{"id":9721,"date":"2019-08-02T16:56:59","date_gmt":"2019-08-02T13:56:59","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=9721"},"modified":"2025-04-30T15:49:18","modified_gmt":"2025-04-30T12:49:18","slug":"best-practices-for-building-a-useful-value-proposition-with-examples","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/","title":{"rendered":"Value Propositions: What Is It and How to Create [With Examples]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The value proposition is critical if you want visitors to take notice of the <\/span><span style=\"font-weight: 400;\">product or service<\/span><span style=\"font-weight: 400;\"> you offer and to conduct business with you. A good value proposition is what makes you ahead of similar projects. In this copy, we\u2019ve prepared <\/span><span style=\"font-weight: 400;\">case studies<\/span><span style=\"font-weight: 400;\"> about:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e884abcee9d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e884abcee9d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/#What_is_a_Value_Proposition\" >What is a Value Proposition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/#What_Makes_a_Good_Value_Proposition\" >What Makes a Good Value Proposition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/#Why_Should_You_Have_a_Value_Proposition\" >Why Should You Have a Value Proposition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/#Great_Value_Proposition_Examples\" >Great Value Proposition Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/#How_to_Create_a_Unique_Value_Proposition\" >How to Create a Unique Value Proposition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/best-practices-for-building-a-useful-value-proposition-with-examples\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_is_a_Value_Proposition\"><\/span><strong>What is a Value Proposition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The value proposition is NOT a slogan, <\/span><span style=\"font-weight: 400;\">positioning statement<\/span><span style=\"font-weight: 400;\">, product features or specs. While all of them focus more on your brand image, the promise of value is actually about your <\/span><span style=\"font-weight: 400;\">target audience<\/span><span style=\"font-weight: 400;\"> and the advantages your product brings to them.\u00a0\u00a0<\/span><\/p>\n<p><strong>How to define a value proposition correctly?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we find it to be. <\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>A value proposition is about the specific benefits people may expect to get when going ahead with your company. <\/strong><\/li>\n<li style=\"text-align: left;\"><strong>From a brand perspective \u2014 this is a distinctive value prospective customers will not receive from your rivals.<\/strong><\/li>\n<li style=\"text-align: left;\"><strong> From the perspective of the offered products or services \u2014 this is what your potential customer can expect to go through when receiving them.\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When considering your business project, many of your <\/span><span style=\"font-weight: 400;\">target customer<\/span><span style=\"font-weight: 400;\">s mostly focus on your value proposition at first. So, having it be clear and concise lets you keep them engaged on your web page, and encourages you to make a purchase. It\u2019s very important, especially when you actually have less than a minute to interest your prospective customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, what actually makes a <\/span><span style=\"font-weight: 400;\">unique value proposition?<\/span><span style=\"font-weight: 400;\"> Let\u2019s find out next.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Good_Value_Proposition\"><\/span><strong>What Makes a Good Value Proposition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, what you can do to build a competing value proposition? You can provide an explicit and exciting description of what people may get when conducting business with you. You can show the <\/span><span style=\"font-weight: 400;\">key benefits<\/span><span style=\"font-weight: 400;\"> of your idea to encourage people to prefer your brand over similar companies. Just make sure to use keywords to make your <\/span><span style=\"font-weight: 400;\">unique value proposition<\/span><span style=\"font-weight: 400;\"> visible to search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good value proposition sets up the promise of value in the <\/span><a href=\"https:\/\/${domain}\/blog\/effective-call-to-action-buttons\/\"><span style=\"font-weight: 400;\">form of CTA<\/span><\/a><span style=\"font-weight: 400;\">, explaining to the visitors where they\u2019ll be taken to when proceeding with your offer. It convinces your prospective customers that your product or service can turn their lives around. And, of course, it makes your advertising message sound different and innovative compared to others.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9722 size-full\" title=\"What makes a great value proposition?\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2.png\" alt=\"What makes a great value proposition? - weblium blog\" width=\"750\" height=\"470\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2.png 750w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-200x125.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-400x251.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-418x262.png 418w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Have_a_Value_Proposition\"><\/span><strong>Why Should You Have a Value Proposition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond doubt, some of you may wonder if it is mandatory to have a <\/span><span style=\"font-weight: 400;\">compelling value proposition<\/span><span style=\"font-weight: 400;\"> built for your brand. A strong value proposition attracts more new customers and enhances the loyalty of your current ones. It improves <\/span><span style=\"font-weight: 400;\">conversion rates, <\/span><span style=\"font-weight: 400;\">dispels the client\u2019s doubts, convinces them to take action, and makes them feel confident about your product or service. It lets you meet the customers\u2019 challenges, and solve their problems.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Great_Value_Proposition_Examples\"><\/span><strong>Great Value Proposition Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To get an idea of what a <\/span><span style=\"font-weight: 400;\">unique value proposition<\/span><span style=\"font-weight: 400;\"> should look like, let\u2019s consider the following examples:\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>#1. Canva &#8211; great value proposition example<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9723 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4.png\" alt=\"Canva value proposition - weblium\" width=\"1268\" height=\"635\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4.png 1268w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4-200x100.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4-400x200.