{"id":18737,"date":"2023-06-07T12:27:31","date_gmt":"2023-06-07T09:27:31","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=18737"},"modified":"2024-12-20T17:03:54","modified_gmt":"2024-12-20T15:03:54","slug":"website-usability","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/website-usability\/","title":{"rendered":"Main Problems With Website Usability"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Website usability is the main value of its logic, convenience, openness, and efficiency. While using a website with high usability, we can find all important information without problems, can quickly find required pages, and complete all the actions we need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better the usability, the more satisfied the visitors will be, and the more time they will spend on your website. It will encourage them to perform actions you need, such as buying your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a website with high usability means predicting the behavior of the user and getting rid of irritating factors. This is why you need to think about <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-create-the-homepage\/\"><span style=\"font-weight: 400;\">the structure<\/span><\/a><span style=\"font-weight: 400;\"> and navigation of your website and make the design smooth and consistent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, usability has its own common problems. They always repeat and reduce the comfort of users, but they are pretty simple to be fixed. In this article, we will tell you about these problems and, additionally, will help you explain why usability is important, what affects it, and how to check it using a simple usability test.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0947163fcf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0947163fcf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Text_Overload\" >Text Overload<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Design_Overload\" >Design Overload<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Confusing_Exploration\" >Confusing Exploration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Unique_Design\" >Unique Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Long_Website_Load\" >Long Website Load<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Too_Many_Animations\" >Too Many Animations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Low_Website_Efficiency\" >Low Website Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Non-adaptive_Design\" >Non-adaptive Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Lacking_Website_Navigation\" >Lacking Website Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Absence_of_Service_Pages\" >Absence of Service Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Useless_Content\" >Useless Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Links_to_Nowhere\" >Links to Nowhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Non-consistent_Design\" >Non-consistent Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Annoying_Pop-ups\" >Annoying Pop-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Overloaded_Forms\" >Overloaded Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Misleading_Actions\" >Misleading Actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/${domain}\/blog\/website-usability\/#No_Help_From_Support\" >No Help From Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Deadends_On_Customer_Path\" >Deadends On Customer Path<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Product_Pages_With_Lacking_Information\" >Product Pages With Lacking Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/${domain}\/blog\/website-usability\/#A_Test_To_Check_Website_Usability\" >A Test To Check Website Usability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/${domain}\/blog\/website-usability\/#Website_Usability_With_Weblium\" >Website Usability With Weblium<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Text_Overload\"><\/span><span style=\"font-weight: 400;\">Text Overload<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Maybe, you were really inspired when you were filling your website with text content. Or, maybe, you didn\u2019t fully understand how to make your texts shorter. But when there is too much text, your visitors will not forgive you. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/website-usability.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/website-usability.png&#038;#8221<\/a>; alt=&#8221;website usability&#8221; title_text=&#8221;website usability&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">You need to keep only the most crucial points in your text. When choosing between adding a brand tone of voice or simplicity and understanding to your text, you should definitely select simplicity. The smooth process of content examination affects site usability and attracts visitors to perform actions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Design_Overload\"><\/span><span style=\"font-weight: 400;\">Design Overload<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The fewer elements you use for website decoration, the easier it will be to perceive your content. It improves usability. You need to choose between a balanced color scheme and create a set of only two main fonts. Design and usability are bonded. And in this case, more is not better.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/usability-example.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/usability-example.png&#038;#8221<\/a>; alt=&#8221;site usability&#8221; title_text=&#8221;usability example&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">By using different sizes of two <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-choose-the-best-fonts-for-your-website\/\"><span style=\"font-weight: 400;\">fonts<\/span><\/a><span style=\"font-weight: 400;\"> (or even one), you will solve all the tasks of your website. And having a proper color scheme with a limited number of colors will make your website more interesting and will not harm the usability of a website.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Confusing_Exploration\"><\/span><span style=\"font-weight: 400;\">Confusing Exploration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You need to make your website that way, so users will not have to go too deep into the text and image examination. It means that only one glance will be enough to understand the sense.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/2.png&#038;#8221<\/a>; alt=&#8221;usability principles&#8221; title_text=&#8221;principles&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">For this reason, you need to make your headings meaningful (no longer than 35-75 symbols). Base text, if it is evenly spread over the entire width of the page, shouldn\u2019t take more than two rows. Text on cards, icons, and other elements should take no more than three or four rows. Headlines and visual content have to be remarkable and play the role of checkpoints while researching the page, while interaction elements have to be seen from the very beginning of exploration.