Best Homepages: 20 of the Best Homepage Examples (2019)

Best Homepages: 20 of the Best Homepage Examples (2019)

Design trends are as fast-paced as fashion. Web page design evolves as rapidly as technology. When checking web page design ideas and website layout examples in search for ultimate solutions for your own projects, you risk to end up with the huge selection of samples, and surprisingly that doesn’t make a choice any simpler.

The curious thing about web design is its focus on integrity. The design is not just a wrapper. It is not the visual part meant only to capture attention. A homepage and website will become effective only in case the visual part is balanced with a bunch of other elements.

We tried to find the formula of a perfect homepage, and it turned out to be a complicated one. Here are some tips and examples that will help with your own research.

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10 rules for effective website homepage design

Perfect homepage design meets all the requirements listed below. If something is missing, send a project to rework until you can tick the box in front of every statement.

1. It is clear.

A homepage should provide an answer to the questions about who you are and what you offer. Visitors should identify this within seconds.

2. It resonates with the target audience.

You should speak one language with your customers. Use images, associations, and terminology that are familiar to them.

3. It solves a problem.

There should be a value proposition that persuades a user to discover more about your services, which provide something people have been looking for.

4. It is user-friendly.

By this time, you managed to capture the attention. Now, focus on usability: easy navigation, no screaming colors or fonts, smart use of flash banners and animations. The page has to be optimized for various devices and screen sizes.

5. It contains CTA.

Call to action elements guide a user through the website, providing directions for every next step and leading to the end of the conversion funnel.

6. It is well-planned.

All the elements perfectly blend together and work as an integral highly-functioning mechanism. CTAs are relevant. Texts are clear. A visual concept reflects business aesthetics. A homepage is built according to a simple-to-complex principle.

7. It is interactive.

It engages a user to interact with the website through extendable content, forms, videos, links, smooth animation, and other elements.

8. It is focused on a user.

Colors should be contrasting. Fonts should be readable. Texts should be simple; leave SEO keys for other pages.

9. It is dynamic.

The market is rapidly developing. Customers don’t stay the same: they grow, learn new things, reconsider their values, change personal habits and attitudes. You should be ready to modify a homepage in order to reflect the needs of users.

10. It loads fast.

53% of people are going to abandon a page if it takes more than three seconds to load. No further comments needed.  

Best homepage examples

The selection of 20 best homepage sites cannot cover all practices worth attention. Nevertheless, we decided to share are our favorite examples of web pages with the best homepage designs. Let’s take a closer look at homepage layouts on the list and find out what’s so special about each.

Airbnb – best website homepage

Besides the fair selection of homes and activities, the website aesthetics is a good bonus for travelers, who get inspired from the first seconds they open Airbnb. Realistic visualization of breathtaking places and thrilling experiences aren’t the only things to admire.

What makes it great:

  • The search form with the main parameters (destination, dates, and number of guests) is located at the center of the page and guides a visitor to the next logical step.
  • Users can switch between “Explore,” “Homes,” “Experiences,” and “Restaurants” tabs.
  • The smart form displays recent searches and suggests options. The calendar opens automatically.
  • A primary CAT element (“Search” button) is a highlighted element that contrasts with the background.
  • The secondary CAT element is discreet: it is located in the upper left corner and sounds like a motto.

Dropbox best homepage example

Dropbox has different pages for individual users and the business sector, each a good example of simplicity in homepage design. You will not find impressive images or videos there, just a description of the basic functionality and a couple of CAT buttons, where they are relevant.

What makes it great:

  • A good copy: a user starts the encounter with the service with a secondary CAT (“Work better, safer, together”), the solution to their problem, two subscription options, and a promise of financial safety (“No credit card needed”).
  • Business users require more detailed information, as well as proof that this is a full-scale and secure solution for companies. They get the required information on the second scroll.
  • A list of standard features is quite long. Instead of repeating the same things and add some more for the Advanced and Enterprise, Dropbox quotes “Everything in …” as the first point.
  • Informative CAT “Try for free for 30 days” in the form of a blue button highlights the best offer. All other buttons are white and not highlighted.
  • Main features are listed in a horizontal scroller with “Learn more” link in order to avoid an overabundance of information.

Evernote – the great example the best homepage

Evernote has come a long way from an app for notes to the entire set of business tools. It is impossible to explain all the advantages briefly, but Evernote does a very good job of displaying the key benefits on the homepage.

