{"id":18846,"date":"2023-06-12T19:14:32","date_gmt":"2023-06-12T16:14:32","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=18846"},"modified":"2024-09-23T15:00:36","modified_gmt":"2024-09-23T12:00:36","slug":"increase-website-conversion-rates","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/","title":{"rendered":"How to Increase Website Conversion Rates"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Do you want your website visitors to turn into customers? Pay attention to the conversion rates of the website. To increase conversion rate, it will be enough to work on several website and store aspects. It will take a little time, but the result will be significant and profitable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind one crucial thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a user visits a website, he has to receive all the necessary information quickly, orient while examining common and store pages, and perform actions without stoppers and excesses. In this article, we are going to give you simple tips on how to increase the conversion rate of website.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc0e6f90b82\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc0e6f90b82\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#What_is_Website_Conversion_and_How_Is_It_Measured\" >What is Website Conversion, and How Is It Measured?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#Which_Conversion_Rate_is_Considered_High\" >Which Conversion Rate is Considered High?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#How_to_Improve_Website_Conversion\" >How to Improve Website Conversion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#How_to_Improve_the_Website_For_Conversion_Rate_Increase\" >How to Improve the Website For Conversion Rate Increase?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#How_to_Improve_The_Conversion_Of_Online_Stores\" >How to Improve The Conversion Of Online Stores?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#How_Does_Incoming_Traffic_Affect_Website_Conversion\" >How Does Incoming Traffic Affect Website Conversion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#Website_Conversion_With_Weblium\" >Website Conversion With Weblium<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Website_Conversion_and_How_Is_It_Measured\"><\/span><span style=\"font-weight: 400;\">What is Website Conversion, and How Is It Measured?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website conversion is the number of visitors who performed required targeted actions compared to the overall number of visitors. Conversion is\u00a0 measured in percentages. For example, if there are 100 people on your website and 5 of them buy your products, then the conversion rate is 5%.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/1.png&#038;#8221<\/a>; alt=&#8221;boost conversions&#8221; title_text=&#8221;conversions&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Usually, people use the term conversion to measure the number of successful purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, conversion can mean different targeted actions depending on <\/span><a href=\"https:\/\/weblium.com\/blog\/sales-funnel-guide-for-beginners\/\"><span style=\"font-weight: 400;\">the sales funnel<\/span><\/a><span style=\"font-weight: 400;\"> and business type. It can be the call booking, the number of appeals to support, sending forms, registration, or adding goods to a cart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics helps to track conversions, but you can use different systems of end-to-end analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the type of performed actions, visitors can be divided into the following categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leads.<\/b><span style=\"font-weight: 400;\"> Visitors who examined your website and made useful targeted actions (they put the product in the cart);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buyers.<\/b><span style=\"font-weight: 400;\"> Visitors who successfully paid for your product or service.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to ignore <\/span><a href=\"https:\/\/weblium.com\/blog\/what-is-lead-generation\/\"><span style=\"font-weight: 400;\">leads<\/span><\/a><span style=\"font-weight: 400;\">. These customers can be turned into buyers, which will increase website conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind that your client can use the phone to reach you. But the contact is received from the website. This lead is also counted in the website conversion rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To track the real source of the client receiving, you can use unique numbers for different branches of the global path of the client, such as websites, social networks, mailing, or messengers. This way, you will have proper tracking and will understand the source of clients.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Conversion_Rate_is_Considered_High\"><\/span><span style=\"font-weight: 400;\">Which Conversion Rate is Considered High?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The more expensive your goods are, the lower the conversion rate for the product category.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before completing expensive purchases, clients try to evaluate them using tons of other websites. They compare variants. And only after comparison, do they make their decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-start-your-business\/\"><span style=\"font-weight: 400;\">businesses<\/span><\/a><span style=\"font-weight: 400;\"> with quick, low-cost, and impulsive products have a high conversion rate. Such types of deals are food delivery on the website or present for someone else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each sector has its own conversion rate.