{"id":9789,"date":"2019-10-19T14:41:33","date_gmt":"2019-10-19T11:41:33","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=9789"},"modified":"2025-04-30T15:49:16","modified_gmt":"2025-04-30T12:49:16","slug":"website-redesign-step-by-step-process-tips-and-examples","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/","title":{"rendered":"How to Redesign a Website: 12 Easy Steps With Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every website needs to be updated sometimes. It can be simply bug fixing or significant changes aimed to improve visual <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\">, functionality, and usability. If you notice the decrease in conversion rate or low user activity, don\u2019t rush to blame <strong>technical nuances<\/strong>: poor design can cause even more troubles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we are going to tell about why it happens, what you need to do, and <\/span><span style=\"font-weight: 400;\">how to redesign a website<\/span><span style=\"font-weight: 400;\"> smartly.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3e28bf0b25\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3e28bf0b25\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#What_is_a_website_redesign\" >What is a website redesign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Why_redesign_is_important\" >Why redesign is important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#When_should_you_redesign_your_website\" >When should you redesign your website?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#How_often_should_you_redesign_your_website\" >How often should you redesign your website?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#How_to_redesign_a_website_Website_redesign_steps\" >How to redesign a website? Website redesign steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_1_Defining_a_problem\" >Step 1. Defining a problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_2_Analytical_research\" >Step 2. Analytical research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_3_SEO_metrics\" >Step 3. SEO metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_4_Setting_goals_for_your_website_redesign\" >Step 4. Setting goals for your website redesign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_5_Study_your_audience\" >Step 5. Study your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_6_Study_your_rivals\" >Step 6. Study your rivals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_7_Structure_and_architecture\" >Step 7. Structure and architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_8_Planning_the_changes\" >Step 8. Planning the changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_9_Designing_process\" >Step 9. Designing process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_10_The_start_of_coding\" >Step 10. The start of coding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_11_Fill_the_website_with_content\" >Step 11. Fill the website with content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Step_12_Release\" >Step 12. Release<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Website_redesign_costs\" >Website redesign costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#How_much_time_does_redesign_take\" >How much time does redesign take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Website_redesign_examples\" >Website redesign examples\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Website_redesign_tips\" >Website redesign tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/${domain}\/blog\/website-redesign-step-by-step-process-tips-and-examples\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_is_a_website_redesign\"><\/span><strong>What is a website redesign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>A website redesign<\/strong><span style=\"font-weight: 400;\"> is the enhancement of the existing website that implies modifications in graphic design, interface, and website structure. It is modernization, after which an existing website becomes in demand by a target audience and meets the company\u2019s needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the business tasks, <\/span><strong>website redesign strategy may include:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">changing <a href=\"https:\/\/${domain}\/blog\/15-personal-logo-ideas-and-examples\/\">logos<\/a> that look outdated or are inconvenient to use;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">changing color solutions, fonts, and visual style in general;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">updating <\/span><span style=\"font-weight: 400;\">website content<\/span><span style=\"font-weight: 400;\"> to keep it relevant and increase loading speed;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">implementing animated elements to increase the interactive experience;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">checking HTML code for SEO improvements;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">improving usability for intuitive user experience.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><b>A website before redesign example\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9790 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn.jpg\" alt=\"A website before redesign - weblium\" width=\"1548\" height=\"1243\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn.jpg 1548w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn-200x161.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn-400x321.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn-768x617.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn-1000x803.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-QFhdsfKNYAjn-418x336.jpg 418w\" sizes=\"auto, (max-width: 1548px) 100vw, 1548px\" \/><\/p>\n<h3 style=\"text-align: center;\"><b>A website after the redesign example<\/b><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9791 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-sfkTnTDc7Q.jpg\" alt=\"A website after redesign - weblium\" width=\"778\" height=\"665\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-sfkTnTDc7Q.jpg 778w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-sfkTnTDc7Q-200x171.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-sfkTnTDc7Q-400x342.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-sfkTnTDc7Q-768x656.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-sfkTnTDc7Q-418x357.jpg 418w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/h3>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Why_redesign_is_important\"><\/span><strong>Why redesign is important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\"> is a business tool, just as important for effective business functioning as <em><strong>improving a company\u2019s structure, learning new managing strategies, modernizing equipment, and regular office repairs, etc.