Create artist website

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Artist website is a great way to demonstrate your artworks and boost the career growth:

Tips and tricks for a creating artist website

Online art sales rose by 12% last year with 43% of buyers preferring online bids.

42% of collectors always start their acquaintance with art through virtual galleries.


Online art market has already reached $4.22 billion in 2017.


Start with thinking through your artist website homepage

Here are the world’s best practices how to make an effective artist website that we’ve done for you

A homepage of your artist website is a place, where you introduce yourself.

You’ve got just a couple of seconds to catch visitor’s attention, so start with answering the main questions: 1) who are you? 2) what are you doing? 3) why should they stay here for a while? Keep it simple and don’t forget about an attractive image – maybe, one of your artworks? 

Add some more pages to your artist website


This is the key of your artist website. Find an original or just comprehensible way to showcase your works. Publish the portfolio with dropdown options or create a common page with links to different categories.


Time for an artist statement. Tell about your works, art concept, values etc. Why do you create? What inspires you? What is the message you want to deliver? You may choose other questions, just make sure you stated everything clearly.

Artist bio

Yes, it is different from the previous page, and you need this one as well. A person, who stands behind the artworks exhibited, is equally important for visitors.


If you have participated in other projects aside from your original ones, mention this experiences. Tell about the project in general and your role in it.

Purchase information

Your artist website will be a bit different from e-commerce sites. You can leave a “Buy” button on a page of every art item. However, it is necessary to provide more information about payment options, copyright etc.


Make it easy to reach you. Leave a phone number, email, and links to professional social networks.

Final touch: nice-to-have artist website pages

CategoriesOrganize your artworks into groups. Some choose classification based on the used materials, the others focus on techniques. It is also possible to arrange the works according to exhibitions or collections.
Cooperation If you are opened for new offers, let people know. Other creative minds may suggest you something interesting after they check out your works.
ExhibitionsSome buyers prefer to find artworks online and then to come check everything in person. Notify them about the upcoming exhibitions. Tell about the past ones – they are a showcase of your experience and achievements. 
BlogGot some thoughts to share? Start a blog to tell about your everyday life, work, trends in art and other interesting things.

Artist website templates




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