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unique_Design\"><\/span><span style=\"font-weight: 400;\">Unique Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A unique and captivating design is essential. It helps make your website recognizable and makes it much more visible in the pool of competitors. But the main goal of design is to solve tasks. The convenience of using the website is always more important than its appearance.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/site-usability-example.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/site-usability-example.png&#038;#8221<\/a>; alt=&#8221;web site usability testing&#8221; title_text=&#8221;site usability example&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">So, the design has to provide visitors with the same path as other websites provide. Don\u2019t make round <\/span><a href=\"https:\/\/weblium.com\/blog\/effective-call-to-action-buttons\/\"><span style=\"font-weight: 400;\">buttons<\/span><\/a><span style=\"font-weight: 400;\"> or right-aligned headings. Of course, making your website remarkable is a great idea, but you should focus on usability in web design.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long_Website_Load\"><\/span><span style=\"font-weight: 400;\">Long Website Load<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your visitor cannot wait. If there is no sign of the interface within 3 seconds after entering the website, there is a high chance to lose your customers. Optimize content when you pick it. <\/span><a href=\"https:\/\/weblium.com\/blog\/seo-optimization-of-images\/\"><span style=\"font-weight: 400;\">Reduce image size<\/span><\/a><span style=\"font-weight: 400;\"> or use modern video compression formats. If the page is large, you should spread the content within several pages logically and evenly.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/3.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/3.png&#038;#8221<\/a>; alt=&#8221;usability design&#8221; title_text=&#8221;usability&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that your website will be used not only by users with a good connection. This is why you should think about people who use your websites via mobile devices with unstable connections. Usability is based on the quick work of the website.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Too_Many_Animations\"><\/span><span style=\"font-weight: 400;\">Too Many Animations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can add more dynamics to your website and animate the whole page. However, if you do so, the visitor will quickly lose attention and will be unable to focus on information.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/4.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/4.png&#038;#8221<\/a>; alt=&#8221;web usability&#8221; title_text=&#8221;web usability&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Overload with animations is one of the main problems with websites. They might both distract people and make the page load much longer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is always a chance that your visitor will not examine the page meaningfully. Maybe, he will just quickly scroll it. But if there are a lot of full-screen animations, the visitor will not get demanded information fast.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Low_Website_Efficiency\"><\/span><span style=\"font-weight: 400;\">Low Website Efficiency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your page doesn\u2019t only need to load fast, but it also has to work without any interruptions. The user doesn\u2019t have to notice any lags. The efficiency of the website\u2019s pages depends on the code quality, complex animations, a lot of visual content, hosting features, and the website\u2019s output. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/website-example.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/website-example.png&#038;#8221<\/a>; alt=&#8221;usability requirements&#8221; title_text=&#8221;website example&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Check how your website works on several devices at the same time (e.g., on a laptop with extended characteristics and 2-3-year-old mobile devices). And check how the website will be displayed on different browsers, such as Chrome, Edge, Opera, and Safari. The website has to work perfectly everywhere.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Non-adaptive_Design\"><\/span><span style=\"font-weight: 400;\">Non-adaptive Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Always check the usability of the mobile version of the website. While checking it, you should pay attention to the text and image accessibility on the small smartphone screen. Design elements have to be changed due to the features of the vertical screen format.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/4-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/4-1.png&#038;#8221<\/a>; alt=&#8221;designing web usability&#8221; title_text=&#8221;4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Also, you can use special blocks for the mobile version, or don\u2019t use blocks that are made for the desktop version only. The main point of usability design is to make the website efficient on all devices.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lacking_Website_Navigation\"><\/span><span style=\"font-weight: 400;\">Lacking Website Navigation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Always give users an opportunity to refresh their experience. Maybe, your customer doesn\u2019t know what to pay attention to. Or the exploration route became not interesting. Or he wants to find the information he didn\u2019t receive while naturally <\/span><a href=\"https:\/\/weblium.com\/blog\/12-best-practices-for-website-navigation\/\"><span style=\"font-weight: 400;\">exploring the website<\/span><\/a><span style=\"font-weight: 400;\">. There are a lot of paths, but only one way to improve usability: make functional headers and footers. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/navigation-example.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/navigation-example.png&#038;#8221<\/a>; alt=&#8221;what does usability mean&#8221; title_text=&#8221;navigation example&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/weblium.com\/blog\/website-header-design-best-practices-how-to-make-it\/\"><span style=\"font-weight: 400;\">The header<\/span><\/a><span style=\"font-weight: 400;\"> should include about 4-7 menu elements. This way, the customer will not be distracted by your offers and will have an opportunity to conveniently explore the website. <\/span><a href=\"https:\/\/weblium.com\/blog\/10-drop-down-and-mega-menu-examples\/\"><span style=\"font-weight: 400;\">Drop-down<\/span><\/a><span style=\"font-weight: 400;\"> lists should be limited. Two lists maximum. The footer can contain as many links as you need. Just make sure you make it useful.