{"id":19884,"date":"2023-12-01T00:28:17","date_gmt":"2023-11-30T22:28:17","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=19884"},"modified":"2023-12-01T11:52:42","modified_gmt":"2023-12-01T09:52:42","slug":"what-are-backlinks","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/what-are-backlinks\/","title":{"rendered":"What Are Backlinks, and How Do They Work?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered how search engines rank websites on SERPs? Google uses the <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">E-E-A-T concept<\/span><\/a><span style=\"font-weight: 400;\"> to do this, taking into account user experience, expertise, authoritativeness, and trustworthiness. The third component, authoritativeness, plays a very big role in this approach. To earn it and promote your site, you need to use such a popular SEO tool as backlinks. We tell you what they are, how they work, how their effectiveness is evaluated, and how to increase their number.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d296a0bd826\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d296a0bd826\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/what-are-backlinks\/#What_Are_Backlinks\" >What Are Backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/what-are-backlinks\/#How_Do_Links_Work\" >How Do Links Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/what-are-backlinks\/#How_to_Build_Effective_Links\" >How to Build Effective Links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/what-are-backlinks\/#Conclusion_Do_You_Need_Backlinks\" >Conclusion: Do You Need Backlinks?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Backlinks\"><\/span>What Are Backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A backlink is a link that leads from another web resource to your page. It serves as a measure of a site&#8217;s authority. The more sources cite your content, share it, and recommend it to other people, the better your position on the SERP page will be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The logic is very simple \u2014 if everyone likes a site, then it is user-friendly, contains the correct information, and meets user needs. This assumption was the basis of Google&#8217;s algorithms from the very beginning. You can evaluate for yourself how true it is \u2014 today, the search engine has a market share of about 90% and does not give up its position even after the widespread <\/span><a href=\"https:\/\/weblium.com\/blog\/content-ai-tools\/\"><span style=\"font-weight: 400;\">use of artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Links_Work\"><\/span>How Do Links Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It would seem that everything is simple \u2014 the more links, the better. But the reality, as usual, turns out to be much more complicated. Spammy strategies aimed at mindlessly increasing the link volume are no longer effective. Today, you need to take into account both quantity and quality.\u00a0<\/span><\/p>\n<p><strong>The quality of backlinks is determined by several factors:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The authority of the domain that links to your site. Well-known resources with a large volume of traffic have more authority. An Amazon blog will be more important than a page of a local coffee shop, and a BBC news article is more effective than a city newspaper report.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page topic. The link should be placed on a site that has something in common with your site. If there is nothing that connects them, the search engine will regard this as spam. At best, it will ignore the backlink, and at worst, it will lower your rankings. For example, you sell flowers. A link in an article about decorating a room will be considered high-quality, and in the manual for auto repair \u2014 trash.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Follow tag. Search engines take it into account when indexing sites. By default, <\/span><a href=\"https:\/\/weblium.com\/blog\/what-are-tags-must-have-website-tags-you-need-to-know\/\"><span style=\"font-weight: 400;\">the tag <\/span><\/a><span style=\"font-weight: 400;\">takes the doFollow value. This means that the crawler follows the link and takes it into account in the page ranking. If you doubt the content quality on the address page and don&#8217;t want it to harm your site, it&#8217;s better to use the nofollow tag. Although search engines take both types of links into account, dofollow links are more beneficial.\u00a0<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/12\/tags.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/12\/tags.png&#038;#8221<\/a>; alt=&#8221;backlink on website&#8221; title_text=&#8221;tags&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anchor. This is the name of the text in which the link is embedded. By clicking on this word or words, the user is directed to the landing page. For a backlink to work effectively, the anchor should give an idea of where exactly it leads. For example, the caption &#8220;top SEO apps&#8221; will work better than &#8220;learn more.&#8221;\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important to realize that backlinks can be both helpful and harmful. They lower a site&#8217;s ranking when placed on the following sites:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flagged by a search engine as suspicious, hacked, or spammy;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ones that do not match the subject of your site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Containing too many backlinks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This feature is often used in illegal <\/span><a href=\"https:\/\/prposting.com\/blog\/66-black-hat-seo\"><span style=\"font-weight: 400;\">black-hat SEO<\/span><\/a><span style=\"font-weight: 400;\">. It allows you to reduce competitor rankings with the help of a huge number of low-quality links. To deal with such unfair methods, special tools in admin consoles are used. For example, Google offers the Disavow service to block link spam.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_Effective_Links\"><\/span>How to Build Effective Links?