3.5 billion professional football fans around the world, not counting fans of creative advertising, and lovers of celebrities and just those who are interested in the world’s biggest events were stuck to the screens on the night of February 2 just to watch SuperBowl 54 2020.
Indeed, the most striking and long-awaited halftime show of the year combined the big game of the season of professional American football, the performance of the most high-profile celebrities and the most epic Super Bowl commercials of the world’s leading brands!
Despite the crazy price for a 30-second spot reaching $5.6 million, major global brands (Google, Jeep, Microsoft, Amazon, Hyundai, and others) and film companies (Universal, Marvel Studios, etc.) use the event to show their amazing commercials and announce future projects. Later, the first person in the USA, Donald Trump, congratulated the winning team.
We have picked up the most incredible Super Bowl commercials of the famous brands presented at the Great Event 2020 along with the best commercials from the previous years!
Best Superbowl commercials 2020
The Super Bowl ad of a famous American company outplays the time before the voice assistant Alex was released.
Ellen Lee DeGeneres and Portia de Rossi (“Ally McBeal”, “Arrested Development”) talk about what life was like before inventing Alexa. The advertisement shows possible scenes from the past, including sketches of the Middle Ages and a script in the “Game of Thrones” style.
Jeep, “Groundhog Day”
To create the coolest commercial for an iconic American brand, you need to use the perfect ingredients: an iconic movie and its iconic star. This is one of the best 2020’s Super Bowl commercials.
With the help of actor Bill Murray (“Groundhog Day”), Jeep outplays the coincidence of the Super Bowl and Groundhog Day dates. In the video, the only reason for repeating one day over and over is the new Jeep car model!
Cheetos, “U Can’t Touch This”
Cheetos is back in the big game a decade later!
In its 30-second commercial for the Super Bowl, the company presents its new Cheetos Popcorn. On the background, you hear the well-known MC Hammer track “U Can’t Touch This”, and the famous rapper himself appears in unexpected variations with his famous phrase.
Hyundai, “Smaht Pahk”
Hyundai has unveiled a new “remote smart park” feature. The Super Bowl ad stars such actors as Chris Evans (“Avengers”), John Krasinski (“Office”) and Rachel Dretch (“Saturday Night Life”).
The auto-parking feature guides cars into the tightest spaces on its own, and the famous actors are using the funny accents set in Beantown (you hear the words like “caah,” “paahk” “smahtypants” and “clickah”).
The carmaker won the pre-Super Bowl competition for attention with this commercial.
10 years after the famous “Parisian Love” video (it also used the same device), in its 90-second «Loretta» commercial, the company again tells a touching love story about using Google Assistant to save the memory of one’s love.
The main character of the video, an elderly man who asks Google to remind him of his lover. Google shows different happy moments of life – first love, the birth of children and happy fatherhood. This is one of the most touching Super Bowl commercials ever!
Doritos, “Doritos Cool Ranch”
Sometimes only Doritos can brighten up the evening after a hard-working day!
Rapper Lil Nas X and actor Sam Elliott become the heroes of the “The Good, the Bad and the Ugly” movie, and during the famous scene with a cowboy duel, they’re having their own… dance duel to the Lil Nas X hit “Old Town Road” sound in the video.
With the help of Cool Ranch Doritos, Lil Nas X proves that he and his tall riding horse will overcome anyone! In the video, everyone dances, and even horses!
Microsoft, “Katie Sowers”
At the 2020 Super Bowl, one of the most inspiring stories in advertising will also be played out in the field.
Microsoft has made a collaboration with Katie Sowers, the first trainer in Super Bowl 2020 to talk about Microsoft’s Surface Pro 7 social messenger.
Audi, “Let it Go”
In this Super Bowl ad, Macy Williams, the star of «Game of Thrones», sings a song from the «Frozen Heart» animated film while driving an Audi.
A famous carmaker shows its concern about an environmentally friendly future, introducing the new Audi E-Tron Sportback.
