{"id":9968,"date":"2019-08-08T16:59:40","date_gmt":"2019-08-08T13:59:40","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=9968"},"modified":"2025-04-30T15:49:18","modified_gmt":"2025-04-30T12:49:18","slug":"how-to-write-website-copy-in-2023","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/","title":{"rendered":"How to Write Website Copy: Essential Guide With Examples"},"content":{"rendered":"<p><strong>Web site copy<\/strong><span style=\"font-weight: 400;\"> is a powerful tool that can either sell your product\/service at a glance or make the user leave the page right away and never come back. Text is actually the first thing a user encounters when opening your site, coming from a direct link, social media or <\/span><span style=\"font-weight: 400;\">search results<\/span><span style=\"font-weight: 400;\">. Today we will share useful tips on <\/span><span style=\"font-weight: 400;\">writing copy for websites<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e915ceee21a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e915ceee21a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#What_is_website_copy\" >What is website copy?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#Whats_the_difference_between_website_copy_and_web_content\" >What\u2019s the difference between website copy and web content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#So_how_to_write_effective_web_copy\" >So, how to write effective web copy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#1_Remember_about_scanning\" >#1. Remember about scanning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#2_Dont_use_jargon\" >#2. Don\u2019t use jargon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#3_Dont_try_to_tell_about_everything_in_one_block\" >#3. Don\u2019t try to tell about everything in one block<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#4_Remember_that_your_website_is_not_a_novelty\" >#4. Remember that your website is not a novelty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#5_Be_friendly\" >#5. Be friendly\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#6_Write_correctly\" >#6. Write correctly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#7_Strong_CTAs\" >#7. Strong CTAs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#Website_Copy_Examples\" >Website Copy Examples\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#Digital_Women_powered_by_Weblium\" >Digital Women (powered by Weblium)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#Draftium\" >Draftium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#Yuval_Rechter_%E2%80%93_made_on_Weblium_Website_Builder\" >Yuval Rechter &#8211; made on Weblium Website Builder<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/${domain}\/blog\/how-to-write-website-copy-in-2023\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_is_website_copy\"><\/span><strong>What is website copy?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Website copy<\/strong> is the <strong>key text<\/strong> that gives <\/span><span style=\"font-weight: 400;\">potential customers<\/span><span style=\"font-weight: 400;\"> all <\/span><span style=\"font-weight: 400;\">important information<\/span><span style=\"font-weight: 400;\"> about you, your goods and services. It\u2019s the <strong>selling text on the main pages of the website<\/strong> that pursues the visitor to stop for a minute and make an order.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_website_copy_and_web_content\"><\/span><strong>What\u2019s the difference between website copy and web content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Website copy<\/strong><span style=\"font-weight: 400;\"> is a tenacious, selling text that encourages the user to use your services or product right now.<\/span><\/li>\n<li><strong>Web content<\/strong> is informative content that <strong>introduces the user to the brand, its products or services, but doesn\u2019t call for a purchase.<\/strong> This type of content is designed to build strong relationships between the brand and users, increase brand awareness, transmit interesting information, <strong>but not to sell<\/strong>. In addition, not the only text is related to web content, but also any other components of the page &#8211; graphics, videos, podcasts and more.<\/li>\n<\/ol>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"So_how_to_write_effective_web_copy\"><\/span><strong>So, how to write effective web copy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/weblium.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Weblium<\/span><\/a><span style=\"font-weight: 400;\">, we have extensive experience in creating website templates that advertise products and services. Like no one else, we know how to write website copy in the way not to scare the user away, but to convince him that your site has something to offer him. Below, we will share some tips for creating cool selling content.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"1_Remember_about_scanning\"><\/span><strong>#1. Remember about scanning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/recruitment-agency.weblium.site\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9969 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn.jpg\" alt=\"\" width=\"1274\" height=\"476\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn.jpg 1274w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn-200x75.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn-400x149.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn-768x287.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn-1000x374.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7wIHRnYIcn-418x156.jpg 418w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">People don\u2019t read what is written on the site carefully, they just superficially run through the text. Keep it in mind when writing website copy. From the first word, from the first heading, you must prove that <strong>you are worth the user&#8217;s attention and convince him to contact you.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use short sentences, catchphrases, more headlines, and CTA. <strong>When? Where? What?<\/strong> These are the questions you should answer shortly on the main page.