{"id":8676,"date":"2025-01-02T13:44:49","date_gmt":"2025-01-02T11:44:49","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=8676"},"modified":"2026-02-25T18:20:25","modified_gmt":"2026-02-25T16:20:25","slug":"seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/","title":{"rendered":"SEO for Dummies: How a Small Business Can Nail SEO"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Who doesn\u2019t want their website to hit the first page of search results? I guess every marketer does. But who actually reached this goal? Well, considering the fact search engines provide <strong>ten sites per one results page<\/strong>, only the most experienced ones can achieve it. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">So, what can do small business to stand out? Having lots of other tasks to solve, being short of money and time, the business owner needs a simple and efficient strategy for how to get the desired result. <\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\"><strong>If you asked yourself: \u2018And where should I get this strategy?\u2019, this article will provide you with the answer.<\/strong><\/span><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e73388ce338\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e73388ce338\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#What_is_SEO\" >What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#3_Reasons_you_need_to_learn_SEO_basics\" >3 Reasons you need to learn SEO basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#What_are_your_goals\" >What are your goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Optimize_for_mobile_users\" >Optimize for mobile users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Get_relevant_links\" >Get relevant links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Keyword_research\" >Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Technical_issues\" >Technical issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Dont_forget_about_Google_My_Business\" >Don\u2019t forget about Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Dont_focus_on_transactional_intent_only\" >Don\u2019t focus on transactional intent only<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Stay_active_on_social_media\" >Stay active on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#PRO_Tip_PPC_is_an_option\" >PRO Tip: PPC is an option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/${domain}\/blog\/seo-for-dummies-how-a-small-business-can-nail-seo-and-hit-the-top\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span><strong>What is SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First of all, you should understand that website promotion is impossible without search engine optimization (SEO). Here\u2019s SEO explained in simple terms:<\/span><\/p>\n<blockquote><p><strong>SEO is a set of methods, techniques, and strategies aimed at showing search engines your site content is worth ranking in the top search results for the relevant queries.<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">SEO process requires understanding how search engines work and what factors are crucial for your rankings.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"3_Reasons_you_need_to_learn_SEO_basics\"><\/span><strong>3 Reasons you need to learn SEO basics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, you can simply pay an SEO company, and they\u2019ll do everything for you. So, why investigating the topic? If you are still not sure whether you need to know how SEO works for your business, here are the reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>If you have a limited budget<\/strong>, and you can afford not that quality SEO company, it\u2019s better not to hire any. The success of your business is your goal, and you understand it better than some average SEO specialist.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>If you\u2019re going to hire quality experts<\/strong>, it\u2019s worth knowing what you want them to do for you. If your success depends on it, you need to understand what is required to do to reach it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Modern services and articles let people optimize websites<\/strong> <strong>not taking huge efforts<\/strong>, so why not trying?<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_are_your_goals\"><\/span><strong>What are your goals?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start the process of optimization and content creation, you should <strong>determine what you want to achieve.<\/strong> <\/span><span style=\"font-weight: 400;\">Why do you need high rankings? <\/span><span style=\"font-weight: 400;\">Do you want to run an informational blog or you\u2019re going to sell something? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s senseless to start not knowing what you want to reach. To be able to measure your results, you should set a clear goal(s). Don\u2019t worry if your goals you think about are still pretty abstract. You can choose one or several points from the ideas below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic generation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead acquisition.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Return on investments.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What if you want to run a blog? Then before it makes some profit, your first goals should be rankings, brand awareness, and traffic. The further you\u2019ll go, the more complicated challenges you can take. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you determine what you\u2019re going to achieve, you\u2019ll be able to devote your whole<strong> strategy to reaching your goals.<\/strong><\/span><\/p>\n<p><strong>Read Also:<\/strong><\/p>\n<p><a href=\"https:\/\/${domain}\/blog\/what-is-the-purpose-of-a-website-does-your-website-have-a-purpose\/\">What is the Purpose of a Website?<\/a><\/p>\n<p><a href=\"https:\/\/weblium.com\/blog\/best-website-builder-for-seo\/\">Best Website Builders for SEO<\/a><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Optimize_for_mobile_users\"><\/span><strong>Optimize for mobile users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s my first tip. The desktop era has passed, and half of your prospects will visit your website from mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile page speed isn\u2019t only the factor Google considers when ranking your page, it\u2019s also the first thing your visitors pay attention to. As mobile users are usually in a rush, your page loading time influences whether they\u2019ll stay on your site or not. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, BrightEdge&#8217;s2 research says: \u2018&#8230;the same query on the same search engine generated different rank in mobile and desktop 76% of the time. The variability was also visible when analyzing just the top 20 rank positions at only 47% of keywords generating different rank on different devices.\u2019 So, not optimizing for mobiles you may not only witness poor UX but also fail to rank high for specific queries.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8683 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image7-2.png\" alt=\"\" width=\"729\" height=\"474\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image7-2.png 729w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image7-2-200x130.