{"id":23256,"date":"2024-09-13T16:42:56","date_gmt":"2024-09-13T13:42:56","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=23256"},"modified":"2025-02-20T12:32:07","modified_gmt":"2025-02-20T10:32:07","slug":"what-makes-websites-attractive-to-the-users","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/what-makes-websites-attractive-to-the-users\/","title":{"rendered":"What Makes Websites Attractive To The Users"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Even though it may seem that after several decades of websites, there is nothing to improve, and the whole array of best practices is written in stone, this is simply not true.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason is simple: there are now infinitely more websites online than even five years ago, and the competition for the user\u2019s attention is fierce. Meanwhile, the very nature of online activity has changed with the advent of social media integrations, eCommerce, and other interactive functions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means the rules for creating an attractive website are constantly being updated by life itself. In this article, <\/span><a href=\"https:\/\/lionwood.software\/\"><span style=\"font-weight: 400;\">Lionwood.software<\/span><\/a><span style=\"font-weight: 400;\">, a Lviv-based company specializing in web and mobile platform development, shares a new perspective on how websites are influenced by other software types and what ultimately makes them attractive for the end user.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d61a3a66634\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d61a3a66634\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/what-makes-websites-attractive-to-the-users\/#Its_not_just_about_websites\" >It\u2019s not just about websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/what-makes-websites-attractive-to-the-users\/#The_main_principle_UX_balance\" >The main principle: UX balance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/what-makes-websites-attractive-to-the-users\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Its_not_just_about_websites\"><\/span><span style=\"font-weight: 400;\">It\u2019s not just about websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As of 2025, we can hardly talk of website development as an area of its own, completely separate from mobile or other software. While the traditional understanding of a website implied a place where people came to consume content, <\/span><a href=\"https:\/\/weblium.com\/blog\/20-best-websites\/\"><span style=\"font-weight: 400;\">modern websites<\/span><\/a><span style=\"font-weight: 400;\"> are infused with social media and eCommerce functionalities or act as a facade for a certain platform (e.g. an eLearning hub or an appointment booking system).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the mobile-first nature of today\u2019s web content also impacts the way sites are designed. The line between websites and other software is blurred. For example, the well-known Ukrainian bank, PrivatBank, redesigned its website and web cabinet (Privat24) to match the experience on their mobile app, fostering brand consistency and making the UX more predictable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a general<\/span><a href=\"https:\/\/weblium.com\/blog\/best-web-design-trends\/\"><span style=\"font-weight: 400;\"> trend<\/span><\/a><span style=\"font-weight: 400;\">: websites are seamlessly tied together with other software by means of design and integrations. Lionwood\u2019s own product, the massive educational platform called<\/span><a href=\"https:\/\/nit.school\/\"> <span style=\"font-weight: 400;\">NIT (Education and Technologies)<\/span><\/a><span style=\"font-weight: 400;\">, also follows this principle, where the website is a front door to the platform itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this means there are now general principles for everything \u2013 including websites, and the main one is, of course, linked to user experience itself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_main_principle_UX_balance\"><\/span><span style=\"font-weight: 400;\">The main principle: UX balance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">User Experience is a broad term, encompassing usability, accessibility, aesthetics, performance, and more. In practice, this boils down to a general formula: if the user wants to do something with the help of your website, the website should make it as easy as possible, using all means possible, without distractions or extra steps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where UX can sometimes come into conflict with what\u2019s considered good in terms of graphic design, personalization, marketability, etc. Sometimes it\u2019s an annoying autoplay video the user needs to stop before doing what they intended. Sometimes, it\u2019s giving too many choice options in the menu, or vice versa, obscuring them under vaguely titled submenu. The possibilities are countless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What matters is finding the perfect balance between UX requirements and everything else. Let\u2019s dive into three most important areas where this matters.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/09\/image1.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/09\/image1.png&#038;#8221<\/a>; alt=&#8221;how to make a website more appealing&#8221; title_text=&#8221;image1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Graphic design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The aesthetics of a website matter a lot. Adobe once found out that 59% of people prefer browsing \u201cbeautiful and well designed\u201d sites to basic ones, which is quite unsurprising. What\u2019s important, though, is not to put the user into a situation where they need to sacrifice their convenience for the sake of beauty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some best practices to balance what <\/span><i><span style=\"font-weight: 400;\">looks <\/span><\/i><span style=\"font-weight: 400;\">good on a static mockup with what <\/span><i><span style=\"font-weight: 400;\">feels <\/span><\/i><span style=\"font-weight: 400;\">good on a functional website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimizing the intrusive elements like cookie consent forms, \u201cCan I help you?