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Tips and tricks for a creating a landing page

Does a landing page matter much? Here are 5 reasons why it does:

Companies with landing pages generate 12 times more leads.

Long landing pages generate up to 220% more leads compared to CAT on a website’s homepage. Increasing the quantity of landing pages from 10 to 15 results in 55% lead increase.

Video materials on a landing page increase conversion by 86%. 48% of landing pages contain multiple offers, so it is not a one-time thing.

Start with thinking through the first scroll of your landing page website

Here are the world’s best practices how to make an effective landing page that we’ve done for you

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When you introduce a person to someone, you start with their name. A headline of your landing page is the name and the first thing a visitor will notice.

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A catchy headline should be followed by more specific sub-headline, which explains the core of the product.

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Plain text doesn’t always work well in attracting prospective customers. Support the text with visual data or at least choose proper background pattern.

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Whether it is an order button or a simple hint to scroll down, call to action engages a visitor to proceed to the next step and your chances to sell a product.

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Final touch: nice-to-have landing page elements

Video on your websiteYou’ve already seen the numbers. Videos increase conversion and win you more customers. If you have great expectations, invest costs in preparing video materials. 
Pricing If prices are fixed, include this information in your landing page. If the price is calculated individually, there’s an option to go with “Starts from...”.
Contacts Whether visitor intend to approach you or not, contacts serve as credentials – remind that your company does exist and they can easily reach you.
Subscription / demo version In a perfect world, you would offer a trial period or demo version of a service, so customers can test everything first.
Social media links Social media are one more piece of evidence of your existence. Besides, some prefer to contact companies via Facebook page.
Testimonials What about finished projects and happy clients? Let the world know about them! Forget about humility and show customers what you can do.

Landing pager builder offers website TemplatesUse this templates as starting point for your unique website

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