<\/strong> <\/em>Many business owners start with <a href=\"https:\/\/weblium.com\/templates\/\">basic templates<\/a>. While businesses develop and evolve, simple design becomes unable to serve new goals and strategies, or even properly display updated content.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>What is the purpose of a website redesign?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You <\/span><span style=\"font-weight: 400;\">redesign the existing website <\/span><span style=\"font-weight: 400;\">to make it better. The purposes may differ but they are all aimed at improving efficiency.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">To increase the <\/span><\/i><i><span style=\"font-weight: 400;\">conversion rate<\/span><\/i><i><span style=\"font-weight: 400;\"> through visual updates:<\/span><\/i><span style=\"font-weight: 400;\">\u00a0the design concept doesn\u2019t change, you only add new elements to make it look modern.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">To make a website more user-friendly<\/span><\/i><span style=\"font-weight: 400;\"> by modifications in navigation, categories, menu, filters, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">To increase PageRank<\/span><\/i><span style=\"font-weight: 400;\"> through code optimization and faster page loading.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">To modernize a website:<\/span><\/i><span style=\"font-weight: 400;\"> in-depth <\/span><span style=\"font-weight: 400;\">website revamping<\/span><span style=\"font-weight: 400;\"> with updates of visual elements, adding new features, and code optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">To provide relevant information and attract new <\/span><\/i><i><span style=\"font-weight: 400;\">website visitors<\/span><\/i> <span style=\"font-weight: 400;\">if your company changes its profile, extends the product line or expands into new markets.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">To boost sales and reduce calls to the support center<\/span><\/i><span style=\"font-weight: 400;\"> by simplifying the interface.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"When_should_you_redesign_your_website\"><\/span><strong>When should you redesign your website?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><b>#1. Your current design is not flexible enough<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">web design<\/span><span style=\"font-weight: 400;\"> should assist in reaching your marketing goals and meeting the sales target. This is not about fonts and buttons, this is more fundamental. Good design provides the functionality for dealing with current tasks and leaves enough room for experiments. Technical limits shouldn\u2019t interfere with the company\u2019s goals.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#2. You can\u2019t keep up with trends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes following the trends isn\u2019t necessary. If you\u2019ve missed something important, a redesign will help to catch up.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#3. Your <\/b><b>products or services<\/b><b> have changed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\"> is required when an existing site is not able to keep up with updated business goals and planned tech features. It helps to make sure you talk the same language with your audience.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#4. It has been a while since the last updates\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some people are focused on running business processes and active client base, forgetting <\/span><span style=\"font-weight: 400;\">to take care of the website. <\/span><span style=\"font-weight: 400;\">Website redesign<\/span><span style=\"font-weight: 400;\"> helps to remind that you are alive and well.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#5. You want to be better than competitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to redesign a website right after one of your competitors does. Make notes, collect ideas, and do it better when the time comes.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#6. Hotjar shows warning signs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hotjar is just an example \u2013\u00a0it is one of the numerous services that analyze user behavior, help to conduct surveys, etc. to increase conversion. If you notice that nothing helps to boost website ranking, attract enough users, and <\/span><span style=\"font-weight: 400;\">calls to action<\/span><span style=\"font-weight: 400;\"> don\u2019t perform properly, it\u2019s time to start working on a <\/span><span style=\"font-weight: 400;\">website redesign project plan<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#7. The results of A\/B testing tell you so<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testing is one more powerful <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> tool that helps to increase <\/span><span style=\"font-weight: 400;\">landing pages<\/span><span style=\"font-weight: 400;\"> conversion, choose optimal headlines for advertising, and improve search quality. If a modified site version works better, implement changes on the main website. That\u2019s how <\/span><span style=\"font-weight: 400;\">website redesign best practices <\/span><span style=\"font-weight: 400;\">usually work.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>#8. Your website has too many mistakes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is not about typos and misspelled words \u2013\u00a0those are easy to correct. If you notice that there are many broken links, some pages don\u2019t load at all, there is an old logo displayed, or some important sections are missing, you also need a <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_often_should_you_redesign_your_website\"><\/span><strong>How often should you redesign your website?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no need to <\/span><span style=\"font-weight: 400;\">redesign your site<\/span><span style=\"font-weight: 400;\"> more often than every two years, but it is recommended to do it at least once in five years. To decide whether you already need a <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\">, consider the following factors:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">current website condition;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the time that has passed since the last update;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">changes in Google\u2019s algorithms and policies;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">changes in your marketing strategy;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">company growth and changes.