{"id":5266,"date":"2021-09-30T11:00:36","date_gmt":"2021-09-30T08:00:36","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=5266"},"modified":"2025-04-30T15:49:08","modified_gmt":"2025-04-30T12:49:08","slug":"how-promote-your-photography-business-instagram","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/how-promote-your-photography-business-instagram\/","title":{"rendered":"How to Promote Your Photography Business on Instagram"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-35px|auto||auto|false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||5px|||&#8221; custom_padding=&#8221;||38px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A network with photography at its core, Instagram is an absolute must-have for any aspiring photographer. If you\u2019ve ever thought of promoting your photography business, Instagram should be the first step on your to-do list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to learn how to promote your photography business on Instagram, find followers, and get more orders for your photo sessions eventually.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eaa662da653\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eaa662da653\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/how-promote-your-photography-business-instagram\/#What_makes_Instagram_marketing_for_photographers_so_effective\" >What makes Instagram marketing for photographers so effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/how-promote-your-photography-business-instagram\/#Get_the_most_of_promoting_your_photography_business_on_Instagram\" >Get the most of promoting your photography business on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/how-promote-your-photography-business-instagram\/#How_to_find_followers_on_Instagram_for_free\" >How to find followers on Instagram for free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/how-promote-your-photography-business-instagram\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_Instagram_marketing_for_photographers_so_effective\"><\/span>What makes Instagram marketing for photographers so effective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram for photographers is one of the best additions to the\u00a0<a href=\"https:\/\/weblium.com\/make-a-photography-website\">portfolio website<\/a>, helping you to\u00a0find followers and increase your brand awareness.<\/span><\/p>\n<blockquote>\n<p><em>The key to success lies in the notion: \u201cThe more you post, the more you get.\u201d<\/em><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Try to develop a habit of posting all your best new photos on Instagram to meet your subscribers\u2019 demand for visual aesthetics. Besides, it will give an additional boost to your content, and more people are going to see your posts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_the_most_of_promoting_your_photography_business_on_Instagram\"><\/span>Get the most of promoting your photography business on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The competition on Instagram is so fierce that your photos might be lost among others with no chance of getting likes or shares. To a large extent, your success depends on whether you promote your Instagram account effectively. Here are the most important steps you should follow:<\/span><\/p>\n<h3>1. Create a business\u00a0Instagram account<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6-800x413.png\" alt=\"Create a business Instagram account for photographer\" width=\"800\" height=\"413\" class=\"alignnone size-medium wp-image-15191\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6-800x413.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6-320x165.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6-768x396.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6-418x216.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you already have a personal account, there is no need to create a new\u00a0one for business. Just convert it into a business Instagram account. This is free but essential as you\u2019ll get extra options for promoting your photography business. The best thing is that it gives you access to Insights &#8211; post analytics with various statistics to measure how successful your posts are. For instance, you\u2019ll see:<\/span><\/p>\n<ol>\n<li>The number of times your\u00a0photo has been saved &#8211; <b>Saved<\/b><\/li>\n<li>The total number of times your photo has been seen &#8211; <b>Impressions<\/b><\/li>\n<li>The number of unique people that have viewed your\u00a0photo &#8211; <b>Reach<\/b><\/li>\n<li>The number of unique people that have interacted with your\u00a0photo (commented, shared or liked) &#8211; <b>Engagement<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">But that\u2019s not all. A business Instagram account allows you to state the type of your business below your photo. You can also add a Contact button for your visitors to get in touch with you via email, phone or using directions on the map.