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4-768x385.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4-1000x501.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image4-418x209.png 418w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\" \/><\/p>\n<p><a href=\"https:\/\/www.canva.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> is a website that features extensive toolkit for graphic design and provides access to a ton of vectors, photographs, graphics, and fonts. Because it boasts drag-n-drop functionality, both non-designers, and expert graphic artists can leverage it for work and creative projects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Canva\u2019s strongest features include:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The simple interface makes the platform accessible for those not into design.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An array of tools and functions allows companies to create attractive and relevant content with ease.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The drag-n-drop editor makes it easy to build a design from scratch with the help of templates, images, fonts, and other elements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ability to comment on design projects to improve communication and collaboration between teams.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><strong>#2. Weblium<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9724\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ.jpg\" alt=\"Weblium value proposition - weblium blog\" width=\"1026\" height=\"538\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ.jpg 1026w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ-200x105.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ-400x210.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ-768x403.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ-1000x524.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-Ct0dYY4CXa8ooZ-418x219.jpg 418w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p><a href=\"https:\/\/weblium.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\"> is a fast-growing AI website builder meant to facilitate the process of site establishment. With this progressive solution, users can get <a href=\"https:\/\/weblium.com\/responsive-website-builder\">responsive<\/a> websites and <\/span><span style=\"font-weight: 400;\">landing page<\/span><span style=\"font-weight: 400;\">s on the fly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the website builder niche is huge, and it is hard to offer something new and unique, Weblium still finds a way. While most content editors offer drag-n-drop functionality, this platform has entered the market with the <strong>block system<\/strong>. All the information you need to set up a website is available in blocks, and you can even combine them from various templates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of system lets Weblium stand out among similar companies, and lets them provide the users with a distinctive value proposition, which is hard to find with other <\/span><a href=\"https:\/\/${domain}\/blog\/best-website-builders-for-small-business\/\"><span style=\"font-weight: 400;\">website builders<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that, <strong>Weblium boasts more features and benefits<\/strong> which you can locate below:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI Design Supervisor along with 200+ ready-made templates and blocks speeds up the process of website building. You\u2019ll get a website done in an hour!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mobile-friendly design makes your site adapt to any device, whether a desktop or a mobile device.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Studio services let you have a website developed by professionals at an affordable price. Contact <\/span><a href=\"https:\/\/weblium.com\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\"> for more details.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Back up by professional webmasters.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><strong>#3. Slack<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9725 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7.png\" alt=\"Slack value proposition - weblium blog\" width=\"1280\" height=\"655\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7.png 1280w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7-200x102.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7-400x205.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7-768x393.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7-1000x512.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image7-418x214.png 418w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><a href=\"https:\/\/slack.com\/intl\/en-ua\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\"> is a well-known platform that ensures effective communication between teams, messaging in real-time mode, sharing documents, archiving, etc. Simply put, it\u2019s a messaging application.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Slack features and benefits<\/strong> addressing user\u2019s <\/span><span style=\"font-weight: 400;\">pain point<\/span><span style=\"font-weight: 400;\">s include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrations with thousands of external apps and services give users a fully-equipped platform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced search, filters, and sorting make it easy to find the needed files.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fully native applications for iOS and Android allow users to stay mobile.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The cloud-hosted platform requires no complex installation, maintenance, or training.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><strong>#4. Uber<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10068 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-1000x470.jpg\" alt=\"uber value proposition\" width=\"885\" height=\"416\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-1000x470.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-200x94.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-400x188.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-768x361.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-1344x632.jpg 1344w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1-418x196.jpg 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-1.jpg 1346w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><a href=\"https:\/\/www.uber.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><b>Uber<\/b><\/a> <span style=\"font-weight: 400;\">is a mobile application that allows you to call a taxi, track its movement and pay for your order in cash or by credit card. Uber also provides jobs for car owners, offering them flexible working hours and the ability to control their income.