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"2_Dont_use_jargon\"><\/span><strong>#2. Don\u2019t use jargon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are targeting a wide audience, communicate with it in its language. Don\u2019t use narrowly-niche words in the text, as they may not be understandably corny. Complex formulations scare away the audience, and if a person doesn\u2019t understand what is written on your website, he will not find benefits for himself in it.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"3_Dont_try_to_tell_about_everything_in_one_block\"><\/span><strong>#3. Don\u2019t try to tell about everything in one block<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/weblium.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9970 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk.jpg\" alt=\"website copy - article - weblium blog\" width=\"1152\" height=\"569\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk.jpg 1152w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk-200x99.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk-400x198.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk-768x379.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk-1000x494.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-htXD2JTEvk-418x206.jpg 418w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There should be one message per block. No need to mix everything in one paragraph. If you are talking about the benefits, don\u2019t write about delivery options &#8211; make a separate block for this. All the ideas on your site should flow from one to another, be a logical continuation. At the same time, the user should have an option to easily move between the blocks, understanding where a concrete thought is revealed.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"4_Remember_that_your_website_is_not_a_novelty\"><\/span><strong>#4. Remember that your website is not a novelty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Writing web copy is not the same as writing a book. Here, specifics and clear messages are needed. Be sure to adhere to such rules when creating texts for the site main pages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Break large paragraphs into small parts, each paragraph should have no more than 4 sentences;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write in short, clear sentences, remove all verbal garbage;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give up a passive voice in favor of active voice;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not repeat yourself throughout the website.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"5_Be_friendly\"><\/span><strong>#5. Be friendly\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Appeal to the problems and needs of average people. Show them that you care about them and strive to solve a particular problem. Write in the style in which you usually communicate, accent on the real concerns of people.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To understand the tone of communication with your audience, you need to know who your target customers are.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Make a portrait<\/span><\/a><span style=\"font-weight: 400;\"> of your typical customer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build communication so that users perceive you and your site as a problem-solver, and not just as a commercial organization hunting for users&#8217; money.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"6_Write_correctly\"><\/span><strong>#6. Write correctly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is obvious but yet: nothing is worse when a literate person visits a website and sees grammar or punctuation errors. The same applies to incorrect wording, too clumsy sentences, wrong choice of term. In order not to get into trouble, use verification programs, for example, <\/span><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"7_Strong_CTAs\"><\/span><strong>#7. Strong CTAs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/yacht-trip.weblium.site\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9971 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh.jpg\" alt=\"\" width=\"1067\" height=\"569\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh.jpg 1067w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh-200x107.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh-400x213.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh-768x410.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh-1000x533.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-A6mKsviQCFwnh-418x223.jpg 418w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A clear <\/span><span style=\"font-weight: 400;\">call to action<\/span><span style=\"font-weight: 400;\"> is a must on the main pages of the site: leave contacts, order, fill out a form, and so on. A user should be able to click on CTA literally from any block on the main pages. You only have a few seconds to present your product or service to the user and pursue him to buy or order it. Don\u2019t miss this time!<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Website_Copy_Examples\"><\/span><strong>Website Copy Examples\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Digital_Women_powered_by_Weblium\"><\/span><strong><a href=\"https:\/\/digitalwomen2020.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Digital Women (powered by Weblium)<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9972 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32.png\" alt=\"\" width=\"1324\" height=\"698\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32.png 1324w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32-200x105.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32-400x211.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32-768x405.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32-1000x527.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/3585a7844f3e19e236a70495cb954a32-418x220.png 418w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here you will find inspirational text that fully describes all the features of this organization, from the first word. It uses simple, clear lexis. The whole site is divided into blocks, on which the text is correctly distributed. The purpose of the project is clear and highlighted in a separate block, CTA Become a member is repeated on several screens. There is also social proof &#8211; great reviews from current members of the organization. Each of the pages of the site also gives a complete understanding of what it is about. Together with well-chosen fonts and colors, the texts on each page have an instant effect on any visitor.