<\/span><\/p>\n<blockquote>\n<p><i>TIP: Having a b<\/i><i>usiness account allows running promo campaigns &#8211; a good option to\u00a0find followers on Instagram at the beginning. A promoted post will appear in newsfeeds of your target audience.<\/i><\/p>\n<\/blockquote>\n<h3>2. Choose the subject of your photos<\/h3>\n<p><span style=\"font-weight: 400;\">Most successful photographers keep their Instagram accounts thematically consistent. This approach has several benefits:<\/span><\/p>\n<ul>\n<li>You specialize in one or several related subjects<\/li>\n<li>Your photos always look great together<\/li>\n<li>You can find your target audience easily<\/li>\n<li>You will get more followers as people love topic-oriented profiles<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you cover completely unrelated subjects, your\u00a0Instagram account will be a hodgepodge of incompatible photos that will put its aesthetics at risk. Even your professionalism won\u2019t save the day.<\/span><\/p>\n<p>Here are 3 successful Instagramers focusing on a specific topic:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5-800x395.png\" alt=\" instagram_photographers\" width=\"800\" height=\"395\" class=\"alignnone size-medium wp-image-15192\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5-800x395.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5-320x158.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5-768x379.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5-418x206.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">See? Their photos perfectly complement each other, following a common idea.<\/span><\/p>\n<h3>3. Develop an Instagram content plan<\/h3>\n<p><span style=\"font-weight: 400;\">Like any other digital promotion, Instagram marketing for photographers should be data-driven. You have to set a goal of how much traffic you\u2019d like to get from Instagram in, say, 90 days. Then, think of metrics that can be applied to track your progress towards the goal. Track your followers, growth rate, and best-performing\u00a0photos weekly to see how effective your efforts are and make adjustments to your Instagram content plan accordingly.<\/span><\/p>\n<blockquote>\n<p><i>NOTE: <\/i><i>Growth on Instagram is exponential, meaning that the hardest thing is to get your first followers. The more followers you have, the easier it will be to acquire new ones.<\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">In your plan, consider raw figures, assumptions and goals by the end of the period, hashtags you use, and their effectiveness. This will help you to better promote your photography business on Instagram with time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We understand that figures and spreadsheets can bore you to death. That\u2019s why we prepared a customizable <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1cxk8ZCE59n3DZmduw_xaWybXFWgCKHl16ER85-MRr8I\/edit?usp=sharing\">Instagram content plan<\/a> for you. Just fill it with your activities and keep track of your Instagram performance.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3-800x326.png\" alt=\" Instagram content plan example\" width=\"800\" height=\"326\" class=\"alignnone size-medium wp-image-15193\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3-800x326.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3-320x130.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3-768x313.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3-418x170.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><b>4. Choose an\u00a0Instagram name that will speak for itself<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1-800x274.png\" alt=\" Instagram name that will speak for itself\" width=\"800\" height=\"274\" class=\"alignnone size-medium wp-image-15195\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1-800x274.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1-320x109.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1-768x263.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1-418x143.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your Instagram name is the first thing people will notice in search before even looking at your photos. So make sure it gives people and idea on who you are and what you do. How to find the right Instagram username in this case?<\/span><\/p>\n<ul>\n<li><b>Go for your business<\/b><b>\/brand<\/b><b> name<\/b> if your business has more than one photographer and if you have already established some brand awareness.<\/li>\n<li><b>Choose your own name\/<\/b><b>nickname<\/b> if you want to develop your personal brand or if you\u2019re a sole representative of your business.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have a business Instagram account, there\u2019s no need to indicate your profession right in the name. You\u2019ll have an extra line to describe your business.