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_redesign_a_website_Website_redesign_steps\"><\/span><strong style=\"text-align: center;\">How to redesign a website? Website redesign steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Time to choose a <\/span><span style=\"font-weight: 400;\">website redesign strategy<\/span><span style=\"font-weight: 400;\">. Whether you decide to do everything with an in-house team or using the help of a <\/span><span style=\"font-weight: 400;\">website redesign agency<\/span><span style=\"font-weight: 400;\">, you should thoroughly analyze the existing website version before starting to work on the actual changes. Here is an approximate plan for your activity.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_1_Defining_a_problem\"><\/span><b>Step 1. Defining a problem<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Decide what is the main reason for a <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\">. Match it with your business strategy for a couple of years to make sure the nearest changes don\u2019t interfere with your big plans.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_2_Analytical_research\"><\/span><b>Step 2. Analytical research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Find weak spots to improve and strong points to save. Answering the questions below will help to do it.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the key elements of conversion?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there blind zones?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are any pages\/sections missing?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there elements to get rid of?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you okay with the CMS?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you face any limits with the current website?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the highlights clients like?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What developers and SEO specialists think of it?<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_3_SEO_metrics\"><\/span><b>Step 3. SEO metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conduct an SEO audit to estimate the value of organic traffic. Create the semantic kernel from scratch or extend it if you already have one. Check for the presence and relevance of meta tags \u2013\u00a0meta titles and <\/span><span style=\"font-weight: 400;\">meta descriptions<\/span><span style=\"font-weight: 400;\">, in particular.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_4_Setting_goals_for_your_website_redesign\"><\/span><b>Step 4. Setting <\/b><b>goals for your website redesign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before proceeding to <\/span><span style=\"font-weight: 400;\">website redesign ideas<\/span><span style=\"font-weight: 400;\">, decide what exactly you want to achieve with these changes. The goals should be realistic. You can focus on boosting traffic or sales, increasing PageRank, fix the mistakes and weak points detected during the previous stages.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_5_Study_your_audience\"><\/span><b>Step 5. Study your audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Start with Google Analytics and client surveys to find out who visits your site and how these people behave. Based on this, outline a user profile. You can use A\/B testing, focus testing, and interviews with loyal clients. Find out what they considered problematic, what they lack, what issues they face, and what extra features want to get.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_6_Study_your_rivals\"><\/span><b>Step 6. Study your rivals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analyze the field. Check out your competitors\u2019 websites estimating them as a customer. Test different contact forms. Check tariffs and product lines. Feel free to borrow some ideas and concepts and come up with a better version.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_7_Structure_and_architecture\"><\/span><b>Step 7. Structure and architecture<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The structure is <a href=\"https:\/\/${domain}\/blog\/12-best-practices-for-website-navigation\/\">website navigation<\/a> with all the sections and pages. The architecture is the description of blocks on every page: what content to use and what purpose it is going to serve. Discuss everything with SEO specialists, test for <\/span><span style=\"font-weight: 400;\">user experience<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_8_Planning_the_changes\"><\/span><b>Step 8. Planning the changes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you have everything to provide a team with a technical task. The changes should be based on the data received during the analysis. The task should contain:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Problem new design is going to solve.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plan of business development and things that may influence the site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Portrait of an average user.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insights on the <\/span><span style=\"font-weight: 400;\">target audiences<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scenarios and patterns of user behavior you want to keep.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Difficulties and points-of-failure you want to improve.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List of new solutions with the priorities on implementation.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_9_Designing_process\"><\/span><b>Step 9. Designing process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Start with prototyping. Bring SEO specialists, <\/span><span style=\"font-weight: 400;\">designers and developers<\/span><span style=\"font-weight: 400;\"> together to discuss how to make everything work and come up with new wow-ideas. Based on this, the designer will create a concept of the new website that will be later handled to the dev team.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_10_The_start_of_coding\"><\/span><b>Step 10. The start of coding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On this stage, frontend and backend developers implement the ideas previously discussed with SEO specialists and code a site with the new design.