According to statistics, about me pages are among the ten most visited by potential customers on your site.
Surprised? The logic is simple: the first thing a site visitor gets to know is your bio/company info because he wants to know more about a person he is going to trust!
And it is definitely About me or About us page that will make your potential client decide whether he will continue to communicate with you and build the long-term cooperation.
Let’s get the best of top 12 world’s About us samples and learn how to write About me page, that will pull your customers like a magnet.
Best about me examples
Ash of the Middle Finger Project – about me sample
Visit the website: http://www.themiddlefingerproject.org/about/
Here’s one of the most bad-ass and creative About me pages you have seen.
We really like the way Ash tells her story using these straightforward but yet witty lines around her adorable photo. She doesn’t tell too much, but she tells everything you need to know about her, and she definitely gets your trust!
Dan Joe – an example of the about page
Visit the website: http://danjoedesign.com/about/
Dan Joe, being a big knowledge seeker and a graphic designer has got stunning About me page that immediately shows if he is ready for the new projects including web & print design, as well as branding.
The webpage has a pleasant color scheme: arrows and characters of orange color look cool on the lovely light gray ground, and the owl image shows his hunger for illustrations.
Visit the website: https://josephpayton.com/about/
This is one of the most interesting About me examples, that hits the bull’s eye: It’s rather creative, very confident, and quite easy to perceive.
The illuminating self-portrait of designer and animator immediately creates a brand in your mind that you will definitely remember. One more important thing: Joe clearly shows his expertise in the field he is working in. Visiting the webpage, you get a clear image of what he creates, and why he makes it this way.
Yellow Leaf Hammocks About me page example
Visit the website: https://www.yellowleafhammocks.com/pages/about-us
If you have an exciting story about how your brand, product or service appeared, place it on the “About us” page – as these guys did!
Copywriters of Yellow Leaf Hammocks did an excellent job of talking about the journey of the founder of the brand to Thailand, where his “great idea” about creating a company that produces hammocks was born. The text itself sounds surprisingly poetic, drawing the memorable images like “a hammock surrounds you like a silk cocoon and gently holds you in its arms like a cloud”.
Apptopia – About us
Visit the website: https://apptopia.com/our-data
We all love to seem smarter than we really are, and one of the most effective ways to achieve this effect is to use professional jargon!
A simple but carefully verified language that describes the essence of Apptopia startup easily conveys the meaning to the average person in the street.
Kero One – portfolio About me examples
Visit the website: https://www.kero1.com/about/
We have found one of the best portfolios about me examples, that rocks, and yes – it is multilingual.
About me the page of this DJ and hip-hop artist tells you his story in different languages – English, Korean, Japanese, and Chinese. Attracting these fans makes Kero One’s brand more inclusive of all the markets he identifies with.
LessFilms – blog introduction About me
Visit the website: http://lessfilms.com/about/
This is, maybe, one of the most interesting blog introduction about me examples we have found.
LessFilms video-production team achieves a stunning personalization effect using ingenious texts and the interesting character – a giant wrestler. And even though the great fighter and the amusing headings have nothing to do with the company’s business, they show that the brand owners do have the sense of humor!
Eight Hour Workday
Visit the website: https://mediatemple.net/blog/about-2/
We think that his page is just wonderful for the reason it is very humane!
Eight Hour Day company specialists did an amazing job to demonstrate the true identity of the creators of the company, for which the names and real photos of the company’s founders were used on the About us page. Even a photo of the owners’ dog helps to humanize their brand!
Callia Media – About me examples
Visit the website: http://www.calliamedia.com/andrea-butterworth-online-marketing/
This webpage is very good since it directly speaks to customers.
Andrea Butterworth, the owner of Callia Media, is an experienced, highly qualified marketer, and this fact is clearly stated on her website’s page. But more importantly, Andrea provided the “right to vote” to her grateful clients.
Thus, an ideal balance between personal information, a description of the company’s achievements and reviews of the biggest fans of the brand and Andrea personally was reached.
I Shot Him About me page example
Visit the website: http://ishothim.com/about/
This page completely breaks the stereotypes of perception!
The title, sharp as a shot and the incredibly funny self-presentation of the members of this remarkable creative team set up the acquaintance with them. The page shows you the real faces of this cheerful company, which creates the right mood!
Visit the website: https://mailchimp.com/about/
Another good example of a client-oriented «About us» page is a Mailchimp email newsletter webpage. In the second paragraph of the text, they say:
«Enough talking about us – let’s concentrate on you! No matter if you manage your business or try to build your email newsletter campaign, you need a professional email–marketing team, that will take good care of all the complex matters so you will get the chance to devote yourself to your job completely»!
More than that, the image of a monkey as a corporate character is a winning solution. There are some interesting replicas of a character and many amazing graphic elements on the site.
Bentley Motors – a good example of the About us page
Visit the website: https://www.bentleymotors.com/en/world-of-bentley/the-bentley-story.html
Bentleys are among the most prestigious and luxurious cars on the market. Their About page demonstrates prestige through a clean and elegant design that contains stunning professional images and an interactive way of exploring the history of the brand, the factory, and the latest Bentley updates!
Grain & Mortar
Visit the website: http://grainandmortar.com/about/
This digital agency chooses laconicism and sincerity in storytelling. Grain & Mortar don’t take you back in time or list abstract values. Instead, they explain everything in simple language and illustrate with the photos from the studio’s daily life.
A catchy and a bit intriguing phrase “The We Are Honest Folks” makes you scroll down for more details. Two short messages with no cliches or beaten expressions tell about company’s ideology and the studio. Photos and animations of the team and their studio in warm colors recapture the atmosphere of the place and encourage to contact these people.
