{"id":5462,"date":"2021-09-26T18:45:08","date_gmt":"2021-09-26T15:45:08","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=5462"},"modified":"2025-04-30T15:49:08","modified_gmt":"2025-04-30T12:49:08","slug":"linkedin-for-photographers-guide-successful-promotion","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/","title":{"rendered":"LinkedIn for Photographers. The Guide to Successful Promotion"},"content":{"rendered":"<p>LinkedIn is often underestimated by photographers trying to promote their services. However, the platform focused on professional networking is a perfect spot for photographers willing to work in a corporate segment.<\/p>\n<p>Since every company needs professional visuals on their website, your services will be in demand.<\/p>\n<blockquote><p><b><i>NOTE:<\/i><\/b><i>\u00a0If you specialize in other genres of photography (e.g. family or event photography), LinkedIn isn\u2019t the best place for promotion. It will be very difficult to find the right target audience there. Go for Instagram, Facebook, or Pinterest instead.<\/i><\/p><\/blockquote>\n<p>Yet, quality promotion always takes a bit of effort, meaning a strong LinkedIn profile in the first place. Read on to learn what it takes to become a professional LinkedIn photographer and get the most of the network.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea80c27dbb6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea80c27dbb6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#1_Set_up_your_profile\" >1. Set up your profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#2_Upload_a_quality_LinkedIn_profile_pic\" >2. Upload a quality LinkedIn profile pic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#3_Add_a_good_professional_headline\" >3. Add a good professional headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#4_Find_relevant_keywords\" >4. Find relevant keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#5_Complete_your_profile_summary\" >5. Complete your profile summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#6_Outline_your_professional_experience\" >6. Outline your professional experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#7_List_testimonials\" >7. List testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#8_Join_groups\" >8. Join groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#9_Make_people_notice_you\" >9. Make people notice you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/linkedin-for-photographers-guide-successful-promotion\/#Summing_Up\" >Summing Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Set_up_your_profile\"><\/span><b>1. Set up your profile <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing you have to do is sign up\u00a0to join LinkedIn and create your personal business profile. Then, move on to fill it with content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Upload_a_quality_LinkedIn_profile_pic\"><\/span><b>2. Upload a quality LinkedIn profile pic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"LinkedIn for photographers. Upload a quality LinkedIn profile pic\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/obama-selfie.gif\" alt=\"LinkedIn for photographers. Upload a quality LinkedIn profile pic\" width=\"291\" height=\"231\" \/><\/p>\n<p>For a professional photographer, a profile image always makes the first impression. It shouldn\u2019t be too artsy while still showcasing your talent. The audience on LinkedIn consists of white-collars who sometimes take it too seriously. Make sure your photo balances creativity and reliability.<\/p>\n<p><strong>Here are a couple of tips for choosing a LinkedIn profile pic that will work best for you:<\/strong><\/p>\n<ul>\n<li>Use a photo taken at a studio with proper light and stuff.<\/li>\n<li>Make sure the pic resembles you. Keep it up-to-date and don\u2019t overuse retouching.<\/li>\n<li>Your face should take up about 60% of the photo.<\/li>\n<li>Smile and make eye contact.<\/li>\n<li>Dress like you usually do. Don\u2019t go too formal &#8211; smart casual will work just fine.<\/li>\n<li>Use head-to-shoulders or head-to-waist type of photo.<\/li>\n<li>Choose a plain background that won\u2019t grab too much attention.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Add_a_good_professional_headline\"><\/span><b>3. Add a good professional headline<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Located right below the photo, these 120 symbols will draw the most attention in search results since they are the first thing one will see. Most people use this field just to describe their current position. However, if you add a bit more information, you can make it more relevant to search queries. Think of something like \u201cCorporate and brand photographer,\u201d for instance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"LinkedIn for photographers. Choosing good professional headlines\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/effective-linkedin-headline.png\" alt=\"LinkedIn for photographers. Choosing good professional headlines\" width=\"978\" height=\"149\" \/><\/p>\n<blockquote><p><b><i>TIP: <\/i><\/b><i>Minimize the use of \u201ccatchy\u201d adjectives (e.g. professional, expert, or creative) and use verbs or nouns instead. People looking for a photographer will pay more attention to your shots and experience so any eloquence is unnecessary.