{"id":6486,"date":"2018-05-16T13:52:34","date_gmt":"2018-05-16T10:52:34","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=6486"},"modified":"2025-04-30T15:49:24","modified_gmt":"2025-04-30T12:49:24","slug":"5-key-disruptive-technology-trends-shaping-customer-behavior","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/5-key-disruptive-technology-trends-shaping-customer-behavior\/","title":{"rendered":"5 Key Disruptive Technology Trends That Are Shaping Customer Behavior"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are numerous emerging technologies that <\/span><span style=\"font-weight: 400;\">altered<\/span><span style=\"font-weight: 400;\"> and will continue to alter the global economy and cause an immense shift in business thinking. Such tech trend-setters as Google, Microsoft, and Apple adopt not only a \u201cmobile first\u201d, but also an \u201cAI first\u201d and a \u201cvoice first\u201d approach, leading the way for other companies to follow suit. <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/digital-mckinsey\/our-insights\/disruptive-technologies\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Experts believe<\/span><\/a><span style=\"font-weight: 400;\"> that by 2025<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">today&#8217;s major disruptive technologies will have an economic impact <\/span><span style=\"font-weight: 400;\">of<\/span><span style=\"font-weight: 400;\"> up to $33 trillion annually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is therefore vital to understand all these developments to keep your business strategies up to date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simon Saneback, co-founder of\u00a0<\/span><a href=\"https:\/\/www.wellstreet.vc\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Wellstreet<\/span><\/a><span style=\"font-weight: 400;\">, shares the<\/span><span style=\"font-weight: 400;\">\u00a0top 5 disruptive technologies that are to change customer\u2019s behavior and decision making the most.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc571b02b78\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc571b02b78\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/5-key-disruptive-technology-trends-shaping-customer-behavior\/#What_is_disruptive_technology_anyway\" >What is disruptive technology anyway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/5-key-disruptive-technology-trends-shaping-customer-behavior\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_disruptive_technology_anyway\"><\/span><span style=\"font-weight: 400;\">What is disruptive technology anyway?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The term refers to a groundbreaking tech solution that creates a new market and causes massive shifts in value network. Such emerging disruptive technologies<\/span><span style=\"font-weight: 400;\">\u00a0as the Internet of Things, AI, drones, and self-driving cars have revisited traditional business models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are<\/span><span style=\"font-weight: 400;\">\u00a05 major disruptive technology trends you need to know to provide your customers <\/span><span style=\"font-weight: 400;\">with<\/span><span style=\"font-weight: 400;\"> a stellar experience:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Smart devices and mobile tech define customers\u2019 lifestyle<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6487 size-full\" title=\"Disruptive Technology: Percentage of mobile traffic over year\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/05\/mobile-statista.png\" alt=\"Disruptive Technology: Percentage of mobile traffic over year\" width=\"1432\" height=\"1026\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/05\/mobile-statista.png 1432w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/05\/mobile-statista-768x550.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/05\/mobile-statista-418x299.png 418w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><em>Percentage of mobile traffic over the years<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We spend more and more time on our mobile devices,<\/span><a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">according to the latest statistics<\/span><\/a><span style=\"font-weight: 400;\">. Mobile technology is still evolving rapidly &#8211; and user behavior with it. Apple &amp; Google are pushing smartwatches, new payment models, new web standards, AR &amp; AI.<\/span><\/p>\n<blockquote><p><b><i>\u201cMobile is no longer a device \u2013 it&#8217;s a behavior\u201d. <\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">The average Millenial checks their phone 150 times a day, <\/span><\/i><a href=\"https:\/\/www.inc.com\/john-brandon\/science-says-this-is-the-reason-millennials-check-their-phones-150-times-per-day.html\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">according to Inc.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">2. Machine learning and advanced analytics drive smooth customer experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon knows your needs and desires before you know them yourself. As many as <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers\" rel=\"nofollow\"><span style=\"font-weight: 400;\">35% of purchases from Amazon <\/span><span style=\"font-weight: 400;\">come from<\/span><span style=\"font-weight: 400;\"> recommendations<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For years, big data has been one of the hottest buzzwords across the industries. However, owning loads of data on your customer base worths nothing. It&#8217;s all about knowing your customer, adapting user experience, and personalizing it. <\/span><b>Smart data<\/b><span style=\"font-weight: 400;\"> provides insights to read customers expectations and give them what they want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, for 99% of businesses, big data is nothing but a buzzword as they cannot implement it effectively. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Super-personalized customer interaction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile is the most customer-centric channel ever. With the constant digital connections causing the information overload, the user attention span is shrinking. You only have a few seconds <\/span><span style=\"font-weight: 400;\">to grab their attention<\/span><span style=\"font-weight: 400;\">. This is when you can use machine learning to serve each user personal content based on their location, demographic<\/span><span style=\"font-weight: 400;\">s,<\/span><span style=\"font-weight: 400;\"> etc.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Buyers are getting less loyal towards brands<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They value the availability and trust crowd-based rankings more, Amazon and Wish have shown. Millennials expect your brand to know them enough to carry conversations across platforms and devices. That&#8217;s why more and more businesses adopt an omnichannel retail strategy to keep up with their needs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Voice-based technologies are gaining momentum<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tech industries are moving towards a \u201cvoice-first\u201d approach to achieving customer loyalty and satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology giants such as Apple, Google, and Amazon are competing over this niche at the moment. They are trying for you to have their devices in your home. Since winning that war for the consumer is the sure way to become their preferred service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IBM Watson (and others) are using voice mining to determine what consumers are talking about on the phone. How does an order sound like? What are unsatisfied customers saying?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having the answers to these questions, you can meet your consumers&#8217; demands and expectations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"font-weight: 400;\">Wrap Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All being said, the technologies pinpointed in this article may not be an exhaustive list. Besides, oftentimes a product considered disruptive doesn&#8217;t make an instant impact on the market, so the new trends may emerge over the next few years. However, being aware of the main customer behavior shifts caused by the aforementioned innovations, you can adjust your marketing strategy and raise profitability. In other words, adapt to change, and your business will not only survive, but it will also prosper!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are numerous emerging technologies that altered and will continue to alter the global economy and cause an immense shift in business thinking. Such tech trend-setters as Google, Microsoft, and Apple adopt not only a \u201cmobile first\u201d, but also an \u201cAI first\u201d and a \u201cvoice first\u201d approach, leading the way for other companies to follow &hellip;<\/p>\n","protected":false},"author":35,"featured_media":6490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,75],"tags":[],"class_list":["post-6486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-opinions","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Key Disruptive Technology Trends That Are Shaping Customer Behavior - Weblium Blog<\/title>\n<meta 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