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/2-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/2-1.png&#038;#8221<\/a>; alt=&#8221;how to increase the conversion rate&#8221; title_text=&#8221;conversion rate&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Conversion for businesses is floating and can vary, depending on certain features. For example, the unique behavior of your targeted audience. Your clients can make a few purchases, but they still place a lot of products in the cart. The transaction will be significant, even though fewer actions were performed. Even though you will not see a high conversion rate, you will still know that your website works properly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t forget that new and pretty unknown businesses have a lower conversion rate than the ones that exist for a long time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_Website_Conversion\"><\/span><span style=\"font-weight: 400;\">How to Improve Website Conversion?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are three groups of <\/span><a href=\"https:\/\/weblium.com\/blog\/key-factors-to-improve-conversion-rates\/\"><span style=\"font-weight: 400;\">factors<\/span><\/a><span style=\"font-weight: 400;\"> that affect conversion:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connected to how demanded your goods are;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connected to how convenient the website is;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connected to the traffic quality.<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/3-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/3-1.png&#038;#8221<\/a>; alt=&#8221;how to increase conversion rate<br \/>\n&#8221; title_text=&#8221;3&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Before working on conversion improvement, you need to optimize business processes and make up a commercial business aspect. Low conversion of the website is not always affected by the issues with the site. The reasons might be the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wrong pricing for a financial model;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poorly formed proposals in your offers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-quality description or Unique Selling Proposition;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wrong fulfillment of clients\u2019 demands.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Work on business and website improvements at the same time. This way, you will enhance all the parts of website conversion. In the following parts of the article, we will show you conversion boosting techniques any website can use.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_the_Website_For_Conversion_Rate_Increase\"><\/span><span style=\"font-weight: 400;\">How to Improve the Website For Conversion Rate Increase?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you work on your website, think about the customer path. This is the natural process of content examination. The customer path has to end up with performing of required action. Using this as a base, you will create a proper structure and content for your pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve conversion rate, you should improve the navigation and comfort of the website.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create important helping pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About us, product return, delivery conditions, guarantees, and delivery points. This information will help the client understand who you are and how to cooperate with you. The more <\/span><a href=\"https:\/\/weblium.com\/blog\/3-unexpected-trust-factors-website\/\"><span style=\"font-weight: 400;\">trust you gain<\/span><\/a><span style=\"font-weight: 400;\">, the higher the chance to boost conversions.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/\u0441\u043a\u0440\u0456\u043d-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/\u0441\u043a\u0440\u0456\u043d-1.png&#038;#8221<\/a>; alt=&#8221;how to increase conversion rates&#8221; title_text=&#8221;weblium&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">All these pages can be placed into <\/span><a href=\"https:\/\/weblium.com\/blog\/15-website-footer-examples-best-footer-designs-for-your-inspiration\/\"><span style=\"font-weight: 400;\">a footer<\/span><\/a><span style=\"font-weight: 400;\">, while the most important things will be in <\/span><a href=\"https:\/\/weblium.com\/blog\/website-header-design-best-practices-how-to-make-it\/\"><span style=\"font-weight: 400;\">a header<\/span><\/a><span style=\"font-weight: 400;\">. But both the footer and header have to contain your phone number and other contact details.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Predict transitions and actions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always give clients an opportunity to explore useful content on your website. The main page has to become <\/span><a href=\"https:\/\/weblium.com\/blog\/12-best-practices-for-website-navigation\/\"><span style=\"font-weight: 400;\">the main navigation hub<\/span><\/a><span style=\"font-weight: 400;\"> on the website. On the other pages, place banners with special offers, forms, and showcases. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/conversions.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/conversions.png&#038;#8221<\/a>; alt=&#8221;conversion tips&#8221; title_text=&#8221;conversions&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">By examining the content of the main page, the client has to understand what exactly you do, what services and products you offer, and where you are located. This is one of the key points for improving conversion rates.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Take care of website usability<\/span><\/h3>\n<p><a href=\"https:\/\/weblium.com\/blog\/website-usability\/\"><span style=\"font-weight: 400;\">Usability<\/span><\/a><span style=\"font-weight: 400;\"> affects the website conversion rate. It means how understandable, logical, intuitive, and convenient the exploration of the website is. And such convenience has to be the same for desktop and mobile versions.