<\/span><\/h2>\nHere we will give only a concise white paper definition<\/b> since this topic is very multifaceted.<\/p>\n
The white paper is a short document (usually 10\u201330 pages-long), which describes in detail the idea of \u200b\u200bthe project, its technical characteristics, and schematically shows why it should be invested in.<\/strong><\/em><\/p>\nThe potential client is offered to download the white book for free, in exchange for his contact information – for example, an email address<\/b>.<\/p>\n
The white paper is an effective content marketing<\/b> technology that guides your client through your sales funnel: first, at the stage of motivating your customer, then during the preparation for the meeting, at the negotiation stage, that is, in all cases where the customer has all sorts of doubts and questions.<\/p>\n
You should know that there are two key differences between the commercial white paper and the academic white paper:<\/strong><\/p>\n\n- The author. <\/b>Ordinary (or commercial) white papers are created by members of the company’s team or by experts involved. As for the approval of the document, it\u2019s the management of the company that has the final word. As a result, the white paper presents the company\/product\/ service itself, and the author often sits on the sidelines.
\n<\/b><\/li>\n<\/ul>\nBut if we talk about the academic white paper<\/b>, the author acts as a central figure, bearing responsibility not only for the published results but also for the studies that are its basis.<\/p>\n\n- The goal. <\/b>In order to make a profit, <\/b>commercial white paper aims to highlight all the benefits of the product<\/strong>\/service in order to encourage the potential customer to make the necessary decision and take action.<\/li>\n<\/ul>\n
The goal of the academic white paper<\/b> is to make the results of research for the educated public and make a contribution to the development of science.<\/p>\n