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png&#038;#8221\">https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png&#038;#8221<\/a>; url=&#8221;<a href=\"https:\/\/app.weblium.com\/signup?utm_source=en_blog&#038;utm_medium=article&#038;utm_campaign=banner_article&#038;#8221\" rel=\"nofollow\">https:\/\/app.weblium.com\/signup?utm_source=en_blog&#038;utm_medium=article&#038;utm_campaign=banner_article&#038;#8221<\/a>; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>5. Create the best Instagram bio for photographers<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15194\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2-800x274.png\" alt=\"Instagram bio that will speak for itself\" width=\"800\" height=\"274\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2-800x274.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2-320x109.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2-768x263.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2-418x143.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2.png 1213w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Successful Instagram marketing for photographers is based on things that\u00a0distinguish you from the competitors. Your Instagram bio is one of those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, try not to overuse the possibilities of this section because a bio filled with hashtags will not help you to promote your photography business. Instead, it will only distract from\u00a0the most significant information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use\u00a0the bio section to provide the <strong>information your visitors will need when searching for a photographer.<\/strong> For instance, include the geography of your work, equipment you use and genres of photography that you specialize in. Keep the information under 150 characters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <strong>emojis<\/strong> to make your bio more engaging and less official.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Don\u2019t forget about a link to <a href=\"https:\/\/weblium.com\/make-a-photography-website\">your website<\/a><\/strong>! Use it to lead your visitors to the most important webpage. It can change with time so remember to update the link regularly. If it seems too long, use a URL shortener so that it doesn\u2019t take up most of the available characters.<\/span><\/p>\n<p>The most popular URL shorteners are:<\/p>\n<ul>\n<li><a href=\"https:\/\/bitly.com\/\">bit.ly<\/a><\/li>\n<li><a href=\"https:\/\/goo.gl\/\">Google URL Shortener<\/a><\/li>\n<\/ul>\n<h3><strong>6.\u00a0Find followers on Instagram<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15197\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/animator11.gif\" alt=\"love all followers\" width=\"800\" height=\"428\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instagram marketing for photographers is all about followers. Unless promoted, your posts will appear solely in your followers\u2019 feeds. Thus, the more followers you have, the greater reach you get. Which, in turn, leads more prospects into your waiting arms.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_find_followers_on_Instagram_for_free\"><\/span>How to find followers on Instagram for free<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4>Share for share (S4S)<\/h4>\n<p><span style=\"font-weight: 400;\">The best way to\u00a0get followers on Instagram\u00a0is to\u00a0follow the accounts with a similar target audience and cross-promote your photos. All you need to do is ask the other user if they want to run a cross-promo. If they are OK with that, you repost each other\u2019s photos, mentioning the other profile and inviting people to follow them. Hence, a win-win situation and you both increase the exposure.<\/span><\/p>\n<h4>Follow and unfollow<\/h4>\n<p><span style=\"font-weight: 400;\">Though not always effective, this method works well with profiles with fewer followers. If you\u2019re not used to getting hundreds of new subscribers every day, you\u2019ll probably notice a new follower and follow them back as a thank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the most of this tactic, find a successful profile with lots of followers that match your target audience and follow them. Stats prove that about 30% of them will follow you back.<\/span><\/p>\n<blockquote>\n<p><i>NOTE: <\/i><i>There\u2019s a limit of 7500 accounts that you can follow at a time. But don\u2019t go MAD <strong>&#8211;<\/strong> <strong>its better not to follow <\/strong>more than 60 accounts in an hour. Otherwise, Instagram will flag you as a spammer and may even disable your account. <\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">So as not to seem like spam, engage with accounts that you follow &#8211; like and comment on their posts, or write something pleasant in direct messages. If they don\u2019t follow you back in a couple of days, don\u2019t hesitate to unfollow them &#8211; you need to clean up the room for more followers (7500 max, once again).<\/span><\/p>\n<h4>Use hashtags<\/h4>\n<p><span style=\"font-weight: 400;\">The best way to promote your pictures on Instagram and attract a larger audience is to use relevant hashtags (#) below them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why is it effective?