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/4-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/4-2.png&#038;#8221<\/a>; alt=&#8221;how to improve conversion rates&#8221; title_text=&#8221;conversion rates&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">You should pay as much attention to the mobile version as to the desktop one. All elements have to be displayed correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve the user experience, you should pay attention to the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the content for a quick load and make your website comfortable to use on older devices. Users with poor connections and not the best smartphones should still have a comfortable experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a balanced and neat design and keep content understandable and available. It would be enough to have a well-structured design and brief, correct, and balanced text to have decent sales. There will be no harm if your text will miss some extra art in it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create compact forms and don\u2019t insist on giving extra information in them. The less you ask from a client, the higher the chance that he will perform the required action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate online chats to your website. The opportunity to talk to your manager to find more information about you and your products increases the conversion rate of the website.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget about special offers in <\/span><a href=\"https:\/\/weblium.com\/blog\/pop-up-tutorial-how-to-make-more-sales-with-popups\/\"><span style=\"font-weight: 400;\">pop-up windows<\/span><\/a><span style=\"font-weight: 400;\"> and news subscriptions via forms. This is a great way to increase website conversions. By using them, you will form more trusted relationships with your clients and will increase the average rate of performing actions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_The_Conversion_Of_Online_Stores\"><\/span><span style=\"font-weight: 400;\">How to Improve The Conversion Of Online Stores?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-start-an-online-boutique\/\"><span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\"> has to have a proper structure. It will give visitors an opportunity to browse all categories and subcategories easily to find demanded products. Take your time and think about the structure. After that, use them in product settings. If you want to know how to increase the conversion rate of the online store, the proper structure is the main answer.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/\u0441\u043a\u0440\u0456\u043d-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/\u0441\u043a\u0440\u0456\u043d-2.png&#038;#8221<\/a>; alt=&#8221;conversions online store&#8221; title_text=&#8221;online store&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>product search bar<\/b><span style=\"font-weight: 400;\"> has to be always visible. Give your clients an option to find goods any time they want to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find more articles about how to make <\/span><b>product pages with high conversion rates<\/b><span style=\"font-weight: 400;\"> before. Check them out to improve the online shopping experience for your customers.\u00a0<\/span><\/p>\n<p><b>Product descriptions <\/b><span style=\"font-weight: 400;\">in cards have to be useful. <\/span><b>Technical characteristics<\/b><span style=\"font-weight: 400;\"> have to be full and certain, while their structure has to be the same for all cards. Clients who love to take their time and love to take everything about products will easily compare characteristics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the marketing description, tell about the product&#8217;s purposes and advantages, while covering all minor and major doubts customers might have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a product gallery, you can include <\/span><b>qualitative images<\/b><span style=\"font-weight: 400;\">. If there is an opportunity not to add 3D photos, feel free to just add photos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to about pricing rationale. Make sure you tell customers why you have grounds to set such a price. Use rationale not only on the product page, but add it to the category descriptions, the main page, and the \u201cAbout us\u201d section.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the calculation of prices is difficult, consider adding a <\/span><b>price calculator<\/b><span style=\"font-weight: 400;\">. Though website builders usually don\u2019t provide such widgets, you still can integrate third-party ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a small client flow, it will be a great idea to pay attention to every client. Add <\/span><b>feedback forms<\/b><span style=\"font-weight: 400;\">. By using checkboxes and drop-down lists, you will let clients choose product and service options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After receiving data, you can send your client a detailed check. Keep in mind that filling out forms can be not the best option for many customers. So, using forms for calculations will not be the most popular service. But the clients who use it will be strongly motivated to buy, while your managers will help them reach the deal completion step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would also be great to examine competitors. You will find website conversion best practices to increase conversion of your store.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Incoming_Traffic_Affect_Website_Conversion\"><\/span><span style=\"font-weight: 400;\">How Does Incoming Traffic Affect Website Conversion?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website conversion is really bonded with the quality of sources used for gaining traffic, such as banners, advertising, <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-maintain-your-business-instagram-page\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, YouTube, or SEO. So one of the best conversion tips is to expand your influence and use all useful sources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use low-frequency commercial requests and create similar experimental audiences, the conversion rate can increase or decrease. Everything depends on your success and experience in advertising campaign creation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-install-facebook-pixel-on-a-website\/\"><span style=\"font-weight: 400;\">remarketing<\/span><\/a><span style=\"font-weight: 400;\"> can significantly increase the conversion and turn the lead into a customer. For this reason, use banners on websites, mail marketing, and retargeting in social networks. