{"id":7562,"date":"2018-12-04T12:49:49","date_gmt":"2018-12-04T10:49:49","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=7562"},"modified":"2025-04-30T15:49:21","modified_gmt":"2025-04-30T12:49:21","slug":"social-media-marketing-on-a-budget-how-to-grow-organically","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/social-media-marketing-on-a-budget-how-to-grow-organically\/","title":{"rendered":"Social Media Marketing on a Budget \u2013 How to Grow Organically"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019re just starting your own business. You\u2019ve made a nice website, paid for a photoshoot of your products, organized delivery and now you\u2019re sitting with no money and no customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Everyone\u2019s telling you that you need to go social<\/strong>, make a Facebook page and Instagram account in order to increase engagement. <\/span><span style=\"font-weight: 400;\">But you just can\u2019t afford a Social Media Manager to do all this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No worries, we got your back. Today we\u2019ll talk about <strong>organic DIY social management.<\/strong> In other words, we\u2019ll tell you about social media marketing on a budget and <strong>how to increase your social media organic reach without spending tons of money. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright, let\u2019s start.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e73de4ab9c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e73de4ab9c9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/social-media-marketing-on-a-budget-how-to-grow-organically\/#_Social_media_marketing_on_a_budget_First_things_to_do\" >\u00a0Social media marketing on a budget. First things to do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/social-media-marketing-on-a-budget-how-to-grow-organically\/#How_to_get_more_social_media_followers\" >How to get more social media followers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/social-media-marketing-on-a-budget-how-to-grow-organically\/#Time_to_implement\" >Time to implement!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"_Social_media_marketing_on_a_budget_First_things_to_do\"><\/span><b>\u00a0Social media marketing on a budget. First things to do<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. Look at your business and define your target audience. <\/b><b><br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers recommend narrow the entire audience to one person \u2013 the so-called Buyer Persona. Who are they? A man, woman, kid, what age, how they live their life, what they like and what content consume?<\/span><\/p>\n<h3><b>2. Define social platforms you\u2019ll need to reach your target audience.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In most cases, Facebook and Instagram would be enough. However, study your audience first \u2013 if they are heavily consuming YouTube \u2013 you must be there, Twitter \u2013 as well. So let\u2019s assume that you will be working with your audience on Facebook and Instagram \u2013 go ahead and create a page and account on Insta.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><\/i><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">TIP: Don\u2019t use just a personal profile \u2013 a business page is packed with proper tools, insights and posting mechanisms we\u2019ll talk about further.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/p><\/blockquote>\n<h3><b>3. Once created, start filling it with content <\/b><span style=\"font-weight: 400;\">\u2013 updates, images, videos, GIFs, whatever.<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7566\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4-400x243.png\" alt=\"Filling social media with content\" width=\"501\" height=\"304\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4-400x243.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4-200x121.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4-768x466.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4-1000x607.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4-418x254.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image4.png 1393w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The only thing you have to invest in at this stage is a proper tool for social media marketing. There are tools that can help you improve your social media performance and boost your social media strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard of Buffer-ish apps to manage your socials, but they are quite expensive and weird. Have a look at <\/span><span style=\"font-weight: 400;\">PublBox<\/span><span style=\"font-weight: 400;\"> \u2013 an easy functional service for effective organization of your social networks. It\u2019s designed just for beginners, like you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have image-editing skills, PublBox Graphic Designer tool will help you make brilliant posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have like ten posts, just invite your friends to like your page. It\u2019s simple, free and you\u2019ll have first followers base.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_get_more_social_media_followers\"><\/span><b>How to get more social media followers?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now the most interesting and challenging thing \u2013 <\/span><b>content marketing<\/b><span style=\"font-weight: 400;\">. If you grow organically, you need to have proper content. It\u2019s usually called &#8220;thumb-stopping&#8221;, meaning that the person will stop at your content while scrolling Facebook feed. <\/span><\/p>\n<h3><strong>What are the pillars of a truly thumb-stopping content?<\/strong><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">nice-looking images and videos,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">burning topics,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">entertainment,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">education,<\/span><span style=\"font-weight: 400;\">\u00a0etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just have a look at your feed and define what posts attract your attention.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Build a content plan \u2013 schedule of your posts<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For instance, on Monday you tell me about your product, on Tuesday \u2013 about its production, on Wednesday \u2013 your team, etc. Just browse the <\/span><span style=\"font-weight: 400;\">Content Strategy<\/span><span style=\"font-weight: 400;\"> tool in PublBox \u2013 it will create a plan for you, based on your business and needs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7563\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1-400x153.png\" alt=\"Content plan for social media marketing\" width=\"597\" height=\"228\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1-400x153.