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Absence_of_Service_Pages\"><\/span><span style=\"font-weight: 400;\">Absence of Service Pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you add service pages (e.g., <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-write-killing-about-page-12-best-about-us-about-me-page-examples\/\"><span style=\"font-weight: 400;\">About Us<\/span><\/a><span style=\"font-weight: 400;\">, delivery, guarantees, payments, refund, <\/span><a href=\"https:\/\/weblium.com\/blog\/meet-the-team-pages\/\"><span style=\"font-weight: 400;\">team<\/span><\/a><span style=\"font-weight: 400;\">, reviews, etc), you achieve two goals. You are useful because your user can get full information about cooperation with you. You show that you are reliable because the client knows exactly who you are and why he can deal with you. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/website-navigation.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/website-navigation.png&#038;#8221<\/a>; alt=&#8221;why is usability important&#8221; title_text=&#8221;website navigation&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">All these pages have to be <\/span><a href=\"https:\/\/weblium.com\/blog\/15-website-footer-examples-best-footer-designs-for-your-inspiration\/\"><span style=\"font-weight: 400;\">in the footer<\/span><\/a><span style=\"font-weight: 400;\"> of your website. However, if these pages are extremely important for your clients, you should also include them in the header.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Useless_Content\"><\/span><span style=\"font-weight: 400;\">Useless Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your website should contain only useful information. You need to base on 3 main scenarios while <\/span><a href=\"https:\/\/weblium.com\/blog\/5-easy-steps-to-generate-win-win-blog-content-ideas\/\"><span style=\"font-weight: 400;\">working on content<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user appears on the website for the first time and he wants to learn more about you;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user sometimes visits your website;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user often visits your website.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What is website usability? It is a comfortable route for every visitor to your site. But if you post content that makes no sense, customers will quickly lose their interest, due to the fact they will not understand the goals of your product.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/5.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/5.png&#038;#8221<\/a>; alt=&#8221;user usability&#8221; title_text=&#8221;userusability&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">In your content, you have to predict all these scenarios. Novice users have to learn everything about you pretty fast, while repetitive visitors have to quickly find what they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to <\/span><a href=\"https:\/\/weblium.com\/blog\/website-homepage-design-examples-of-the-best-homepages\/\"><span style=\"font-weight: 400;\">the homepage of your website<\/span><\/a><span style=\"font-weight: 400;\">. It has to have a developed system of links, and it has to consistently tell visitors about you and your advantages.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Links_to_Nowhere\"><\/span><span style=\"font-weight: 400;\">Links to Nowhere<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Always check whether links work or not. The user always has to get to the chosen page. Always make <\/span><a href=\"https:\/\/weblium.com\/blog\/404-page-examples\/\"><span style=\"font-weight: 400;\">a proper 404-page<\/span><\/a><span style=\"font-weight: 400;\"> that appears when there are certain issues with a server. From this page, the user has to see that issues are temporary and that they will be solved soon.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/404-navigation.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/404-navigation.png&#038;#8221<\/a>; alt=&#8221;404 usability standards&#8221; title_text=&#8221;404 navigation&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If some pages are under constriction, you can create <\/span><a href=\"https:\/\/weblium.com\/blog\/website-under-construction-how-to-build-and-best-examples\/\"><span style=\"font-weight: 400;\">a special page<\/span><\/a><span style=\"font-weight: 400;\"> that tells that the page will appear soon.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Non-consistent_Design\"><\/span><span style=\"font-weight: 400;\">Non-consistent Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Always make similar elements look the same. For example, if you want to use yellow buttons, you have to use this color for all the other buttons on all pages. The visitor will see the structure correctly, and will easily explore it.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/9.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/9.png&#038;#8221<\/a>; alt=&#8221;what is website usability&#8221; title_text=&#8221;site usability&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Such rules are important for all parts of the website, such as the first screen structure, form building, link color, and <\/span><a href=\"https:\/\/weblium.com\/blog\/pop-up-tutorial-how-to-make-more-sales-with-popups\/\"><span style=\"font-weight: 400;\">pop-ups<\/span><\/a><span style=\"font-weight: 400;\"> (in full screen or small screen mode).<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Annoying_Pop-ups\"><\/span><span style=\"font-weight: 400;\">Annoying Pop-ups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every time when you place additional advertising messages, try to wear your visitor\u2019s shoes. Will it be interesting for him? Isn\u2019t the banner distracting? Ain\u2019t there too many windows per session? If you feel discomfort, reduce the number of banners. Otherwise, it will harm the usability. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/pop-up-navigation.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/pop-up-navigation.png&#038;#8221<\/a>; alt=&#8221;pop up site usability&#8221; title_text=&#8221;pop up navigation&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If you decided to use banners, make them textually brief and visually attractive. Text on buttons has to encourage to perform the action (e.g., \u201cuse the discount\u201d), while elements for closing windows have to be convenient to click on.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overloaded_Forms\"><\/span><span style=\"font-weight: 400;\">Overloaded Forms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While finishing the purchase, signing up, or ordering services, the client doesn\u2019t want to spend too much time. We understand that collecting information about your audience is important, but asking your clients to tell you a lot of information about them will push them away.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/form-navigation.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/form-navigation.png&#038;#8221<\/a>; alt=&#8221;form usability&#8221; title_text=&#8221;form navigation&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Use required elements with different options only when it grants certain advantages for customers. Such elements are checkboxes and drop-down lists.