{"id":4919,"date":"2021-12-02T15:07:35","date_gmt":"2021-12-02T13:07:35","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=4919"},"modified":"2026-03-06T16:42:13","modified_gmt":"2026-03-06T14:42:13","slug":"3-unexpected-trust-factors-website","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/3-unexpected-trust-factors-website\/","title":{"rendered":"3 Unexpected Trust Factors for Your Website"},"content":{"rendered":"<p>Why is everyone talking about trust factors today? Well, before interacting with your business, your visitors are likely to consider dozens of reviews, check payment options and refund policies, compare your offers with alternatives, and so on. In case there\u2019s anything odd-looking, they\u2019ll simply bounce to your competitor. So how to make them stay on your website a little longer?<\/p>\n<p>Digital marketers have already outlined effective trust factors helping to strengthen website credibility and attract more visitors. These may include testimonials, awards, case studies, security seals, quality design, clear payment options, etc. However, since such trust factors are already used by most companies, you won\u2019t surprise anybody by listing them on your site.<\/p>\n<p>So let\u2019s take the road less traveled. <strong>Here are 3 unexpected ways of building trust online:<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edd0f1ee0c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edd0f1ee0c8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/3-unexpected-trust-factors-website\/#1_Show_how_you_use_your_product\" >1. Show how you use your product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/3-unexpected-trust-factors-website\/#2_Educate_your_visitors\" >2. Educate your visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/3-unexpected-trust-factors-website\/#3_Use_negative_reviews_to_your_good\" >3. Use negative reviews to your good<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/3-unexpected-trust-factors-website\/#Summing_up\" >Summing up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Show_how_you_use_your_product\"><\/span>1. Show how you use your product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/06\/shutterstock_41554228_1.jpg\" alt=\"Trust factors - Show how you use your product\" \/><br \/>\nTestimonials and case studies have already proved their effectiveness, so it\u2019s no wonder that virtually every company uses them now. To be more original, try to move further and put yourself in a customer\u2019s shoes.<\/p>\n<p>To succeed in that, show how you use your product. Demonstrate how everything works, emphasize your own experience, and share it as is. Don\u2019t be afraid to disclose the flaws you\u2019ve come across. If you provide ways to overcome the existing problem, you\u2019ll definitely turn a disadvantage into an advantage. This will build trust with your visitors and might even become viral.<\/p>\n<p>The format is up to you. Consider blog publications, video reviews or hidden camera footage for greater effect. You may even transform the presentation into a series of product tests.<\/p>\n<blockquote><p><em>For instance, a CEO of the cab service that establishes a \u201ccrazy Friday\u201d when he anonymously tests the drivers. Or an office manager who monitors the effectiveness of healthy foods that her company sells by measuring her weight once a week.<\/em><\/p><\/blockquote>\n<p>So alongside your clients\u2019 reviews and testimonials, become a tester and reviewer of your own product. Such an extraordinary format will draw clients\u2019 attention and reinforce your online credibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Educate_your_visitors\"><\/span>2. Educate your visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/06\/shutterstock_572951941_1-1.jpg\" alt=\"Trust factors - Educate your visitors\" \/><br \/>\nHave you ever noticed how the most successful brands share their knowledge and expertise with visitors? Why would they do that?<\/p>\n<p>The golden rule is the more you give, the more you get. If you provide valuable information for free, you\u2019ll strengthen your opinion leadership, build your expert image, and make your visitors trust you more.<\/p>\n<p>One of the most effective formats is <strong>online and offline live events, such as webinars, seminars, and <a href=\"https:\/\/weblium.com\/conference-website-builder\">conferences<\/a>.<\/strong> They have a bunch of advantages:<\/p>\n<ol>\n<li>Your <strong><em>attendees consider you an expert<\/em><\/strong> and trust you more when it comes to your products or services. By providing high-quality content, you\u2019ll be able to serve your customers\u2019 real needs, which is a cornerstone of business in the age of <a href=\"https:\/\/weblium.com\/blog\/customer-success-center-of-income-source-of-costs\/\">customer success<\/a>.<\/li>\n<li>You can <strong><em>softly prompt your visitors to buy from you<\/em><\/strong> without being too persistent. Focusing on problem-solving, you can also explain how your products or services can help mitigate the existing issues.<\/li>\n<li>You <strong><em>engage your visitors<\/em><\/strong>. Organizing a one-time event, you can emphasize its exclusiveness, making visitors watch it from beginning to end. Moreover, you\u2019ll be able to get in touch with them directly on the subject of their interest.