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1-200x76.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1-768x294.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1-1000x382.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1-418x160.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image1.png 1910w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You probably will be shocked when we tell you that you need to post at a certain time. And even more when this time is early in the morning. Why so? Because of the algorithms. You\u2019ve heard that scary word but don\u2019t worry \u2013 there\u2019s nothing to be afraid of. Just use the following methods of hacking Facebook algorithms.<\/span><\/p>\n<h3><b>Post at 5 a.m<\/b><strong>. <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00abBut there\u2019s no one on Facebook this early!\u00bb Yes, but nobody posts at 5 a.m. \u2013 that means your post will slide into feeds of more people because it will experience less competition from other people and pages. And no, you don\u2019t have to wake up at 5 or stay awake \u2013 you can schedule posts in PublBox. It will give your post more reach and engagement.<\/span><\/p>\n<h3><b>Use pictures<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t post just text updates \u2013 they are the weakest in the Facebook distribution algorithm.<\/span><\/p>\n<h3><b>Post stories<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although they belong to so-called ephemeral content \u2013 people like them because of it. That means they won\u2019t see them tomorrow so they watch them right now.<\/span><\/p>\n<h3><b>Post provocative content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No, not naked girls, but the content which provokes discussion, questions, and more engagement. Post a macro detail of your product and ask what is that thing for? People will comment and guess. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">More comments \u2013 more reach \u2013 more potential customers. You can even make a contest with a giveaway. It costs nothing for you but generates a lot of attention.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7575\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6-400x189.jpg\" alt=\"Post provocative content for effective social media marketing\" width=\"605\" height=\"286\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6-400x189.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6-200x94.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6-768x362.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6-1000x471.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6-418x197.jpg 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image6.jpg 1920w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/p>\n<h3><b>Use hashtags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This advice is mostly for Insta \u2013 hashtags (#) are great for better discoverability of your content and your brand. Find up to 10-20 hashtags relevant to each piece of content and add them to your post. Use the geolocation as well.<\/span><\/p>\n<h3><b>Include call-to-action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">They say that content turns into content marketing after adding call-to-action (CTA). Let\u2019s say you produce handmade wallets. If you post just a picture of your wallet \u2013 it\u2019s just content, but if you include description and link to your <a href=\"https:\/\/weblium.com\/free-landing-page-builder\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> \u2013 it\u2019s the content marketing. Use it to generate leads and get customers.<\/span><\/p>\n<h3><b>Use influencer marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Find opinion leaders. No, we don\u2019t mean you have to ask Kanye for a shoutout \u2013 use search in your location and find the most attractive guy in your neighborhood with a solid number of followers. DM him and offer your product in exchange for a post on Insta. Probably, he won\u2019t respond. But DM 100 guys and you\u2019ll get a reply eventually. If he recommends you to his followers \u2013 some of them will turn into leads.<\/span><\/p>\n<h3><b>Go live!<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7567\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5-400x200.png\" alt=\"Go live to succeed in social media marketing\" width=\"552\" height=\"276\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5-400x200.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5-200x100.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5-768x384.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5-1000x500.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5-418x209.png 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2018\/12\/image5.png 1200w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Streams are on top of social distribution algorithm so why not using them? Go live from you your shop, your cafe or office \u2013 whatever the business you have. Engage people to ask questions, answer them, showcase your work.<\/span><\/p>\n<h3><b>Be consistent on social media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Post every day, keep up the good work. If you miss a couple of days \u2013 you\u2019ll lose some reach and engagement.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Time_to_implement\"><\/span><strong>Time to implement!\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are the most basic things of organic reach. If we decide to count all of them \u2013 it would be a huge book. But use these things simple hacks to manage your social for no budget and generate leads. It\u2019s not a short trip but a long way, so be strong, consistent and creative.<\/span><\/p>\n<p>Don&#8217;t forget about a website too. After all, social media works best when accompanied by a website.<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/weblium.com\/\">AI Website Builder<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re just starting your own business. You\u2019ve made a nice website, paid for a photoshoot of your products, organized delivery and now you\u2019re sitting with no money and no customers. Everyone\u2019s telling you that you need to go social, make a Facebook page and Instagram account in order to increase engagement. But you just can\u2019t &hellip;<\/p>\n","protected":false},"author":35,"featured_media":7578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-7562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing on a Budget \u2013 How to Grow Organically - Weblium Blog<\/title>\n<meta name=\"description\" content=\"Read the article to understand how to do social media marketing for your business to achieve tangible results... without spending a fortune\" \/>\n<meta name=\"robots\" content=\"index, follow, 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