;product page examples&#8221; title_text=&#8221;product&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Ribbons will be displayed on both small cards on the category page and the product page. You can also change display options for ribbons in the Weblium builder.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Downloadable_content\"><\/span><span style=\"font-weight: 400;\">Downloadable content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some goods are incredibly complicated, so the client needs to get much more information about them, such as instructions and other special requirements. You can attach the PDF file with a detailed description of all the product parts to give your client everything he needs and reduce the load on your support managers.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.5.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.5.png&#038;#8221<\/a>; alt=&#8221;best product page website&#8221; title_text=&#8221;page website&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Weblium supports a vast load of file types, so you can add text instructions and provide clients with drafts, 3D models, or representative parts, such as audio and video files.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_article_SKU\"><\/span><span style=\"font-weight: 400;\">The article (SKU)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The unique mark of the product should be visible. It will help both you and your customer while having a conversation. The customer will simply ask for more details about the chosen product using only the article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weblium automatically assigns the unique identifier to product display pages.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Availability_Status\"><\/span><span style=\"font-weight: 400;\">Availability Status<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The more doubts, thoughts, and clarifications the customer has, the lower the chance he will cut the deal. To improve the experience of using the product page, you should add the status of your product. You can add the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In stock;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Out of stock;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preorder;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the way to the store.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the settings of products in Weblium, you can choose any of the statuses.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/4-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/4-2.png&#038;#8221<\/a>; alt=&#8221;products page&#8221; title_text=&#8221;4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Also, users can ask for a notification when the product is available again. They will just put their contact information. When the goods are available to deploy, the message will be sent to the potential buyer via messenger, e-mail, or call.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can inspect the number of goods using Weblium. It will help you display how many products are available. The amount will depend on both cut and canceled deals.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_%E2%80%9CBuy%E2%80%9D_button\"><\/span><span style=\"font-weight: 400;\">The \u201cBuy\u201d button<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Two things encourage customers the most: the photos of goods and a bright \u201cBuy\u201d button. So the button has to be remarkable. You don\u2019t need to make it bright or change its color. Just make sure that your clients will notice it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you still need to mention the action that your client will perform. This is an integral part of product page website design.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/5-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/5-2.png&#038;#8221<\/a>; alt=&#8221;product page design&#8221; title_text=&#8221;5&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If the client goes to the payment page after clicking it, you should just write \u201cBuy\u201d. If <\/span><span style=\"font-weight: 400;\">the client has a cart system implemented in it, you can just write \u201cAdd to cart\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weblium allows customers to see the fixed cart widget icon where they choose. The icon will dynamically change the number of goods in the cart.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Related_Goods\"><\/span><span style=\"font-weight: 400;\">Related Goods<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To significantly increase the average check value, you can add a showcase of related products with direct links to their pages. You can use two ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Related goods<\/strong>. Place the goods that will complement the main product significantly. For example, if you sell coffee machines, you can offer different cleaning tools, extra details, or different consumable things.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<strong>You might also like.\u201d<\/strong> If there are goods with similar characteristics to the main product, you can give a choice to your customer. You can add such products manually or can select the automatic display of the goods from the closest subcategory.\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.6.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/2.6.png&#038;#8221<\/a>; alt=&#8221;best product pages&#8221; title_text=&#8221;pages&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_size_table\"><\/span><span style=\"font-weight: 400;\">The size table<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you want to <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-start-an-online-boutique\/\"><span style=\"font-weight: 400;\">sell clothes<\/span><\/a><span style=\"font-weight: 400;\"> to people from different countries? Keep in mind that they can have a varying size system. Giving a universal size table is essential to make choosing clothes much more convenient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the table, you need to choose an already-made block in the Weblium builder, which works as a table. Edit the content, add or remove strokes and columns, and estimate their width. For example, tables have a section of already-made blocks called \u201cSchedule.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can make the table a default and integral part of product page designs. Clicking on it will display the entire table to customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Varying_products\"><\/span><span style=\"font-weight: 400;\">Varying products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can create varying goods to simplify the work with items in your store. Such types of goods work as a tab with products with similar options. For example, the tab with clothes of different colors. Clicking the other colors will reload the page and its URL.