What makes it great:

  • A menu is fixed at the top of the page and stays there as you scroll down. There is no need to go way back if you decide to sign up or log in. Besides, these two buttons are always in view.
  • The combination of vivid green, dilute gray, and mustard is very effective. White and bright-green signs always stand out on the contrasting background.
  • Instead of quoting terms and prices, the homepage offers solutions to users’ problems – “Remember everything important” and “Stay organized, wherever you are.” Choose your option and find out more about the corresponding subscription.
  • Basic features and functionality are explained by using simple icons with short copies.
  • A subscription form in the final block is placed on a green background similar to the first scroll. It creates a logical sequence and a feeling of completeness.

CloudPassage

CloudPassage is known for its innovations in cloud security systems. The company leapfrog over standard cloud associations, sticking just to a familiar color palette. The homepage features text content, which fully delivers the message regarding its functionality, and a banner in high-resolution.

What makes it great:

  • There is a video on the homepage, but it doesn’t start playing automatically.
  • A user who wants to find out the details can choose between two options — “Read More” and “Watch the Video.”
  • “Demo” and “Free Trial” buttons are highlighted, contrasting with the background and other colors on the page.
  • The homepage has a clear logical structure. A user starts the encounter with a cover – image and the basic text that explains the customer value. Partners are listed and briefs are attached below.
  • The image is metaphorical and helps to deliver a sense of safety, while the shades of blue cause a feeling of calmness.

Carbonmade

This is one of the brightest examples of a totally impressive homepage. This solution will not be suitable for all businesses and projects, but it shows how to combine the most important information on one scroll with ease. Nevertheless, the artwork is the highlight here.

What makes it great:

  • Extraordinary graphics reveal the creative potential of the Carbonmade team.
  • Numbers together with a laconic fact list are demonstrative but not in a boring way.
  • Successful integration of menu entries and corresponding icons is original and eye-catching.
  • Gamification of the CAT buttons – “Sign in,” “Sign-up,” and “The Talent Pool” keeps the integrity.
  • The key message is located at the center and written in contrasting letters.

Boxbe – homepage example

After you open this website, you won’t even look for another transportation carrier. All important information is provided on the homepage in a simple manner and with pleasant visual support. The website creates an impression that relocation is all about fun.

What makes it great:

  • A headline is a call to action and a solution to a problem at the same time, which works perfectly for the target audience – active people, who want to have minimum hustle with the relocation.
  • The design is simple and clear. Although there are five basic colors – white, black, yellow, red, and gray – they blend together perfectly without a feeling of excess.
  • CATs are highlighted with a contrasting yellow color. It is an interesting way to express the message through images that support the copy.
  • A video suits the homepage concept perfectly. It is dynamic and sticks to the chosen color palette.
  • Little things, like wordplay, are cherry on top. In this case, we’ve got some links to the blog posts in Blogbee.

Mint

When it comes to personal finance management, everyone wants to be certain they work with professionals and sleep well at night. Mint’s homepage gives a user that very feeling: you can trust these guys with your budget planning, it’ll be alright.

What makes it great:

  • The design with block structure and the minimum of colors is simple and laconic.
  • Primary CAT button “Sign Up Free” is the only contrasting element on the page, although it still blends into the general design perfectly.
  • A good copy: the strong headline and explanation are on the first scroll, key features explained in question/answer form.
  • The homepage creates a calm and safe atmosphere, particularly by using white and green colors.
  • Creative approach to the “Log In” button: a lock reminds about security once more.

Apidura

This website was pinned on over 10,000 boards. You’ll understand the reason as soon as you land on the homepage. The brand that specializes in bicycles and equipment sells it through storytelling with impressive imagery. Apidura invites to buy adventures, and bicycles are just an extra to pick up.

What makes it great:

  • Impressive backgrounds are paired with the minimalistic semi-transparent menu and contour buttons.
  • Banners are rotating slowly. A user can also switch between them with a click on an arrow or a bullet.
  • Every CAT button continues a story and a topic of a headline above focusing on the experiences.
  • The homepage features several blog articles, which attract attention to the topic in general.
  • The page-width blocks intersperse with smaller blocks creating a feeling of balance.

Qed Group

This is an example of a homepage with jQuery effects. As a rule, SEO specialists advise to keep it simple. This is an exception to the rule, which demonstrates how to use the effects wisely. Although the homepage has some weak points, like gaps in translation, let’s focus on its design instead.