<\/strong> Using hashtags is the only way for your photos to be found in the Instagram search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People who don\u2019t know you personally won\u2019t land on your\u00a0Instagram account by accident. They\u2019re more likely to come across it while searching for something. And that\u2019s where a hashtag works best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as a label that says that your photo depicts a certain thing. People trying to find that thing on Instagram will see your photo in search results.<\/span><\/p>\n<blockquote>\n<p><i>For example, someone looking for a wedding photographer will most likely search for #weddingphotography, #weddingceremony, #weddingday and so on. Use these hashtags to attract your target audience. <\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">You can use <strong>up to 30 hashtags under one post<\/strong>. And you\u2019d better use all of them, as a recent study by Buffer proves that the more hashtags on Instagram you use, the more output you\u2019ll get. In order not to ruin the impression from your photos, hide your hashtags either in the comments section or by adding 5 lines of \u2018one dot &#8211; one break\u2019 before them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>How to find relevant hashtags? <\/b>Look through similar profiles to see what hashtags they use and copy them. Be selective. Don\u2019t go for over-popular ones: chances are your posts will be buried under lots of more successful posts. Use the ones with less fierce competition that will give you a chance to stand out or even appear in the top.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15200\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-553x600.png\" alt=\"use hashtags\" width=\"553\" height=\"600\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-553x600.png 553w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-1106x1200.png 1106w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-221x240.png 221w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-768x833.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-418x453.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2.png 1213w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To simplify hashtag-selection a little, try to accumulate a base of around 50 relevant hashtags that you can use under most of your photos. Change a couple of them for every particular picture to increase relevance but use more general ones under most of your photos.<\/span><\/p>\n<h4>Use geotags<\/h4>\n<p><span style=\"font-weight: 400;\">Instagram allows pinning a photo to the location where it was taken using a geotag. Users planning to visit a certain place may look through the pictures taken there to see what they can expect. This is your chance to stand out. If your photo has enough likes, it may appear among the top posts above other photos.<\/span><\/p>\n<blockquote>\n<p><b><i>TIP: <\/i><\/b><i>Sometimes it\u2019s difficult to pin a certain location to the photo if you post it after you\u2019ve left the place. To mitigate the issue, turn on location services for photos on your phone. GPS will automatically determine where the photo was taken. So, when you upload a photo to Instagram, the system will prompt a possible location.<\/i><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Wrap Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s undeniable that Instagram is one of the best channels to promote your photography business. The opportunities are huge and you just have to use them correctly. By following the above-mentioned tips, you\u2019ll be able to find and increase your target audience, find more prospects, and enhance your brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, don\u2019t count solely on Instagram marketing as there are a bunch of other less apparent (yet effective) ways to get visible online. <a href=\"https:\/\/weblium.com\/make-a-photography-website\">Creating a website<\/a>, for instance, will help you build more trust with your online visitors.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A network with photography at its core, Instagram is&#8230;<\/p>\n","protected":false},"author":35,"featured_media":15190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<span style=\"font-weight: 400;\">A network with photography at its core, Instagram is an absolute must-have for any aspiring photographer. If you\u2019ve ever thought of promoting your photography business, Instagram should be the first step on your to-do list.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Read on to learn how to promote your photography business on Instagram, find followers, and get more orders for your photo sessions eventually.<\/span>\r\n<h2><b>What makes Instagram marketing for photographers so effective?<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Instagram for photographers is one of the best additions to the\u00a0<a href=\"https:\/\/weblium.com\/make-a-photography-website\">portfolio website<\/a>, helping you to\u00a0find followers and increase your brand awareness.<\/span>\r\n<blockquote><em>The key to success lies in the notion: \u201cThe more you post, the more you get.