{"id":19376,"date":"2023-07-31T19:05:09","date_gmt":"2023-07-31T16:05:09","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=19376"},"modified":"2024-12-20T16:03:30","modified_gmt":"2024-12-20T14:03:30","slug":"designing-for-social-impact","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/designing-for-social-impact\/","title":{"rendered":"Designing for Social Impact: Leveraging Web Design to Drive Change"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We all have a responsibility to work toward positive social change. But as a small business owner, you can champion social causes beyond offering the right products and services to your target audience members. In fact, you may be able to leverage web design principles to drive change in more ways than one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure how that works? Let\u2019s take a closer look at how web design can be leveraged to achieve specific social impacts.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc0e1a6567a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc0e1a6567a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/designing-for-social-impact\/#How_Does_Web_Design_Facilitate_Social_Change\" >How Does Web Design Facilitate Social Change?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/designing-for-social-impact\/#Wrap_Up\" >Wrap Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/designing-for-social-impact\/#Wrap_Up-2\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Web_Design_Facilitate_Social_Change\"><\/span><span style=\"font-weight: 400;\">How Does Web Design Facilitate Social Change?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In truth, web design can help to facilitate and spread social change in a variety of ways depending on how you wish to leverage it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Connect People to Services and Each Other<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firstly, web design <\/span><a href=\"https:\/\/www.smartinsights.com\/user-experience\/website-design\/what-is-the-importance-of-web-design-for-your-audience\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">can help to connect individuals<\/span><\/a><span style=\"font-weight: 400;\"> to services and each other, which itself can be valuable for any social movement or goal.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/2-1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/2-1.png&#038;#8221<\/a>; alt=&#8221;Design thinking&#8221; title_text=&#8221;Design thinking&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The way you design your website can impact:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How easily customers or target audience members can encounter each other<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How easily your target audience members can access key services offered by your brand<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine designing your website with a very basic interface with a handful of drop-down menus. Odds are many of your target audience members will click away from your site to a competing place in no time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you instead take extra time and effort to <\/span><a href=\"https:\/\/weblium.com\/blog\/website-redesign-step-by-step-process-tips-and-examples\/\"><span style=\"font-weight: 400;\">revamp and streamline your website<\/span><\/a><span style=\"font-weight: 400;\">, it&#8217;ll be an enjoyable, fun place to be. Not only will this cause your target audience members to congregate and meet each other, but they&#8217;ll also have an easier time accessing what your brand offers, thus improving your conversion rate. This is a great example of how designing for ease of use also often leads to corporate benefits.<\/span><\/p>\n<h4>Example: Nonprofit Growth<\/h4>\n<p><span style=\"font-weight: 400;\">One of the best ways to see this is with the growth of <\/span><a href=\"https:\/\/weblium.com\/create-nonprofit-websites\"><span style=\"font-weight: 400;\">nonprofit organizations<\/span><\/a><span style=\"font-weight: 400;\">. Nonprofit organizations rely on people being able to easily navigate through and access <\/span><a href=\"https:\/\/weblium.com\/blog\/10-best-nonprofit-websites\/\"><span style=\"font-weight: 400;\">their websites<\/span><\/a><span style=\"font-weight: 400;\">. Therefore, they have to focus on web design to ensure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast load times for desktop and mobile users alike<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy understanding of available information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A navigable, intuitive interface that doesn\u2019t take a long time to learn<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more a nonprofit can get people to navigate through its site, the more likely those visitors are to make donations or join the cause. That\u2019s vital to the health of the nonprofit in the long run.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offer Service and Care to Underprivileged People<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Furthermore, web design can help your brand offer services and care to underprivileged people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, <\/span><a href=\"https:\/\/www.getweave.com\/industry\/veterinary\/\"><span style=\"font-weight: 400;\">GetWeave\u2019s site<\/span><\/a> <span style=\"font-weight: 400;\">is designed for easy access to different products and resources offered by this company. Through smart design, veterinary patients can navigate quickly and easily to the resources they require, even if they don\u2019t have a lot of experience accessing vet services online. You can easily create such a website for a veterinary clinic with the <a href=\"https:\/\/weblium.com\/veterinary-website-builder\">Weblium<\/a> website builder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is doubly true when you consider that some people don\u2019t have access to websites or informational pages due to one or more disabilities. For instance, imagine trying to service a target audience member who is blind. In that case, having designed your website ahead of time to be accessible for those with disabilities will do wonders for your reputation and allow you to forward your goal of being an inclusive, accessible brand overall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all need to work hard to ensure that vital services and products are available to everyone, not just privileged people. By making sure your website can be accessed by those who need it no matter <\/span><a href=\"https:\/\/www.searchenginejournal.com\/make-website-more-accessible\/347450\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">whether they have a disability<\/span><\/a><span style=\"font-weight: 400;\">, your brand will be a strong example of this principle and cause people who believe in the same calls to flock to your brand.