What makes it great:

  • Vector graphics is the central theme that coordinates the homepage with the rest of the website pages. It is the identity rather than aesthetics, for a user feels more confident on the website with the strongly defined identity.
  • A preloaded animated narrative disposes to further research and learning more about the company’s activity and services.
  • Discreet micro-interactions of the interface elements, Ken Burns effect, and animations make the picture dynamic and engaging.
  • The name of the company is always visible: when you scroll down, the letters follow the movement.
  • Contour buttons with CAT and pop-up (or rather pop-left) contact form make it easy to contact the company and encourage to do it in a friendly way.

Weblounge website homepage example

A small team passionate about design – this is a story of the team in a nutshell. No wonder that Weblounge’s homepage looks this impressive. Users discover the warm design with soft pastel colors that gradually turn into the sunny yellow, smooth and pleasant animations, and just perfection in its pure form.

What makes it great:

  • The structure is clear and logical. The first slide is a cover. The animation opens the rest of the content: cases, testimonials, basic facts, and contacts. Scroll animations and micro-interactions create a connection between the elements.
  • Testimonials are displayed in the form of a slide carousel on a semi-transparent background.
  • Different colors are used for different CAT buttons: informative ones (“View our back,” “Browse our portfolio,” “More about Weblounge”) are transparent on a gray or black background; the ones used for ordering (“Quote,” “Request a quote,” “Request a free quote”) are yellow with white wording.
  • Information about the company is written on a yellow background, and the email is written in yellow letters. This color palette helps to create a positive attitude.
  • A ribbon in the lower-left corner is a modest reminder about awards and appraisals (and actually the link to one of those).

Twenty-six digital website

A full-cycle digital marketing agency is the other kind of website owner, who knows onions when it comes to the great design, homepage design in particular. Here you will discover some unexpected solutions expressed by bold colors, engaging design, and some interesting projects.

What makes it great:

  • Extraordinary color choice attracts attention. The text is mainly black on white. However, the opening slide features the magenta background, and magenta elements appear throughout your journey down the page.
  • Video on the background behind the semi-transparent magenta cover makes the cover very dynamic.
  • A complete story of the interaction with brands unfolds as you scroll down. Markers on the right show the progress and let you switch between the scrolls.
  • An abundance of animated elements somehow isn’t annoying. There are many counters, animated phone screens, moving letters, flying paper planes, and a dynamic logo with the key values.
  • Effective CAT in the form of buttons blends well into the overall style.

Ted Todd Insurance

This is the homepage of an insurance company website. Although insurance is a sore point, Ted Todd Insurance made it less threatening. The company delivers the message about their services through familiar imagery and simple explanations, turning a homepage into an improvised landing page.

homepage example - weblium

What makes it great:

  • Light tones of the photos and minimalistic color palette create a soft and visually pleasant design that disposes to reconsidering the personal attitudes to the insurance system.
  • Central block arranges all services according to the types. A carousel of blocks keeps them handy.
  • The key message is the secondary call to action: “Change the way you feel about insurance.” Together with the key image, it strives to create a feeling of trust.
  • Three buttons in minimalistic design let a user choose: “Get a quote,” “Call Us,” and “Leave Us a Message.”
  • The website appeals to family values and responsibility, using images with children and parents.

Prezi

This presentation tool has become very popular in a short time. Of course, the secret lies in the functionality, but website design and usability have played a significant part as well. Prezi’s homepage will easily persuade a user that making presentations is as easy as 1,2,3.

What makes it great:

  • The homepage sets a clear data hierarchy and a logical sequence of events.
  • It provides essential information about the functionality with the suggestion to find out more for the interested users.
  • Strong copy, “Designed for people who aren’t designers,” features a wordplay and a solution to a problem.
  • Imagery is also strong: a brain with highlighted centers that are (supposedly) responsible for the key functions a presentation should cover.
  • Testimonials answer the main question: what makes this paid service better than the free PowerPoint?

Oliver Russell – homepage example

This company focuses on making brands stronger. It supports socially responsible and purpose-driven companies helping them to become highly competitive on the market. Oliver Russell must be a real pro judging from the possibility to use numerous impressive visual effects without distracting a user from the navigation and content.

What makes it great:

  • Versatile blocks help to tell the complete story, and it ends with contact details.
  • A copy attracts attention: “We’re Lucky” instead of “What we do” pushes to read the following passage.
  • Cases organized in a form of plates: you see the imagery, and descriptions hover above when you move the mouse.
  • Simple language creates a friend-oriented approach: “We’re not like the other guys,” we talk in slang and prefer to treat everyone as equal.
  • Links to the blog are followed by a subscription form.