<\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Find_relevant_keywords\"><\/span><b>4. Find relevant keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Start with keyword research in <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" rel=\"nofollow\">Google Keyword Planner<\/a>. Look for search queries people may use while seeking a photographer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"LinkedIn for photographers. Keyword planning\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/keyword-planning-for-photographers.png\" alt=\"LinkedIn for photographers. Keyword planning\" width=\"979\" height=\"504\" \/><\/p>\n<blockquote><p><em><strong>TIP:<\/strong> You can find some additional keywords by looking through job requirements in the organizations that interest you.<\/em><\/p><\/blockquote>\n<p>Add the keywords to your Summary and Experience profile sections as they will be scanned by the LinkedIn search engine. This way, recruiters looking for a professional photographer will more likely stumble upon your profile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Complete_your_profile_summary\"><\/span><b>5. Complete your profile summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A successful profile won\u2019t do without an effective summary section. Use your imagination to the fullest: add your best works, make an introductory video or include stats of your completed photo sessions. Adding media to support the text description is a great way to solidify your words.<\/p>\n<p>The text should be the very essence of what you do and why choose your services. So don\u2019t beat around the bush and get right to the subject matter as there are only 2000 characters available. Besides, only 220 of them are immediately shown on desktops and 90 &#8211; on mobile devices. Use the <a href=\"https:\/\/owl.english.purdue.edu\/owl\/resource\/735\/04\/\" rel=\"nofollow\">inverted pyramid<\/a> principle to fit the most important facts into these tight frames.<\/p>\n<p>The most important thing here is to use human language while remembering keywords (see point 7). Moreover, use links to your <a href=\"https:\/\/weblium.com\/make-a-photography-website\">photography website<\/a> or completed projects to let your prospects learn more about you.<\/p>\n<p style=\"text-align: center;\"><strong>Here\u2019s an example of the effective summary section:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"LinkedIn for photographers. Writing a profile summary\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/Effective-LinkedIn-summary-for-photographers.png\" alt=\"LinkedIn for photographers. Writing a profile summary\" width=\"978\" height=\"790\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Outline_your_professional_experience\"><\/span><b>6. Outline your professional experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Add the companies or studios you worked with and supplement this info with captivating photo results of your collaboration. Include the positions you took and link relevant photos.<\/p>\n<p>Don\u2019t forget to\u00a0mention your list of skills, be it Photoshop or portrait photography! So as to prove them, ask your connections to endorse them. You can also ask new connections to endorse your skills by doing the same for them, in return.<\/p>\n<p><a href=\"https:\/\/app.weblium.com\/signup?utm_source=en_blog&amp;utm_medium=article&amp;utm_campaign=banner_article\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20566\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2-800x178.png\" alt=\"\" width=\"800\" height=\"178\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2-800x178.png 800w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2-320x71.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2-768x171.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2-418x93.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2-1080x240.png 1080w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2024\/01\/2.2.png 1518w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_List_testimonials\"><\/span><b>7. List testimonials<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5468 size-full\" title=\"LinkedIn for photographers. Adding testimonials \" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/linkedin-testimonials.gif\" alt=\"LinkedIn for photographers. Adding testimonials \" width=\"200\" height=\"150\" \/><\/p>\n<p>Third-party reviews play a huge role in building trust in you as a professional photographer on LinkedIn. Just imagine that 88% of people admit trusting third-party online reviews as much as personal recommendations. Thus, don\u2019t be afraid to ask your clients, colleagues, or other connections to leave a review of your work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Join_groups\"><\/span><b>8. Join groups <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A professional photography community is a great way to expand your network with professionals doing similar things.