Tips and tricks for a creating and designing your own great child care website
1. Design Priorities
Is the text on your website readable? Parents have a little time to get to know about your company, so if they can't read or find your message, they will immediately switch to another search result.
What about your web site's navigation? You have to make your menu options easy to understand for everyone. Give your visitor the possibility to easily find the info that he is looking for, or he will choose another child care site.
One more important thing is the website’s load speed. The multiple marketing surveys show that you have only three seconds to get the page fully loaded. Keep this in mind while planning your child care website design.2. First ImpressionYour website should express the personality and has to be fun. The worst child care website is the dull child care website! So, get your visitor in the right mood.
At the same time, you have to show professionalism. You have to balance these three basic priorities on your website.
3. Color SchemeMost of the successful child care websites have a light background. They use soft colors to create a positive mood and express tenderness. Just try to imagine if you were the parent: what colors will build your trust to the website?
Red color means energy and excitement, orange is associated with cheer and happiness, yellow is the color of warm sunshine, blue inspires trust, green associates with nature and money. But the thing is how you use these colors and how you mix them in your website design!
Don’t forget about the plenty of white space in your website’s design.
4. Mobile Responsive design
Make sure your child care site is mobile friendly: even if they are at home, many users browse the Web on their mobile devices. Give your potential clients full accessibility to all of your offers.
5. Visible CTA’s and contact info
If you do everything right, all above-mentioned things warm your visitor’s interest, and you need to put your CTA’s and contact info at the most visible places, right where he looks for it. More than that, you should place it on each page – you never know when the visitor will make an important decision.
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