Glossary

Glossary

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There are currently 32 terms in this directory
Anchor text
Anchor text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined.

Backlinks
A backlink (also: inbound link) in SEO refers to an external link from another domain to your own website. This means that anytime someone links from their website to your website, they have created a “backlink.”

Broken link
A broken link or dead link is a hyperlink on a web page that no longer works because it's encountering one or more issues.

Business card website
The business card website displays all business information about the person, company or organization (email, social profiles, contact details). The business card website is a much more progressive and modern way to share your business information than a simple traditional business card.

Cache
The cache is an area or type of computer memory in which information that is often in use can be stored temporarily and got to especially quickly.

CMS
A CMS (Content Management System) is a platform where people who manage an organization's website can log in to edit and publish content. Within a content management system, site editors can do things like control the site navigation, add or update text content, upload images, and build new pages. Examples of popular CMS's include Wordpress, Joomla, Weblium.

CRM
CRM (Customer relationship management) is a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. Examples of CRMs: Salesforce, Zoho and HubSpot.

CSS
Cascading Style Sheets (CSS) are used to format the layout of web pages. CSS is used to define styles for your web pages, including the design, layout and variations in display for different devices and screen sizes.

Dark web
The dark web is a decentralized network of internet sites that try to make users as anonymous as possible by routing all their communications through multiple servers and encrypting it at every step. Alternatively, darknet refers to encrypted online content that is not indexed by conventional search engines. Also known as the "darknet," the dark web is a component of the deep web that describes the wider breadth of content that does not appear through regular internet browsing activities.

Domain name
A domain name is the address of your website on the Internet (example: weblium.com). Some domain names end with a country code, such as ".de" (Germany) or ".se" (Sweden), which helps identify the location and audience of the website. A domain name is the first part of a URL.

HTML
Hypertext Markup Language (HTML) is a computer language devised to allow website creation. The markup tells web browsers how to display a web page's words and images. HTML is a series of short codes typed into a text-file.

HTTP
HyperText Transfer Protocol (HTTP). The communications protocol used to connect to Web servers on the Internet or on a local network (intranet). Its primary function is to establish a connection with the server and send HTML pages back to the user's browser.

HTTPS
HyperText Transport Protocol Secure (HTTPS) is the encrypted version of HTTP.

Inbound marketing
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.

Landing page
A landing page is a page on your site that is designed to convert visitors into leads. Read more about Landing Page Builder Software.

Outbound marketing
Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series, and cold calling.

Prototype
A prototype is a quick draft model of a future system or product.

Roadmap
A roadmap is a strategic overview of the major elements of a project. A roadmap is not as detailed, as a project plan. It’s a high-level strategic view and does not delve into the day-to-day tasks or a detailed view of what everyone is working on. Roadmaps are used both to communicate a project’s strategic objectives to stakeholders and as an ongoing reference guide to keep them on track with their project’s progress.

SEO
SEO is a set of methods, techniques, and strategies aimed at showing search engines your site content is worth ranking in the top search results for the relevant queries.

Testimonial
Testimonial: written recommendation from someone (usually satisfied or unsatisfied customer) about the product, services, person or company.

URL
A Uniform Resource Locator (URL) also known as a web address is the address of a resource (web page) on the Internet. A URL indicates the location of a resource as well as the protocol used to access it.

Web browser
A web browser is a software application used to locate, retrieve and display content on the World Wide Web, including web pages, images, video and other files. Web browser examples: Google Chrome, Firefox, Safari.

Web design
Web design refers to the design of websites that are displayed on the internet. Web design refers to both the aesthetic portion of the website and it’s usability. A web designer works on the appearance, layout, other visual elements of the website. Web Developers, on the other hand, take a website design and actually make a functioning website from it.

Web development
WebDev is everything associated with making a website. A web developer is a programmer who creates programs and applications for the World Wide Web. Web Developers take a website design and actually make a functioning website from it.

Web hosting
Web hosting is a service that allows posting a website or web page onto the Internet. Web hosting is a necessity for any website. Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network.

Web page
A web page or webpage is a document, commonly written in HTML, that is viewed in an Internet browser. A web page can be accessed by entering a URL address into a browser's address bar. A web page may contain text, graphics, and hyperlinks to other web pages and files. Example of the webpage.

Web publishing
Web publishing - is the process of publishing content on the Internet. It requires creating a website and placing it on the Web server. Web publishing generally refers to uploading content to unique websites.

Website
A website is a collection of HTML documents (web pages) and related content that is identified by a common domain name and published on at least one web server. Together, all publicly accessible websites constitute the World Wide Web. Example of the website: Weblium.

Website builder
A website builder is an online CMS, is a special kind of content management system. Easier, it's a platform or program that allows you to quickly and easily put together a website. Website builders typically feature drag-and-drop software that lets you customize elements on a page with layouts chosen from a handful (and sometimes hundreds) of available web page templates. Website builder example: Weblium

Website header
A website header is an area that sits at the top of your website and helps make your website congruent as well as helps with navigating your visitor from place to place. This is a place where your visitor gets an idea of your brand and begins their journey through your well-built website. More about website header read here.

Website prototype
A website prototype is a model of a future web platform that shows an order of navigation blocks, application forms, and other functional or information blocks.

Website template
A website template (or web template, web theme) is a pre-designed webpage (webpages) that anyone can use to create a website. Templates can be fully customized to look unique and fresh. Using a website builder, you can open the page template and easily customize the template to meet your needs. Find the website templates here.