<\/p>\n<p>There are various options for how you can contribute. Comment in discussions or create your own. Such activity will reinforce your expert image. Besides, The Undercover Recruiter proves that your LinkedIn account will be 5 times more likely to be viewed if you are an active member of professional photography groups.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Make_people_notice_you\"><\/span><b>9. Make people notice you<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"LinkedIn for photographers. Exposing your profile to a larger audience\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2017\/09\/increase-visibility-on-linkedin.gif\" alt=\"LinkedIn for photographers. Exposing your profile to a larger audience\" width=\"371\" height=\"209\" \/><\/p>\n<p>After you complete your profile you need to boost your visibility on LinkedIn. Apart from joining discussions, you can share updates directly from your profile. They will be seen by all your followers and expand your reach. Buffer suggests that you get used to publish at least 20 posts a month, as it will help you reach a full 60% of your audience and make you rank higher in search engine result pages.<\/p>\n<blockquote><p><b><i>TIP: <\/i><\/b><i>According to the\u00a0<\/i><i>research by LinkedIn Marketing Solutions<\/i><b><i>, <\/i><\/b><i>the best time to post on LinkedIn is either in the morning (7:30-8:30 a.m.), during lunchtime (12 p.m.), or in the evening (5-6 p.m.) between Tuesday and Thursday. However, sometimes 8 p.m. works better when you want to reach CxO decision-makers. Keep to this schedule to expose your updates to a larger audience.<\/i><\/p><\/blockquote>\n<p>Another option is to buy a premium subscription. It will give additional possibilities to get in touch with HR and marketing managers, as well as other decision makers, thereby getting more exposure in search. LinkedIn offers 4 premium subscription plans, depending on the goals you pursue. Choose Career plan if you are looking for job opportunities, or Business &#8211; if you want to promote your photography business.<\/p>\n<blockquote><p><b><i>HACK<\/i><\/b><i>: You can get a free 30-day trial of a premium account once you activate it. This period is enough to see whether premium features work well for you and attract new clients.<\/i><\/p><\/blockquote>\n<p>If you need clients here and now, try direct messages, it always works. But don\u2019t send SPAM! Always put VALUE first and make some attractive offers instead of just flogging your services.<\/p>\n<p>Besides, LinkedIn has a bunch of <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/how-to-advertise-on-linkedin\">advertising options<\/a>, allowing you to demonstrate your posts or photos to more viewers. Use them if you want to grow your audience in a limited time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><b>Summing Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn for photographers is still somehow considered terra-incognita. However, if you utilize it effectively, you&#8217;ll get a serious competitive advantage. How come? Well, the competition will be way lower than in Instagram or Pinterest, thus giving you a real chance to get noticed by corporate clients.<\/p>\n<p>However, it\u2019s not worth relying on social networks alone. Quality promotion requires an integrated approach, where a website is one of the cornerstones. Learn how to create<a href=\"https:\/\/weblium.com\/blog\/best-website-builder-for-photographers\/\"> your photography website<\/a> and take the best of both worlds.<\/p>\n<p>Besides, Weblium is currently running a campaign, offering to <a href=\"https:\/\/weblium.com\/photography-website-templates\">build your photography website for free.<\/a> How does it work? You provide us with some basic info about your business, and we do the rest.<\/p>\n<p><center><a class=\"button\" href=\"https:\/\/weblium.com\/\">Get a website for free<\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is often underestimated by photographers trying to promote their services. However, the platform focused on professional networking is a perfect spot for photographers willing to work in a corporate segment. Since every company needs professional visuals on their website, your services will be in demand. NOTE:\u00a0If you specialize in other genres of photography (e.g. &hellip;<\/p>\n","protected":false},"author":35,"featured_media":6090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,43],"tags":[],"class_list":["post-5462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niche-expertise","category-promotion","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn for Photographers. 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