<\/span><\/p>\n<p><strong>Uber offers:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> benefits for passengers and drivers. Since drivers use their cars, Uber-taxi customers get the opportunity to get the affordable service, and Uber-car drivers can start earning money having a minimal capital investment, being just the owner of the car;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> careful face control of drivers and their car allows clients to choose the best driver for the trip;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> the ability to monitor the driver\u2019s car &#8211; see its number, track its movement on the map, information on the technical condition of the car, photo and driver\u2019s name increases the comfort of using the service;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> the ability to reduce the cost of the trip by choosing several companions (UberPool service);<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> a system of reviews and ratings, which allows passengers to leave feedback and improve the level of Uber services.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><b># 5. Pinterest<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10069 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-1000x427.jpg\" alt=\"pinterest value proposition\" width=\"885\" height=\"378\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-1000x427.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-200x85.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-400x171.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-768x328.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-1344x576.jpg 1344w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1-418x178.jpg 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-1.jpg 1349w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><b>Pinterest<\/b> <\/a><span style=\"font-weight: 400;\">social network is becoming a powerful channel of referral traffic necessary for the development of online business. Pinterest&#8217;s main competitive advantage is that, with its help, you can promote just anything.<\/span><\/p>\n<p><strong>How Pinterest does it:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> it helps to increase the number of links to the site and attract high-quality traffic to the site;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> it helps to quickly and easily share interesting content with subscribers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> it easily integrates with other services, such as Twitter and Facebook;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> it makes it possible to use the tools of the automatic scheduler for sending pins, as well as the automatic collector of subscribers;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> it offers unique tools such as Pinterest Lens. With its help, the user can explore the brand and manufacturer of an object, and check out its availability in the nearest stores;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> it is suitable for viral advertising, as users actively like and make repins, so you can increase the audience coverage, which cannot be attracted through traditional channels of promotion;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> it offers a powerful analytics tool that allows you to study the audience: its demographics, gender, geographic location, and other characteristics; also, with its help, you can find out which devices are used by subscribers.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><b>#6. Vimeo<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10070 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-1000x467.jpg\" alt=\"vimeo value proposition\" width=\"885\" height=\"413\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-1000x467.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-200x93.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-400x187.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-768x359.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-1344x628.jpg 1344w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1-418x195.jpg 418w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image2-1.jpg 1345w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><b>Vimeo<\/b> <\/a><span style=\"font-weight: 400;\">video hosting offers great opportunities for presenting videos. According to user reviews, Vimeo\u2019s interface is more simple and intuitive than YouTube\u2019s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to zero video storage costs and an excellent social component, the service provides a whole set of benefits for both users and content authors.<\/span><\/p>\n<p>Also, we want to add this video by Mat Shore about 6 simple steps the best way to write a Value Proposition.<\/p>\n<div class=\"frame_blc\">\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4EXSL6SNUfY?rel=0&amp;controls=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>In this video Mat Shore innovation expert explains in 6 simple steps the best way to write a Value Proposition.<\/p>\n<\/div>\n<p><b>Benefits for users:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> user-friendly interface;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> high-quality videos: for comparison, one high-quality video on YouTube accounts for a thousand low-quality ones. On Vimeo, the proportion is one to three;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> content: the authors on Vimeo are mostly directors and videographers, so almost all of the content is original and useful;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> search: all content is divided into 16 categories. There are specific topics created by users that provide an accurate response to the request;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> no advertising: this makes users\u2019 lives easier and also provides the \u201cnatural selection\u201d of content.<\/span><\/li>\n<\/ul>\n<p><b>Benefits for authors:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> monetization: users pay authors directly. The Vimeo on Demand program provides several opportunities to sell your content at once. At the same time, the creators of the videos receive 90% of the income: no other video service is that generous;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> a global community of professionals, that share a common goal and interact with each other.<\/span><\/li>\n<\/ul>\n<p><b>There are three plans for business:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Free Vimeo Basic plan (up to 500 MB per week, basic privacy settings and statistics tools, email Tech support);<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> and two paid ones: Vimeo Plus (up to 5 GB per week, prioritized email tech support and advanced privacy settings, statistics and customization) and Vimeo Pro (20 GB per week + all the features of the Plus plan and some additional privacy settings, customization, statistics tools, VIP support and advanced distribution settings).