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>SEO platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many web agencies create affiliate networks of hundreds and thousands of sites ready for placing <\/span><a href=\"https:\/\/prposting.com\/services\/seo-backlinks\"><span style=\"font-weight: 400;\">SEO links<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cooperation with them is the fastest, most convenient, and most effective way to increase domain authority. The main advantage is the perfect ratio of backlink quality and quantity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency can do all the work for you \u2014 choose a site for placement, write the text for it, design the article, take care of the visibility of the material in search engines, and monitor the result. Responsible companies place backlinks manually, which guarantees high domain authority, compliance with the <\/span><a href=\"https:\/\/weblium.com\/blog\/beginners-guide-on-how-to-make-a-website-10-effective-steps\/\"><span style=\"font-weight: 400;\">website topic<\/span><\/a><span style=\"font-weight: 400;\">, and the proper anchor choice.\u00a0<\/span><\/p>\n<h3><b>Outreach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This method implies working with bloggers, influencers, site administrators, and CEOs. By contacting them, you offer to place customized material under certain conditions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a one-time fee;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As part of a link exchange;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For a share of income\/profit;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For services and so on.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Direct cooperation with influencers is not an easy task. Therefore, most <\/span><a href=\"https:\/\/kirik.pro\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">SEO specialists<\/span><\/a><span style=\"font-weight: 400;\"> prefer to use <\/span><a href=\"https:\/\/outreach.guru\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">outreach services for link building<\/span><\/a><span style=\"font-weight: 400;\">. They have their portfolios of opinion leaders ready to place a backlink <\/span><a href=\"https:\/\/weblium.com\/blog\/5-easy-steps-to-generate-win-win-blog-content-ideas\/\"><span style=\"font-weight: 400;\">on a blog<\/span><\/a><span style=\"font-weight: 400;\">, social network, news platform, in a review or <\/span><a href=\"https:\/\/weblium.com\/blog\/5-best-testimonials-page-examples-and-how-to-write-one\/\"><span style=\"font-weight: 400;\">testimonial<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/12\/seo.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/12\/seo.png&#038;#8221<\/a>; alt=&#8221;what are backlinks&#8221; title_text=&#8221;seo&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Such services are convenient because you don&#8217;t have to deal with the inevitable whims of influencers. They save you from delays, violations of agreement terms, low-quality content, and other similar problems.\u00a0<\/span><\/p>\n<h3><b>Guest posts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are many sites willing to cooperate with talented authors. They are ready to publish your article by adding a backlink to it. The terms of posting such content can vary from small rewards for authors to a paid outreach-like post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guest posting is a perfect choice for authoritative experts and owners of popular websites. It is much easier for them to publish an article on popular sites. They are offered better conditions for posting materials at the top, which implies more effective backlinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beginners should carefully check the authority of domains that publish guest posts. If you spend effort on creating quality content, it should bring maximum benefit and certainly not harm.\u00a0<\/span><\/p>\n<h3><b>Niche editing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is one of the less popular but quite effective<\/span> <span style=\"font-weight: 400;\">link-building techniques. Its essence is that you add backlinks to existing content instead of creating new content. Naturally, such work takes much less effort \u2014 you just need to write one paragraph instead of a 1,000-1,500 word article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is that you need to convince site owners to make such edits. Motivation can be link exchange, monetary reward, or providing a product to try or services. It is also important to monitor the authority of domains to effectively promote your site in search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of link-building technique is quite labor-intensive. However, in this area, there are still tools that can simplify your work. They undertake all the tedious work \u2014 negotiate link placement, select motivation for site owners, write anchors, and make sure that the edits do not distort the information on the page.\u00a0<\/span><\/p>\n<h3><b>Automated link building<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are indeed services on the Internet that can generate 100 links in 10 minutes. However, you should use them as carefully as possible. They often place backlinks on domains with low rankings and do not select the subject of the site correctly.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/12\/backlinks.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2023\/12\/backlinks.png&#038;#8221<\/a>; alt=&#8221;what is a backlink in seo&#8221; title_text=&#8221;backlinks&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The work of automatic link-building tools requires mandatory verification. You need to separate low-quality links to block them immediately using Google Disavow or another similar service.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Do_You_Need_Backlinks\"><\/span>Conclusion: Do You Need Backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The short answer is yes, you do. It is very difficult to develop a site without a quality link volume. Search engines will not be able to adequately assess the level of the website&#8217;s authority, and therefore, it will lag behind competitors even with perfect internal optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you disclose the topic in more detail, you should continuously work on expanding the link volume. Develop it through guest posts, niche editing, and outreach. Use the services of web agencies and engage specialized tools. And remember that in modern SEO, the quality of backlinks outweighs their quantity.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered how search engines rank&#8230;<\/p>\n","protected":false},"author":20,"featured_media":19902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78,43,223,121],"tags":[],"class_list":["post-19884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-promotion","category-recommendations","category-google-seo","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Backlinks, and How Do They Work? - Weblium Blog<\/title>\n<meta name=\"description\" content=\"To successfully promote your website, you need to build backlinks. 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