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Misleading_Actions\"><\/span><span style=\"font-weight: 400;\">Misleading Actions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember to be ethical to your customers. Don\u2019t place links that lead to contextually unexpected actions. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/6.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/6.png&#038;#8221<\/a>; alt=&#8221;usability of a website&#8221; title_text=&#8221;6&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">For example, you offer to learn more about a certain service and place a link. In this case, you cannot lead your visitor to the page with a form, where they can reach your support team.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"No_Help_From_Support\"><\/span><span style=\"font-weight: 400;\">No Help From Support<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to push your visitor to contact you, but he always has to have an opportunity to reach you whenever he wants. Both header and footer have to contain your contact data.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/7.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/7.png&#038;#8221<\/a>; alt=&#8221;web design usability&#8221; title_text=&#8221;7&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to website widgets. They allow communication via the website itself and give an opportunity to directly go to a phone call or chat in messengers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Deadends_On_Customer_Path\"><\/span><span style=\"font-weight: 400;\">Deadends On Customer Path<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer path defines unexpected scenarios of customers\u2019 actions on your website. How he goes to different pages, what he wants to know, which order he uses, and how many clicks are required to achieve his goals. The straightness of this path is the base of usability. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/gallery-navigation.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/gallery-navigation.png&#038;#8221<\/a>; alt=&#8221;design for usability&#8221; title_text=&#8221;gallery navigation&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Every page has to contain at least one action. Offer alternative paths for website exploration by showing advertising banners, links to other related pages, service pages with delivery conditions, payment pages, refunds, and \u201cAbout us\u201d pages. Also, offer related products and services in a special menu at the end of the page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Pages_With_Lacking_Information\"><\/span><span style=\"font-weight: 400;\">Product Pages With Lacking Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your client doesn\u2019t get enough information on the product page, he can either leave the website or contact you additionally. But he will reach you only if there are no alternatives. To avoid losing clients, make additional descriptions in tabs and add special technical characteristics in files. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/8.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/8.png&#038;#8221<\/a>; alt=&#8221;usability web<br \/>\n&#8221; title_text=&#8221;8&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t forget about breadcrumbs. This is a certain hierarchy that shows categories of products. Breadcrumbs help users understand the groups of products better. When you see any example of usability in modern websites, you will see that the variety of categories is high, in order to make navigation much easier.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Test_To_Check_Website_Usability\"><\/span><span style=\"font-weight: 400;\">A Test To Check Website Usability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are low chances that you have a huge marketing team, an opportunity to order a usability audit, or you can check the website manually to fulfill all usability criteria. But you can improve the website with a small test. For this reason, you need to do the following steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create several groups of users based on different audience parts. These groups can contain 3\u20135 people.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask them to explore the website and share their impressions in small questionnaires. Ask them to tell about different features using simple categories, such as \u201cLike\u201d, \u201cDislike\u201d, \u201cMiss something\u201d, and \u201cSomething is not necessary\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask them to grade how understandable and convenient your website is. How comfortable it is to perform certain actions to get the required information. Ask them to use a five-point scale to express how they liked or disliked features.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use the mobile version of the website as a test base, while the desktop one has to remain additional. Of course, it might take time. But the importance of usability cannot be measured, so you should definitely spend your time and effort on such a simple test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can improve the usability of your website while your visitors use it by implementing thermal maps. They show which parts of pages attract more attention, and what buttons clients click the most.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Usability_With_Weblium\"><\/span><span style=\"font-weight: 400;\">Website Usability With Weblium<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\"> you don\u2019t need to think about minor things that will disappoint customers. The website code is optimized for maximum efficiency, while Google Cloud hosting offers exceptional loading speed. Website design will be consistent, by using global styles that can be easily changed (colors, fonts, and buttons). All website elements are combined. And after creating the desktop version, you automatically get the mobile version without any extra actions. It works and looks just like the full version. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website usability is the main value of its logic,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":18771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78,89,122],"tags":[],"class_list":["post-18737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-research","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Main Problems With Website Usability - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Navigation, constant design, convenience, clarity. Only a few steps separate your website from perfection. Read the guide and make your website usability better!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/website-usability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Main Problems With Website Usability - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"Navigation, constant design, convenience, clarity. Only a few steps separate your website from perfection. 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