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Draftium\"><\/span><strong><a href=\"https:\/\/draftium.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Draftium<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9973 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca.png\" alt=\"draftium website\" width=\"1263\" height=\"645\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca.png 1263w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca-200x102.png 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca-400x204.png 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca-768x392.png 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca-1000x511.png 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/350f3edf7ca78588f477f319bb46e1ca-418x213.png 418w\" sizes=\"auto, (max-width: 1263px) 100vw, 1263px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This<\/span><span style=\"font-weight: 400;\"> copywriting example<\/span><span style=\"font-weight: 400;\"> shows that the site doesn\u2019t need to have a lot of text to be effective. Show the audience what you consider important \u2014 your strengths and advantages. Make them a list and give a button that will lead a client to personally try everything that you\u2019ve talked about. Give a user as much useful information as possible, speak the same language with him, give more feedback &#8211; and your site will certainly cause interest and desire to try what you offer.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Yuval_Rechter_%E2%80%93_made_on_Weblium_Website_Builder\"><\/span><strong><a href=\"https:\/\/yuval.weblium.site\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Yuval Rechter<\/a> &#8211; made on Weblium Website Builder<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9974 aligncenter\" src=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf.jpg\" alt=\"\" width=\"1041\" height=\"591\" srcset=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf.jpg 1041w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf-200x114.jpg 200w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf-400x227.jpg 400w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf-768x436.jpg 768w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf-1000x568.jpg 1000w, https:\/\/${domain}\/blog\/wp-content\/uploads\/2019\/08\/imgonline-com-ua-Compressed-7dgBKPHIsWkjf-418x237.jpg 418w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Look at the CTA on this l<\/span><span style=\"font-weight: 400;\">anding page<\/span><span style=\"font-weight: 400;\">. It is simple and understandable at the same time. Here you can send a message to Yuval and leave your contact details. People do not like to share personal information but if you use this approach, a person understands why he should leave mail or his name so that you can reply to his message.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, we hope that now you understand the difference between web copy and web content, and are already eager to make texts on your site effective and useful. If the inspiration has not come yet, you can always use our extraordinary<\/span><a href=\"https:\/\/weblium.com\/blog\/75-website-ideas-for-launching-a-site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> ideas on creating websites<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And to summarize a little more. When writing a web copy, remember the basic principles of writing effective, selling a text on a site:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">choose the tone of a p<\/span><span style=\"font-weight: 400;\">erson\u2019s voice<\/span><span style=\"font-weight: 400;\"> and stick to it on all pages;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">write competently and clearly for any user;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">address the real problems of your potential client when you <\/span><span style=\"font-weight: 400;\">create the content<\/span><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">give one message in one block, do not confuse the user with multiple offers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">prove in the text why the client should choose you;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">be sure to use CTA on all the <a href=\"https:\/\/weblium.com\/blog\/website-homepage-design-examples-of-the-best-homepages\/\">main pages<\/a> of the site.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, the powerful text is not a 100% guarantee of the success of your site. The visual component, correctly selected blocks and colors play an equally important role. To create an awesome website, you will need an original idea, thoughtfully selected colors, the overall style of the site, catchy design and, of course, web copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with ready-made<\/span><strong><a href=\"https:\/\/weblium.com\/templates\/\"> templates<\/a> on Weblium<\/strong><span style=\"font-weight: 400;\">, you can use the tips from our experts. We fill our templates with effective texts that attract the audience. You can adapt these texts for yourself, or be inspired by the examples and write your own web copy, in your own style and taking your particular business into account. Don\u2019t be afraid of trying, and you\u2019ll definitely succeed in writing powerful web copy!<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/weblium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get the maximum leads TODAY!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web site copy is a powerful tool that can either sell your product\/service at a glance or make the user leave the page right away and never come back. Text is actually the first thing a user encounters when opening your site, coming from a direct link, social media or search results. Today we will &hellip;<\/p>\n","protected":false},"author":35,"featured_media":9989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-9968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write Website Copy: Essential Guide With Examples | Weblium<\/title>\n<meta name=\"description\" content=\"Website copy is the key text with all important information about you, your goods and services. \u2713 Find out how to write the best website copy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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