You have little time to attract visitor’s attention. Use this time to speak about highlights that set your practice apart. Consider placing a video – it can increase the number of clients by 2,5 times. Think about your homepage as a magazine – go with simple text and a catching image.
Explain everything about dental insurance and payment options. There might be some nuances, but still clients will be grateful for the basic information. The rest will contact you to specify the details.
Customers are curious about a place they are going to attend. Showing around online is a great idea. Display some facilities and office features to make it familiar. Boast a little with some great equipment you’ve got.
Let clients leave reviews, let new visitors track the feedback – it is the proof of credibility and transparency. Ask your clients for permission to post before-and-after photos – they speak better than any words and descriptions.