\u201d<\/em><\/blockquote>\r\n<span style=\"font-weight: 400;\">Try to develop a habit of posting\u00a0all your\u00a0best new photos on Instagram to meet your subscribers\u2019 demand for visual aesthetics. Besides, it will get an additional boost for your photography on Instagram.<\/span>\r\n<h2><b>Get the most of promoting your photography business on Instagram<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">The competition on Instagram is so fierce that your photos might be lost with no chance of getting likes or shares. To a large extent, your success depends on whether you promote Instagram\u00a0account effectively. Here are the most important steps you should follow:<\/span>\r\n<h3><b>1. Create a business\u00a0Instagram account<\/b><\/h3>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/6-800x413.png\" alt=\"Create a business Instagram account for photographer\" width=\"800\" height=\"413\" class=\"alignnone size-medium wp-image-15191\" \/>\r\n\r\n<span style=\"font-weight: 400;\">If you already have a personal account, there is no need to create a new\u00a0one for business. Just convert it into a business Instagram account. This is free but essential as you\u2019ll get extra options for promoting your photography business. The best thing is that it gives you access to Insights - post analytics with various statistics to measure how successful your posts are. For instance, you\u2019ll see:<\/span>\r\n<ol>\r\n \t<li>The number of times your\u00a0photo has been saved - <b>Saved<\/b><\/li>\r\n \t<li>The total number of times your photo has been seen - <b>Impressions<\/b><\/li>\r\n \t<li>The number of unique people that have viewed your\u00a0photo - <b>Reach<\/b><\/li>\r\n \t<li>The number of unique people that have interacted with your\u00a0photo (commented, shared or liked) - <b>Engagement<\/b><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">But that\u2019s not all. A business\u00a0Instagram account allows you to state the type of your business below your photo. Besides, you can add a Contact button for your visitors to get in touch with you via email, phone or using directions on the map.<\/span>\r\n<blockquote><b><i>TIP: <\/i><\/b><i>Business account allows running promo campaigns - a good option to\u00a0find followers on Instagram at the beginning. A promoted post will appear in newsfeeds of your target audience.<\/i><\/blockquote>\r\n<h3><b>2. Choose the subject of your photos<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Most successful photographers keep their Instagram accounts consistent. This approach has several benefits:<\/span>\r\n<ul>\r\n \t<li>You specialize in one or several related subjects<\/li>\r\n \t<li>Your photos always look great together<\/li>\r\n \t<li>You can find your target audience easily<\/li>\r\n \t<li>You will get more followers as people love topic-oriented profiles<\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">If you cover completely unrelated subjects, your\u00a0Instagram account will be a hodgepodge of incompatible photos that will put its aesthetics at risk. Even your professionalism won\u2019t save the day.<\/span>\r\n\r\n<b>Here are 3 successful Instagramers focusing on a specific topic:<\/b>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/5-800x395.png\" alt=\" instagram_photographers\" width=\"800\" height=\"395\" class=\"alignnone size-medium wp-image-15192\" \/>\r\n<span style=\"font-weight: 400;\">See? Their photos perfectly complement each other, following a common idea.<\/span>\r\n<h3><b>3. Develop an Instagram content plan<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Like any other digital promotion, Instagram marketing for photographers should be data-driven. You have to set a goal of how much traffic you\u2019d like to get from Instagram in, say, 90 days. Then, think of metrics that can be applied to track your progress towards the goal. Track your followers, growth rate, and best-performing\u00a0photos weekly to see how effective your efforts are and make adjustments to your Instagram content plan accordingly.<\/span>\r\n<blockquote><b><i>NOTE: <\/i><\/b><i>Growth on Instagram is exponential, meaning that the hardest thing is to get your first followers. The more followers you have, the easier it will be to acquire new ones.<\/i><\/blockquote>\r\n<span style=\"font-weight: 400;\">In your plan, consider raw figures, assumptions and goals by the end of the period, hashtags you use, and their effectiveness. This will help you to better promote your photography business on Instagram with the time.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We understand that figures and spreadsheets can bore you to death. That\u2019s why we prepared a customizable <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1cxk8ZCE59n3DZmduw_xaWybXFWgCKHl16ER85-MRr8I\/edit?usp=sharing\">Instagram content plan<\/a> for you. Just fill it with your activities and keep track of your Instagram performance.