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image7-2-400x260.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image7-2-320x208.png 320w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image7-2-418x272.png 418w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are some other reasons you should make your site responsive for mobile devices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mobile screen size is limited<\/b><span style=\"font-weight: 400;\"> compared to the desktop one. You should consider that especially when creating pop-ups: if you can\u2019t eliminate them (age verification boxes, etc.), at least, make them small so that they won\u2019t obscure the large part of the screen. Otherwise, if pop-ups don\u2019t let people get quick access to information they need, you\u2019ll lose the significant number of visitors. It\u2019ll cause poor user experience and affect your page rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The size of the buttons <\/b><span style=\"font-weight: 400;\">is even more important than the content itself. As smartphones imply touchscreen navigation, your CTA buttons should fit the size of a thumb. If you fail to do this, it\u2019ll cause visitors to accidentally tap the wrong buttons or zoom the page. It won\u2019t influence your UX and conversions positively.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile users usually need <\/span><b>a brief answer<\/b><span style=\"font-weight: 400;\"> to their query. If you provide long-form content with no clear structure and conclusions, people will search for other websites.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mobile users are easily distracted.<\/b><span style=\"font-weight: 400;\"> If you want people to buy your product, don\u2019t let them delay the purchase, as most of the prospects won\u2019t return. Provide such an easy purchasing process for visitors not to think: \u2018Well, the registration will take some time, so I\u2019d better come back when I\u2019m home with my laptop.\u2019 If they do, they won\u2019t even remember about it in the evening.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The easiest way to analyze your website performance for mobile devices is to use the Search Console\u2019s <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Mobile-Friendly Test<\/span><\/a><span style=\"font-weight: 400;\"> tool:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8685 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4.png\" alt=\"Search Console\u2019s Mobile-Friendly Test tool: Weblium Blog\" width=\"1723\" height=\"932\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4.png 1723w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4-200x108.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4-400x216.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4-768x415.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4-1000x541.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image4-418x226.png 418w\" sizes=\"auto, (max-width: 1723px) 100vw, 1723px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If there are some issues to solve, check them. If everything is OK, let\u2019s move on. <\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_relevant_links\"><\/span><strong>Get relevant links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let search engines know they can trust your source. And links from quality websites will help you with it. <strong>But how should you know which sites are good sources for you to get links from?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, pay attention to related small businesses. Why not collaborating? Try to reach them and ask to mention you in their content. You may do the same in return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, <strong>analyze your competitors\u2019 link profiles<\/strong>. This step will help you understand which sources you may also consider relevant. To conduct this research, I\u2019d recommend you using <\/span><a href=\"https:\/\/serpstat.com\/backlinks\/\"><span style=\"font-weight: 400;\">Serpstat<\/span><\/a><span style=\"font-weight: 400;\">. Enter your competitor domain in the field, and go to \u2018Referring Pages\u2019. In the \u2018New backlinks\u2019 report you\u2019ll see the list of pages linking to some pages of your competitor\u2019s site:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8686 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14.png\" alt=\"serpstat Referring Pages | weblium blog\" width=\"1889\" height=\"923\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14.png 1889w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14-200x98.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14-400x195.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14-768x375.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14-1000x489.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image14-418x204.png 418w\" sizes=\"auto, (max-width: 1889px) 100vw, 1889px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Scroll the page, click on <strong>\u2018Show all new backlinks\u2019<\/strong>, and consider the pages you\u2019ll see there as opportunities to enlarge your link profile. If you sell kitchenware, the links from cooking and designing blogs may be useful for your rankings and brand awareness. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8688 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1.png\" alt=\"\" width=\"1620\" height=\"686\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1.png 1620w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1-200x85.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1-400x169.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1-768x325.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1-1000x423.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image1-418x177.png 418w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span><strong>Keyword research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember that being a small business it\u2019ll be almost impossible for you to compete with niche giants for high-volume queries. And there\u2019s no need. Here are the words you should collect to take the maximum advantage.<\/span><\/p>\n<h3><strong>Long-tail keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Target long-tail keywords and very specific queries to get more chances to rank high and engage prospects that are more likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several tools, such as Answer The Public, Serpstat, or <\/span><a href=\"https:\/\/moz.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\"> which can help you discover the keywords you should use in your content. For instance, if your page is about cheap trips, the competition is already high for this query:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8690 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2.png\" alt=\"moz pro | weblium blog\" width=\"1500\" height=\"856\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2.png 1500w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2-200x114.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2-400x228.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2-768x438.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2-1000x571.