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/3-2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/07\/3-2.png&#038;#8221<\/a>; alt=&#8221;Website accessibility&#8221; title_text=&#8221;Accessibility&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"font-weight: 400;\">Example: Government Service Access<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Government websites, particularly <\/span><a href=\"https:\/\/weblium.com\/create-medical-website\"><span style=\"font-weight: 400;\">medical ones<\/span><\/a><span style=\"font-weight: 400;\">, have to focus on web design to drive social change. During the COVID-19 pandemic, for example, government websites needed to be revamped to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for people to learn about COVID-19<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include information to minimize the spread of disinformation or falsehoods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convince people to sign up for vaccinations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Smart web design, like a <\/span><a href=\"https:\/\/weblium.com\/landing-page-website-templates\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> that includes a quick link to a vaccination sign-up page, likely had a positive effect on this social cause.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png&#038;#8221<\/a>; url=&#8221;<a href=\"https:\/\/app.weblium.com\/signup?utm_source=en_blog&#038;utm_medium=article&#038;utm_campaign=banner_article&#038;#8221\" rel=\"nofollow\">https:\/\/app.weblium.com\/signup?utm_source=en_blog&#038;utm_medium=article&#038;utm_campaign=banner_article&#038;#8221<\/a>; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Ensure Information Access for All<\/h3>\n<p>Web design can also help to guarantee that everyone has access to the same information. How does this affect social change?<\/p>\n<p>In truth, the more people are educated and\u00a0<a href=\"https:\/\/hbr.org\/2021\/07\/how-to-close-the-digital-divide-in-the-u-s\" target=\"_blank\" rel=\"nofollow noopener\">have access to the same information<\/a>, the more people compromise, empathize with each other, and come to the same conclusions. By ensuring that all of your customers and target audience members have access to the same information, you\u2019ll unify your customer base.<\/p>\n<p>In a broad sense, you\u2019ll also promote the social cause of information to quality. Many members of the public have difficulty acquiring basic resources just because they don\u2019t know what tools or help are available to them. Information access is a vital part of the modern world, and your brand can do its part by making sure your website:<\/p>\n<ul>\n<li aria-level=\"1\">Is extremely\u00a0<a href=\"https:\/\/weblium.com\/blog\/12-best-practices-for-website-navigation\/\">easy to navigate<\/a>\u00a0through<\/li>\n<li aria-level=\"1\">Is accessible not just on desktop devices but also on mobile devices<\/li>\n<li aria-level=\"1\">Doesn\u2019t limit information to only a few, like your top-paying customers<\/li>\n<\/ul>\n<h4>Example: Educational Websites<\/h4>\n<p>Educational websites, like\u00a0<a href=\"https:\/\/weblium.com\/create-education-website\">college sites<\/a>\u00a0and pages, are often designed to maximize information access. For example, prospective students can easily access course or program catalogs on college websites thanks to a focus on accessible design and PDF downloads.<\/p>\n<p>In this way, colleges advertise the classes and products they sell. But they also contribute to an overall championing of education and the college system, which results in a more educated, informed populace.<\/p>\n<h3>Spread Ideas and Values Through SEO and Web Presence<\/h3>\n<p>Lastly, don\u2019t forget that web design can help advance social causes directly by spreading ideas and values via search engine optimization and a bigger web presence.<\/p>\n<p>If, for instance, your brand puts out several positive blog posts about a social cause \u2013 such as supporting the LGBT community during Pride Month \u2013 then you\u2019ll contribute to the overall positive social tide that sweeps the Internet during that time.<\/p>\n<p>Not only will your brand be able to take advantage of SEO relevance, but you\u2019ll continue to support the causes you believe in and gradually change the minds of those who disagree. This form of social support is more important than ever.<\/p>\n<h4>Example: Social Justice Causes<\/h4>\n<p>In keeping with the above, the best example of this is social justice causes, like LGBT equality. Putting out a blog post or changing your website\u2019s format or color scheme to reflect Pride colors is a good way to show public support for the cause, plus spread your social causes and ideas far beyond your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span id=\"Wrap_Up\" class=\"ez-toc-section\"><\/span>Wrap Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, the way in which you design your business website or portal can have just as much of a social impact as what you offer. With that in mind, it\u2019s a good idea to rely on the\u00a0<a href=\"https:\/\/weblium.com\/\">Weblium\u00a0<\/a>website builder to design a standout website that both achieves what you need and helps advance the social causes you believe in.