One Page Website: What It Is and How Do I Use It For Business (November 2018)

One Page Website: What It Is and How Do I Use It For Business (November 2018)

What is a one page website?

Quite simply, it is a website which consists of only one web page and includes all the information necessary for a visitor to perform a required action. It can also be called a ‘single-page website’ or a ‘one-pager’.

This type of a website is becoming more and more popular each year as a quick-to-create and cheap format, as well as a more effective way to offer products and services on the online market.

By the way, Weblium can create a custom one-pager for you in just 72 hours. Our designers will make it in line with your requirements, while you’ll manage it yourself once it’s ready. 

Learn More

When to use a one page website?

One-page websites usually focus on one product or service, a group thereof, or one target audience.

Company offers a wide variety of products

it can create a one-page website for each category (e.g., different one-pagers for legal services and accounting support).

Company has different target audiences

 it can create a website for each audience (e.g., wedding services, events for children, and corporate events).

Company offers a limited amount of products or works with similar target audiences

one single-page website can be enough.

Let’s see why one-pagers are so popular and who benefits most from creating this kind of a website.

5 Advantages of single page websites

one page website

Single-page websites have won over companies and independent entrepreneurs with their simplicity and straightforwardness.

Focus on one category of products or services 

or one target audience, and that’s what makes a single-page website so effective.

Make a quicker decision

as they require less time to find the necessary information than bloated multi-page websites.

Intuitive page designs and easy navigation

You just scroll down the page to navigate and that’s it.

Faster to code

a simple one-page website.

Quality inbound links

It’s easier to increase the ranking of your site in search engines since there is only one page to link to.

What kinds of one page websites are there?

Single-page sites can be categorized by purpose or intention into the following types:

Landing page

It’s a classic selling page that gives information about one product or service or a group thereof and encourages an action, like signing up, joining a newsletter, or leaving an inquiry. When a user performs your desired action, it’s called a conversion.

Business-card website

This website is an online version of a traditional business card that professionals use to advertise their services online. It includes contact information, such as email and/or physical address, phone numbers, and links to social media. Also, it can include a portfolio of completed projects and client testimonials.

Portfolio

It’s a kind of a one-page website that displays works or projects of an artist or a company, not like just a gallery, but with more intention to sell than share. This type works best for different creative industries, such as photography and design, but it can also be used to advertise professional services or events.

Great one page website examples

Wistia

Wistia’s landing page is straight to the point. It has a short description of the service, a sign-up form, and a call-to-action button:

Khan Academy

Khan Academy landing page caters to three different audiences that are all interested in one thing education:

Dan Caravan the Artchemist

Dan Caravan the Artchemist is a good example of an artist’s business card, where their style is reflected in the website design:

Beautifully Weird Words

This is an interesting portfolio website of a freelance blogger:

Key elements of a one-page website

Structure

One of the key and most appealing elements of the single-page designs is their linear structure. A one-page website design and contents are focused on encouraging the reader to keep scrolling down.

CTA

A prominent feature of almost any website is a call-to-action (CTA). It can be subtle or direct, expressed with words or imagery. For example, a website full of an artist’s works can be enough to invite the audience to an exhibition. You just need to add the When and Where information. In other cases, the content leads to other specific actions, such as making an online order, filling in an inquiry form, or signing up for a newsletter.

Product descriptions

At the core of one-pagers are concise descriptions of products or services that you offer. If you want to add a section describing your company’s philosophy it should be concise as well. The best one-page websites don’t have much text, only the key points. However, the descriptions shouldn’t be just short, but also effective and straight to the point.

Contacts

Contact information is another important element of a one-pager, it should be clear and visible. Either in the header or a separate block, add available information, such as your work email, phone numbers, and address. If you have an offline presence that you want to share, it’s good to have a map of the location with directions. Additionally, you can also add a contact form for inquiries.

Social buttons

A separate element can hold links to social media accounts, Facebook events, affiliate websites. Usually, they are located at the top and bottom of the page, along with contacts.

Trust factors

Social proof markers that can prove your trustworthiness and reputation are an optional yet important element. They include security seals and badges, testimonials, affiliates, and statistics.

Judge for yourself, when you visit a website of a software company and see that an industry giant is already using this technology, you are more likely to choose it. Similarly, if you see a badge proving transaction security, you feel safer transferring the money.

Who would benefit the most from a one-pager?

 

Let’s sum everything we know so far. A one-pager is a single-page website commonly used for commercial purposes. It’s intended for boosting the sales of services and products. This kind of website is more focused on a certain type of service, product, or group thereof and works better on getting conversions.

One-pagers work best if you have:

  • A small business with a limited amount of products or services;
  • One target audiences or several precise audiences that call for separate landing pages;
  • A creative business where a portfolio is the best sales tool;
  • Medium or large businesses that have definite sales segments that can be boosted with separate landing pages with a focus on different target audiences.

How to create an effective one page website at a reasonable price

Single page websites are intended to sell products and services more effectively than multiple page websites. That’s why this kind of a website needs a professional approach to web design and development. It must be not just good looking, but also high-quality and made with the understanding of online marketing principles. So, creating a one-pager on a free platform with low-quality one-page website templates is not an option.

However, ordering pricey services from a web studio doesn’t sound reasonable if you just want to validate a new business idea, have a small business or a larger company in need of a bunch of affordable yet effective one-pagers.

Our Weblium platform takes a hybrid “do-it-for-me” approach which offers you:

  • The force of a web design studio: professional design of one-pagers based on your needs and requirements;
  • The speed of a website builder: it takes only a week to build a complete website, on average, or even less;
  • More than a reasonable price: just 1/10 of the average market cost.

Find out more by filling out the form. We will contact you and answer all of the questions

Fill Out the Form