<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Unique_Value_Proposition\"><\/span><strong>How to Create a Unique Value Proposition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Establishing a compelling value proposition requires not that many. As soon as you respond to the following questions and consider short tips, you\u2019ll find the <\/span><span style=\"font-weight: 400;\">unique selling<\/span><span style=\"font-weight: 400;\"> points of your brand that will help to establish a competing value proposition. So, let\u2019s get on with the <\/span><span style=\"font-weight: 400;\">bullet points<\/span><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Step 1. Know Your Customer<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Explore your customer persona by answering the questions below:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are your prospective clients? What are their needs?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are their issues that require solutions?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What improvements do they expect?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What values do they have?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a buyer persona defined, you will be able to discover a list of user\u2019s problems to associate them with your offer.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Step 2. Know Your Product<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pick the components for your idea\/product you may require, such as:\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) A prospective client\u2019s strong <\/span><b>desire<\/b><span style=\"font-weight: 400;\">, such as:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A major problem to solve<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A strong concern or disappointment to soothe<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A desire or goal to achieve<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9726 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1.png\" alt=\"List of your prospect's wants - weblium blog\" width=\"579\" height=\"486\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1.png 579w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-200x168.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-400x336.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image1-418x351.png 418w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>2) <b>Exclusivity<\/b><span style=\"font-weight: 400;\">, which is characterized by:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Awards for larger customers.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Proprietary information, which protects a great value proposition using intellectual property rights.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Guarantees that resolve issues your competitors generally don\u2019t want to touch.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The methodology gives your prospective clients what they want and can\u2019t get from their competitors.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Notable people who bring unique value to the projects they collaborate on.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A powerful brand, which increases client and brand loyalty, lets you set a higher price, gets customers to purchase from you again and again, increases the average total of every order, and builds a reliable brand image.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9727 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image8.png\" alt=\"The power of strong brand - weblium blog\" width=\"596\" height=\"228\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image8.png 596w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image8-200x77.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image8-400x153.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image8-418x160.png 418w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/p>\n<p>3) The<strong> credibility<\/strong><b>\u00a0<span style=\"font-weight: 400;\">that can be assured by:\u00a0<\/span><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Informational social influence (e.g. IMDb, LinkedIn, or iTunes store).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trust badges (e.g. BBB, TRUSTe, Norton Security Seal, Symantec, Visa-Mastercard Seal, etc).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fame (e.g. The New York Times Bestseller and Inc. 500).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Feedback presented in terms of reviews from happy clients.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Warranties that convince your consumers that you know what you\u2019re doing.<\/span><\/li>\n<\/ul>\n<p>4) <b>Clarity <span style=\"font-weight: 400;\">of value proposition, which is placed into a simple yet compelling sentence.\u00a0<\/span><\/b><\/p>\n<h3 style=\"text-align: center;\"><strong>Step 3. Know Your Competition<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ask yourself, if you were in your potential customer\u2019s shoes: why does your product, service, or idea bring more value compared to the other companies?<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Step 4. Form the Client-Oriented Proposition\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Extract the client-facing value proposition by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gathering different elements (desire, credibility, etc.) into a short phrase interpretation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving your value proposition with different data types, e.g. data from variations of a landing page and feedback from your prospective clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And of course, don\u2019t forget to <\/span><span style=\"font-weight: 400;\">test your value proposition<\/span><span style=\"font-weight: 400;\"> after each step.\u00a0\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When coming to your company, the prospective customer faces questions like <strong>\u201cwhat am I here for?\u201d<\/strong>, <strong>\u201cwhy do I need this brand?\u201d<\/strong>, <strong>\u201cwhat makes this brand so special?\u201d<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you could give answers to these and many more queries people keep in mind when exploring your project, then congratulations: you\u2019ve built a strong value proposition. This will set your brand apart from your competitors, help you reach a much larger audience, and keep your customers satisfied, making them return for repeat purchases.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/weblium.com\/\">Create Your Website<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The value proposition is critical if you want visitors to take notice of the product or service you offer and to conduct business with you. A good value proposition is what makes you ahead of similar projects. In this copy, we\u2019ve prepared case studies about: What is a Value Proposition? The value proposition is NOT &hellip;<\/p>\n","protected":false},"author":35,"featured_media":9729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[95,89],"tags":[],"class_list":["post-9721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-startups","category-research","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Value Propositions: What Is It and How to Create With Examples | Weblium<\/title>\n<meta name=\"description\" content=\"Building a great value proposition is essential if you want to develop a reliable brand. 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