Ryan Edy – best homepage

When you open a photographer’s website, you expect to find out more about their works and projects. This homepage design fulfills this purpose completely. It displays the photographer’s works and nothing else. Sounds a bit challenging, doesn’t it?

What makes it great:

  • The opening slide is a cover that shows the photographer’s name only. After a user scrolls down, they discover the works. Interestingly, this cover image doesn’t appear again when you scroll up.
  • The photos are organized in plates of different sizes.
  • Static and animated media interchange, making the overall picture more dynamic.
  • A pointer arrow hovering above an image puts it into action, revealing more photos. It has the opposite effect on dynamic images.
  • The navigation is as simple as the interface.

Austeen Beerworks

The main purpose of a homepage on this website is to present the company and its product. Well, mission completed. Memorable imagery, pleasant fonts, video materials for those who are interested in brewing — everything is in its place.

What makes it great:

  • A user’s encounter with the alcohol-selling website starts with a question about their age.
  • An opening scene features white letters and images of beer in high resolution on a clear baby-blue background. Such a solution highlights the key element: the beer.
  • Clever use of fonts is impressive: different sizes, bold, italic, and dimensional letters somehow manage to work together harmonically.
  • Links to videos for interested users are provided below the key image.
  • Links to social networks and newsletter forms are located at the bottom of the page.

Magic Leap

At the very second, you land on Magic Leap homepage, you enter the Magicverse with its mind-blowing opportunities reaching far out. There is definitely no better way to present a unique headset than chosen by its creators. There is hardly a user who can’t resist THIS.

What makes it great:

  • In spite of the seeming simplicity, the homepage catches attention by its bright imagery and well-thought-out typography.
  • The abundance of animation and special effects is appropriate for presenting a virtual reality headset, and website developers use it to the fullest.
  • Pastel colors get brighter but the main theme of the palette doesn’t change. The colors are light and glowing.
  • There are only to CATs, but very effective ones: “Scroll down” and “Explore Magic Leap One.” Actually, it is a good follow-up.
  • A creative copy encourages to join the adventure presented on the screen.

Uncrate – best homepage design

Welcome to the leading buying guide. This website is something in between a catalog, a collection of reviews, and a classifieds website. Uncrate covers the best products for men becoming a personal guide through the world of luxurious shopping – a very stylish guide, in fact.

What makes it great:

  • Despite multi-level navigation, homepage design is stylistically and visually integral.
  • While using several ways of conversion, the homepage focuses on a key product.
  • Popular items are conveniently displayed in plates with big images and text previews to fuel the interest.
  • Several types of CAT buttons (”Stash for later” on every item, “Learn more from…” and “Buy from…”) appear depending on a provider and availability.
  • Creative copy at the bottom of the page encourages to sign up to the newsletter.

This is the Brigade – homepage website example

Discover one more digital agency that is ready to impress a prospective client. You land on a homepage that seems a bit grim. Scroll just once, and it magically turns into a light-colored and inspiring, as if revealing secret powers of the team.

What makes it great:

  • A dark foggy key image of the main banner together with a bit provocative slogan doesn’t let a user leave until they find out more.
  • The essential information about the company’s specialization is followed by section segmentation and cases.
  • Secondary CATs are expressed by questions – “Want to make magic?”, “Want to join our team?”.
  • Laconic descriptions with links to full versions provide a basic understanding of the company’s achievements and materials for closer investigation.
  • The homepage geometry is created with the help of colors; lines are used just as additional elements.

Lyft – best homepage

The last on the list today, Lyft homepage is one of the best simple website design examples you will ever find. Unlike the majority of the websites described above, you will not find any guidelines or explanations. Pick an option first, and you’ll be granted access.

What makes it great:

  • Clever custom illustration and wisely chosen basic colors catch users’ attention.
  • CTA button is highly-contrasting. It becomes the focal point on the homepage.
  • Details both for drivers and riders appear only after the registration is completed, so a homepage is just a road sign that shows a direction.
  • The homepage occupies a single scroll becoming rather a poster or a flyer than a book cover.
  • This is a perfect example of laconic and minimalistic homepage design.

Your perfect homepage by Weblium

When you are full of ideas and inspired by the HTML web page design examples, it seems that everything is possible and easy to translate into reality. To make sure your expectations won’t be dashed, choose an experienced team to work with and share your vision with them.

Weblium can offer even more homepage design templates. The team of web developers will customize any ready-made solution you find in the catalog according to your requirements. If you are not certain how a homepage of your website should look like, feel free to ask for assistance and rely on Weblium’s experience.

Create a Free Website with the Best Homepage 🙂

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