{"id":5586,"date":"2017-12-01T18:30:32","date_gmt":"2017-12-01T16:30:32","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=5586"},"modified":"2025-04-30T15:49:27","modified_gmt":"2025-04-30T12:49:27","slug":"go-ask-customers-common-startup-problems-revealed-google-launchpad","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/go-ask-customers-common-startup-problems-revealed-google-launchpad\/","title":{"rendered":"Go Ask Your Customers or Common Startup Problems Revealed at Google Launchpad"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This week, Weblium got an honor to participate\u00a0in\u00a0<\/span><a href=\"https:\/\/developers.google.com\/programs\/launchpad\/\"><span style=\"font-weight: 400;\">Google Launchpad<\/span><\/a><span style=\"font-weight: 400;\">, a startup acceleration program aimed at connecting aspiring entrepreneurs with the experience of industry leaders from around the globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We asked the mentors what common startup problems they see and if there are any ways to overcome those. Here\u2019s what we learned.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d32a76a21cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d32a76a21cf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/go-ask-customers-common-startup-problems-revealed-google-launchpad\/#Day_1_Product_Development\" >Day 1. Product Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/go-ask-customers-common-startup-problems-revealed-google-launchpad\/#Day_2_UXUI_Design\" >Day 2. UX\/UI Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/go-ask-customers-common-startup-problems-revealed-google-launchpad\/#Day_3_Marketing\" >Day 3. Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/go-ask-customers-common-startup-problems-revealed-google-launchpad\/#Day_4-5_Business_and_Growth\" >Day 4-5. Business and Growth<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Day_1_Product_Development\"><\/span><span style=\"font-weight: 400;\">Day 1. Product Development<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Launchpad started with product sessions. The speakers and mentors helped us understand what lies at the heart of a successful product company and how to establish long-lasting customer relationships.<\/span><\/p>\n<blockquote><p><i>\u201cThe most typical mistake that startups make is to build a product without asking the customers. Just f***ing ask your customers what they need\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Benno Loewenberg, Product Designer and Consultant<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Benno focused on product strategy for startups. In his keynote, he explained why so many products fail, highlighting that any decision making shouldn&#8217;t be based on internal feeling or personal experience but on exploring customers\u2019 needs. <\/span><\/p>\n<blockquote><p><i>\u201cTry to build a customer-company interaction model within customer journey, and then list as many possible f***ups as you can. Then, think of how to prevent them.\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Bartosz Balewski, UX Consultant<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bartosz made a crash test of our customer journey, which helped us to understand what risks we face at every stage. As a result, we came up with a set of measures to minimize the flaws.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Day_2_UXUI_Design\"><\/span><span style=\"font-weight: 400;\">Day 2. UX\/UI Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On Day 2 we had an intense session and review of our product interface solution. The experts described the most common problems that many aspiring startups face. Here are the most critical ones:<\/span><\/p>\n<blockquote><p><i>\u201cMany products have two problems: they solve the wrong issue and add too many features impossible to be validated\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Alexander Vilinskyy, Product Designer at Readdle<\/strong><\/p>\n<blockquote><p><i>\u201cThe most typical problem is that startups often begin with the product, not a problem.\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Austin Keeble, UX\/UI Consultant<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Day_3_Marketing\"><\/span><span style=\"font-weight: 400;\">Day 3. Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our third day was filled with insights on how to bring a product to the market. <strong>SPOILER<\/strong>: marketing\u00a0can&#8217;t solve the problems of a bad product, so you should deal with it first.<\/span><\/p>\n<blockquote><p><i>\u201cStart with a detailed persona and keep it in mind during building all the funnel.\u00a0<\/i><i>Be more human in messaging.\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Yonatan Kagansky, Founder of NewSpark and\u00a0 Marketer<\/strong><\/p>\n<p>Yonatan pointed out that people face an overload of information, while their attention span is getting shorter. As a result, they aren\u2019t patient and have much higher expectations for a product.<\/p>\n<p><span style=\"font-weight: 400;\">Thus, startups need to determine a clear persona and build the entire story around it. Only this can help you turn a prospect into a paying customer. \u00a0<\/span><\/p>\n<blockquote><p><i>\u201cThe most common mistakes of startups at the beginning are their failure to define the right target audience and unique value proposition, as well as having no definite business plan or key team players. But the most epic one is creating a startup for the sake of a startup.\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Viktor Lokotkov, Deputy CEO at 404 Digital Agency<\/strong><\/p>\n<p>Viktor explained how a startup should set up their marketing efforts from defining the target audience to releasing an MVP. He stressed that it\u2019s not worth creating a product simply because \u201cyou can.\u201d Any idea should be based on an insight of what issues people have. Only then, a company should move on to design a solution.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Day_4-5_Business_and_Growth\"><\/span><span style=\"font-weight: 400;\">Day 4-5. Business and Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The last two days were dedicated to the overarching objective of sustaining the growth of the company. Here are some of the highlights we gathered:<\/span><\/p>\n<blockquote><p><i>\u201cThe most typical mistake is that companies forget about the initial purpose of their business in a routine.\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Roman Cherepakha, Investment Director at Horizon Capital<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Although pivoting is a common practice, where a startup modifies its strategy during ongoing learning, a company\u2019s initial vision should remain unchanged. Otherwise, a company loses something that tells it apart from its competitors.<\/span><\/p>\n<blockquote><p><i>\u201cThe most common\u00a0startup problem is that they don\u2019t analyze their customers. Therefore, new businesses fail in channels, messages, and sales approaches.\u201d<\/i><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>Jens Garberding, Strategic Partner Manager at Google<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Working at Google in EMEA region, Jens noticed that many startups have something in common &#8211; they fail to understand their customers, the reason why their sales funnels are ineffective.<\/span><\/p>\n<p style=\"text-align: right;\"><em>\u201cThe most useful question you can ask your customers is how they can describe your business to their neighbors.\u201d<\/em><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\"><strong>Daniel Johnson, Head of Growth at KOMPAS Travel<\/strong> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Weblium got an honor to participate\u00a0in\u00a0Google Launchpad, a startup acceleration program aimed at connecting aspiring entrepreneurs with the experience of industry leaders from around the globe. We asked the mentors what common startup problems they see and if there are any ways to overcome those. Here\u2019s what we learned. Day 1. Product Development &hellip;<\/p>\n","protected":false},"author":35,"featured_media":14272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,77],"tags":[],"class_list":["post-5586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-news","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go Ask Your Customers or Common Startup Problems Revealed at Google Launchpad - Weblium Blog<\/title>\n<meta name=\"description\" content=\"A week spent at Google Launchpad is a great experience for tech companies! 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