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/\u0441\u043a\u0440\u0456\u043d-3.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/\u0441\u043a\u0440\u0456\u043d-3.png&#038;#8221<\/a>; alt=&#8221;conversion rate increase&#8221; title_text=&#8221;weblium seo&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">SEO optimization of the website, based on popular requests, but not relevant to clients\u2019 expectations will reduce the conversion rate. It means that your website will be higher in the search output, but customers will not be interested in it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget about <\/span><a href=\"https:\/\/weblium.com\/blog\/6-top-benefits-of-blogging-for-your-business\/\"><span style=\"font-weight: 400;\">the blog<\/span><\/a><span style=\"font-weight: 400;\">. Organic traffic is always for good. These are simple boosting techniques any website can use to increase conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Conversion_With_Weblium\"><\/span><span style=\"font-weight: 400;\">Website Conversion With Weblium<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Websites and stores, created with our builder, work, and load efficiently. Page designs can be changed the way you want, while purchases can be completed in only one click. With flexible forms, it is convenient to send all the required information for orders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you don\u2019t have to spend much time trying to set up the mobile version of the website. It will be created automatically, being as efficient as the desktop one. <\/span><a href=\"https:\/\/weblium.com\/lead-generation-website-builder\"><span style=\"font-weight: 400;\">Join Weblium<\/span><\/a><span style=\"font-weight: 400;\"> and increase the income you get via your website.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want your website visitors to turn into&#8230;<\/p>\n","protected":false},"author":20,"featured_media":18896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,78,123,223,121],"tags":[],"class_list":["post-18846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-guides","category-how-to","category-recommendations","category-google-seo","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Website Conversion Rates - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Increase website conversion to get even more customers. Improve the user experience on the website, the organization of the online store, and the marketing component of the business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Website Conversion Rates - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"Increase website conversion to get even more customers. Improve the user experience on the website, the organization of the online store, and the marketing component of the business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblium Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblium\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T16:14:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-23T12:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1213\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucy Kuharenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Weblium\" \/>\n<meta name=\"twitter:site\" content=\"@Weblium\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Kuharenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/\"},\"author\":{\"name\":\"Lucy Kuharenko\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/73127dd73609f37768e1c34bbab8c1fa\"},\"headline\":\"How to Increase Website Conversion Rates\",\"datePublished\":\"2023-06-12T16:14:32+00:00\",\"dateModified\":\"2024-09-23T12:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/\"},\"wordCount\":2259,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/How-to-improve-website-conversion.png\",\"articleSection\":[\"For Startups\",\"Guides\",\"How To\",\"Recommendations\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/\",\"name\":\"How to Increase Website Conversion Rates - Weblium Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/How-to-improve-website-conversion.png\",\"datePublished\":\"2023-06-12T16:14:32+00:00\",\"dateModified\":\"2024-09-23T12:00:36+00:00\",\"description\":\"Increase website conversion to get even more customers. Improve the user experience on the website, the organization of the online store, and the marketing component of the business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/How-to-improve-website-conversion.png\",\"contentUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/How-to-improve-website-conversion.png\",\"width\":1213,\"height\":663,\"caption\":\"How to Increase Website Conversion Rates\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/increase-website-conversion-rates\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Startups\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/category\\\/for-startups\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To\",\"item\":\"https:\\\/\\\/wp.en.weblium.com\\\/category\\\/for-startups\\\/how-to\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Increase Website Conversion Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"name\":\"Weblium Blog\",\"description\":\"Weblium Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.en.weblium.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\",\"name\":\"Weblium\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"contentUrl\":\"https:\\\/\\\/weblium.