Walmart, “Famous Visitors”
To emphasize “out-of-this-world convenience” and continuing the idea that the company used last year, Walmart introduced the 60-second «Famous Visitors» video.
In the video, all the familiar characters – aliens from “Mars Attacks”, a talking dog from “Men in Black”, Buzz Lightyear, Flash Gordon and even C-3PO and R2-D2 from “Star Wars” drive up to Walmart to quickly and conveniently pick up their online orders.
Porsche, “The Heist”
Another car manufacturer presented (for the first time in 20 years in Super Bowl commercials history!) his product during Super Bowl 2020. The main character of the video is the Taycan all-electric car, whose driver is able to catch up with anyone.
The video shows how a group of security guards of the Porsche Museum race a fleet of cars around Stuttgart, Germany (home of Porsche headquarters).
Pringles, “Rick and Morty”
A well-known brand of chips used characters from the popular comedy sci-fi animated series “Rick and Morty” in their advertising.
The Super Bowl ad begins with Rick and Summer releasing a Pringles commercial in which a woman stacks different chips, creating unique flavor combinations. Rick finds out that Morty is a «Pringles» robot.
Olay, “Make Space for Women”
Is there enough space for women in space?! Olay launches its first space mission to find it out!
Actresses Bisi Phillips and Lilly Singh, along with astronaut Nicole Stott, are instructed to return the mission home.
As part of the MakeSpaceForWomen brand’s ad campaign, Olay gives a dollar to anyone who uses #MakeSpaceForWomen hashtag.
All the fuzz is about the «Girls Who Code» organization that wants to reduce the gender gap in computer science and technology building the pipeline for female engineers.
There were cool ads not only in 2020 at Superbowl: here are a couple of clips from previous years!
Samsung, “The Big Big Thing” (2013)
In the 2010s, the television audience was as sophisticated as possible. But this advertisement with the participation of Hollywood stars Seth Rogen and Paul Rudd, shot by director John Favreau («Iron Man») broke all records, showing the essence of an irony!
In this Super Bowl ad, shown during the 2013 Super Bowl between Baltimore Ravens and the San Francisco 49ers, Paul Rudd («Wet Hot American Summer») and Seth Rogen («Freaks and Geeks») are asked to propose an idea for Samsung Super Bowl advertising.
The brainstorming begins by the narcissistic advertiser, played by Bob Odenkirk (best known as Saul Goodman on “Breaking Bad”), who perfectly parodies both the advertising industry and the modern advertiser.
Volkswagen, “Force” (2011)
This video shows a boy dressed as Darth Vader trying to control items around the house using the «Force».
As his efforts fail, the boy feels more and more depressed.
Then he tests his magical powers in a family car and is amazed when it reacts with flashing headlights and a beep… although we see that it is actually his dad doing this, holding the remote control in his hand.
Budweiser, “Wassup” (1999)
Humor and beer mix well, and we bet this is one of the funniest Superbowl commercials!
The Budweiser “Whassup” campaign is a good example of a beer brand interacting with a target audience that loves to have fun.
A series of Wassup commercials for Budweiser beer was one of the first to open the viral marketing mechanism. The exclamation “Waazzzup has become a real meme, easily flowing offline, has been replicated in all kinds of ways – an episode in Scary Movie, a bunch of alterations and parodies.
According to Forbes, the $336 million CBS hauled in last year in ads for the Super Bowl was more than what ABC received for all six games of the NBA finals in 2019 ($288 million combined) and more than what Fox received for the seven games of the World Series (191 million).
Just recall the fact that such famous artists as Cindy Crawford, Britney Spears, and Missy Elliott sang for Pepsi commercials Superbowl! That’s how the business in the Big World is being made!
Do you have a business too? Do not miss the chance to create your site with the most progressive website builder Weblium for absolutely free – and get thousands of new visitors tomorrow!