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_11_Fill_the_website_with_content\"><\/span><b>Step 11. Fill the website with content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Low-quality images and texts can kill the most cutting-edge design, so the content will take approximately 30% of the work. Remember that videos that aren\u2019t optimized for <\/span><span style=\"font-weight: 400;\">mobile devices<\/span><span style=\"font-weight: 400;\"> will slow down the page loading speed.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Step_12_Release\"><\/span><b>Step 12. Release<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After coding and testing are finished, time for the release comes. If you don\u2019t want to surprise clients with drastic changes, add an information block on the old site and let them switch between the versions for a while.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Website_redesign_costs\"><\/span>Website redesign costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The \u201c<\/span><span style=\"font-weight: 400;\">redesign my website<\/span><span style=\"font-weight: 400;\">\u201d request will <strong>cost <\/strong><\/span><strong><a href=\"https:\/\/blog.hubspot.com\/insiders\/how-much-does-a-website-redesign-cost\" rel=\"nofollow\">$3,000+<\/a><\/strong><span style=\"font-weight: 400;\"><strong> for a small website.<\/strong> <strong>Freelancers<\/strong> can help you <strong>for <\/strong><\/span><strong><a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$40+ per hour<\/a><\/strong><span style=\"font-weight: 400;\"> each (remember that you need at least a designer, SEO specialist, and developer). If you assign this task to a <\/span><span style=\"font-weight: 400;\">website redesign company<\/span><span style=\"font-weight: 400;\">, it will cost even more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a comparison, a <strong>new website on Weblium will cost you <\/strong><\/span><strong><a href=\"https:\/\/weblium.com\/#pricing\" rel=\"nofollow\">$10.5 monthly<\/a><\/strong><span style=\"font-weight: 400;\"> with free or your own domain, SSL certificate, SEO and marketing tools, and no Weblium branding. Sometimes it is easier to create everything from scratch than change an existing site. If it is a better option for you, contact Weblium to discuss the details.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_much_time_does_redesign_take\"><\/span><strong>How much time does redesign take?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Similarly to the frequency and price, the duration depends on the scope of work the team is to handle.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Website_redesign_examples\"><\/span><strong>Website redesign examples\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Seeing is believing; so here are some examples of the successful <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\">. The cases on website modernization, improved usability, and amazing visual upgrades that can inspire some new ideas for your project.<\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>#1. Go Hire redesign example<\/strong><\/h3>\n<p><b>Before:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9794 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image9.png\" alt=\"\" width=\"958\" height=\"576\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image9.png 958w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image9-200x120.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image9-400x241.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image9-768x462.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image9-418x251.png 418w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/p>\n<p><b>After:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9796\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI.jpg\" alt=\"Website redesign examples - weblium\" width=\"1116\" height=\"569\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI.jpg 1116w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI-200x102.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI-400x204.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI-768x392.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI-1000x510.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-EDjQrFWwafWI-418x213.jpg 418w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\" \/><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><strong>#2. Humber Wood Recycling website<\/strong><\/h3>\n<p><b>Before:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9797 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-i58qlGQncl.jpg\" alt=\"redesign examples - weblium\" width=\"799\" height=\"437\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-i58qlGQncl.jpg 799w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-i58qlGQncl-200x109.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-i58qlGQncl-400x219.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-i58qlGQncl-768x420.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-i58qlGQncl-418x229.jpg 418w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/p>\n<p><strong>After:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9798 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B.jpg\" alt=\"website after redesign - weblium\" width=\"1205\" height=\"650\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B.jpg 1205w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B-200x108.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B-400x216.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B-768x414.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B-1000x539.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-ALDYfcZf5B-418x225.jpg 418w\" sizes=\"auto, (max-width: 1205px) 100vw, 1205px\" \/><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><strong>#3. Wall, Einhorn &amp; Chernitzer<\/strong><\/h3>\n<p><b>Before:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9799 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx.jpg\" alt=\"\" width=\"1071\" height=\"858\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx.jpg 1071w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx-200x160.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx-400x320.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx-768x615.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx-1000x801.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-eoAbmAsGbx-418x335.jpg 418w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" \/><\/p>\n<p><b>After:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9810 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw.jpg\" alt=\"\" width=\"1204\" height=\"668\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw.jpg 1204w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw-200x111.