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image2-418x239.png 418w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"> But what if you narrow things down and specify your paragraphs to \u2018cheap ski trips,\u2019 how to find cheap flights to Europe,\u2019 etc.? It may happen that such queries may have not only lower difficulty level but also higher monthly volume:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8689 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11.png\" alt=\"moz pro 2 | weblium blog\" width=\"1495\" height=\"847\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11.png 1495w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11-200x113.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11-400x227.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11-768x435.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11-1000x567.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image11-418x237.png 418w\" sizes=\"auto, (max-width: 1495px) 100vw, 1495px\" \/><\/p>\n<h3><strong>LSI keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">These are all the words related to your subject. If the keyword is \u2018SEO,\u2019 the related words will be: \u2018keyword research,\u2019 \u2018SERP,\u2019 \u2018link profile,\u2019 etc. LSI keywords influence how relevant search robots will consider your content to be to the specific queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To collect them, simply search for your main keyword on Google and scroll to the bottom of the page. You\u2019ll find there \u2018related searches\u2019 box:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8691 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image8-2.png\" alt=\"lsi keywords example | weblium blog\" width=\"662\" height=\"208\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image8-2.png 662w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image8-2-200x63.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image8-2-400x126.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image8-2-418x131.png 418w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Collect the words in bold, click on one of the most relevant related queries, and repeat the same action several times.<\/span><\/p>\n<h3><strong>Question-based keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use questions in your subheads. It\u2019ll help Google understand the following paragraph could form an answer for the featured snippet.<\/span> <a href=\"https:\/\/answerthepublic.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Answer The Public<\/span><\/a><span style=\"font-weight: 400;\"> will provide you with search questions your target audience asks on the topic:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8692 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12.png\" alt=\" Answer The Public service | weblium blog\" width=\"1058\" height=\"849\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12.png 1058w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12-200x160.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12-400x321.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12-768x616.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12-1000x802.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image12-418x335.png 418w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Technical_issues\"><\/span><strong>Technical issues<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I won\u2019t tell you how to set redirects or fix critical issues, as you\u2019re a business owner, not a webmaster. <strong>However, it\u2019s absolutely worth knowing which basic technical issues influence your rankings<\/strong> (and whether there are any mistakes on your site). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you notice your web page loads too slow or don\u2019t respond at all, you can quickly check its technical optimization with <\/span><a href=\"https:\/\/serpstat.com\/features\/\"><span style=\"font-weight: 400;\">Serpstat Page Audit<\/span><\/a><span style=\"font-weight: 400;\">. With it, you can identify all the issues that hurt your page speed, mobile usability, and other aspects in one place. Just enter the URL in the Page Audit section and wait for the results. The report will show you how well your page is optimized and point out the existing technical mistakes<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8687 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1.png\" alt=\"\" width=\"1884\" height=\"819\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1.png 1884w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1-200x87.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1-400x174.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1-768x334.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1-1000x435.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image6-1-418x182.png 418w\" sizes=\"auto, (max-width: 1884px) 100vw, 1884px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Dont_forget_about_Google_My_Business\"><\/span><strong>Don\u2019t forget about Google My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.google.com\/business\/\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\"> is a free tool that lets business owners manage the way they engage with their customers and build an online presence for their companies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing is that you can create and manage your account for free. The way people see your company\u2019s information when searching for your business depends on how comprehensive details you provide there. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add photos, open-hours, share news and update your account if some changes occur. It\u2019s also a great way to get reviews and answer your prospects\u2019 questions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8693 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1.png\" alt=\"Google My Business tool | weblium blog\" width=\"1175\" height=\"721\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1.png 1175w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1-200x123.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1-400x245.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1-768x471.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1-1000x614.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image13-1-418x256.png 418w\" sizes=\"auto, (max-width: 1175px) 100vw, 1175px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Dont_focus_on_transactional_intent_only\"><\/span><strong>Don\u2019t focus on transactional intent only<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s most likely that your main aim is at selling some products or services. If so, don\u2019t focus on transactional intent alone. The competition is pretty tough, and you should do something to show off. You should not only advertise and sell goods but also provide your prospects with useful information on the topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before I decide on buying something, I usually look for the articles on the subject to discover the opinions, reviews, and pros and cons. Sometimes my decisions may even be caused by reading one or another topic. For example, I want to decorate my house in a Scandinavian style and search for how to do it, I\u2019ll get this website in the search results:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8694 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15.png\" alt=\"Don\u2019t focus on transactional intent only | weblium blog\" width=\"1494\" height=\"882\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15.png 1494w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15-200x118.