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Logo-square-dark-blue.png\",\"width\":200,\"height\":200,\"caption\":\"Weblium\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weblium\\\/\",\"https:\\\/\\\/x.com\\\/Weblium\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/73127dd73609f37768e1c34bbab8c1fa\",\"name\":\"Lucy Kuharenko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g\",\"caption\":\"Lucy Kuharenko\"},\"description\":\"I am the editor of the Weblium blog. I have more than 4 years of experience in marketing. I am interested in web design, SEO, and website development trends.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/miledon88\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/liudmyla-kuharenko-057ab71a9\\\/\"],\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/author\\\/l-kuharenko\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Increase Website Conversion Rates - Weblium Blog","description":"Increase website conversion to get even more customers. Improve the user experience on the website, the organization of the online store, and the marketing component of the business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/","og_locale":"en_US","og_type":"article","og_title":"How to Increase Website Conversion Rates - Weblium Blog","og_description":"Increase website conversion to get even more customers. Improve the user experience on the website, the organization of the online store, and the marketing component of the business.","og_url":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/","og_site_name":"Weblium Blog","article_publisher":"https:\/\/www.facebook.com\/weblium\/","article_published_time":"2023-06-12T16:14:32+00:00","article_modified_time":"2024-09-23T12:00:36+00:00","og_image":[{"width":1213,"height":663,"url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png","type":"image\/png"}],"author":"Lucy Kuharenko","twitter_card":"summary_large_image","twitter_creator":"@Weblium","twitter_site":"@Weblium","twitter_misc":{"Written by":"Lucy Kuharenko","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#article","isPartOf":{"@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/"},"author":{"name":"Lucy Kuharenko","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/73127dd73609f37768e1c34bbab8c1fa"},"headline":"How to Increase Website Conversion Rates","datePublished":"2023-06-12T16:14:32+00:00","dateModified":"2024-09-23T12:00:36+00:00","mainEntityOfPage":{"@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/"},"wordCount":2259,"commentCount":4,"publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"image":{"@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png","articleSection":["For Startups","Guides","How To","Recommendations","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/","url":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/","name":"How to Increase Website Conversion Rates - Weblium Blog","isPartOf":{"@id":"https:\/\/${domain}\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#primaryimage"},"image":{"@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png","datePublished":"2023-06-12T16:14:32+00:00","dateModified":"2024-09-23T12:00:36+00:00","description":"Increase website conversion to get even more customers. Improve the user experience on the website, the organization of the online store, and the marketing component of the business.","breadcrumb":{"@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/${domain}\/blog\/increase-website-conversion-rates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#primaryimage","url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png","contentUrl":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png","width":1213,"height":663,"caption":"How to Increase Website Conversion Rates"},{"@type":"BreadcrumbList","@id":"https:\/\/${domain}\/blog\/increase-website-conversion-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/${domain}\/blog\/"},{"@type":"ListItem","position":2,"name":"For Startups","item":"https:\/\/${domain}\/blog\/category\/for-startups\/"},{"@type":"ListItem","position":3,"name":"How To","item":"https:\/\/${domain}\/blog\/category\/for-startups\/how-to\/"},{"@type":"ListItem","position":4,"name":"How to Increase Website Conversion Rates"}]},{"@type":"WebSite","@id":"https:\/\/${domain}\/blog\/#website","url":"https:\/\/${domain}\/blog\/","name":"Weblium Blog","description":"Weblium Blog","publisher":{"@id":"https:\/\/${domain}\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/${domain}\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/${domain}\/blog\/#organization","name":"Weblium","url":"https:\/\/${domain}\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","contentUrl":"https:\/\/weblium.com\/blog\/wp-content\/uploads\/2020\/06\/Logo-square-dark-blue.png","width":200,"height":200,"caption":"Weblium"},"image":{"@id":"https:\/\/${domain}\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weblium\/","https:\/\/x.com\/Weblium"]},{"@type":"Person","@id":"https:\/\/${domain}\/blog\/#\/schema\/person\/73127dd73609f37768e1c34bbab8c1fa","name":"Lucy Kuharenko","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/152979d1623bf30190199a7f56665a3f1f6a74ba32eeb594986b070dd965dab6?s=96&d=mm&r=g","caption":"Lucy Kuharenko"},"description":"I am the editor of the Weblium blog. I have more than 4 years of experience in marketing. I am interested in web design, SEO, and website development trends.","sameAs":["https:\/\/www.instagram.com\/miledon88\/","https:\/\/www.linkedin.com\/in\/liudmyla-kuharenko-057ab71a9\/"],"url":"https:\/\/${domain}\/blog\/author\/l-kuharenko\/"}]}},"jetpack_featured_media_url":"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/06\/How-to-improve-website-conversion.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/18846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/comments?post=18846"}],"version-history":[{"count":40,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/18846\/revisions"}],"predecessor-version":[{"id":23399,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/posts\/18846\/revisions\/23399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media\/18896"}],"wp:attachment":[{"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/media?parent=18846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/categories?post=18846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/${domain}\/blog\/wp-json\/wp\/v2\/tags?post=18846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}