<\/span>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/3-800x326.png\" alt=\" Instagram content plan example\" width=\"800\" height=\"326\" class=\"alignnone size-medium wp-image-15193\" \/>\r\n<h3><b>4. Choose an\u00a0Instagram name that will speak for itself<\/b><\/h3>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/1-800x274.png\" alt=\" Instagram name that will speak for itself\" width=\"800\" height=\"274\" class=\"alignnone size-medium wp-image-15195\" \/>\r\n<span style=\"font-weight: 400;\">Your Instagram name is the first thing people will notice in search before even looking at your photos. So make sure it implies who you are and what you do. How to\u00a0find the right Instagram username in this case?<\/span>\r\n<ul>\r\n \t<li><b>Go for your business<\/b><b>\/brand<\/b><b> name<\/b> if your business has more than one photographer and if you have already established some brand awareness.<\/li>\r\n \t<li><b>Choose your own name\/<\/b><b>nickname<\/b> if you want to develop your personal brand or if you\u2019re a sole representative of your business.<\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">If you have a business Instagram account, there\u2019s no need to indicate your profession right in the name. You\u2019ll have an extra line to describe your business.<\/span>\r\n<h3><b>5. Create the best Instagram bio for photographers<\/b><\/h3>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/2-800x274.png\" alt=\"Instagram bio that will speak for itself\" width=\"800\" height=\"274\" class=\"alignnone size-medium wp-image-15194\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Successful Instagram marketing for photographers is based on things that\u00a0distinguish you from the competitors. Your Instagram bio is one of those.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Nevertheless, try not to overuse the possibilities of this section because a bio filled with hashtags will not help you to promote your photography business. Instead, it will only distract from\u00a0the most significant information.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Use\u00a0the bio section to provide the <strong>information your visitors will need when searching for a photographer.<\/strong> For instance,\u00a0include the areas you serve, equipment you use and genres of photography that you specialize in. Keep the information under 150 characters.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Use <strong>emojis<\/strong> to make\u00a0your bio more engaging and less official - you are not a lawyer after all.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"><strong>Don\u2019t forget about a link to <a href=\"https:\/\/weblium.com\/make-a-photography-website\">your website<\/a><\/strong>! Use it to lead your visitors to the most important webpage. It can change with the time so remember to update the link regularly. \u00a0If it seems too long, use a URL shortener so that it doesn\u2019t take up most of the available characters.<\/span>\r\n\r\n<strong>The most popular\u00a0URL shorteners are:<\/strong>\r\n<ul>\r\n \t<li><a href=\"https:\/\/bitly.com\/\">bit.ly<\/a><\/li>\r\n \t<li><strong><a href=\"https:\/\/goo.gl\/\">Google URL Shortener<\/a><\/li>\r\n<\/ul>\r\n<blockquote><b><i>NOTE: \u00a0<\/i><\/b><i>Use shorteners only in extreme cases, since a shortened link doesn\u2019t imply where it leads, which makes it less attractive for visitors.<\/i><\/blockquote>\r\n<h3><b>6.\u00a0Find followers on Instagram<\/b><\/h3>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/animator11.gif\" alt=\"love all followers\" width=\"800\" height=\"428\" class=\"alignnone size-full wp-image-15197\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Instagram marketing for photographers is all about followers. Unless promoted, your posts will appear solely in your followers\u2019 feeds. Thus, the more followers you have, the greater reach you get. And this, in turn, leads more prospects into your waiting arms.<\/span>\r\n<h2><b>How to find followers on Instagram for free<\/b><\/h2>\r\n<h4><b>Share for share (S4S)<\/b><\/h4>\r\n<span style=\"font-weight: 400;\">The best way to\u00a0get followers on Instagram\u00a0is to\u00a0follow the accounts with a similar target audience and cross-promote your photos. All you need to do is ask the other user if they want to run a cross-promo. If they are OK with that, you repost each other\u2019s photos, mentioning the other profile and inviting people to follow them. Hence, a win-win situation and you both increase the exposure.<\/span>\r\n<h4><b>Follow and unfollow<\/b><\/h4>\r\n<span style=\"font-weight: 400;\">Though not always effective, this method works well with profiles with fewer followers. If you\u2019re not used to getting hundreds of new subscribers every day, you\u2019ll probably notice a new follower and follow them back as a thank you.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">To get the most of this tactic, find a successful profile with lots of followers that match your target audience and follow them. Stats prove that about 30% of them will follow you back.