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"font-weight: 400;\">Example: Government Service Access<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Government websites, particularly <\/span><a href=\"https:\/\/weblium.com\/create-medical-website\"><span style=\"font-weight: 400;\">medical ones<\/span><\/a><span style=\"font-weight: 400;\">, have to focus on web design to drive social change. During the COVID-19 pandemic, for example, government websites needed to be revamped to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for people to learn about COVID-19<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include information to minimize the spread of disinformation or falsehoods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convince people to sign up for vaccinations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Smart web design, like a <\/span><a href=\"https:\/\/weblium.com\/landing-page-website-templates\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> that includes a quick link to a vaccination sign-up page, likely had a positive effect on this social cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ensure Information Access for All<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Web design can also help to guarantee that everyone has access to the same information. How does this affect social change?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In truth, the more people are educated and <\/span><a href=\"https:\/\/hbr.org\/2021\/07\/how-to-close-the-digital-divide-in-the-u-s\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">have access to the same information<\/span><\/a><span style=\"font-weight: 400;\">, the more people compromise, empathize with each other, and come to the same conclusions. By ensuring that all of your customers and target audience members have access to the same information, you\u2019ll unify your customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a broad sense, you\u2019ll also promote the social cause of information to quality. Many members of the public have difficulty acquiring basic resources just because they don\u2019t know what tools or help are available to them. Information access is a vital part of the modern world, and your brand can do its part by making sure your website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is extremely<\/span> <a href=\"https:\/\/weblium.com\/blog\/12-best-practices-for-website-navigation\/\"><span style=\"font-weight: 400;\">easy to navigate<\/span><\/a><span style=\"font-weight: 400;\"> through<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is accessible not just on desktop devices but also on mobile devices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doesn&#8217;t limit information to only a few, like your top-paying customers<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Example: Educational Websites<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Educational websites, like <\/span><a href=\"https:\/\/weblium.com\/create-education-website\"><span style=\"font-weight: 400;\">college sites<\/span><\/a><span style=\"font-weight: 400;\"> and pages, are often designed to maximize information access. For example, prospective students can easily access course or program catalogs on college websites thanks to a focus on accessible design and PDF downloads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, colleges advertise the classes and products they sell. But they also contribute to an overall championing of education and the college system, which results in a more educated, informed populace.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spread Ideas and Values Through SEO and Web Presence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, don\u2019t forget that web design can help advance social causes directly by spreading ideas and values via search engine optimization and a bigger web presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, for instance, your brand puts out several positive blog posts about a social cause \u2013 such as supporting the LGBT community during Pride Month \u2013 then you\u2019ll contribute to the overall positive social tide that sweeps the Internet during that time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will your brand be able to take advantage of SEO relevance, but you&#8217;ll continue to support the causes you believe in and gradually change the minds of those who disagree. This form of social support is more important than ever.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Example: Social Justice Causes<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In keeping with the above, the best example of this is social justice causes, like LGBT equality. Putting out a blog post or changing your website\u2019s format or color scheme to reflect Pride colors is a good way to show public support for the cause, plus spread your social causes and ideas far beyond your products.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up-2\"><\/span><span style=\"font-weight: 400;\">Wrap Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, the way in which you design your business website or portal can have just as much of a social impact as what you offer. With that in mind, it\u2019s a good idea to rely on the <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium <\/span><\/a><span style=\"font-weight: 400;\">website builder to design a standout website that both achieves what you need and helps advance the social causes you believe in.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all have a responsibility to work toward positive&#8230;<\/p>\n","protected":false},"author":25,"featured_media":19377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,75,223,89,122],"tags":[],"class_list":["post-19376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niche-expertise","category-opinions","category-recommendations","category-research","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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