<\/li>\n<li>You can <strong><em>generate and qualify new leads with less effort<\/em><\/strong>. People will have to leave their personal data to register for the event, proving their willingness to communicate with you. Moreover, you show your real face and personalize customers\u2019 interaction with your brand.<\/li>\n<\/ol>\n<p>Obviously, preparation for such live events takes some time. If you feel that you don\u2019t have enough resources for the organization, consider providing ready-to-download <strong>long-reads or infographics.<\/strong> With an appropriate data submission form, you might as well generate a good deal of quality leads.<\/p>\n<p>The most sophisticated option is to establish an <strong>online academy<\/strong> with a range of courses and certification. However, this is only applicable to companies with the recognized brand image. Nobody will be interested in getting a certificate from a new-born startup. Check <a href=\"http:\/\/academy.unbounce.com\/\" rel=\"nofollow\">Unbounce Academy<\/a> and <a href=\"http:\/\/academy.hubspot.com\/\" rel=\"nofollow\">HubSpot Academy<\/a> to get a basic understanding of how it works. Such an institution can both build trust with your visitors and promote your products or services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_negative_reviews_to_your_good\"><\/span>3. Use negative reviews to your good<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/06\/shutterstock_167570396_1.jpg\" alt=\"Trust factors - Use negative reviews to your good\" \/><br \/>\nWhen it comes to reviews, the first idea that springs to mind are to have as many 5-star reviews as possible. WRONG!<\/p>\n<p>The study by Unbounce proves that it is not a product rating that lifts conversion but the actual content of a review. People prefer to assess the product themselves. That\u2019s why the same user experience may result in different ratings.<\/p>\n<p>Moreover, if you have positive reviews only, your visitors may question their authenticity. According to Vendasta, 95% of visitors suspect censorship or faked reviews if they don\u2019t see bad ratings, whereas a full 68% of them will trust reviews more if they see both positive and negative ones. Thus, try to find a happy medium.<\/p>\n<blockquote><p><strong><em>What\u2019s the perfect product rating?<\/em><\/strong><em> A recent <\/em><em>study<\/em><em> suggests that consumers will trust a company more if its average rating is between 4.2 and 4.5.<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.gsb.stanford.edu\/insights\/positive-effect-negative-information\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Stanford Business<\/a> proves that customers have a more positive opinion of a brand if they see a small portion of negative information regarding it. However, to achieve the desired effect, such information should come only after a positive one whilst being only mildly negative.<\/p>\n<p>Another significant aspect is <strong>your<\/strong> <strong>response to negative reviews<\/strong>. Ordinary visitors looking through the comments usually pay more attention to bad reviews. So it\u2019s important to show that clients\u2019 issues don\u2019t get unnoticed. <a href=\"https:\/\/www.vendasta.com\/blog\/50-stats-you-need-to-know-about-online-reviews\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Statistics<\/a> prove that if a business resolves an issue quickly and efficiently, 95% of unhappy customers return back.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_up\"><\/span>Summing up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although there\u2019s a bunch of effective trust factors that are a real MUST for any business with online activities, they\u2019re sometimes not enough to stand out in the competition. So try to be creative and Internet users will definitely notice that.<\/p>\n<p>Do you use any uncommon trust factors? Tell us in the comments below. We&#8217;d love to know more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is everyone talking about trust factors today? Well, before interacting with your business, your visitors are likely to consider dozens of reviews, check payment options and refund policies, compare your offers with alternatives, and so on. In case there\u2019s anything odd-looking, they\u2019ll simply bounce to your competitor. So how to make them stay on &hellip;<\/p>\n","protected":false},"author":35,"featured_media":6088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-4919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Unexpected Trust Factors for Your Website - Weblium Blog<\/title>\n<meta name=\"description\" content=\"The article describes 3 creative ideas of how to build trust with your website visitors. The mentioned trust factors will make a website truly stand out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/3-unexpected-trust-factors-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Unexpected Trust Factors for Your Website - Weblium Blog\" \/>\n<meta property=\"og:description\" content=\"The article describes 3 creative ideas of how to build trust with your website visitors. 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