\u201d chatbot dialogs, or popups is a good idea. When they are absolutely necessary, their \u201cannoying potential\u201d can be reduced with graphic design \u2013 making them appear in specific places in the layout, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use illustrations and images to provide structure and relieve eye strain; they should never distract from the content itself, but rather be a part of the content (even if they are decorative, they can still carry some implicit messaging, e.g. depicting the potential target audience\u2019s daily life).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proper use of whitespace is also important: it is needed to help the user focus on a particular part of content, just like coders need line breaks and indents to find the necessary place in the code. However, too much whitespace means awkward scrolling for the user.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent color schemes \u2013 colors that stand out too much can distract and annoy the user. Facebook made their \u201cnew message\u201d icon red on purpose, because they wanted to make the user annoyed enough to click it, make it go away, and thus engage with the platform more. However, Facebook is a unique case, and most websites lose when trying to play this game.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Logic of user actions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve already mentioned how important it is to let the user perform their intended action as fast as possible. The trick here is that human actions are very often connected into chains. We don\u2019t just search information about a specific product; there\u2019s likely an intent to purchase it. We don\u2019t just take a placement test on an eLearning course; we\u2019re likely to want to start the course afterwards, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-designed website (or platform) allows the user to go from one action to its logical follow-up seamlessly, without searching where they can do that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, some websites rich in content have an equivalent of the \u201cMy cart\u201d functionality \u2013 \u201cWatch later\u201d or similar features. This makes finding the needed content easier, and ideally allows you to structure your experience with the website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When the website has contacts that are meant to be used frequently, the correct placement is important, too. While the footer typically has the general or PR phone numbers or emails, there may be other contacts, like customer support, that need to be accessible without leaving specific pages. For mobile devices, they also need to be clickable to allow users to engage directly without leaving the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For some types of content, a sharing functionality is recommended, so that the user doesn\u2019t need to leave the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In websites that advertise or sell products, a good example of proper action design is being able to revert to the right position in the product choice section after you\u2019ve looked up a particular item: a feature borrowed from eCommerce platforms.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/09\/image2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/09\/image2.png&#038;#8221<\/a>; alt=&#8221;customer centric website&#8221; title_text=&#8221;image2&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s been several years since everyone started talking about personalization on websites: using cookies or other information to provide relevant content to each user, sometimes even restructuring the page layout to match their interests. We could have just said that personalization matters, but in reality, even this needs to be balanced with the UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With good personalization tactics, the website still stays consistent and <\/span><a href=\"https:\/\/weblium.com\/blog\/12-best-practices-for-website-navigation\/\"><span style=\"font-weight: 400;\">easy to navigate<\/span><\/a><span style=\"font-weight: 400;\">, so that the user can always choose if they want the \u201cdefault\u201d experience. An example would be an eLearning website that can offer content based on what the learner needs to recap \u2013 but still allows to check the overall order of lessons at any moment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><span style=\"font-weight: 400;\">Wrapping up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today\u2019s websites are rarely self-contained; they often serve as an entrance to a multichannel digital experience. Those websites are attractive whose creators recognize this role and make it easier for the user to benefit from them. In essence, the main guideline is to balance aesthetics with convenience and observe the right UX principles based on realistic user stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what Lionwood has observed multiple times; since the team is mainly involved in projects that transcend the traditional definition of website, when actually design them and always keep in mind how similar they have become to full-fledged digital platforms. <\/span><a href=\"https:\/\/lionwood.software\/domains\/\"><span style=\"font-weight: 400;\">The experience<\/span><\/a><span style=\"font-weight: 400;\"> with EdTech, logistics, eCommerce, and healthcare industries has shown this general trend is now valid everywhere you go \u2013 and that\u2019s great: the world\u2019s websites are becoming more meaningful and useful than ever before.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though it may seem that after several decades of&#8230;<\/p>\n","protected":false},"author":20,"featured_media":23265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75,122],"tags":[],"class_list":["post-23256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","category-web-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes Websites Attractive To The Users - Weblium Blog<\/title>\n<meta name=\"description\" content=\"In today&#039;s digital world, websites are attractive because of their intuitive design and usability. Learn more about what makes websites attractive to users in our article!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/what-makes-websites-attractive-to-the-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes Websites Attractive To The Users - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s digital world, websites are attractive because of their intuitive design and usability. 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