Visit the website: https://ghosthorses.co.uk/about/
The smart use of visual identity and smooth animation will catch your attention from the first second. Smart British humor will make sure you stay and scroll to the end.
There’s nothing in excess. Short witty texts answer the questions “Who?,” “What?,” and “How?”. There are links to the portfolio, social networks, contacts, and details about design and coding processes. Simple colors, a little bit of glitter and special effects, and duplicate menu in the “Footer Stuff” create the page you can easily call perfect.
Visit the website: http://www.toby-powell.co.uk/
A true professional answers all your questions before you even ask. This is exactly what Toby Powell does on “About” page of his website.
Toby is that guy who has designed and built Vogue Thailand website. It is one of his major achievements rightly placed at the top of the page to fuel your interest. Then, you discover a short self-introduction, where Toby shortly describes his skills and working process flow, and portfolio. Interchanging minimalistic blocks with white background and images of a busy city help to achieve the balance.
Visit the website: http://www.andrewreifman.com/#/about
There is one key difference between a company’s and a freelancer’s “About” page, this website illustrates it perfectly. Andrew Reifman makes sure you want not just to choose him for your project but also to become friends.
Being a freelance requires more creativity. The majority of customers are interested in your personality as much as in your works. Andrew Reifman decided that listing his projects, skills, and experiences is rather boring. Instead, he chose a couple of fun facts and cartoon graphics for “About” page. You find out who Andrew actually is, not just what his works look like.
Jared Christensen about me example
Visit the website: https://www.jaredigital.com/about/
Jared Christensen goes even further. He uses a risky sarcastic approach, telling the truth everyone knows but tends to pass over in silence. It seems like Jared had some fun while creating this page.
There is all essential information a potential employer would ask for. However, it is delivered in an original way. Jared writes about himself in the third person but sarcastic comments “like anyone cares,” “so annoying,” etc. make it sound rather funny than formal.
How to write an about me page?
1. Understand your customer needs.
Your main goal is not to praise yourself, but to understand the needs of your potential clients and offer them a perfect solution.
The customer must find answers to his questions like the following:
- What is your business and why can I trust you?
- How can you help me to solve my problem?
- What successful experience have you had?
- How will I get the result? Will I get a guarantee?
2 Tip. Be professional in your field.
You can use diplomas, certificates, reviews of satisfied clients, case studies, photo reports from thematic workshops and seminars to confirm your competence!
3. Be creative.
Choose the creative approach when making you About me/About us page, try to completely forget all the «About me page templates» you know like «We are professionals in this field», «We have a huge experience», etc. Remember: all the cliché verbal constructions can be easily replaced by adding a little creativity.
4. You and your team.
Post photos of your employees, a small set of photos from the events. It is important to show your potential client those people, who will solve his problem. This element will add confidence in the relationship between you and the client.
5. Use the benefits of statistics.
Numbers are more accurate and more convincing than words – show your competence and use them:
- How many customers have you got by now?
- How many years have you been working?
- What is the assortment of goods/services of your company?
6. Offer to subscribe to your email newsletter.
The email subscription form at the bottom of the About us page increases the number of subscribers by at least 2 times!
7. Work out the About page title.
Use the headline and subtitle to show your readers the core mission of the company, maximize customer benefits and call for action.
8. Voice your positioning and mission.
Try using the bold option for positioning – voice yourself as number one in your field! But will have to prove it with something convincing.
Formulating the mission, it is also crucial to indicate what exactly you are doing (or will do) to accomplish it.
9. “How do we work”?
A very important block showing that you offer client-oriented business. In fact, you are deciphering the great phrase “an individual approach to each client”.
10. Talk about your values.
Your goal is to show the consistency of business, core values, and customer care. Punctuality, responsibility, individuality, accuracy, enthusiasm – you have to clearly explain how these qualities are applicable to your work.
11. Finish the About page text with a CTA.
The visitor reads your text in order to get as close as possible to the decision making. Gently tell him what to do after reading!
#1. Career start
My name is James Willer. I graduated from MIT a month ago. Now, I am looking for my first full-time job. I have been working as a freelance web developer for the last three years and cooperated with several startups. I cannot say with 100% confidence where I see myself in five years or what my big career goal is. The world is changing rapidly, and I don’t have enough professional experience to be certain about such things. However, I know that I can provide a fresh take and an extraordinary approach to every project. I am always open to challenges and constructive feedback. I am open-minded and learn new things quickly. I want to become a team player and dedicate all my skills and talents to develop high-quality and unique products.
#2. Career advancement
I am Steven Miller, and I am looking for a job in Customer Services. I have 10 years of experience on the related job positions. I started from working as a Customer Care Agent in a call center gradually moving to Customer Experience Analyst. I am a team player. I am outgoing, dedicated, and open-minded. I get across to people and adjust to changes with ease. I believe that a person should work on developing their professional skills and learning new things all the time. Currently, I am looking for new career opportunities my current job position cannot provide. I have enough experience to occupy a managing position and I will be glad to work on increasing the customer loyalty rate of your company.
#3. Career change
My name is Justin Baker, and I decided to change my occupation after five years of working in sales. I still like communicating with people and work in a team. I want to alter the accents a bit and switch to product management. As a sales agent, I learned what makes a product valuable and easy to sell besides promotion and persuasiveness. I have been working “on the other side” long enough to realize how important marketing and development components are. I have become interested in these fields recently. I am certain that joining your team is a benefit for both sides. My professional expertise in sales can provide valuable insights and a fresh perspective on product development. Personally, I can acquire new knowledge and skills in product launch and management. I am ready for long-time cooperation.
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