{"id":19058,"date":"2023-07-07T18:57:41","date_gmt":"2023-07-07T15:57:41","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=19058"},"modified":"2023-07-07T19:07:53","modified_gmt":"2023-07-07T16:07:53","slug":"the-power-of-inclusive-web-design","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/the-power-of-inclusive-web-design\/","title":{"rendered":"The Power of Inclusive Web Design: Enhancing User Experience for All"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Every business has a vested interest in attracting as many customers as possible. However, some of your prospective customers could have one or more disabilities. Therefore, it\u2019s a good idea to keep inclusive web design in mind when <\/span><a href=\"https:\/\/weblium.com\/create-small-business-website\"><span style=\"font-weight: 400;\">drawing up a new business site<\/span><\/a><span style=\"font-weight: 400;\">, page, or shopping portal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just what is an inclusive web design, and how can you practice it? Read on to discover the answers to these questions and more.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fd02c94e705\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fd02c94e705\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/the-power-of-inclusive-web-design\/#Why_is_Inclusive_Web_Design_So_Important\" >Why is Inclusive Web Design So Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/the-power-of-inclusive-web-design\/#How_to_Practice_Inclusive_Web_Design\" >How to Practice Inclusive Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/the-power-of-inclusive-web-design\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Inclusive_Web_Design_So_Important\"><\/span><span style=\"font-weight: 400;\">Why is Inclusive Web Design So Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a nutshell, inclusive web design is the focused practice of designing websites, pages, and online stores so they are accessible and easy to use for everyone, not just those who are fully abled. For example, most people who use the Internet can see. They read the information on a screen and use that visual data to navigate a web interface.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/2.png&#038;#8221<\/a>; alt=&#8221;principles of inclusive design&#8221; title_text=&#8221;inclusive design&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">But what about those who are blind? Blind individuals use text readers and other technological devices to navigate through the Internet, make posts, buy things, and more. Unfortunately, only some websites are inclusive enough and designed to work with those technological assistants. According to the World Health Organization, <\/span><a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">about 1.3 billion people<\/span><\/a><span style=\"font-weight: 400;\"> experience one or more significant disabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By practicing inclusive web design, you\u2019ll ensure that individuals with or without disabilities can still navigate through your website and its various pages. This is important because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows your site to be usable and navigable by as many people as possible. That\u2019s a great thing for every brand, whether you plan to sell things online or use your site as a knowledge base for customer questions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It shows your dedication to inclusivity<\/span> <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/customer-awareness\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">and customer awareness<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s wonderful for your brand\u2019s reputation, as it proves that your business is about much more than money. It\u2019s about doing what\u2019s right for your target audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thanks to these benefits, it\u2019s a no-brainer to start practicing inclusive web design right away. You don\u2019t even have to completely revamp your website or its layout in the majority of cases.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Practice_Inclusive_Web_Design\"><\/span><span style=\"font-weight: 400;\">How to Practice Inclusive Web Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not sure where to start? Let\u2019s take a closer look at how you can practice inclusive web design through six smart strategies and design principles.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Structure Content for Ease of Absorption<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, you should structure your web page content so it is easy to read and absorb. The best way to do this is to simply outline distinct topics and information on separate pages rather than dumping all key information about your product or services into one webpage that requires a lot of scrolling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your site has already been mostly created, you can use a helpful website builder like Weblium to make changes or to start your website\u2019s structure from scratch. Weblium makes it easier than ever to bootstrap a stellar new site in no time. It\u2019s also much cheaper than hiring a traditional front-end developer, which can cost <\/span><a href=\"https:\/\/www.waveapps.com\/freelancing\/front-end-developer-salary\" rel=\"\"><span style=\"font-weight: 400;\">up to $80 per hour<\/span><\/a> <span style=\"font-weight: 400;\">or more on average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, if you have a blog post, <\/span><a href=\"https:\/\/weblium.com\/blog\/how-to-create-a-product-page\/\"><span style=\"font-weight: 400;\">product page<\/span><\/a><span style=\"font-weight: 400;\">, or other key areas of your website, separate the content using paragraphs, headers, and distinct articles. Making all of this information easier to parse is great not just for differently abled customers but for all the customers who will arrive at your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one likes to read through a giant chunk of text that goes on forever, after all.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Design Your Site for Keyboard Navigation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important elements of inclusive web design <\/span><a href=\"https:\/\/userway.org\/blog\/the-basics-of-keyboard-navigation\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">is keyboard accessibility<\/span><\/a><span style=\"font-weight: 400;\">. Website visitors with motor disabilities or visual impairments might rely on a keyboard to navigate the website rather than a mouse. Therefore, your site should be optimized for keyboard navigation, not just mouse navigation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To practice good keyboard accessibility design, you have to give your users the means to select different elements or every interactive button with the tab key. If you\u2019re not sure whether a page is navigable via the keyboard, visit yourself, then try to navigate through it with the tab key. If it\u2019s difficult or time-consuming, reorganize your page or restructure the buttons so it\u2019s a bit easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be one of the most time-intensive ways to improve your site for inclusivity. But it&#8217;s also one of the most rewarding, as everyone can benefit from easier navigation through complex site pages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Contrasting Colors for Site Elements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Color contrast <\/span><a href=\"https:\/\/www.linkedin.com\/advice\/0\/what-best-practices-using-color-contrast-font\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">is a key element<\/span><\/a><span style=\"font-weight: 400;\"> of inclusive web design. Individuals who have vision impairments may have difficulty reading text that does not contrast enough from the background on the screen, making it difficult or impossible to read.