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Varying goods will save time because there is no need to duplicate cards and edit them separately. Creating variations and submitting relevant photos for every option will be enough.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/6-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/6-2.png&#038;#8221<\/a>; alt=&#8221;product page design template&#8221; title_text=&#8221;product page&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Still, you will have the option to create more than one option for each product. For example, if you sell shirts of different colors and sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It works simply. You estimate five color options and five size options of shirts. For each product will be generated a separate page with a unique URL. 25 pages total.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Breadcrumbs\"><\/span><span style=\"font-weight: 400;\">Breadcrumbs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Breadcrumbs are a crucial tool for <\/span><a href=\"https:\/\/weblium.com\/blog\/12-best-practices-for-website-navigation\/\"><span style=\"font-weight: 400;\">navigation in your store<\/span><\/a><span style=\"font-weight: 400;\">. They show the place of the product in the overall structure of categories and subcategories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, breadcrumbs are added to the start of the page. Each category and subcategory name will work as a link, leading to the specific section of the store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weblium allows you to generate breadcrumbs automatically. They will be displayed on the product page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create categories and subcategories in the \u201cCategories\u201d tab in your store&#8217;s settings. In the settings of the good, you can choose only the most important ones. You can also select different categories to apply to goods, but only the main one will be displayed.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_constant_elements_of_the_product_page\"><\/span><span style=\"font-weight: 400;\">The constant elements of the product page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike other optional elements, which dynamically update after adding information in the settings of your store, constant elements are the default for all the product cards. It can be the refund policy or information about the shipment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you produce furniture using models created earlier, you can display information about each product delivery step. It will make product description cards more detailed to all visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at Weblium, product pages work as templates. After adding a new block or the button, you can enter any default element and use the premade blocks. If you need to add the description of the working order, you can find suitable blocks in the \u201cProcess\u201d category.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_SEO_optimization_of_the_product_page_tags_URL_keywords\"><\/span><span style=\"font-weight: 400;\">The SEO optimization of the product page: tags, URL, keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO optimization of the store will help you get more customers via search engines without any expenses. Potential buyers will find your pages using only their search. To be at the top of the search results, you should fill in all SEO attributes of your products, such as the Title and Description.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/7-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/05\/7-2.png&#038;#8221<\/a>; alt=&#8221;best product page designs&#8221; title_text=&#8221;product page&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To fill all the meta tags on Weblium, you need to edit the page with your product. In the tab with SEO settings, you need to enter the following:<\/span><\/p>\n<p><b>Title (70 symbols).<\/b><span style=\"font-weight: 400;\"> This product&#8217;s name will be displayed in the search results after users type their search query. You need to predict how users will search for products. On the one hand, a customer can use the name of the brand, while on the other hand, he will focus on its characteristics, such as \u201ccomfortable\u201d, \u201cgood-looking\u201d, \u201cstylish\u201d, and \u201cdurable\u201d.<\/span><\/p>\n<p><b>Description (320 symbols)<\/b><span style=\"font-weight: 400;\">. This description will be displayed below the Title. In it, you need to describe the product briefly. The easiest way to add it is to shorten the marketing description of your product. In the Description text, you need to rely on one main advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weblium will attach alternative descriptions for gallery images. The platform will use the information you used for your product card. The URL will be generated automatically.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Store_With_Weblium\"><\/span><span style=\"font-weight: 400;\">Store With Weblium<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With our <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">site builder<\/span><\/a><span style=\"font-weight: 400;\">, you will easily create and <\/span><a href=\"https:\/\/weblium.com\/create-store-website\"><span style=\"font-weight: 400;\">launch your store<\/span><\/a><span style=\"font-weight: 400;\">. And after filling it with the content, you will have the opportunity to manage all the transactions, which will be performed using 15 payment methods. Here you will also find product page examples. And marketing integrations combined with a free pop-up windows builder, you will attract more and more customers.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The product page is the page on a store&#8217;s&#8230;<\/p>\n","protected":false},"author":20,"featured_media":18577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,78,123,76,223,122],"tags":[],"class_list":["post-18549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-guides","category-how-to","category-niche-expertise","category-recommendations","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create A Product Page? - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Do you want to create convenient and useful product cards for your customers? 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