Name + logo + engaging image. Say “Hi” and let people recognize you. If they are here for the first time, make them remember you.
Every reference in the media is an achievement. Add featured materials so newcomers can better understand the image of your brand.
Is it the best apparel or footwear you produce? Wait, maybe you are a personal stylist looking forward to picking some outfits for someone? Tell people about this.
Last but not least, this is a place, where people store their dreams. Let customers create wishlists, and they will come back later to buy all chosen outfits.
Your customers should be the first to hear the news and find out insights. They should be able to do it on the website. Place a form so they can subscribe to the newsletter.
There’s too much interesting on your website, so just visitors some previews of other pages — articles, shops, collections, and so on.