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/3.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/3.png&#038;#8221<\/a>; alt=&#8221;what is inclusive design&#8221; title_text=&#8221;inclusive design&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To that end, you should follow the advice of the W3C, which states that the ideal contrast ratio between website text and the background is 4.5:1 at the least. This contrast ratio ensures that text is very easy to read relative to its background and any surrounding elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if your content is larger, such as at least 18pt or 14pt bold, you should target a minimum contrast ratio of 3:1. This is great for web developers, as it opens up more versatility and color options for your web design.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">But Also Avoid Using Color to Transmit Critical Information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By the same token, you should try not to use color to transmit important information to website visitors or customers. For instance, don\u2019t use green to highlight something important, as green color blindness is among the most common visual impairments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, all of your key website information and critical data <\/span><a href=\"https:\/\/weblium.com\/blog\/what-makes-a-good-website\/\"><span style=\"font-weight: 400;\">should be easy to read<\/span><\/a><span style=\"font-weight: 400;\"> and understand, even without any color. This isn&#8217;t to say your website should be in black and white. But you should use color as a supplementary element, not as a primary means to impart meaning to your site users.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Write Alt Text for Images<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website probably has a variety of high-quality, colorful images. But blind website users won\u2019t be able to see those images. To practice inclusive web design, write some helpful, descriptive alternative text or alt text for each image across your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/www.perkins.org\/resource\/how-write-alt-text-and-image-descriptions-visually-impaired\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">add alt text<\/span><\/a><span style=\"font-weight: 400;\"> by adding an image, then using the \u201c&lt;alt&gt;\u201d attribute in an HTML image tag. The best alt text is highly descriptive and says exactly what\u2019s going on in the image, as well as how it relates to the surrounding content (text or otherwise).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Use Images that Include Text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s also a good idea not to use images that include text. This was more common in previous decades, but it still comes up from time to time. Again, since individuals with vision impairments won\u2019t necessarily be able to see those images, any text in the images can also be lost. If you include the text in the image in your alt tags, however, you could potentially avoid this issue.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, inclusive web design will do wonders for <\/span><a href=\"https:\/\/marketsplash.com\/inclusive-web-design\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">maximizing your brand\u2019s customer base<\/span><\/a><span style=\"font-weight: 400;\"> and showing that you care about every one of your target audience members. With inclusive web design, you can enhance the user experience for everyone who arrives at your e-commerce store, plus make it easy for customers with one or more disabilities to buy something.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business has a vested interest in attracting as&#8230;<\/p>\n","protected":false},"author":25,"featured_media":19075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,226,76,89,122],"tags":[],"class_list":["post-19058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-freelance","category-niche-expertise","category-research","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Inclusive Web Design: Enhancing User Experience for All - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Inclusive web design will help make your site accessible to everyone. 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Read the tips to make your website even better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/${domain}\/blog\/the-power-of-inclusive-web-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblium Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblium\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T15:57:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T16:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/ENG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1213\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nahla Davies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Weblium\" \/>\n<meta name=\"twitter:site\" content=\"@Weblium\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nahla Davies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/\"},\"author\":{\"name\":\"Nahla Davies\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#\\\/schema\\\/person\\\/d1025d86d0633b416aafa71d81a51af7\"},\"headline\":\"The Power of Inclusive Web Design: Enhancing User Experience for All\",\"datePublished\":\"2023-07-07T15:57:41+00:00\",\"dateModified\":\"2023-07-07T16:07:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/\"},\"wordCount\":1365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/ENG.png\",\"articleSection\":[\"For Startups\",\"Freelance\",\"Niche Expertise\",\"Research\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/\",\"url\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/\",\"name\":\"The Power of Inclusive Web Design: Enhancing User Experience for All - Weblium Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.en.weblium.com\\\/the-power-of-inclusive-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wp.en.weblium.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/ENG.png\",\"datePublished\":\"2023-07-07T15:57:41+00:00\",\"dateModified\":\"2023-07-07T16:07:53+00:00\",\"description\":\"Inclusive web design will help make your site accessible to everyone. 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