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15-400x236.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15-768x453.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15-1000x590.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image15-418x247.png 418w\" sizes=\"auto, (max-width: 1494px) 100vw, 1494px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It seems it\u2019s a blog. So, after reading various articles I eventually know what I want to buy to decorate my house. The thing is that I don\u2019t even have to leave the website to search for the goods I need. While I was on the website, I discovered it\u2019s an online shop as well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8695 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16.png\" alt=\"\" width=\"1509\" height=\"914\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16.png 1509w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16-200x121.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16-400x242.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16-768x465.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16-1000x606.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image16-418x253.png 418w\" sizes=\"auto, (max-width: 1509px) 100vw, 1509px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First of all, focusing on both informational and transactional intent, websites get the chance to rank for more queries. Secondly, people rarely choose brands they\u2019ve never heard of. Provide valuable content on the topic, to increase your expertise and credibility.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Stay_active_on_social_media\"><\/span><strong>Stay active on social media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although social media isn\u2019t a direct ranking factor, being active on social channels will help you promote your site content and build brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s not that easy to gain popularity being a newbie. But there are some efficient methods such as contacting influencers and advertising on Facebook and Instagram. Once your brand becomes recognizable, your social media presence will work for you.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"PRO_Tip_PPC_is_an_option\"><\/span><strong>PRO Tip: PPC is an option<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can find lots of articles with \u2018PPC or SEO?\u2019 titles, and the answer is usually \u2018Both!\u2019. I can\u2019t help but agree.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PPC is a good choice for companies willing to enter the market quickly. PPC, or pay-per-click, means that the advertiser pays some fee each time visitors come to his or her website. In return, the site appears in the top of search results marked as sponsored:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8696 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image5.png\" alt=\"PRO Tip: PPC is an option\" width=\"806\" height=\"469\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image5.png 806w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image5-200x116.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image5-400x233.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image5-768x447.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image5-418x243.png 418w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In cases, when paid results take more than one position, there are significant chances people won\u2019t even scroll to see organic results:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8697 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image3.png\" alt=\"paid search results | weblium blog\" width=\"799\" height=\"761\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image3.png 799w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image3-200x190.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image3-400x381.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image3-768x731.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/04\/image3-418x398.png 418w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As a result, <strong>Wordstream reports<\/strong> that paid ads for high commercial intent queries get<strong> 65% of all clicks. <\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>So, if you decided on starting your PPC campaign, you should undertake the following steps:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your budget. Before launching a campaign, decide how much you\u2019re ready to spend on it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conduct proper keyword research. Depending on the keywords you want to rank for, the cost per click may be different. Choose those with reasonable search volume to cost ratio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To make sure you\u2019ve selected the right keywords, analyze your competition: check, which websites rank in paid search for the phrases you\u2019ve chosen. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a killer ad. Denote competitive advantage, provide a call to action, add keywords and related words, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a landing page. Once users click on your ad, they should see the page relevant to their query. The better this page is designed and the higher its speed is, the more chances visitors will convert.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><strong>Let\u2019s summarize what you need to get the top of the search results:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your website mobile-friendly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider local search.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prioritize long-tail keywords and denote user intent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get links from similar small businesses relevant to your subject.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a social media presence.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plan your advertising<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/weblium.com\/\" rel=\"nofollow\">AI Website Builder<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who doesn\u2019t want their website to hit the first page of search results? I guess every marketer does. But who actually reached this goal? Well, considering the fact search engines provide ten sites per one results page, only the most experienced ones can achieve it. So, what can do small business to stand out? Having &hellip;<\/p>\n","protected":false},"author":20,"featured_media":8698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78,121],"tags":[],"class_list":["post-8676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-google-seo","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for Dummies: How a Small Business Can Get the Top of Search Results | Weblium<\/title>\n<meta name=\"description\" content=\"Learning SEO basics, you\u2019ll get a clear picture of how to get better search rankings and drive more organic traffic to your company website.\" \/>\n<meta name=\"robots\" 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