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw-400x222.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw-768x426.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw-1000x555.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw-158x88.jpg 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-xqgCDSi0bw-418x232.jpg 418w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><b>#4. Nutrime<\/b><\/h3>\n<p><b>Before:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9811\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image11.png\" alt=\"\" width=\"968\" height=\"488\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image11.png 968w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image11-200x101.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image11-400x202.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image11-768x387.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image11-418x211.png 418w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/p>\n<p><strong>After:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9801 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO.jpg\" alt=\"Nutrime website redesign - weblium\" width=\"1290\" height=\"694\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO.jpg 1290w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO-200x108.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO-400x215.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO-768x413.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO-1000x538.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-u4S6SvQGTxdO-418x225.jpg 418w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><strong>#5. Mailchimp<\/strong><\/h3>\n<p><b>Before:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9802 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3.png\" alt=\"website redesign - weblium\" width=\"810\" height=\"453\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3.png 810w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-200x112.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-400x224.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-768x430.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-158x88.png 158w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/image3-418x234.png 418w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><b>After:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9803 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc.jpg\" alt=\"website redesign - weblium blog\" width=\"1286\" height=\"584\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc.jpg 1286w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc-200x91.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc-400x182.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc-768x349.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc-1000x454.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/07\/imgonline-com-ua-Compressed-nd29KhLx7nBc-418x190.jpg 418w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Website_redesign_tips\"><\/span><strong>Website redesign tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u2714 Don\u2019t cut costs on analysis and estimation, neither opt for the cheapest option. Invest in high-quality work that will make your website user-friendly and keep up-to-date for a long time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Start a <\/span><span style=\"font-weight: 400;\">website redesign process<\/span><span style=\"font-weight: 400;\"> with clear expectations and goals. You need to understand what you want to get.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Don\u2019t try to use every latest trend in design. Focus on the most important features that will increase business efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Besides designer and developer, you need to have an SEO specialist in your team \u2013 a person who understands how to improve the functionality for conversion increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Provide a detailed technical task for the team that will be working on the project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Don\u2019t request to work fast, the rush can affect the results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714 Always test the updated site. Make sure you release a bug-free user-friendly version. Beta-testing always helps to avoid failures.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span><strong>Bottom line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A website redesign is not just a visual enhancement but first of all a powerful marketing tool.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Redesign helps to increase conversion rate, usability, and PageRank; to modernize a website, boost sales, and keep up with your business goals.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The optimal frequency, time, and cost of website redesign differ for every project and are estimated during the corresponding analysis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You don\u2019t need a <\/span><span style=\"font-weight: 400;\">website redesign<\/span><span style=\"font-weight: 400;\"> if your rivals launched a new site or your friend tells you so. If redesign fails to solve a marketing or commercial problem, you don\u2019t need it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sometimes launching a new website is a more rational decision than redesigning an existing one. If it is your case, open <\/span><a href=\"https:\/\/weblium.com\/\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\"> and choose a template for your brand new website.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/weblium.com\/\">GET YOUR OWN WEBSITE HERE<\/a><\/strong><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 493px; top: 2018.47px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every website needs to be updated sometimes. It can be simply bug fixing or significant changes aimed to improve visual website redesign, functionality, and usability. If you notice the decrease in conversion rate or low user activity, don\u2019t rush to blame technical nuances: poor design can cause even more troubles. In this article, we are &hellip;<\/p>\n","protected":false},"author":35,"featured_media":9804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-9789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Redesign: Step-By-Step Process, Tips, And Examples | Weblium<\/title>\n<meta name=\"description\" content=\"A website redesign is the enhancement of the existing website. 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