<\/span>\r\n<blockquote><b><i>NOTE: <\/i><\/b><i>\u00a0There\u2019s a limit of 7500 accounts that you can follow at a time. But don\u2019t go MAD - follow not more than 60 accounts in an hour. Otherwise, Instagram will flag you as a spammer and may even disable your account. <\/i><\/blockquote>\r\n<span style=\"font-weight: 400;\">So as not to seem like spam, engage with accounts that you follow - like and comment their posts, or write something pleasant in direct messages. If they don\u2019t follow you back in a couple of days, don\u2019t hesitate to unfollow them - you need to clean up the room for more followers (7500 max, once again).<\/span>\r\n<h4><b>Use hashtags<\/b><\/h4>\r\n<span style=\"font-weight: 400;\">The best way to\u00a0promote your\u00a0photographs on Instagram and show it to a larger audience is to use relevant hashtags (#) below them.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"><strong>Why is it effective?<\/strong> Using hashtags is the only way for your photos to be found in the Instagram search.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">People who don\u2019t know you personally won\u2019t land on your\u00a0Instagram account by accident. They\u2019re more likely to come across it while searching for something. And that\u2019s where a hashtag works best.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Think of it as a label that says that your photo depicts a certain thing. People trying to find that thing on Instagram will see your photo in search results.<\/span>\r\n<blockquote><i>For example, someone looking for a wedding photographer will most likely search for #weddingphotography, #weddingceremony, #weddingday and so on. Use these hashtags to attract your target audience. <\/i><\/blockquote>\r\n<span style=\"font-weight: 400;\">You can use <strong>up to 30 hashtags under one post<\/strong>. And you\u2019d better use all of them as a recent study\u00a0by Buffer proves that the more hashtags on Instagram you use, the more output you\u2019ll get. So as not to spoil the impression from your photos, hide your hashtags either in the comments section or by adding 5 lines of \u2018one dot - one break\u2019 before them.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"><b>How to find relevant hashtags? <\/b>Look through similar profiles to see what hashtags they use and copy them. Be selective. Don\u2019t go for over-popular ones: chances are your posts will be buried under lots of more successful posts. Use the ones with less fierce competition that will give you a chance to stand out or even appear in the top.<\/span>\r\n<img src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/4-2-553x600.png\" alt=\"use hashtags\" width=\"553\" height=\"600\" class=\"alignnone size-medium wp-image-15200\" \/>\r\n\r\n<span style=\"font-weight: 400;\">To simplify hashtag-selection a little, try to accumulate a base of around 50 relevant hashtags that you can use under most of your photos. Change a couple of them to increase relevance but use more general ones under most of your photos.<\/span>\r\n<h4><b>Use geotags<\/b><\/h4>\r\n<span style=\"font-weight: 400;\">Instagram allows pinning a photo to the location where it was taken using a geotag. Users planning to visit a certain place may look through the pictures taken there to see what they can expect. This is your chance to stand out. If your photo has enough likes, it may appear among the top posts above other photos.<\/span>\r\n<blockquote><b><i>TIP: \u00a0<\/i><\/b><i>Sometimes it\u2019s difficult to pin a certain location to the photo if you post it after you\u2019ve left the place. To mitigate the issue, turn on location services for photos on your phone. GPS will automatically determine where the photo was taken. So, when you upload a photo to Instagram, the system will prompt a possible location.<\/i><\/blockquote>\r\n<h2><b>Wrap Up<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">It\u2019s undeniable that Instagram is one of the best channels to promote your photography business. The opportunities are huge and you just have to use them correctly. By following the above-mentioned tips, you\u2019ll be able to find and increase your target audience, find more prospects, and enhance your brand awareness.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Nevertheless, don\u2019t count solely on Instagram marketing as there are a bunch of other less apparent (yet effective) ways to get visible online. <a href=\"https:\/\/weblium.com\/make-a-photography-website\">Creating a website<\/a>, for instance, will help you build more trust with your online visitors.<\/span>\r\n<center><a class=\"button\" href=\"https:\/\/app.weblium.com\/login?lang=en\">Get a website for free!<\/a><\/center><center><\/center>\r\n<p style=\"text-align: left;\"><\/p>","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,43],"tags":[],"class_list":["post-5266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niche-expertise","category-promotion","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Photography Business on Instagram - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Let this post be your guide in Instagram promotion. 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